Description of our services and objectives

Socialinsider is a social media analytics tool which aims to deliver quality insights to brands or businesses through their social media professionals, working in agencies or companies. Socialinsider provides tools for social media competitive analysis analysis, benchmarking and reports to achieve this goal in the best possible way.
These applications should open up new possibilities for users to evaluate and analyse social media networks (e.g. Facebook, Twitter, Instagram), to establish interpersonal connections, to promote the exchange of information and to distribute important information.

Type of processed data
  • Contact details (e.g., e-mail and password when you register for a Socialinsider account)
  • Content Data (e.g., text input, photos, videos).
  • Profile preferences (e.g.,your timezone to make reports in your time).
  • Public analytics information (e.g., data about Facebook, Instagram and Twitter accounts that can be found in public access);
  • Private analytics information (e.g., data about Facebook, Instagram and Twitter accounts that can be processed only after you authorized Socialinsider on Facebook, Instagram and Twitter website);
  • Contract Data (e.g., subject matter of the contract, duration, customer type).
  • Payment history
  • Usage Data (e.g., interests, websites visited, purchasing behaviour, access times, log Data).
  • Meta/communication Data (e.g., device IDs, IP addresses, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information).

How we use collected information

We do use data only for providing you the best quality product. We do not sell or share your data. In general, no special categories of data are processed, unless these are provided for processing by the user, e.g. in online forms

  • Provide you product and analytics services.
  • Remember information so you will not have to re-enter it during your visit or the next time you visit the Service.
  • Provide, improve, test, and monitor the effectiveness of our Service.
  • Develop and test new products and features.
  • Diagnose or fix technology problems.
  • Provision of contractual services, customer care and support.
  • Response to contact requests and communication with users.
  • Marketing, advertising and market research.
  • Security measures.

Categories of data subjects
  • Customers / prospective customers / business partners.
  • Visitors and users of the online service, third parties.

In the following, we will also summarise the data subjects as "users".

Section II – Legal basis for the processing and general information


Information disclosure

You agree that Social Insider may disclose personal information with third parties in limited circumstances, including when complying with legal process, preventing fraud, protecting the security of our network, servers and services. Providing that information in such circumstances Social Insider will only disclose the limited part of personal information that is required to be shared in the unique situation.


Information security

We have implemented reasonable measures to protect your information, prevent unauthorized access to our servers and stored data. We use network protection system. All security changes is covered by our internal security rules. We encrypt our services using secure socket layer (SSL) protocol. Also do our payment service partner. Access to your account requires password verification.

Although we do our best to protect your personal information, no one can guarantee data to be 100% secure.


Cookies

Cookies are small files stored by your browser. We use cookies to store your preferences, and to improve you access to and use of the Site. Cookies are required to use the Site (www.socialinsider.io), turning off cookies would mean not being able to login into the system.

If users do not want cookies to be stored on their computer, they are advised to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online services.

An objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/.


Changes and Updates to this Privacy Policy

We ask you to keep yourself regularly informed about the contents of our Privacy Policy. We will adapt the Privacy Policy as soon as any changes in data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.


Third-Party Sites and technology partners

FastSpring

We use FastSpring to collect payments made on our website (www.socialinsider.io). As part of the payment process you shall be directed to a webpage or web service that is hosted by the payment service provider or its appointee. Any Personal Data collected by visiting this Website is controlled by Bright Market, LLC d/b/a FastSpring, 801 Garden Street, #201, Santa Barbara, CA 93101, United States of America (“FastSpring”).

Personal Data Collected: name, e-mail address, IP address, billing and/or shipping address, phone number, payment account information, and other information about you submitted to verify who you are or to work to prevent fraud.

Place of processing: US – Privacy Policy


Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of Socialinsider, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: US – Privacy Policy – Opt Out

Google AdWords conversion tracking (Google Inc.)

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on Socialinsider.

  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: US – Privacy Policy

Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  • Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.
  • Place of processing: Malta – Privacy Policy – Opt Out

Remarketing and behavioral targeting

This type of service allows Socialinsider and its partners to inform, optimize and serve advertising based on past use of Socialinsider by the User.
This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.


Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Socialinsider with the Facebook advertising network.

  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: US – Privacy Policy – Opt Out

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of Socialinsider with the Facebook advertising network.

  • Personal Data collected: Cookies and email address.
  • Place of processing: US – Privacy Policy – Opt Out

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of Socialinsider with the Adwords advertising network and the Doubleclick Cookie.

