From humble beginnings to being the fastest growing app in 2020, TikTok now has 1 billion monthly active users worldwide.
One thing’s clear: TikTok is here to stay.
And brands know that.
TikTok is also quickly becoming increasingly popular among marketers thanks to its favorable engagement rates.
TikTok gives businesses a new method for expressing their creative side, connecting with a broader audience, and gaining devoted clients.
So what does a social media manager need to do to increase brand views on TikTok?
How to get real views on TikTok organically
3.1. ✅ Get verified
3.2. #️⃣ Pay attention to hashtags & captions
3.3. 🎶 Add the right sounds
3.4. 📲 Keep your content short
3.5. 💬 Comment on viral content
3.6. 📢 Let the world know you’re on TikTok
3.7. 💡Optimize your videos
3.8. 🤝 Team up with influencers
What are TikTok views and why should you track them?
While a video on Instagram must run for at least three seconds to count as a view, on TikTok, things are even easier.
TikTok starts tracking new views as soon as a video starts playing.
Views are recorded when the movie replays, starts automatically or is reopened by the same user.
Like with any content marketing effort, you need to know which types of content pique the target audience's interest.
And views on TikTok are a great indicator that your content strategy is working.
By doing so, you can expand your strategy based on what is effective and produce engaging videos for TikTok consumers, increasing your chances of being seen.
A TikTok video often qualifies as viral if it receives between 500,000 and one million views.
Additionally, you can reevaluate any videos that don't receive enough views. This will help you avoid wasting money on ineffective techniques.
If you'd like to discover what other social media metrics are important for your business, you might want to look over our article TikTok Metrics You Should Be Tracking in 2022.
Understanding your audience
TikTok’s influence is obvious, especially among Gen Zers.
Why is it important to acknowledge that?
Because once you know what your audience is, you can deliver the right content and increase your chances of gaining more TikTok views and engagement.
Data shows that people aged 18 to 24 are the most active on TikTok.
As of January 2022, Statista reports that 57% of TikTok global users were women.
But what makes TikTok so appealing to this group of digital natives when so many other social networks are available to them?
Forrester claims that TikTok is popular with Gen Z because it offers entertaining content and a range of short films that let people freely express themselves.
Basically, Gen Zers are entertained with the never-ending TikTok scroll of short videos. They simply enjoy unwinding by watching hilarious content.
Gen Zers also value the positivity of TikTok, highlighting their ability to express themselves freely through dancing or silly lip-syncing.
Thus, if your brand's identity and target demographic fit TikTok’s personality, then here are some tips you need to hear.
How to get real views on TikTok organically
Social media managers need to understand that TikTok's algorithm differs from Instagram's or Facebook's.
If you want to get more views on TikTok, your main objective should be increasing your likelihood of showing up on users' For You Page.
In essence, views increase likes, follows, and comments, expanding your videos' audiences.
And although it's not an exact science, the following advice can help you increase your visibility on TikTok.
Are you ready for TikTok fame?
✅ Get verified
Let’s start with the basics.
A blue tick on TikTok indicates that an account's identity has been verified, just like on other social media networks.
Verification is typically only given to influencers, brands, or celebrities.
However, unlike on other platforms, you cannot just apply for verification.
There are lots of creators and accounts with large followings that still haven’t received a badge.
TikTok uses its own dedicated team to seek out who’s worthy of receiving a blue tick.
Basically, you'll have to be selected to receive this checkmark. And by increasing your views on your videos, you’re more likely to get there sooner.
#️⃣ Pay attention to hashtags & captions
Through hashtags, the algorithm reaches the people who might be interested in the topic you are posting.
TikTok's algorithm works mainly on hashtags and users' viewing habits to show content on the For You Page. Your feed will display videos from categories or topics you recently liked, commented on, or shared based on individual preferences.
It is simple to monitor a hashtag's popularity because you can discover how many views it gets when you search for one.
When a user searches for a particular hashtag, the content of a video that contains that hashtag will be found. This enables visitors to participate in trending topics.
On TikTok, you are free to use as many hashtags as you like.
However, remember that your hashtags will count toward your caption's 300-character limit that TikTok allows.
To avoid making your videos appear spammy, we advise using no more than three hashtags in each video. This way, you'll have enough room for a witty video description, and your caption will look neat.
Captions should also be contextual and short, as it is another way for the algorithm to find people with common interests.
Asking questions in the captions encourages viewers to engage with your video, increasing its discoverability.
🎶 Add the right sounds
The TikTok experience relies heavily on sound — unlike other social networking apps.
Similar to hashtags, popular sounds or sound effects might make your video appear in users' feeds.
A video can get more views even with basic content if the sound is trending.
Catchphrases from movies, TV shows, and series, as well as famous quotes from public figures, are frequently used in trends, and just utilizing them can increase your TikTok views.
