Winning Social Media Content Types: Top-performing Post Examples for Your Audience
Social Media Campaigns

Winning Social Media Content Types: Top-performing Post Examples for Your Audience

Luciana NiΘ›u
Luciana NiΘ›u

Table of Contents

With numerous platforms and content formats available, finding the right approach that resonates with your target audience can be challenging. We’re here to help. We've compiled a collection of proven, top-performing post examples to inspire and captivate your followers.

Social media platforms offer more and more opportunities for businesses and influencers to share stories, promote products, and engage with communities. But not all posts are created equal. To succeed, you must understand your audience's preferences and tailor your social media content accordingly.

Let's dive in and see what we discovered lately.

Social media content types examples

  1. A must: Understanding your audience
  2. Best social media content for Instagram
  3. Best-performing posts on TikTok
  4. Top post types for LinkedIn
  5. Winning post types on Facebook
  6. YouTube video types to use
  7. Best Twitter post types
  8. Why do storytelling and personalization matter
  9. How to generate new social media content ideas

1. A must: understanding your audience

As you may already be aware, the success of your marketing efforts is closely tied to the specific audience you are targeting on each platform.

It is essential to recognize the significance of having clear marketing objectives that align with the characteristics of your audience.

By delving into the preferences of your audience, you can customize your posts to resonate with their distinct interests and requirements. Additionally, acknowledging the diversity of audiences across different platforms is crucial. Each social media platform attracts a unique demographic with varying preferences, behaviors, and communication styles.

For instance, the audience on Instagram might respond well to visually appealing and aesthetically pleasing content, whereas, on Twitter, concise and timely updates may hold greater appeal.

By tailoring your content to suit each platform's specific audience, you can maximize its impact and enhance your overall marketing effectiveness.

2. Best social media content for Instagram

When it comes to Instagram, certain types of content tend to perform exceptionally well. Visual-centric posts, such as high-quality photos and aesthetically pleasing graphics, are highly engaging on this platform.

Additionally, video content, particularly short and captivating clips, can capture users' attention and encourage higher levels of interaction.

By leveraging the features and capabilities of Reels, you can foster a genuine connection with your audience. The unscripted nature of Reels encourages a sense of authenticity and relatability, making it easier for your audience to engage with and respond to your content.

For B2C brands, behind-the-scenes content, product showcases, influencer partnerships, and user-generated content often resonate strongly with followers. Here’s a recent heart-warming example of a behind-the-scenes post from Nike.

On the other hand, B2B brands may find success in sharing educational content, industry insights, thought leadership, and showcasing company culture. Β Ahrefs really knows how to put their people in the spotlight.

This is an example of one of Ahrefs' Instagram posts.

3. Best-performing posts on TikTok

TikTok, known for its short-form video format, has its own unique set of content types that tend to perform exceptionally well on the platform.

Trend-based challenges, where users participate in popular dances, lip-syncs, or creative prompts, have become a staple of TikTok's viral culture.

Entertaining and relatable comedic skits, clever editing, and engaging storytelling are also highly engaging. In addition, informative and educational content, life hacks, DIY tutorials, and quick tips often resonate with users seeking to learn and be inspired.

The success of content on TikTok can vary based on the target audience.

For younger audiences, content that reflects their interests, trends, and pop culture references tends to perform best.

Meanwhile, older audiences may be drawn to informative and nostalgic content or videos that showcase personal stories and relatable experiences. But let’s let the numbers talk.

We recently analyzed 616,409 TikTok videos and found out that TikTok is the social media platform with the highest engagement levels. Having an average watch rate of 16.23%, TikTok is the most beloved video social media network of today.

This is a chart indicating TikTok vs Reels vs Shorts engagement statistics over the past three years.

4. Top post types for LinkedIn

LinkedIn, being a professional networking platform, has its own distinct set of post types that tend to perform well among its users.

Educational content, such as industry insights, thought leadership articles, and practical tips, resonates strongly with the LinkedIn audience.

Sharing valuable expertise and providing actionable advice can help establish credibility and attract engagement.

Inspirational stories, career milestones, and personal success narratives also perform well, as they connect with the platform's professional atmosphere and foster a sense of motivation.

Brands often find success in sharing company updates, product launches, and industry news, while regular individuals can showcase their professional achievements, career growth, and expertise in their respective fields.

However, both brands and individuals on LinkedIn should prioritize authenticity and meaningful engagement.

An analysis of 127,126 LinkedIn posts revealed the best LinkedIn content strategies to leverage in 2023. Here are the top 3 takeaways:

  • Native documents generate 5x more clicks than any other type of content;
  • Videos make for the best-performing post type in terms of engagement;
  • In 2023, LinkedIn’s video views rate stands at an average of 20.58%.
LinkedIn average CTR by Impressions

5. Winning post types on Facebook

Facebook continues to be a prominent social media platform, and certain post types have proven to be highly effective in engaging its diverse user base.