  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: US – Privacy Policy – Opt Out

Remarketing through Google Analytics for Display Advertising (Google Inc.)

Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network.

  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: US – Privacy Policy – Opt Out

Facebook-Pixel and Custom Audiences

We use the Facebook pixel to form target groups and measure the success of the ads we place on Facebook and to build target groups for ads.

  • Data processed: Usage data, metadata; if users are registered with Facebook, the data is linked to their Facebook profiles and data belonging to them (in particular inventory data).
  • Type, scope and mode of operation of the processing: Permanent cookies, third party cookies, tracking, conversion measurement, online behavioural advertising, profiling, custom audiences from website.
  • Special security measures: Encrypted communication between Facebook and our website.
  • Opt-Out: https://www.facebook.com/settings?tab=ads, http://www.youronlinechoices.com/uk/your-ad-choices/ (EU), http://www.aboutads.info/choices (US).
  • Privacy Policy: https://www.facebook.com/policy.php.
  • Processing country: USA.
  • Guarantee when processing in USA: Privacy Shield https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
  • Retention of data: The data will be deleted by Facebook and will be deleted if the customer's data is deleted as part of the termination.

Refersion Inc.

We use Refersion to create a referral program: https://www.socialinsider.io/affiliates.

  • Data processed: IP address, browser type, domain names, access times, referring website addresses, device identifiers, operating system, or information gained from cookies, pixels or other tracking technologies. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Refersion website.
  • External disclosure: Refersion Inc., 1460 Broadway, New York, New York 10036
  • Privacy Policy: https://www.refersion.com/privacy
  • Place of processing: US

Answering Inquiries and Customer Service

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Socialinsider, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Socialinsider.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Socialinsider.


Intercom (Intercom Inc.)

Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within Socialinsider.

  • Personal Data collected: Cookies, email address, Usage Data and various types of Data as specified in the privacy policy of the service.
  • Place of processing: US – Privacy Policy

Disqus (Zeta Global)

Disqus allows users to comment on our blog. Disqus is a networked community platform used by hundreds of thousands of sites all over the web. With Disqus, our website gains a feature-rich comment system complete with social network integration, advanced administration and moderation options, and other extensive community functions.

  • Personal Data collected: email address and cookies
  • Place of processing: US – Privacy Policy - Opt Out

Sendgrid (SendGrid, Inc.)

We will only send newsletters, e-mails and other electronic notifications containing advertising information with the consent of the recipients or a legal permission. Subscribers' data is logged as we are required to provide documentation of registrations. We also keep track of whether newsletters have been opened and whether links have been clicked. This information is stored on a per-user basis for technical reasons, but is not used to monitor individual users, but rather, for example, to adapt content and services to users. Information that we should collect in addition to the e-mail address (e.g. name) is used to personally address the users or to adapt the contents of the newsletter to the users.

  • Contents of the newsletter: As indicated in the registration form, otherwise information about our services and our company.
  • Data processed: Inventory data (e-mail address), usage data (registration time, confirmation time double opt-in, IP address, opening of e-mail, time and place, time and click on a link in the newsletter).
  • Special categories of personal data: no.
  • Purpose of processing: newsletter dispatch, optimization, proof of consent.
  • Necessity / interest in processing: Only the e-mail information is required for sending, the other information is voluntary and serves to personalize and optimize the content based on the interests of the user; the obligation to provide evidence of consent is the reason for logging; performance measurement is based on legitimate interests in the optimization of the content for users and based on business interests
  • Opt-Out: A unsubscribe link is included in every newsletter.
  • Privacy Policy: https://sendgrid.com/policies/privacy/
  • Special security measures: Data Processing Agreement.
  • Place of processing: US

Section III - Processing operations


The following section provides an overview of our processing activities, which we have subdivided into other areas of operation. Please note that the areas of operation are for guidance only and that processing activities may overlap (e.g. the same data may be processed in several operations).

In this section you will find information on our key services and operations, such as responding to enquiries and providing our contractual services as well as the associated ancillary tasks.

The processing of the following data is necessary to establish and implement the contractual relationship with regard to the use of the Socialinsider social media analytics tool and the services and functions associated with it in accordance with the Principal Agreement.

Socialinsider provides social media analytics and reports. The processing of personal data within these functionalities is described separately and applies in addition to the general information in the case of the use of these functionalities.


To use Socialinsider, creating an account is required.

The information accessible via the Socialinsider can be made available (within the framework of the specification according to the Principal Agreement) via an Application-Programming-Interface (API).

