An analytics tool can give you precious insights on how your campaigns are working and enable you to improve your social media performance.
Below, I've put together a list with the top 10 LinkedIn analytics tools, perfect for social media managers who want to keep track of their LinkedIn marketing in 2020 and beyond.
LinkedIn is a social media platform that has grown to become one of the most important providers of high-quality leads for businesses all across the globe. According to recent stats, 94% of B2B marketers feel LinkedIn is the most reliable to distribute business-related content.
Use these tools to improve your LinkedIn strategy and to ensure you increase your conversion rates and maximize your ROI.
LinkedIn Analytics Tools
- Social Pilot
- Rank Ranger
- LinkedIn Analytics
The LinkedIn analytics tool from Socialinsider is one of the most comprehensive tools used by media managers worldwide. This user-friendly tool includes advanced benchmarking and analytics capabilities.
With this tool, you can quickly level up your company page by measuring its performance and tracking all KPIs.
One of the key aspects of Socialinsider analytics tool for LinkedIn is that it gives you all the tools needed to analyze and improve your content strategy. You can take a closer look at the number of clicks, impressions, shares, and comments each post received.
By understanding your target audience, you'll be able to easily craft messages for your clients, increasing your post engagement rate and boosting your conversion rates.
⇢ Price: Starts from $59 per month. You can enjoy a 7-day free trial.
Once you connect your LinkedIn profile to Buffer, you can automatically create posts in Buffer, and they will be posted on LinkedIn, Twitter, and Facebook.
Inside the analytics platform, you can easily see the reach of each post and compare comments, likes, and clicks.
⇢ Price: 7-day free trial for the pro plan and then pay $15 per month.
Inside the dashboard, you can gain insights on metrics like shares, likes, comments, and brand mentions. You can also get more in-depth data based on your LinkedIn company page, such as visitors, updates, and followers.
Depending on the goal you've set, you can track specific metrics like subscribers, visitors, or traffic. You can also set up filters, including time, page, and metric. Moreover, you can view visitor demographics and gain information related to your page visitors' location, job function, seniority, company size, and industry.
Inside the Hootsuite analytics tool, you can gain access to Brandwatch, a powerful social listening tool that enables you to discover all mentions of your company and to connect with customers interested in your brand.
⇢ Price: Starts from $19, and you can get 30 days of a free trial.
The LinkedIn analytics from Unmetric is relatively new on the market; however, it provides some unique features. For example, you can see an overview of your page stats that include follower growth, engagement, and status updates (likes and comments).
⇢ Price: You can get customized plans that start from $1,000 a month.
ReportGarden is another new player on the market, just like Unmetric. However, just like their competitor, they are trying to break new ground in this niche by coming with innovative, AI-powered featured.
Their all-in-one LinkedIn analytics and reporting tool for agencies and social managers offer beautiful visualization reporting, company page overview, follower analysis, and interaction breakdown.
⇢ Price: Starts from $149 per month.
The management and reporting tool for LinkedIn offered by Social Pilot provides you quick, complete information on how your business page is doing. You can have a comprehensive overview of your page and analyze your growth over the weeks.
You can also quickly analyze your demographics, monitor your post updates, and measure the engagement your company had on this platform.
All the information is available in clutter-free reporting dashboards and be easily customized and shared with other members of the team.
⇢ Price: Starts from $25/month plus a 14-day free trial plan.
This platform is a modern cloud data analytics tool that prides with allowing you to build high-tech dashboards for your clients and partners.
One key feature that allows them to stand out from the crowd is that all the dashboards come with a black background, and they look incredibly professional.
You can create reports based on key metrics, audiences, the performance of ads, and the list go on.
⇢ Price: Starts from $49/month.
The LinkedIn analytics service from Rank Ranger is quite basic. It resembles WordPress design, and it allows you to track your marketing campaigns, see data about users' location and preferences, and also discover trends.
This tool can have potential, but it offers a slim number of benefits for the $69 per month price. However, for $399/mo, you gain access to more powerful features, like developer API, 8,000 stored links, data integration with tens of platforms, and the ability to track over 2,500 keywords.
The Whatagraph LinkedIn reporting tool is a very user-friendly platform with clean graphics and smart buttons; You can create personalized reports that are delivered into your clients' inboxes regularly, brilliantly visualize data and also personalize reports using your color scheme and logo.
You can also use the pre-definite templates to point out specific data and showcase growth over a specified period. Use Whatagraph to monitor performance, share data, and keep everyone involved in LinkedIn marketing into the loop.
⇢ Price: Starts from $85/month.
LinkedIn analytics tool it's embedded into the platform, so accessing it is easy. It gives you access to plenty of useful information, including date, audience, sponsored posts, impression, reach, interactions, clicks, engagement, and followers acquired.
Even if this tool is free, it is overpowered by most of its paid competition and has a lot of room to grow and improve.
You can see the analytics for your page and for your articles.
Here's how you can access LinkedIn Analytics for your business page:
- Go to your LinkedIn Page
- Click "Analytics" from the menu bar
- You can see analytics for your visitors, updates, and followers.
Here's how you can access LinkedIn Analytics for your articles:
- Click the "Me" icon at the top of your LinkedIn homepage.
- Select "Posts & Activity"
- Select "Articles" from the top of the page
- Click "[number] view" below the article you want to see analytics for.
Using a LinkedIn analytics tool is paramount for your success, especially if you want to overtake your competition and keep track of your efforts.