17 Ways to Get More TikTok Followers

On a mission to amplify your TikTok reach?

You've hit the jackpot.

From crafting scroll-stopping content to fostering an electric community vibe, we're here to offer actionable tactics on how to increase TikTok followers and help you catapult your profile.

So let's dive in.

1. Understand the TikTok algorithm

Understanding the TikTok algorithm can help you work with it and increase your chances of success.

Marketers believe that TikTok's algorithm boosts content visibility based on user engagement, video details like captions, hashtags, and sounds, as well as device and account settings, even though TikTok has yet to confirm this.

The more engaging your TikTok content is, the more likely it is to be recommended to users, increasing your reach and potential follower count.

And remember, the videos you may see change over time depending on your viewing choices, interactions, and even your present mood.

2. Find your niche

Establishing a niche can aid in providing content that supports your area of expertise and meets the needs of your target audience.

This way, it’s easier for you to increase TikTok followers.

On TikTok, creators specialize in a specific type of content: entertainment, culinary, music, mental health guidance, and homelife how-tos, to name a few.

People belonging to a community and sharing a common passion can increase engagement and attract potential followers to your page.

When people know what to expect from you, they are more likely to follow you and stay engaged.

3. Optimize your TikTok profile

Optimizing your TikTok profile is one of the best ways to increase TikTok followers, as it's often the first point of contact with potential fans.

Starting with an engaging profile picture, whether it's a vibrant, high-quality image that captures your essence or a clear, recognizable logo, sets the stage for your TikTok presence.

Equally important is choosing a username that's not only memorable but also consistent across social media platforms, making it easier for people to find you.

Your bio is your opportunity to succinctly tell visitors who you are and what you do, infused with personality and a clear call-to-action that encourages them to follow.

Incorporating links to other social media accounts or your website not only enriches your profile but also facilitates cross-platform engagement, driving traffic and increasing your online footprint.

Furthermore, maintaining a cohesive theme or aesthetic across your content can significantly enhance your profile’s visual appeal, making it more likely for visitors to stick around.

And remember: regularly updating your profile elements ensures your TikTok presence remains fresh, relevant, and aligned with your evolving brand or personality, laying a strong foundation for community building on the platform.

4. Create shareable content

Content that resonates tends to circulate widely, serving as a cornerstone strategy for increasing TikTok followers.

Always aim to leave your audience with something memorable, whether it's a laugh, a moment of awe, or a newfound knowledge, to foster this shareability factor.

When people share your videos, they're essentially endorsing your content to their circle, exponentially increasing its reach and the potential for new followers.

This viral loop is instrumental in driving up your follower count, making shareability a critical aspect of increasing followers on TikTok.

Moreover, engaging content encourages not just shares but active participation—comments, likes, and even Duets or Stitches.

Each interaction boosts your visibility on the platform, further amplifying your ability to increase TikTok followers.

5. Engage with your community

By prioritizing engagement and fostering genuine connections with your audience, you position yourself not just as a creator but as a member of a vibrant community.

This approach is not only fulfilling but is also recognized as one of the best ways to increase TikTok followers. This ensures your follower count continues to grow as you develop meaningful relationships with your audience.

When you actively respond to comments on your videos, it not only shows that you value your audience's input but also encourages further interaction, making your account a hub for engagement.

Hosting Q&A sessions is another powerful strategy to deepen your connection with your audience.

These sessions can be instrumental in showing your audience that you're accessible and interested in their thoughts and questions, a key factor in how to get more TikTok followers.

It allows you to share more about yourself, your process, or any insights related to your niche, providing value and enhancing your followers' sense of belonging to your community.

6. Make use of TikTok’s editing features

Using TikTok's editing features is pivotal for digital people looking into how to increase TikTok followers.

It ensures your content not only resonates with viewers but also stands apart in a crowded feed.

The platform's in-built effects, ranging from AR filters that can transform your environment to visual effects that add flair to your videos, offer endless possibilities to enhance your storytelling.