  • Types of data which are regularly the subject of processing: Inventory data/master data (country code), contact data (e-mail address), data concerning the online accounts linked in the context of the use of the Socialinsider (profile ID, authorization key (access token), list of profiles for which the users have special access rights (e.g. Facebook, Twitter, Instagram, LinkedIn etc.).), creation date, login times, language, time zone, account ID, own profile picture, data regarding the use of the tool (time and functions used).In order to perform analysis for profiles, it may be necessary for the users to log in to the profiles and for access to the Processor's app (e.g. Facebook or Instagram). In these cases, the account name, account ID, access token, token secret and their expiration date are stored.
  • Special categories of personal data: In general, no special categories of data are processed, unless these are provided for processing by the user, e.g. in online forms..
  • Data subjects: Customers, prospective customers, business partners, other users of Socialinsider
  • Retention of data: The time of data deletion is determined by the customer. Self-collected data is retained for as long as it is relevant for the analyses carried out. Customer profiles are deactivated and are only used for reactivation. In the case of test users, only the name and Facebook ID are stored for multiple login detection, and the email address is deleted. The need for data retention shall be reviewed every three years. In the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law/tax law retention obligation: 10 years).
  • With regard to the cancellation and deactivation of user profiles, we refer to our General Terms and Conditions.

Additional Information on Socialinsider analytics feature

  • Purpose, type and scope of data processing: With the assistance of Socialinsider, the users can get public postings on social media services that are accessible for the search. The Processor will query the social media profiles defined by the users via the public interfaces of the platforms. No special authorizations are required for this.
  • Types of data which are regularly the subject of processing: Public data that is searched for after entering a keyword and made available for viewing via a link.
  • Data subjects: social media profiles.

External online profiles

In this area you will find information about our data processing in the context of operating external online activities, e.g. in social media.


Online Presences in Social Media

We maintain online presences within social networks and platforms in order to communicate with active customers, interested parties and users and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the privacy policy of their respective providers apply. Unless otherwise stated in our privacy policy, we will process the data of users who communicate with us within social networks and platforms, e.g. publish contributions on our online profiles or send us messages.

The links/buttons to social networks and platforms (referred to as "social media") used within our online services do not establish a data transmission between social networks and users until users click on the links/buttons and access the respective networks or their websites. This function corresponds to the function of a regular online link.

  • Social networks/platforms used by us: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, Google+.
  • Data processed: Inventory data, contact data, content data, usage data, metadata.
  • Special categories of personal data: In principle, no, except as provided voluntarily by users.
  • Purpose of processing: Information and communication.
  • Type, scope and mode of operation of the processing: By providers of the respective platforms as a general rule: permanent cookies, tracking, targeting, remarketing, online behavioural advertising.
  • Necessity / interest in processing: Expectations of users active on the platforms, business interests.
  • External disclosure and purpose: To the social networks/platforms.
  • Processing in: US
  • Guarantee when processing in third countries: Privacy Shield (except Pinterest).
  • Retention of data: The deletion policies of the respective networks/ platforms apply.

Webserver and Security

Our services are operated on web servers. In the following section we will inform you about their use and data processed during the operation of our servers.


Hetzner Online GmbH

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage and database services, security services, technical maintenance services.

  • Data processed: Inventory data, contact data, content data, usage data, meta/communication data.
  • Special categories of personal data: no.
  • Data subjects: customers, prospective customers, visitors of the online service.
  • Special security measures: Data Processing Agreement.
  • External disclosure and purpose: Industriestr. 25, 91710 Gunzenhausen, Germany
  • Guarantee when processing in third countries: https://www.hetzner.com/rechtliches/datenschutz/
  • Necessity / interest in processing: Security, business interests.

Server-Logs

The server on which this online service is hosted collects so-called log files each time the online service is accessed, in which user data is stored. The data is used for statistical analysis to maintain and optimize server operation and for security purposes, e.g. to detect potential unauthorized access attempts.

  • Data processed: Usage data and metadata (name of the accessed website, file, date and time of access, browser type and version, the user's operating system, IP address and the requesting provider,  referrer URL (the previously visited website).
  • Special categories of personal data: no.
  • Data subjects: customers, prospective customers, visitors of the online service.
  • Purpose of processing: Optimization of server operation and security monitoring.
  • Necessity / interest in processing: Security, business interests.
  • Processing in third countries: no.
  • Delete of data: on request.

Questions and comments

To ask questions about or comment on this Privacy Policy and our privacy practices, you may contact us at razvan@socialinsider.io