TikTok Trends That Marketers Should Be Aware of in 2023
Social Media Trends

TikTok Trends That Marketers Should Be Aware of in 2023

Elena Cucu
Elena Cucu

Table of Contents

These days TikTok is the newest, coolest kid around the block.

Its edgy vibe has taken the social media landscape by storm and won over the digital natives of Gen Z and Millennials in a heartbeat.

Even if in its early days, it may have seemed just a passing trend, nowadays it’s crystal clear TikTok is here to stay, and for the long run.

Seeing its increasing popularity, more and more brands seem up to the challenge. They are starting to build a presence on this platform and figuring out how to trend on TikTok.

And so we wonder, where is TikTok marketing headed? What are those top TikTok trends that will make a clear distinction between the winners and not-so-successful brands on TikTok in 2023?

Let's find out!

TikTok trends for 2023

1. Stitch and Duets are on the rise
2. Live sessions are getting more popular
3. Brands will experiment more with TikTok ads
4. Authenticity is key
5. How to speed up your TikTok trend discovery

1. Stitch and Duets are on the rise

If you haven't the chance to play with TikTok so far, you should know, the platform offers endless possibilities to show off your creative side.

You can get inspiration from existing content into the platform and turn it into a new one with a twist.

With the fun and innovative features of the platform, when it comes to creativity, the sky’s the limit.

One of the most trending TikToks you'll see by scrolling a bit through your TikTok feed will be Stitch and TikTok Duets.

Now, there’s no need to get scared if you haven't heard these names before. But you may be surprised to discover you already know these new forms of video content.

Chances are pretty high for one or two of them to pop up in your TikTok feed when you next open the app.

Created in the classical TikTok trademark, they are pretty easy to recognize.

The TikTok Stitch is a feature that allows users to take a short snippet of other people’s videos and incorporate it into their own TikTok videos.


Now Introducing: STITCH! Make the ultimate collab with your fav creators 🎬

♬ original sound - TikTok

Of course, TikTok’s Stitch feature doesn’t randomly select videos other users can integrate into their own content.

The Stitch feature can be turned on and off and switched either way for each video uploaded. It is one smart way TikTok has developed to help users gain more exposure.

"Stitch is a way to reinterpret and add to another user's content, building on their stories.

Every video made with Stitch attributes the original creator in the new video's caption, and the caption attribution links directly to the original, clipped video." - TikTok Company

TikTok duets, on the other hand - although similar - are not quite the same.

This tool also allows you to use other people’s TikTok videos but in a different format. In a TikTok duet, you can place your own video alongside the original one, while both play at the same time.

Using this split-screen format, it looks like people can reply to a TikTok video with their own content -  which they can share on their own TikTok profile.

@charlidamelio #duet with @charlidamelio ♬ original sound - ✨Galaxy_Melodies✨

"Duets allow creating new and unique content in collaboration with creators across the platform.

New layouts open doors to all kinds of creativity. Whether side-by-side or up-down, users can find new ways to interact with videos and reinvent existing content from across TikTok." - TikTok Company

Having covered all the informational aspects related to these new TikTok features, it’s time to see why they are placed among the upcoming hot TikTok trends for 2023.

Let's see...did you know that 43% of engaged TikTok users have uploaded a “Duet” video so far?

Did you expect that?

As you can imagine, TikTok features like Stitch and Duets are among the most popular TikTok trends thanks to their capacity to increase the brand awareness of a business to extraordinary levels.

Every video created in a challenge passes on authority to the initial creator, which can mean massive exposure.

And of course, brand awareness is not the only benefit brands can get from aligning to the latest TikTok trends and starting experimenting with these features.

Just take a look at the engagement Puma has raised with a single TikTok Stitch.

@puma 🚨BAKERS, ARTISTS, & BARISTAS🚨 Can you recreate the PUMA logo like @1leogonzalez ♬ TWINS - Kaygon

Reach and engagement are also two main objectives social media managers usually struggle to achieve.

Therefore, jumping on board and making good use of these viral TikTok trends may be the golden ticket for some businesses in 2023.

2. Live sessions are getting more popular

Video content is the future of social media marketing. There’s no doubt about it.

And not only have regular videos become massively popular nowadays but live videos as well.

According to our Facebook videos study, the consumption of live video content has doubled over the last year, which has happened probably across all the social media platforms that facilitate video content.

TikTok has also highlighted the importance of live stream sessions to keep users engaged on social networks. First, by introducing the “Live” feature and button in the platform itself, and second, by coming up with many new and inventive ways of using live videos by the platform’s creators.

This is a display of where the TikTok live feature is placed inside the platform.

To emphasize the latest TikTok video trends, it’s also important to mention the company itself has stated that “the number of people going live and the number of people watching live videos had doubled over the last year,” according to TechCrunch.

After seeing the many changes and plans for the future the platform has prepared, it’s safe to say that TikTok is not afraid to experiment.

Judging by the current TikTok trends, one can say the platform has taken video content to a whole new level.

Getting inspiration from the breakthroughs all the other social media platforms have had in the past and all the innovative features they released, TikTok seems to be determined to gather them all under one roof.