By incorporating these tools, you can create content that captivates and retains viewer attention, a crucial element in how to get more TikTok followers.

Filters play a significant role in setting the mood or aesthetic of your videos, allowing you to maintain a consistent style that becomes recognizable to your audience.

Moreover, TikTok’s editing toolkit enables precise cuts, transitions, and the integration of music and sound effects, allowing for a professional-looking finish even for amateur creators.

Mastering the use of these editing tools can significantly elevate the quality of your content, making it more likely to be shared and, consequently, increasing your TikTok followers.

7. Master hashtag use

Combining broad appeal hashtags such as #fyp and #ForYou with niche-specific ones maximizes your content's discoverability, this being essential for TikTok follower increase.

Broad hashtags can help land your videos on the For You page, boosting visibility across a wide audience.

Niche-specific hashtags, on the other hand, attract a more targeted audience, increasing engagement and loyalty among viewers genuinely interested in your content.

This strategic approach to hashtags is a powerful tool in gaining more followers on TikTok, connecting your videos with both broad and specific audiences to enhance your profile's growth and engagement.

8. Quality over quantity

Prioritizing quality over quantity on TikTok means focusing on essential production values like good lighting, clear audio, and stable video footage.

High-quality videos not only look and sound professional but are also more enjoyable for viewers, making them more likely to be shared and recommended by TikTok's algorithm.

Investing in these aspects of your videos can significantly increase TikTok followers.

9. Leverage TikTok trends & join challenges

Jumping into TikTok trends and challenges is your express lane to ramping up visibility and engagement—crucial steps in how to get more followers on TikTok.

Trends and challenges are like the heartbeat of TikTok, pulsing with viral energy that draws viewers in droves.

By putting your unique twist on these trends, you become part of the excitement, making your profile a magnet for users craving fresh takes on their favorite content.

So, dive into those trends, ace those challenges, and watch your TikTok followers soar. It’s not just about following the wave—it's about riding it with style and creativity that sets you apart.

Remember to follow trends that are more popular in your country or area and use the appropriate hashtag to maximize your results.

10. Experiment with recommended & trending songs

Dialing into the power of music on TikTok can transform your content and skyrocket your appeal, making it a pivotal strategy in how to get more followers on TikTok.

The platform is known for its viral tunes and sound bites, with recommended and trending songs often serving as the backbone of the most engaging content.

In fact, almost 90% of TikTok users shared that sound is key to the TikTok experience.

By syncing your videos with the latest tracks, you're not just adding to the entertainment value; you're plugging into a vast network of potential new followers eager for content that resonates with the current musical trends.

11. Create a TikTok series

Creating a regular series on TikTok is an excellent strategy for building a loyal audience, crucial for anyone focusing on how to increase TikTok followers.

When you produce a series, you’re crafting an ongoing narrative or theme that viewers can follow, anticipate, and grow attached to.

This consistent engagement is key to fostering a deeper connection with your audience, encouraging them to return to your profile eagerly awaiting the next installment.

Moreover, a well-thought-out series can help you tap into specific niches or interests, making your content highly relevant to targeted audience segments.

12. Team up with other TikTok influencers

Partnering with TikTok influencers opens the door to their vast audience, guiding potential followers straight to your profile.

This strategy is a powerful lever for getting more followers on TikTok.

When influencers share your collaborative content, their audience is likely to visit your profile, intrigued by what else you have to offer.

This direct pathway not only boosts your credibility and visibility but significantly increases your TikTok follower count as viewers discover and connect with your unique content.

13. Leverage storytelling

Storytelling is the secret sauce that can transform your TikTok content from ordinary to unforgettable.

By weaving narratives into your videos, you tap into the universal love for stories, making your content not just seen but felt.

This emotional connection is key to increasing followers on TikTok, as viewers are more likely to follow creators who share engaging, relatable stories that resonate on a personal level.

Whether it’s a funny anecdote, a touching moment, or a journey through a challenge, effective storytelling invites viewers into your world, building a bond that encourages them to come back for more.

