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14 Facebook Analytics Tools Every Marketer Should Try

Competitive AnalysisFacebook Analytics

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14 Facebook Analytics Tools Every Marketer Should Try

Facebook continues to be one of the most used social media platforms in 2021, so make sure you don't exclude it when planning your marketing strategy.

To make sure you are creating the right strategy for your business, you must analyze the right Facebook metrics.

Especially now, with the native Facebook analytics tool being removed from the platform and with so many third-party analytics tools on the market, how can you know which is the best for you?

That's why I've prepared this article, mentioning some of the best Facebook analytics tools that are helpful for any marketer in 2021.

Top 14 Facebook analytics tools to discover all the metrics

  1. Native Facebook analytics tools
  2. Socialinsider
  3. AgoraPulse
  4. Buffer
  5. SproutSocial
  6. SocialPilot
  7. Quintly
  8. Rival IQ
  9. Brandwatch
  10. Iconosquare
  11. Sotrender
  12. Unmetric
  13. Social Bakers
  14. Falcon.io

1. Native Facebook analytics tools


Facebook’s announcement about closing its analytics tool may have raised concerns and new challenges for a lot of marketers.

It’s no secret that social media managers need Facebook analytics data in order to understand how their content is performing, how the audiences respond to different messages, and if they need to improve something.

But for those of you who relied on the native Facebook analytics tool to do all the reporting, no worries, the platform will not let you high and dry.

Here are 2 alternatives from where you can get all your Facebook analytics data, available on the platform as well.

Facebook Business Suite

Facebook Business Suite is an all in one space for all your Facebook marketing activities, where you can see a lot of insights, for both your organic and sponsored content.

From info about your Facebook posts and stories, to e-commerce insights, or your ads, you can have a solid overview of your brand’s performance by checking this analytics tool from Facebook.

Here is how a dashboard looks in Facebook Business Suite.

Creator Studio

What is great about Facebook Creator Studio is that it gives in-depth details about the content’s performance.

It measures some specific Facebook metrics that are not available in the Facebook Business Suite for example, but are very helpful to understand your audience’s attitude and sentiment towards your brand.  Some of them are loyalty and retention.

Isn't it great to know this kind of info about your fans?

This is how the Facebook Creator Studio interface looks like.

2. Socialinsider


Socialinsider's Facebook analytics feature gives you a full overview of your page performance, what's working and what's not.

With Socialinsider, you can understand Facebook insights and track all the meaningful metrics, like engagement rate, reach, impressions, followers’ growth, posts evolution, demographics, and much more.

Moreover, you can improve your Facebook strategies by comparing and benchmarking against top competitors, influencers, and top players from your industry.

This is Socialinsider's Facebook dashboard.

Using Socialinsider, you can:

  • get all the Facebook metrics in one single dashboard.
  • perform straight to the posts analysis on Facebook.
  • understand your Facebook's reach and engagement.
  • create Facebook benchmarks and compare with top competitors.
  • understand your videos' performance.
  • download presentations - ready templates as Excel, CSV, Powerpoint or PDF.
  • import Facebook data to Google Data Studio.

And much more.

Socialinsider offers premium social media analytics for multiple platforms: Instagram, Twitter, LinkedIn, YouTube, and TikTok.

Pricing options: $99 per month for social media managers, $169 per month for agencies, or custom packages to adjust your needs.

There’s also a 14-days free trial so you can test it out!


This social media analytics saves a lot of time. If you would have to go to each social profile and track the performance you'd looking for, it would take hours! Socialinsider is very user-friendly. Adding competitor profiles only involves entering a link to the page you'd like to track performance and there are so many options for reporting. - Helen, G2 Crowd.

3. AgoraPulse

AgoraPulse offers publishing, monitoring, social media reporting, and team collaboration for Facebook, Instagram, LinkedIn, and YouTube.

Its Facebook analytics tool is similar to what you’ll find in Facebook Insights, but it’s easier to work with and provides additional social media reports you won’t find in native apps, such as post recommendations or average fan profiling.

With AgoraPulse, you can see what type of content performs better on Facebook. You can also detect major Facebook trends and post insights.

This is AgoraPulse's home page.

Facebook metrics such as organic reach, paid reach, total reach, clicks, and number of engaged users for the business pages you manage are available in this app.

Pricing options: starts at $99 per month, and they also have a free trial.


The interface is very clean, most of the tools are easily accessible for all available functions, and furthermore, the very elegant and friendly design really improves the user experience, makes it more enjoyable. - Andrea, G2 Crowd

4. Buffer

Buffer is a social media analytics tool that helps you measure your Facebook performance, create reports for your clients, and grow your reach, engagement, and sales.

