If your business or brand wants to target the younger generation, especially Gen Z and Millennials, then TikTok is the perfect platform, even though all age groups now use it.
However, nowadays, simply having a TikTok presence is not sufficient. A solid strategy, ongoing measurement of TikTok metrics, and tailored content are necessary.
Before setting up your social media campaigns, you should set clear goals and measure them with the help of TikTok analytics tools.
Top 10 TikTok analytics tools to improve your overall performance
What are TikTok analytics tools?
Best 10 TikTok analytics tool
What are TikTok analytics tools?
TikTok analytics tools are third-party platforms or software designed to assist individuals and brands in analyzing and measuring the performance of their TikTok page.
These TikTok monitoring and reporting tools provide valuable insights into audience demographics and behavior, as well as content and advertising performance metrics. On a deeper level, they can also be used as TikTok trends and hashtag trackers.
With these insights, you can make data-driven decisions and rapidly optimize your TikTok strategy.
Best 10 TikTok analytics tools
1. Socialinsider
Socialinsider is one of the best TikTok analytics tools, offering premium features for measuring and reporting TikTok performance.
Using this tool for TikTok analysis, you can get in-depth insights, optimize your short-form video strategy, tag and group posts by keywords or hashtags, understand why your TikToks go viral, and gain competitive benchmarks.
One of the coolest thing about this TikTok data analytics tool is that you can quickly get historical post data for one year or even more, when choosing a custom period. This way, you can compare your KPIs to past data to find gaps in your content and seek new improvement tactics.
By leveraging Socialinsider’s TikTok analytics features you can:
- Get top TikTok metrics such as views, engagement rate, comments, likes, saves, shares, followers growth, total video length, etc.
- Identify the best-performing videos and content pillars
- Understand how long it takes for a video to go viral
- Get in-depth insights for any business page or influencer/creator.
- Access analytics on a post-level.
- Track competitors' performance and content strategies.
- Tag and group TikTok posts by keywords or trends.
- Export social media data as PDF, PPT, CSV, or EXCEL. You can import your Socialinsider data to Looker (Google Data Studio) or PowerBI or get social media data via API.
Moreover, Socialinsider offers an easy-to-use customizable TikTok analytics dashboard, where you can choose the metrics and the charts that are shown. So, no more crowded numbers.
Specially designed for busy marketers who want to check TikTok analytics in order to assess the effectiveness of their TikTok’s strategy and campaigns, Socialinsider can significantly streamline this process fast and efficiently.
Pricing: Socialinsider's plans start from $99/month and a 14-day free trial.
2. Popsters
Popsters is a well-known TikTok data analytics tool that provides social media managers and influencers' communities with social activity insights.
With Popsters, you can compare, get TikTok stats, and measure the efficiency of your posts. Sort your posts by popularity, text length, engagement, date, or any other attribute to check what kind of content best resonates with your audience.
You can also look at the total data and the average efficiency of posts published at different times with different hashtags or attachments. This tool will give you an in-depth TikTok analysis to improve your overall page activity.
Pricing: starts from $9.99 per month and there’s also a 7-days free trial.
3. Pentos
Pentos is a TikTok monitoring analytics tool that prides itself on providing smarter ways to do TikTok marketing through its comprehensive features.
With this TikTok analytics tool, you can get insights on accounts, songs, videos, artists, and challenges, which is pretty cool, considering that you can monitor your campaigns based on many more features rather than just users or hashtags.
Tracking your results based on songs or videos is really helpful, considering that TikTok revolves around challenges.
You can also use Pentos for a TikTok trend analytics report and stay ahead of the curve, giving your strategy a cutting-edge advantage.
Price: starts from $29 per month.
4. Exolyt
Exolyt is a TikTok analytics tool that provides insightful reports, easy access to the latest trends, and automatic monitoring of marketing campaigns.
With Exolyt, you’ll have access to plenty of data including TikTok account analytics where you can monitor likes, views, and over-time mentions and TikTok followers history.