Visual content, including eye-catching images, videos, and infographics, tends to perform well, capturing users' attention as they scroll through their feeds.

Additionally, engaging storytelling through longer-form posts or captions can draw users in and spark meaningful interactions.

Live videos and interactive content, such as polls and quizzes, help create a sense of immediacy and encourage active participation.

For brands, content that showcases products or services, offers exclusive promotions, or highlights customer success stories often resonates with Facebook users.

It's important to note that Facebook's relevance remains strong, with a large user base and extensive advertising capabilities, making it a valuable platform for businesses and individuals to reach and engage with their target audiences.

Reels seem to take off, and Netflix US surely knows how to make use of that.

Facebook Reel example from Netflix US

6. YouTube video types to use

YouTube, as the leading video-sharing platform, offers a wide array of content types that resonate strongly with its diverse audience.

Educational content, tutorials, and how-to videos perform exceptionally well, as users often turn to YouTube for learning and acquiring new skills.

Entertainment-focused content, such as vlogs, challenges, and comedy sketches, also attracts high viewership and engagement.

Product reviews, unboxing videos, and hauls are popular among viewers seeking purchasing recommendations.

Moreover, content that addresses current trends, pop culture, and social issues tends to gain traction on the platform.

While there are differences in content preferences, YouTube provides opportunities for creators of all genres, including beauty, gaming, technology, lifestyle, and more, to find their niche and connect with their target audience through engaging and visually captivating video content.

When it comes to YouTube, it’s really difficult to provide only one example of good content, but The Late Late Show with James Corden can be a good start for your research.

7. Best Twitter post types

On Twitter, brevity and real-time updates are key. With its fast-paced nature, certain post types tend to perform exceptionally well on the platform.

Engaging with trending topics, sharing concise and impactful thoughts, and participating in conversations through hashtags can help increase visibility and interactions.

Tweets with eye-catching visuals, including images, GIFs, and videos, often stand out in users' feeds.

Memes, humor, and clever wordplay are also popular, as they resonate with Twitter's active and often witty user base.

With its relevance in real-time news, networking, and viral trends, Twitter remains a vital platform for individuals, brands, and organizations to connect, share information, and engage with their audiences.

Samsung is doing a spectacular job by educating its audience in a funny way while keeping the short format of Twitter.

This is an example of one of Samsung's tweets.

8. Why do storytelling and personalization matter

Storytelling is a powerful tool in social media content creation.

By crafting narratives that resonate with your audience, you can evoke emotions, create connections, and make your brand more relatable.

Whether it's sharing the journey of your brand, highlighting customer success stories, or weaving compelling narratives around your products or services, storytelling captivates your audience and keeps them engaged.

Authenticity is key to building strong relationships with your audience. By sharing personal stories and experiences, you humanize your brand and create a genuine connection with your followers.

9. How to generate new social media content ideas

Generating fresh social media content ideas is essential for keeping your audience engaged and your social media presence vibrant.

To simplify the process, you can use Socialisider's Campaigns feature, which can be a valuable tool in this process. Here's a step-by-step guide on how to generate new social media content ideas using Socialisider's campaigns feature.

Set your campaign objectives

Start by defining the goals and objectives of your social media campaign. Whether it's increasing brand awareness, driving website traffic, or promoting a new product, having clear objectives will guide your content creation process.

Socialinsider campaign objectives

Explore campaign ideas

Use Socialisider's Campaigns feature to explore existing campaigns, relevant to your industry or niche.

Browse through as many brands as you want to gain inspiration and insights into successful social media posts that align with your objectives. Analyze the campaign strategies, content types, hashtags, and messaging used to engage their audience.

Socialinsider generate campaign ideas

Identify key elements

Pay attention to the key elements that make the campaigns successful. Look for common themes, such as user-generated content, contests, storytelling, or influencer collaborations. Identify the content types and formats that resonate well with the target audience.

Socialinsider analysis

Adapt and customize

Take inspiration from the campaign ideas you explored and adapt them to fit your brand's unique identity and objectives.

Customize the content ideas to align with your brand's tone, style, and target audience. Consider how you can put your own creative spin on the ideas to make them authentic and engaging.

Adapt and customize

Use the campaign ideas as a springboard for brainstorming new and original content ideas.

Combine elements from different campaigns, add your unique perspective, and explore innovative approaches. Consider how you can leverage current trends, industry news, or seasonal events to create timely and relevant content.

Ready to refresh your content?

Understanding your audience, using top-performing social media content types, and leveraging platforms like Instagram, Twitter, LinkedIn, TikTok, and Facebook is essential for marketing professionals.

By tailoring your content to resonate with your target market, incorporating visual and video elements, interactive features, storytelling, and personalization, you can create engaging social media posts.

Stay innovative, adapt to emerging trends, and continuously analyze the performance of your content.

Embrace creativity, experiment, and craft compelling content that achieves your marketing goals.

Improve your social media strategy with Socialinsider!

Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy.

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