14. Post at the right times

Timing is everything on TikTok, and posting when your audience is most active can be a game-changer for boosting your followers on TikTok.

Diving into TikTok analytics offers you a roadmap to your audience's habits, revealing those golden hours when engagement skyrockets.

Tailoring your posting schedule to align with these peak times ensures your content has the best chance to be seen, liked, and shared.

It's a strategic move that can significantly increase TikTok followers, transforming passive scrolling into active engagement.

15. Deep dive into analytics to measure your performance

Taking a deep dive into analytics is crucial for anyone looking to increase TikTok followers effectively.

By regularly examining your TikTok Analytics, you gain invaluable insights into your audience, pinpoint which of your content resonates the most, and identify the optimal times for posting.

Moreover, a data-driven approach allows you to tailor your content strategy to better align with your audience's preferences, maximizing engagement and, in turn, increasing followers on TikTok.

And while TikTok's built-in analytics provide a solid foundation for understanding your account's performance, leveraging a third-party social media analytics tool such as Socialinsider can elevate your strategy to new heights.

Socialinsider offers a competitive advantage by providing deeper insights and more comprehensive analysis of your social media performance across multiple platforms.

The significance of employing a tool like Socialinsider is highlighted by its ability to offer a comprehensive analysis of your strategy.

This can reveal areas for improvement and opportunities to optimize your approach, proving to be essential for anyone seeking to boost their follower base on TikTok.

For example, by tapping into insights like your best and least performing posts, you can discover which is your most effective content formula and which content pillars of creative types should be replaced.

By optimizing your strategy based on what the TikTok audience seems to appreciate the most, you increase your chances of gaining more TikTok followers moving forward.

16. Keep an eye on your competition

Keeping an eye on your competition is vital for anyone looking to learn how to get more followers on TikTok.

Why do customers buy from you or your competitors?

How do other businesses promote their products, and why do people engage with their content?

Understanding why customers choose you over competitors—or vice versa—can unveil crucial insights into what makes content resonate with your audience.

By closely observing how other businesses promote their products on TikTok, you can decipher patterns in successful engagement strategies, from the use of specific hashtags to the adoption of trending video styles.

This level of analysis helps in identifying not just what your competitors are doing right, but also the gaps in their strategies.

These gaps present golden opportunities for your brand to innovate and cater to unmet audience needs, setting your content apart and attracting more followers.

17. Use cross-promotion

Cross-promotion is a key tactic for anyone looking how to get more followers on TikTok.

By sharing your TikTok content across other social media platforms, you tap into your existing audience, encouraging them to follow you on TikTok as well.

This strategy not only increases your content's visibility but also supports your goal of how to increase TikTok followers by leveraging a potentially more established presence on platforms like Instagram, X, or Facebook.

Creating engaging teasers or behind-the-scenes glimpses for these platforms can intrigue your audience and motivate them to join your TikTok community, effectively boosting TikTok followers.

How to increase TikTok followers: last thoughts

Mastering how to increase TikTok followers involves more than just understanding the algorithm—it's about fine-tuning your strategy with our insider tips.

Dive into discovering your unique niche, tailoring content to fit TikTok's dynamic vibe, and engaging actively with the community.

Embrace challenges, trends, and the power of hashtags and sounds to attract a community that resonates with your brand.

And remember, consistency is the best way to increase TikTok followers.

FAQs on how to increase followers on TikTok

What are the common mistakes to avoid when trying to grow on TikTok?

Common mistakes include ignoring trends, posting inconsistently, neglecting video quality, and failing to engage with the community. Additionally, not utilizing hashtags effectively or overlooking the importance of a compelling profile can hinder growth.

Why am I not gaining followers on TikTok despite posting regularly?

If you're not gaining followers despite regular posts, it might be due to a lack of engagement or content differentiation. Analyze your engagement rates and consider diversifying your content or refining your approach to better meet your audience's interests. Engagement with other users and utilizing TikTok's features like Duets, Stitches, and trends can also enhance visibility.