In the highly captivating world of TikTok, things move fast. Being the birthplace of viral content nowadays, TikTok is the place to check when you want to discover ideas on how to get in front of your target audience.
As a marketer, you can easily get overwhelmed by the great amount of TikTok trends that are born all of a sudden, we know. So, to simplify your research process we've curated a list of the hottest TikTok trends that you can integrate into your strategy to boost your brand awareness. Let's dive in!
Popular TikTok trends in 2024
Viral TikTok trends to try
Businesses leveraging TikTok marketing could spice up their strategy with the following trends to capitalize on the hype around a trend, increase brand visibility, and diversify the content created in terms of themes and concepts. Β
TikTok trends in March 2024
Someday I'll get it
I'm sobbing over this TikTok trend so you don't have to do it. It's impressive how this trend became viral in just a few days. It's a new innovative way of storytelling, mixing pictures and text in a carousel post. Users are using this trend as a 1st person perspective of narrative, kind of like looking from the outside in.
This is proof that it's not only about funny and entertaining content, it's also about having a bit of heart, especially for businesses trying to connect with their customers.
So, share your brand's story or challenges, while using this sound and let your audience vibe with you.
Gaming Console Nostalgia
Game console nostalgia is a trending concept on TikTok, where users use an AI filter to see how they look in a GTA game on PS2 from back in the day. With TikTok's obsession with AI filters, it's no surprise that this trend has taken off.
The most used TikTok hashtag for this trend is #ps2, with 190 M views.
Users also share their memories and excitement about the console, creating a nostalgic and engaging experience for viewers.
I have an idea for this trend to share with you. Check this out: How does your company or your team look as a GTA character? Find out, and unlock a bunch of likes along the way.
Austin Dance
What would TikTok be without the most wanted dance challenges? You don't have to be a dance pro to join inβjust let loose, have fun, and watch your video land on everyone's #fyp.
Right now, this TikTok trending sound it's used by 458.4K users and counting. It's a golden opportunity for your brand or company to shine because the dance is at its peak now.
Not only will you showcase your brand in an exciting way, but you'll also bond with your team and create unforgettable memories in the process. You can see the tutorial here.
Glambots
The Oscars just happened, and we all saw the gorgeous celebrities' glambots. The most creative TikTok users just started a trend, realizing we can have glambots at home. Now, everyone is a celebrity.
Why not embrace this trend and bring some Hollywood magic to your workplace? Transform your office into a dazzling red carpet, and showcase your co-workers or employees in the most imaginative ways. This viral TikTok trend can boost your presence on the platform.
It's gonna be ok twist
This viral TikTok sound was used by 128,6K users. The essence of this trend is that things can turn out pretty good even after a drama queen moment. And creators are showing this by presenting relatable moments that can bring a smile to your face.
From common mistakes to amusing twists of fate, this trend shows that laughter and happiness are somewhere around the corner. So why not spread some of that positivity in your content?
All this work and what did it get me
This TikTok trend has become the go-to for capturing funny or relatable moments when your efforts don't quite give the outcomes you want. But, hey, isn't that simply how life works sometimes?
"All that work and what did it get me" was all over the fyp in March as a trending sound and it's simple to create. Just pick a situation that will resonate with your audience by presenting real events, can be whether job-related issues, unexpected outcomes, or everyday events.
Plus, using it can be a fun and effective way to engage with your audience and increase your brand's visibility.
TikTok trends in February 2024
Sad hamster meme
βThis meme trend is pure chaos and hilarity, fitting into every situation effortlessly. The "sad hamster" has become a go-to for users and brands, perfectly capturing relatable moments in people's life. And it's soooo cute.
The original sound, also named "sad hamster meme" has used in more than 26.4K videos. Once again, TikTok proves its ability to unite people through humor.
Silent review
There's a new trend where people share reviews without using words or music. Instead, they rely on facial expressions and gestures to convey their opinions. It's like ASMR, but viewers have to interpret the reviewer's feelings.
This trend has recently shown up in many TikTok ads; advertisers must have understood the assignment and the virality of this trend fast enough.
"You should know this too" sound
A sound with the voice of Pedro Pascal is now trending on TikTok in the most funny circumstances.
There are numerous ways users are remake this sound, but one stands out, especially now that Gen Z are adults. They can finally "spill the tea" with their parents or even reverse roles, without being awkward.
This trend can work very well in the workplace, to showcase funny moments at meetings or to promote a product using the "you should know this too" sound while presenting it.
"That wasn't my best friend that night" sound
This funny sound is used in a carousel post, first photo meant to be "normal", and the second one being like the "devil". Users were very creative regarding this trend and use it for animals, friends, stuffed animals, everything that can lead to comic interpretations.
The original sound was used in 112K videos. You can definitely integrate this trend into your TikTok strategy to raise some laughs and boost engagement.
Card gets declined at therapy
I must say that I haven't figured out from the start what is the meaning of this TikTok trend. After some digging, I have your answer: Β "card declines at therapy" implies that if you can't pay, the therapist would bring what caused your trauma instead of helping you resolve it.
The outcome is that this trend allows users to express their deeper or darker thoughts and a lot of people are engaged in this form of sharing.
Now, it's also a filter updated for this TikTok trend, and it started to have also a funny twist since more creators and brands came with creative and relatable ways for engaging in it.
TikTok trends in January 2024
Mirror challenge
A new challenge aims to surprise the guys. For this TikTok trend, people have to turn back, stare at their friends and then watch their reactions. The hashtag #mirrorchallenge has 2.6B views.
I have to admit, it's amusing to see their confused or even scared faces, but in the end, it turns into a burst of laughter. And every challenge is a must to add in your marketing strategy to boost engagement. You can also duet some of the videos already made.
Donβt provoke me to anger meme
So funny and relatable in every situation, this meme trend quicky became one of the most viral TikTok trends in January.
Users hopped on the trend by sharing what triggers their anger, turning moments of frustration into hilarious videos. Honestly, every TikTok user had this audio in their mind lately.
Fireball dance challenge
One thing exciting about TikTok is that a dance challenge is always on trend. This dance with Pitbull's trending song βFireballβ took over FYP.
This is a great idea to engage everyone: your family, friends, or co-workers, to have fun and go viral.
Back to the 30s
The AI filter is coming back on trend and in time. People used this filter to see how they would look back in the 1930s.
It's used by 36.2 M users and everyone seems to love the vibe with a glitch of elegance and mystery. By incorporating this filter into your brand's content strategy, you can add a touch of nostalgia and allure while tapping into the trend's popularity.
Final thoughts
Now that youβre all caught up with the current trends on TikTok, all you have to do is put your inspiration and imagination to work.
Test the platform and implement some of the latest trends on TikTok into your strategy for your new campaign and keep an eye on the changes you notice.
All these tips & tricks will help you adjust, adapt, and overcome any challenge that comes your way when it comes to your brand's TikTok campaign.