Facebook continues to be one of the most used social media platforms in 2021, so make sure you don't exclude it when planning your marketing strategy.
To make sure you are creating the right strategy for your business, you must analyze the right metrics on the platform.
Starting with June 30, 2021, Facebook Analytics will no longer be available, so you'll need to shift your attention to more complex Facebook analytics tools.
But there are many analytics tools on the market, so which one is best for you?
I've prepared this article with 11 Facebook analytics tools every marketer should try in 2021.
Top 11 Facebook analytics tools to discover all the metrics
Socialinsider's Facebook analytics feature gives you a full overview of your page performance, what's working and what's not.
With Socialinsider, you can measure the performance of your Facebook account and track all the meaningful metrics, like engagement rate, reach, impressions, followers’ growth, posts evolution, demographics, and much more.
Moreover, you can improve your Facebook strategies by comparing and benchmarking against top competitors, influencers, and top players from your industry.
Using Socialinsider, you can:
- get all the Facebook metrics in one single dashboard.
- perform straight to the posts analysis on Facebook.
- understand your Facebook's reach and engagement.
- create Facebook benchmarks and compare with top competitors.
- understand your videos' performance
- download presentations - ready templates as Excel, CSV, Powerpoint or PDF.
- import Facebook data to Google Data Studio.
And much more.
Socialinsider offers premium analytics for multiple social media channels: Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Pricing options: $99 per month for social media managers, $169 per month for agencies, or custom packages to adjust your needs.
There’s also a 14-days free trial so you can test it out!
This social media analytics saves a lot of time. If you would have to go to each social profile and track the performance you'd looking for, it would take hours! Socialinsider is very user-friendly. Adding competitor profiles only involves entering a link to the page you'd like to track performance and there are so many options for reporting. - Helen, G2 Crowd.
2. Facebook native analytics app
Available for each page you manage, it has basic metrics such as page likes, impressions, reach, comments, shares.
Facebook Analytics allows you to understand and optimize your complete customer journey. It is available in a number of Facebook products or you can implement it into your mobile app or website.
The Facebook native analytics app offers fan demographic information, including gender, location, and language, but you can not analyze your competitors.
Using Facebook Insights, you'll have access to your insights only for the last 28 or 7 days. If you want to compare performance and expand your social media research, a Facebook analytics tool might be a great help.
Starting with June 30, 2021, Facebook Analytics will no longer be available.
This is a result of the giant’s efforts to consolidate its various business tools.
As such, you should turn your attention to more robust Facebook analytics tools.
Pricing options: free.
You can schedule posts directly in the app including posts with media attached. The insights are in-depth for each post but also the followers' demographics. This really helps in understanding what posts are successful and which posts are not as successful. - Kira, G2 Crowd
AgoraPulse offers publishing, monitoring, social media reporting, and team collaboration for Facebook, Instagram, LinkedIn, and YouTube.
Its analytics tool is similar to what you’ll find in Facebook Insights, but it’s easier to work with and provides additional reports you won’t find in native apps, such as post recommendations or average fan profiling.
With AgoraPulse, you can see what type of content performs better on Facebook. You can also detect major Facebook trends.
Metrics such as organic reach, paid reach, total reach, clicks, and number of engaged users for the Facebook pages you manage are available in this app.
Pricing options: starts at $99 per month, and they also have a free trial.
The interface is very clean, most of the tools are easily accessible for all available functions, and furthermore, the very elegant and friendly design really improves the user experience, makes it more enjoyable. - Andrea, G2 Crowd
Buffer helps you measure your Facebook performance, create reports for your clients, and grow your reach, engagement, and sales.
You can see all the data in one intuitive analytics dashboard. It is simple to use and a great tool to improve your social media strategy.
The product is divided into 2 tools: publishing and analyzing social media performance.
If you’re looking for a Facebook insights tool, Buffer will provide you in-depth insights to grow your brand on Facebook.
Pricing options: between $35 and $50 per month for analytics, and they also offer free trial.
I have been using Buffer for the last year or so to schedule posts on our social media accounts. It's simple to use and helps us understand how our content is doing through their great analytics tool. - Ameer, G2 Crowd
5. Sprout Social
Using Sprout Social, you can analyze and track trends on social media to make sure your content is resonating with your audience.
The platform includes analysis, competitors' comparison, and social media reporting for Facebook.
Discover what types of campaigns are working in real-time and make sure you adjust them appropriately.
With this tool, you can manage multiple Facebook pages at once. You can plan your content, engage your audience, and measure your efforts from a single platform.
This Facebook data analytics tool will help you understand industry averages and benchmark your Facebook performance against your competitors.
Pricing options: ranges between $99 and $249 per month, plus free trial.