You can see all the data in one intuitive analytics dashboard. It is simple to use and a great tool to improve your social media strategy.

The product is divided into 2 tools: publishing and analyzing social media performance.

Buffer is another Facebook analytics tool you should try

If you’re looking for a Facebook analytics tool to do the trick of offering you Facebook analytics data, Buffer will provide you in-depth insights to grow your brand on Facebook.

Pricing options: between $35 and $50 per month for analytics, and they also offer free trial.


I have been using Buffer for the last year or so to schedule posts on our social media accounts. It's simple to use and helps us understand how our content is doing through their great analytics tool. - Ameer, G2 Crowd

5. Sprout Social

Using Sprout Social, you can analyze and track trends on social media to make sure your content is resonating with your audience.

The platform includes analysis, competitors' comparison, and social media reporting for Facebook.

This is one of those Facebook analytics tools through which you can discover what types of campaigns are working in real-time, and then making sure you adjust them appropriately.

With this Facebook analytics tool, you can manage multiple Facebook pages at once. You can plan your content, engage your audience, and measure your efforts from a single platform.

This is SproutSocial's Facebook analytics home page.

This Facebook analytics tool will help you understand industry averages and benchmark your Facebook performance against your competitors.

Pricing options: ranges between $99 and $249 per month, plus free trial.


The platform is easy to learn and easy to use. It fulfills what we were looking for the most in easy content scheduling and management, visual and accurate analytics and a team equipped to advise and operate on an agency level.” - Agency in Marketing and Advertising, G2 Crowd

6. SocialPilot

SocialPilot is a social media scheduling and analytics tool aimed at increasing brand awareness and traffic.

With its Facebook ad analytics feature, you can achieve your Facebook marketing goals, generate more leads, boost engagement, and increase conversions.

You can also measure your Facebook performance with insightful analytics and get an accurate picture of where you stand on social media.

Along with analyzing, SocialPilot helps you customize, schedule, and discover new content for your Facebook page.

This is SocialPilot's home page.

This Facebook insights tool not only analyzes posts from the system but also from other sources, pages, and accounts.

Pricing options: between $30 and $150 monthly, with free trials available for each package.


We joined Social Pilot about a year ago. Over time there have been a few problems, usually Facebook's doing, but every one has been resolved. The best thing about it is the speed of response plus the fact they keep going until things are sorted out even when we don't fully grasp it all. - Andrew, G2 Crowd

7. Quintly

Quintly is a Facebook analytics tools that offers a full package. With this Facebook analytics app, you can see how many new fans you gained and monitor how often and when you post.

From fans to content and interactions, this Facebook analytics tool has a wide pool of metrics to choose from if you need a Facebook page analysis.

For example, you can determine how many people are reached by your content and how often they see it.

This is Quintly's Facebook home page.

You can also improve your ad results with data on paid performance through Facebook analytics.

Pricing options: starts at $300 per month, no access to a free trial.


When I arrived in my agency in 2018, I needed to create fast reports without extra employees or spending more time. I found Quintly and I liked the tool. It is simple and gave us a lot of data about the brands - not only from my profiles, but from competitors too. - Morgana, G2 Crowd

8. Rival IQ

Rival IQ is one of those Facebook analytics tools that can help you track and analyze the Facebook KPIs that matter to your business.

You can also customize and design metrics on flexible dashboards that exactly fit your social media objectives.

If you want to discover how many new fans you gain and when, how often, and when you post and measure what resonates on your followers’ timelines, this Facebook analytics tool is what you are looking for.

This is RivalIQ's Facebook home page.

Not only will you measure your Facebook performance at a glance, but you will have access to competitive Facebook benchmarking as well.

By closely monitoring your performance, you can run better Facebook ads and campaigns.

Pricing options: between $199 and $499 per month, and you can try it for free, too.


We use Rival IQ to organize and monitor our competitive landscape. For each indirect or direct competitor we know about or discover, they are added into Rival IQ, tagged and then we receive email alerts and can build reports based on activity. I really like how the analysis is relative to your own company. -  Kelly, G2 Crowd

9. Brandwatch

The tool offers Facebook audience analytics such as gender, location, profession, and interests. It help you understand Facebook analytics and create a better social media strategy for your brand.

Also, this Facebook analytics tool gives you insights into what your audience members are sharing to uncover popular topics.

Brandwatch home page

With this Facebook analytics tool you can benchmark your performance against all of your Facebook competitors.

On top of giving you access to a large amount of data, Brandwatch utilizes data to make sense of customers, their needs, wants, and interests.

