With so many podcasts to choose from, as a social media person, you should lean into ones that inspire you, make you think, and help you see the industry from different angles.
You can read marketing books, blogs and subscribe to newsletters, but marketing podcasts have something special in today's world.
With a lot of digital marketing podcasts out there, what are the ones worth listening to?
I've made a list with top marketing podcasts you should follow in 2022.
Best marketing podcasts
- The Life of a Social Media Manager Podcast
- The GaryVee Audio Experience
- Marketing School
- Social Media Marketing Podcast
- Akimbo by Seth Godin
- Marketing Over Coffee
- Online Marketing Made Easy with Amy Porterfield
- The Science of Social Media
- Marketing Scoop
- This Old Marketing
- Social Pros Podcast
- Katai Podcast
- The Growth Show
- Savvy Social Podcast
- The Art of Online Business
- Marketing Smarts from MarketingProfs
1. The Life of a Social Media Manager Podcast
The Life of a Social Media Manager it's a marketing podcast for everyone, powered by Socialinsider.
A monthly marketing podcast, The Life of a Social Media Manager is welcoming social media professionals who work in freelance, in-house for a company, and in an agency environment to discover the good and the bad and the ugly from their jobs.
"The Life of a Social Media Manager Podcast by Socialinsider is a must-add to your podcast list!
Maria and Adina meet up with social media professionals who are in the trenches of social media and dig deep to get their best tricks and actionable tips. Keep a finger on the pulse of the industry by subscribing today." - Dorien Morin van-Dam, organic social media specialist
Favorite episodes
- S1E5 - Become a leader on LinkedIn
- S1E9 - How to become a great community manager
- S2E5 - Social Media Manager @Booking
You can listen to The Life of a Social Media Manager podcast on:
2. The GaryVee Audio Experience
On this podcast, you'll find a mix of #AskGaryVee show episodes, keynote speeches on marketing and business, segments from his WeeklyVee video series, interviews, and not only.
If you are a marketing lover, this show is a must.
Favorite episodes
- Your lack of patience is ruining your process
- How to motivate yourself to work harder
- The 4 biggest lessons for anyone who started a social media brand this year
You can listen the podcast on:
3. Marketing School
Marketing School is a digital marketing podcast, through you can discover a lot of helpful online marketing tips, and it is hosted by Neil Patel and Eric Siu.
It is for sure one of the best digital marketing podcasts, that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
Favorite episodes
- Why do people still ask if SEO in relevant
- How to set SMART goals and win
- 7 marketing trends for 2022 and beyond
The best part? This marketing podcast airs every single day a new episode.
If you don't have much time, but you are interested in social media news and want marketing advice, this is a social media podcast you must subscribe to.
You can listen the podcast on:
4. Social Media Marketing Podcast
Social Media Marketing powered by Social Media Examiner is a once-a-week marketing podcast hosted by Michael Stelzner.
Michael interviews real marketing people giving actionable insights, marketing tips, and strategies marketers should follow in each episode.
Favorite episodes
- TikTok strategy: a proven growth plan
- Instagram Live: how to promote and sell
- Creating a podcast that builds trust
You can listen the podcast on:
5. Akimbo by Seth Godin
Author of one of the most popular marketing blogs globally - Seth's Blog and the author of "This is Marketing" and other 18 books, Seth is a speaker, teacher, and entrepreneur that you should follow.
Favorite episodes
The episodes are short, rarely longer than 30 minutes in length, but full of knowledge. Each episode tells the story of a person, a business, a customer, or a particular moment in time.
You can listen the podcast on:
6. Marketing Over Coffee
John J. Wall and Christopher Penn host this successful weekly marketing podcast, and they cover both classic and new marketing tactics. The interesting thing here is that they are recording the episodes in a local coffee shop.
Thirty minutes long, each podcast episode is full of insightful marketing tips and tricks. The best part is that each episode has an actionable takeaway you can start using today.
Favorite episodes
You can listen the podcast on:
7. Online Marketing Made Easy with Amy Porterfield
Want to grow your email list to thousands of subscribers or sell more and grow faster?
