Life of a marketer ain’t easy, we all know that, but there’s one thing that surely makes it a bit easier, which is having the right tools by your side, to help you make the most of your social media efforts.
And when it comes to learning from your past experience, a social media analytics tool is the ace in the whole every social media manager needs to have.
And with Facebook, Instagram, Twitter, Linkedin and every other platform brands are using nowadays to deliver their messages, if there’s a magic wizard that can put up with all of these, well that’s a catch.
This is how we’ve come up with a list of awesome tools, focused especially on LinkedIn, to help you improve your LinkedIn strategy and to ensure you increase your conversion rates and maximize your ROI.
LinkedIn Analytics Tools
The LinkedIn analytics tool from Socialinsider is one of the most comprehensive tools used by media managers worldwide.
This user-friendly tool includes advanced benchmarking and analytics capabilities.
With this tool, you can quickly level up your company page by measuring its performance and tracking all KPIs.
One of the key aspects of Socialinsider analytics tool for LinkedIn is that it gives you all the tools needed to analyze and improve your content strategy.
You can take a closer look at the number of clicks, impressions, shares, and comments each post received.
By understanding your target audience, you'll be able to easily craft messages for your clients, increasing your post engagement rate and boosting your conversion rates.
⇢ Price: Starts from $83 per month. You can enjoy a 14-day free trial.
Once you connect your LinkedIn profile to Buffer, you can automatically create posts in Buffer, and they will be posted on LinkedIn, Twitter, and Facebook.
Inside the analytics platform, you can easily see the reach of each post and compare comments, likes, and clicks.
⇢ Price: 14-day free trial for the pro plan and then pay $35 per month.
Inside the dashboard, you can gain insights on metrics like shares, likes, comments, and brand mentions.
You can also get more in-depth data based on your LinkedIn company page, such as visitors, updates, and followers.
Depending on the goal you've set, you can track specific metrics like subscribers, visitors, or traffic.
Worth mentioned, you're also allowed to set up filters, including time, page, and metric.
Moreover, you can view visitor demographics and gain information related to your page visitors' location, job function, seniority, company size, and industry.
Inside the Hootsuite analytics tool, you can gain access to Brandwatch, a powerful social listening tool that enables you to discover all mentions of your company and to connect with customers interested in your brand.
⇢ Price: Starts from $19, and you can get 30 days of a free trial.
The management and reporting tool for LinkedIn offered by Social Pilot provides you quick, complete information on how your business page is doing.
You can have a comprehensive overview of your page and analyze your growth over the weeks.
Another thing you can do is to quickly inspect your demographics, monitor your post updates, and measure the engagement your company had on this platform.
All the information is available in clutter-free reporting dashboards and be easily customized and shared with other members of the team.
⇢ Price: Starts from $25/month plus a 14-day free trial plan.
Klipfolio is a modern cloud data analytics tool that prides with allowing you to build high-tech dashboards for your clients and partners.
One key feature that allows them to stand out from the crowd is that all the dashboards come with a black background, and they look incredibly professional.
You can create reports based on key metrics, audiences, the performance of ads, and the list go on.
⇢ Price: Starts from $49/month.
The Whatagraph LinkedIn reporting tool is a very user-friendly platform with clean graphics and smart buttons.
Here you can create personalized reports that are delivered into your clients' inboxes regularly, brilliantly visualize data and also personalize reports using your color scheme and logo.
Also, you can also use the pre-definite templates to point out specific data and showcase growth over a specified period.
With Whatagraph you'll be able to monitor performance, share data, and keep everyone involved in LinkedIn marketing into the loop.
⇢ Price: Starts from $99/month.
LinkedIn analytics tool it's embedded into the platform, so accessing it is very easy.
It gives you access to plenty of useful information, including date, audience, sponsored posts, impression, reach, interactions, clicks, engagement, and followers acquired.
Even if this tool is free, it is overpowered by most of its paid competition and has a lot of room to grow and improve.
You can see the analytics for your page and for your articles.
Here's how you can access LinkedIn Analytics for your business page:
- Go to your LinkedIn Page
- Click "Analytics" from the menu bar
- You can see analytics for your visitors, updates, and followers.
An analytics tool can give you precious insights on how your campaigns are working and enable you to improve your social media performance.
And since LinkedIn has grown to become one of the most important providers of high-quality leads for businesses all across the globe, optimizing your strategy is a must-do, here as well.
Here is where some analytics tools can shed some light and give you a hand in successfully planning your posts and actions in the future.