Pricing options: not disclosed on their website, but you can book a meeting.


I love the ability it has to generate many reports and analytics in just a few seconds. It is easy to navigate and gives you a variety of information which is awesome because I've used other social media listening tools before and they only perform one or two functions. - Jessica, G2 Crowd

10. Iconosquare

This is an analytics and social media performance suite that helps its clients monitor their channel growth and optimize their social media strategy.

With Iconosquare, you can automate your Facebook accounts.

If you’re looking for advanced Facebook analytics, Iconosquare offers easy-to-read graphs for metrics like follower evolution, average engagement rate per post, reach and more.

Iconosquare home page

Iconosquare also provides a free feature called Instant Facebook Audit. All you have to do is sign in with your Facebook account, enter your email address, and they will send you a free performance review report.

Pricing options: between $59 and $179 per month, plus free trial.


Iconosquare is a great management tool - from scheduling social media posts to providing data and metrics. The analytics are particularly helpful when it comes to interpreting the performance of social media posts and adjusting strategy. - Administrator in Environmental Services, G2 Crowd

11. Sotrender

Sotrender is a reporting and benchmarking tool that covers Facebook, Instagram, Twitter, and YouTube.

Cut down the time you need for preparing monthly reports, scout your competitors’ strategy, and answer to Facebook comments and messages with Sotrender’s Social Inbox.

Sotrender page

With Facebook analytics, you’ll get a full picture of your social performance, discover insights, and analyze what content works best.

Stay on top of your competition by learning more about your competitors' audience and what content they engage with. Create charts displaying a variety of analyses and comparisons to stay up-to-date with your competition.


Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is really friendly & easy to reach out to. - Ewa, G2 Crow

12. Unmetric

Unmetric is a Facebook analytics tool that helps you compare and benchmark your brand’s social media performance.

Through this Facebook analytics tool you can improve your content engagement by understanding what’s working for your business, both for your organic and paid posts.

With this analytics tool, you can also create campaigns to research how the best performing Facebook posts for a certain topic look like.

This is a Facebook analytics tool called Unmetric

Unmetric is a Facebook analytics tool that also lets you save time when doing your regular reporting, by generating automated social media reports.

Schedule and have your social media reports delivered in your inbox in no time.

Unmetric is a great product to use when you want to see the performance of your social channels in comparison with competitors. Using different date ranges, Unmetric is able to dig into some intense data and provides an overall engagement score to help benchmark performance. - Matt, G2 Crowd

13. Socialbakers

This is a social media tool that offers the whole package.

From publishing and scheduling, to analytics and benchmarks, with added social listening and a bunch of other features, Socialbakers is great in helping you grow by understanding your audience, and improving cross-channel care.

This Facebook analytics tool is called SocialBakers.

It is one of the best Facebook analytics tools available on the market, allowing you to optimize your content strategy. It is also a great tool if you're into influencer marketing, by the way.

It has a very clean user interface with a lot of easy to use and understand data. It has a lot of additional features, like influencer database and search engine, also content search, which is good for the UGCs and advertisement analysis. - Leslie, G2 Crowd

14. Falcon.io

Falcon.io is a social media tool focused on publishing, management, and analytics.

According to their brand’s promise, you can get to know your audiences with social listening while tracking content performance.

Another promise these guys do is that you can also merge your social data with your CRM for a unique 360-degree customer view.

This is another Facebook analytics tool called Falcon.io

So, if you’re looking for a Facebook analytics tool and beyond, with features that can let you get one social inbox for all your networks, for example, Falcon.io is the app for you.

I  can always have a look at what people from my organization abroad are doing at the moment. Communication is effortless, and there's no need to exit the platform to do so. - Agency in sporting goods, G2 Crowd

Final thoughts

There are far more than 14 Facebook analytics tools on the market, but these are the ones you must try at least once.

But before anything, remember this. 👇

When you purchase a Facebook analytics tool, make sure:

  • The Facebook metrics you get are helping you grow your strategy.
  • The Facebook insights tool is easy to use and understand.
  • There is someone on the support team helping you when you have questions.
  • It fits your budget.

Almost all Facebook analytics tools that I've mentioned in this article offer a free trial, so go and try them out before deciding which is the perfect match for you and your brand.

Related articles

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  2. Top 10 Most Important Facebook KPIs to Track and Monitor in 2021
  3. Powerful Social Media Reporting Tools for Marketers
  4. Compare 50+ Social Media Analytics Tools
Theodora Stanciu

Theodora Stanciu

Content Writer @ Socialinsider

Curious sociologist with an analytical mind and a passion for everything social. I like mixing words with data and documenting social phenomena and human behaviors.