If yes, this podcast is made for you.
Featuring insights from A-List online marketing experts, marketing masterclasses, and step-by-step guides, each episode will help you better understand how to create an online strategy for your business.
Favorite episodes
- Live video: acting natural & going off the cuff with E!
- Should you write a book?
- How to re-engage your email list
You can listen the podcast on:
8. The Science of Social Media
The Science of Social Media in a marketing podcast powered by Buffer.
This weekly social media podcast is the perfect place if you want to discover social media marketing insights, implement new strategies, and make your brand stand out from the crowd!
Favorite episodes
- How to build an audience on Twitter
- Measuring social media success using data
- What's next on Instagram
You can listen the podcast on:
9. Marketing Scoop
The Science of Social Media in a marketing podcast powered by SEMrush.
It's a weekly podcast about social media sharing case-based stories about marketing growth from local to global brands.
Laura Morelli, the show host, is interviewing social media experts and discussing the latest news, tools, strategies, and techniques that'll take your digital marketing strategy to the next level.
Favorite episodes
- How Nestle USA uses emerging technologies to future-proof marketing campaigns
- A go-to-market SEO strategy for turbulent times
- What is your content marketing research process?
You can listen the podcast on:
10. This Old Marketing
Joe Pulizzi and Robert Rose cover the week of media, marketing, content marketing, and digital content news.
Rarely more than an hour and, if not educational, undoubtedly entertaining.
Favorite episodes
- Content creation is easier today, not more difficult
- Is Facebook's move to Meta good or evil?
- Clubhouse rises from the dead
You can listen the podcast on:
11. Social Pros Podcast
Social Pros hosted by Jay Baer and Adam Brown is one of the most popular marketing podcasts. Also, it was named the best podcast at Content Marketing Awards.
Each podcast episode will bring inside stories and behind-the-scenes secrets about how different companies operate and measure their social media ROI.
Favorite episodes
- Why you must constantly revisit your social media strategy
- How to unlock the power of influencer marketing
- Advanced Instagram strategies you need to master
You can listen the podcast on:
12. Katai Podcast
Katai Podcast is an online show that discusses marketing and life problems with guests from the marketing, advertising, media, design, start-up, and more industries.
The show's host, Robert Katai, is a product marketer and content strategist, helping content creators, marketers & entrepreneurs build their audience and monetize it.
Favorite episode
Dig into the episodes to accelerate your growth as a marketer and human being. Learn from candid stories, personal experiences, and real-life experiments.
You can listen the podcast on:
13. The Growth Show
The Growth Show is a podcast all about growth. Each episode explores the inspiring stories behind how people grow a business, an idea, or a movement.
The podcast is powered by HubSpot.
You can listen the podcast on:
14. Savvy Social Podcast
The Savvy Social Podcast is for young entrepreneurs who want to understand the “why” of social media marketing.
Andrea Jones, the show host, talks about social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice.
Favorite episode
- 4 social media marketing trends to watch in 2022
- Waht is TikTok & how can you use it for your business
- 3 strategic ways to repurpose your content
You can listen the podcast on:
15. The Art of Online Business
The Art of Online Business is the perfect place if you want to discover practical tips and easy-to-implement secrets for increasing your profit and impact in your online business.
Learn how to optimize your sales and marketing and create the rules and processes your business needs to scale beyond your capacity.
Favorite episode
- Are Facebook/Instagram Ads still working?
- 16 ways to repurpose one piece of content
- Why more isn't always better
You can listen the podcast on:
16. Marketing Smarts from MarketingProfs
Marketing Smarts is a 30-minute, weekly marketing podcast that features in-depth interviews with savvy marketers.
Each episode will teach you actionable insights and objective advice to grow your market.
Favorite episode
You can listen the podcast on:
Final thoughts
The main reason to listen to marketing podcasts is to learn.
With each podcast, you can learn valuable information, tips, and insights from experts you would typically need to pay.
Make sure you follow these marketing podcasts to create a better marketing strategy for your brand in 2022.
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