The platform is easy to learn and easy to use. It fulfills what we were looking for the most in easy content scheduling and management, visual and accurate analytics and a team equipped to advise and operate on an agency level.” - Agency in Marketing and Advertising, G2 Crowd
SocialPilot is a social media scheduling and analytics tool aimed at increasing brand awareness and traffic.
With Facebook ads analytics feature, you can achieve your Facebook marketing goals, generate more leads, boost engagement, and increase conversions.
You can also measure your Facebook performance with insightful analytics and get an accurate picture of where you stand on social media.
Along with analyzing, it also helps you customize, schedule, and discover new content for your Facebook page.
This Facebook insights tool not only analyzes posts from the system but also from other sources, pages, and accounts.
Pricing options: between $30 and $150 monthly, with free trials available for each package.
We joined Social Pilot about a year ago. Over time there have been a few problems, usually Facebook's doing, but every one has been resolved. The best thing about it is the speed of response plus the fact they keep going until things are sorted out even when we don't fully grasp it all. - Andrew, G2 Crowd
Quintly gives you access to Facebook insights such as engagement metrics, see how many new fans you gained, and monitor how often and when you post.
From fans to content and interactions, this app has a wide pool of metrics to choose from if you need a Facebook profile analysis.
For example, you can determine how many people are reached by your content and how often they see it.
You can also improve your ad results with data on paid performance through Facebook analytics.
Pricing options: starts at $300 per month, no access to a free trial.
When I arrived in my agency in 2018, I needed to create fast reports without extra employees or spending more time. I found Quintly and I liked the tool. It is simple and gave us a lot of data about the brands - not only from my profiles, but from competitors too. - Morgana, G2 Crowd
8. Rival IQ
Using Rival IQ, you can track and analyze the Facebook KPIs that matter to your business.
You can also customize and design metrics on flexible dashboards that exactly fit your social media objectives.
If you want to discover how many new fans you gain and when, how often, and when you post and measure what resonates on your followers’ timelines, this tool is what you are looking for.
Not only will you measure your Facebook performance at a glance, but you will have access to competitive Facebook benchmarking as well.
By closely monitoring your performance, you can run better Facebook ads and campaigns.
Pricing options: between $199 and $499 per month, and you can try it for free, too.
We use Rival IQ to organize and monitor our competitive landscape. For each indirect or direct competitor we know about or discover, they are added into Rival IQ, tagged and then we receive email alerts and can build reports based on activity. I really like how the analysis is relative to your own company. - Kelly, G2 Crowd
The tool offers Facebook audience analytics such as gender, location, profession, and interests. You can use this information to create a better social media strategy for your brand.
Also, the tool gives you insights into what your audience members are sharing to uncover popular topics.
With this Facebook data analytics tool you can benchmark your marketing performance against all of your competitors.
On top of giving you access to a large amount of data, Brandwatch utilizes data to make sense of customers, their needs, wants, and interests.
Pricing options: not disclosed on their website, but you can book a meeting.
I love the ability it has to generate many reports and analytics in just a few seconds. It is easy to navigate and gives you a variety of information which is awesome because I've used other social media listening tools before and they only perform one or two functions. - Jessica, G2 Crowd
This is an analytics and social media performance suite that helps its clients monitor their channel growth and optimize their social media strategy.
With Iconosquare, you can automate your Facebook accounts.
If you’re looking for advanced Facebook analytics, Iconosquare offers easy-to-read graphs for metrics like follower evolution, average engagement rate per post, reach and more.
Iconosquare also provides a free feature called Instant Facebook Audit. All you have to do is sign in with your Facebook account, enter your email address, and they will send you a free performance review report.
Pricing options: between $59 and $179 per month, plus free trial.
Iconosquare is a great management tool - from scheduling social media posts to providing data and metrics. The analytics are particularly helpful when it comes to interpreting the performance of social media posts and adjusting strategy. - Administrator in Environmental Services, G2 Crowd
Sotrender is a reporting and benchmarking tool that covers Facebook, Instagram, Twitter, and YouTube.
Cut down the time you need for preparing monthly reports, scout your competitors’ strategy, and answer to Facebook comments and messages with Sotrender’s Social Inbox.
With Facebook analytics, you’ll get a full picture of your social performance, discover insights, and analyze what content works best.
Stay on top of your competition by learning more about your competitors' audience and what content they engage with. Create charts displaying a variety of analyses and comparisons to stay up-to-date with your competition.
Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is really friendly & easy to reach out to. - Ewa, G2 Crowd
There are more than 11 Facebook analytics tools on the market, but these are the ones you must try at least once.
But before anything, remember this. 👇
When you purchase a Facebook analytics tool, make sure:
- The metrics you get are helping you grow your Facebook strategy.
- The tool is easy to use and understand.
- There is someone on the support helping you when you have questions.
- It fits your budget.
Almost all Facebook data analytics that I've mentioned in this article offers a free trial, so go and try them out before deciding which is the perfect match for you and your brand.