Here is the announcement tiktok posted on Twitter about introducing new live features that are likely to become the hottest TikTok trends.

Among the recent TikTok trends is the introduction and consumption of TikTok live events.

Designed after Facebook’s event pattern - TikTok creators can schedule an event, for which the account’s followers will receive a notification and reminder when the live event is about to begin.

The visibility of this new feature is also boosted by other possible promotional actions.

Creators can also share the event through in-app messages or promote it with a TikTok video using a live countdown sticker.

And if you by any chance thought that would be all with TikTok’s new features, think again.

Among the most recent TikTok trends, is also the co-hosting of live videos.

A good indicator that live videos are among the most popular trends on TikTok is the future expansion of this latest feature.

Co-hosted live videos were initially designed to support only one co-host, and soon after its deployment, TikTok has started to consider testing going live with multiple hosts.

3. Brands will experiment more with TikTok ads

To highlight how big TikTok has become these days, we’ll just state that in 2021 TikTok ranked above Google and Facebook as the most-visited domains on the internet, as the team from Cloudflare discovered.

In addition to that, according to Insider Intelligence’s forecast, TikTok is expected to become the world’s third-largest social network.

So, in just a few words, TikTok has become a giant in the social media scene, having a marketing potential that’s difficult to match by any other platform or PR tactic.

To get an idea of just how huge its potential is, check this out: DataReportal notes that TikTok ads have an ad reach of 11.8% of the world’s population aged 18 or older (that translates to over 945 million people, by the way).

With its rapidly growing user base, TikTok is most helpful in reaching certain audiences like Millennials and Gen Z.

As our latest study related to Christmas marketing campaigns has shown, TikTok is preparing to steal Instagram’s crown of the most engaging social media platform.

Most engaging social media platform in terms of Christmas campaigns.

Now just imagine a brand’s exposure and potential to get engagement if TikTok ads step into the game.

Next order of business - why do TikTok advertising?

I'm glad you asked.

The primary benefit of TikTok ads is that they expand your videos' reach.

And with its high engagement levels, through TikTok ads, you can get a pretty good chance to increase your website traffic and generate more leads.

How awesome is this?

By having unique formats and targeting options, TikTok ads can get active brands on social media and impressive growth.

With all this being said, is there any reason to doubt TikTok ads are among the top trends on TikTok in 2023?

Honestly, I don't think so.

4. Authenticity is key

Ok, so we've already established how many benefits brands nowadays can get from having a TikTok presence.

But despite that, if we look around, we'll see that at least for the time being - TikTok remains a platform hugely populated by creators.

And many brands seem somehow reluctant to spread their wings and create a TikTok account—especially one with an active presence.

That's because authenticity is vital on TikTok.

Video content in itself is the content type that requires more authenticity than any other.

And with the many features the platform enables to facilitate it, TikTok has raised a challenge so big no other social media platform can outrun it - that of connecting with the audiences on a different level.

As Melissa Francois - global social media manager at Zoom, told us in an interview for Insider Insights podcast, the brand's most significant challenge for 2021 was to launch its TikTok account.

So, even if it's a more generic strategy rather than a specific tactic, authenticity surely holds a special place among top trends on TikTok.

How to speed up your TikTok trend discovery

Even if in its early days, TikTok may have seemed to be just a passing trend, nowadays it’s crystal clear this platform is here to stay, and for the long run.

It’s easy to tell TikTok is an incredibly dynamic platform, where trends come and go all the time. But just because they’re fleeting, that doesn’t mean there’s no way to keep up with them. There are, in fact, many  ways to discover and keep track of new TikTok trends as they emerge and join them while they’re hot.

That matters because, according to YellowHead, “incorporating TikTok trends into marketing demonstrates that a brand understands what resonates with its audience, allowing them to show their human side and interact with the audience on a peer level.”

So let’s explore some easy ways to see what's trending on TikTok:

  • Popular hashtags

Trending TikTok hashtags are somewhat of a trend discovery staple on TikTok. They’re a great way to scope the surroundings, identify popular trends and hop on them to increase your brand visibility.

  • Trending sounds

Another smart way to go about finding the latest TikTok trends is by exploring trending trending TikTok songs (which are sometimes connected to a particular challenge). Popular songs on this app spread like wildfire, and they provide an excellent opportunity for you to expand your reach and grow your audience.

  • TikTok trends discovery tool

Located in TikTok’s Creative Centre, this tool enables you to find new trends by exploring trending hashtags, songs, creators and TikTok videos.

Final thoughts

Now that you’re all caught up with the latest TikTok trends, all you have to do is start creating.

Begin this TikTok journey by first researching and testing the platform, then analyzing your competitors - are they on TikTok as well? If yes, what are they posting?

Gain a competitive advantage by following popular trends on TikTok and developing creative strategies to implement them!

PS: Do you think are there other top TikTok trends we should consider? Give us a pin!

Elena Cucu

Elena Cucu

Content Writer @ Socialinsider

Mixing the words with the data is how a digital marketer should play the game of brands. And that’s me, a driven-born digital storyteller!

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