You can capitalize on these trends by lip-syncing or dancing to well-known songs by sharing a relatable life event that you experienced that complements the music.
Essentially, any sound has the potential to go viral on TikTok.
However, there is more to it. Choosing the proper sound can increase audience size since it enables the artist to connect with their audience more.
So don't forget to adapt them for your content instead of rushing to use trending sounds.
To identify trending songs, hashtags, and creators, visit trends.tiktok.com.
📲 Keep your content short
People's attention spans on social media are usually short and they frequently switch between videos.
This is why you should aim to keep the videos as short as possible.
The ideal duration is between 21 to 34 seconds, but it's crucial to grab the user's attention in the first few seconds.
Quality content will forever hook viewers in the first seconds, but captions such as watch to the end or wait for it could come in handy.
This makes it simpler to keep the audience's interest and convince them to stay through to the very finish or even to see it again.
One trick you can use to provide more content is to divide your videos into small chunks and submit them one at a time.
Moreover, if you want to build a consistent audience and following after merely setting up an account, it is crucial to publish many times daily. Consistency is, thus, another essential feature that attracts views and follows.
So creating a series of content also increases the chances of making one of your videos viral. However, remember to set your account's specific goal or subject right away.
With 107 million followers, TikTok superstar Charlie D'Amelio limited her content to quick dances and lip-syncing videos, uploading content between three and eight times daily.
When you're feeling uninspired, an easy tip to increase views is to pay attention to the news happening worldwide and create content in that vein, using relevant hashtags, captions, and sounds.
Recommended: 11 TikTok Content Ideas for All Businesses
💬 Comment on viral content
Shortly another tip for more TikTok views is to further engage on popular videos with preferably funny comments so more people could notice your account.
While this can also be a great way of increasing TikTok followers organically, brands often use this strategy to gain exposure.
Recently, several brands gathered on TikTok to comment on a video that has since become popular.
In his post on TikTok, @ramblingsanchez asked brands to "comment on this for no reason".
Brands such as TikTok, Bumble, Levi's, Nando's, and Amazon were quick to accept his request and create a massive thread and trend for others to follow.
📢 Let the world know you’re on TikTok
Chances are, TikTok is just a part of your overall social media strategy and you are active on a few other platforms out there as well.
A quick tweet or snippet on Instagram Stories telling your communities that you’re also on TikTok may lure those audiences over to your TikTok and draw other users with them.
Be careful not to share the same stuff on all of your social media accounts, though.
Duplicate material is tiresome when it's overused, and your viewers will not benefit from it in any way.
💡Optimize your videos
Even if most TikTok videos are shot on smartphones, that doesn't mean their quality has to suffer.
Posting content without a planned schedule, not publishing high-quality videos, or using TikTok for solely publishing promotional content may all impact your performance negatively.
Pay attention to sounds, lighting, and frame.
Remember that lighting is an important element to making a successful TikTok video. TikTok’s algorithm has a harder time filtering and pushing forward videos that are shot in darker environments.
Lastly, you should make sure that your profile is searchable.
Your audience won't be able to find your profile if people just know you by your name, yet your TikTok handle contains a strange combination of characters.
Therefore, you should avoid using unusual characters and symbols in the profile name to make it simple to recall.
For best results, try publishing on Tuesdays and Thursdays at 10 AM or 10 PM.
🤝 Team up with influencers
Including outside voices in your TikTok videos is a simple approach to reach a new audience, regardless of whether you've collaborated with another company for a cross-over opportunity or teamed up with a famous guest star.
This technique is common amongst creators as both parties can benefit from each other's followings, but you can also leverage this technique as a brand.
If you get the chance, reach out to other TikTok stars that you find relevant in your area and work together on a viral challenge. Their followers will eventually see it and introduce you to a whole new audience!
How to measure your TikTok performance?
To improve your overall performance and see what worked and what not, you need to master your data.
A TikTok audit can help you analyze growth by reviewing your company's overall activity and analytics.
Leveraging a TikTok analytics tool will help you refine your entire approach by giving you insightful data on the effectiveness of your content.
If you’re looking to keep track of your TikTok marketing strategy, you might want to explore these 9 TikTok Analytics Tools for a Successful Social Media Strategy and see which one fits your needs best.
TikTok is all about having fun by sharing creative content ideas.
Brands are trying to tap into TikTok's potential and leverage this great tool for promotion.
Remember that sometimes, it can just happen to post the right video at the right time, and the right people see it.
No matter your niche, there's a place and an audience for everyone on the platform.
Using viral sounds brings more viewers, but combining an original idea with a funny sound to create the perfect context brings even more.
Ultimately, finding the content type and trends that work best for your brand's message is the key to learning how to acquire more TikTok views
And although there isn't a magic recipe for becoming popular on TikTok, we hope these suggestions will help you develop a strong growth strategy.