Moreover, with the Tiktok influencer analytics feature you can find new partenerships to grow your presence on the platform and monitor your influencer campaign.
Another cool feature is that you can group TikTok content by labeling it according to your needs. Later on, you can filter views and exports based on the label groups you have created.
Price: starts from $49 per month for the influencer package with 7 days free trial.
5. TikBuddy
This Tiktok analytics dashboard provides performance data, management, and other marketing solutions. Plus, a free browser extension that integrates directly into TikTok to help you run your account with ease.
TikBuddy provides the following services:
- Industry insights - it’s a feature powered by business research and amplified by expert interviews and quick feedback by the report on short video + vertical industry.
- Analytics for TikTok & management - provides data tracking, analysis, and account management for TikTok.
- Influencer marketing - connect marketing to real business for brands by providing brands a pre-advise, ongoing track, and after feedback.
Additionally, through the TikTok creator analytics feature, you can discover high-ranking global TikTok creators, based on category rank, growth fans rank, and growth rank.
Price: starts from $69 per month.
6. Sociality.io
Sociality.io is a platform that offers analytics on TikTok for business and simplifies social media monitoring, engagement, and reporting.
Its most powerful features include content calendars, team collaboration, automation, analytics, competitors, plus a TikTok social listening tool which monitor brand mentions.
With this tool, you can get an essential TikTok data analysis with historical acces in order to see progress over time and identify your best-performing content.
Price: starts at $83 /month, billed annually, with 14 days free trial.
7. StoryClash
Storyclash is a TikTok analytics platform that offers real-time data and reports on influencer performance in order for marketers to discover the perfect influencers for your campaigns and optimize your strategy.
With this TikTok influencer analytics tool, you can track and benchmark competitor performance by analyzing their influencer campaigns and identifying successful tactics and emerging trends.
Moreover, you can measure the ROI and the collaborator's influencer posts performance metrics to assess the effectiveness of your marketing efforts.
Pricing: The plans start from 899$/month.
8. Keyhole
Keyhole is an integrated TikTok analytics tool that lets you analyze multiple profiles, brand mentions, campaigns, and influencers.
With this tool offer TikTok hashtag analytics and keywords insights that helps you find any real-time conversation about your brand and measure your social impact.
Keyhole’s include TikTok social listening from where you can get insights into your audience and what they want to see from you.
Pricing: The plans start from $89/ month with 7 days free trial.
9. Shoplus
Shoplus is a TikTok business analytics tool for gaining insights into products, trending videos, audio, and influencers.
This tool helps enhance your Tiktok market research by identifying content types, sales metrics, trends, top product categories, and shops. So, if you are a seller brand, you might find this useful.
Also, with Shoplus, you can track TikTok songs and discover what is better engaging with your audience or the most popular TikTok songs of the week.
Pricing: Plans start from 49 €/per month.
10. TikTok Analytics Native
TikTok has a built-in analytics tool that provides basic data about followers' demographic activity and content performance. TikTok Analytics is available both on the mobile app and on the desktop web.
This is a TikTok analytics tool free to use with historical data for a maximum of 60 custom days and offers metrics such as:
- profile views
- video views
- impressions
- likes
- shares
If you are not ready to invest in a third-party analytics tool, the native TikTok Analytics is an easy option to monitor your videos and fill the gaps in your marketing strategy.
You can export the data as XLSX and CSV.
Final thoughts on TikTok analytics tools
Since TikTok has already stolen the social media spotlight and is not planning on going anywhere, optimizing your marketing strategy is a must, just as it is for any other channel.
A TikTok analytics tool can provide valuable insights on how your profile and campaigns are performing and help you improve your overall strategy.
Here’s a quick recap of the best TikTok analytics tools we've mentioned:
- Socialinsider
- Popsters
- Pentos
- Exolyt
- TikBuddy
- Sociality.io
- StoryClash
- Keyhole
- Shoplus
- TikTok Analytics Native
I hope this list eased your decision process, now it’s up to you to choose the perfect TikTok analytics tool that best suits your needs.
