Outperform your competitors on social media

Get a social media competitor analysis in seconds and see what your competition is doing on social.

social media competitive analysis platform

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High Performer social media analytics tool for brands and businesses.

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Competitor analysis

Perform a social media competitor analysis like a pro

Get an overview of your competitors’ social media performance by running a head-to-head social media competitive analysis.

Use Socialinsider’s social media competitive analysis tools to discover your competitors’ weakest and strongest strategy points and gain a competitive advantage.

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Social media benchmarks

Benchmarks against industry, competitors, or brands you admire

Add competitive context to your social media data by digging into in-depth social media benchmarks.

Leverage industry and competitive social media analytics to understand better how your brand’s social performance stacks up against your market.

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Cross-channel analysis

Understand what’s working and what’s not for your niche

Use a social media competitor analysis tool to understand what is your competitor’s best-performing platform and see how their metrics stack up against yours.

Leverage competitors’ social media data to identify future trends and optimize your strategy.

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Post analytics

Analyze social media content based on keywords or topics

Categorize social media content from competitors based on keywords, topics, or hashtags. Use the best social media competitor analysis tool to identify gaps in your strategy.

Identify the top-performing social posts from each content category and analyze what makes them successful: social platform choice, caption length, or content formats.

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Outperform your competitors on social media

Frequently Asked Questions

Got a question? We've got answers.

Why run a social media competitor analysis?

By doing a competitor analysis on social media, you can better evaluate your own brand’s performance. Through social media benchmarking, you’ll be able to see if your social strategies are more effective than your competitors, identify areas of improvement, get content ideas, and better understand and predict industry trends.

Competitive benchmarking can be performed at a platform level and across multiple channels, which is recommended for a more accurate perspective of the social media landscape.

To simplify competitor research, you can use a social media competitive analysis tool like Socialinsider, which offers social media industry benchmarks besides competitive insights.

When doing a social media competitive analysis it’s important to start with the most relevant metrics for your brand. Usually, KPIs like engagement, number of fans, or top posts are important to track.

A more in-depth look at competitive social media analytics is helpful in identifying your competitor’s social media strategies, given that a limited series of metrics monitored may not always offer the most accurate insights since different brands can have different objectives.

Ready to optimize your social media strategy with competitive insights?

Get competitive insights, compare social media performance, and download competitive reports in seconds.

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