Top 10 Best LinkedIn Analytics Tools For Every Marketer

LinkedIn turned from a job-seeker platform into a golden opportunity for brands to promote their products or services. The engagement rate on the B2B platform increased significantly by 44% YoY in 2024.

So now it’s the optimal time to invest in your LinkedIn marketing strategy and gain attention from your audience. That’s why analytics for LinkedIn is the ace that every social media manager needs to have up their sleeve.

To improve your LinkedIn strategy, increase your conversion rates, and maximize your ROI, you’ll find here a list of the best 10 LinkedIn analytics tools.

Let’s dive in!

What are LinkedIn analytics tools?

LinkedIn analytics tools are third-party platforms or software that help marketers and businesses evaluate and assess the effectiveness of their LinkedIn content strategy.

These LinkedIn analytics tools offer valuable data about content and advertising performance and audience insights, enabling professionals to make informed decisions and refine their social media marketing strategies.

You can access analytics for LinkedIn by using third-party platforms or through the Linkedin native platform.

Why is it important to use LinkedIn analytics tools?

Knowing everything about your LinkedIn analytics should be among your top priorities as a marketer. Having access to a complex LinkedIn analytics tool that provides in-depth data about your LinkedIn content can help you assess your campaigns' performance.

LinkedIn metrics will indicate what type of posts attract more followers, and you'll then focus more on that to satisfy your audience's needs.

You’ll also learn more about your audience demographics and preferences, and you can easily refine your strategy accordingly.

Plus, the process is quick and fast — no time wasted!

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Top 10 LinkedIn analytics tools you should try

Socialinsider

Socialinsider is one of the best LinkedIn analytics tools, offering premium features for measuring and reporting LinkedIn performance.

With Socialinsider's analytics app, you can analyze your LinkedIn content strategy, perform a LinkedIn audit, understand your audience, and compare performance across channels.

With this tool for analytics and reporting, you can quickly get history data for one year or customize the time range. This allows you to compare past performance to find gaps in your content and seek new improvement tactics.

Socialinsider’s LinkedIn analytics features include:

• Get top LinkedIn metrics such as engagement, impressions, reach, followers growth, video views, and clicks.
• Identify your best-performing posts.
• Access analytics on a post-level.
• Find out which type of post is generating the highest number of comments, shares, or reactions.
• Tag and group LinkedIn posts by keywords or content pillars.
• Compare social media performance across channels.
• Get historical post data on LinkedIn to run audits.
• Compare side by side LinkedIn pages.
• Export social media data as PDF, PPT, CSV, or EXCEL. You can import your Socialinsider data to Looker (Google Data Studio) or PowerBI or get social media data via API.

Moreover, Socialinsider offers an easy-to-use customizable LinkedIn analytics dashboard, where you can choose the metrics and charts that are shown in the summary dashboard.

Specially designed for busy marketers who want to assess the effectiveness of their LinkedIn strategy and campaigns, Socialinsider can significantly streamline this process quickly and efficiently.

Price: The plans are starting from 99$/month.

Social Pilot

Social Pilot is a social media management tool that offers LinkedIn analytics. With this tool, you can automate reports and perform a custom analysis on LinkedIn.

Another use of this LinkedIn measuring tool is to quickly analyze your business page, identify your best-performing content, as well as audience demographics, and measure your company's engagement.

All the information is available in clutter-free reporting dashboards, which can be easily customized and shared with other team members.

Price: Starts from $30/month plus a 14-day free trial plan.

Iconosquare

Iconosquare is a comprehensive management tool that providesLinkedIn page analytics for businesses. This tool displays LinkedIn metrics such as engagement, impressions, reach, and follower growth with demographic data, enhancing your

Using this tool for LinkedIn analytics and reporting , you can export LinkedIn data in PDF or XLS and customize the time frames.

Iconosquare’s analytics dashboard offers the best-performing content and the best time to post based on engagement. You can share the results with your team and start refining your LinkedIn strategy.

Price: For this social media analytics app, the pricing starts at $59.

Inlytics

Inlytics is a LinkedIn analytics tool that focuses only on Linkedin profile analytics and scheduling.

The app provides real-time metrics like engagement, impressions, comments, and shares, plus LinkedIn follower analytics, which tells you how many followers and connections you gained in a chosen time range.

Using this tool, you can get historical data and the number of your profile views.

Also, Inlytics offers an option to filter metrics by labels: promotional, general, and thought leadership, making it easy to compare which one works best for your audience.

Price: You can also have free access to basic data, but if you need in-depth analytics, the pricing starts at $12 per month.

Shield

Shield is a LinkedIn analytics tool that mostly focuses on LinkedIn profile analysis for individuals or teams.

This tool works as a Linkedin profile analyzer, making it easier for you to track your growth month after month while checking metrics like engagement, reactions, views, impressions, and reach.

Shield also provides the best insights into followers' demographic data and content consumption. For business, you can track multiple profiles and asses content performance in one dashboard.

Price: The pricing for Shield starts at $8 per month.

Brand24

Brand24 is a listening tool that also provides LinkedIn analytics. Its LinkedIn analytics dashboard tracks audience insights such as conversations around your brand, sentiment analysis, and discussion volume and reach.

Armed with these features, you’ll get a better understanding of who is talking about your brand and what, ultimately helping you refine the LinkedIn strategy.

Also, you’ll receive alerts within the app or email if discussions across your brand change.

You can export the reports as PDFs, .xls files, and infographics.

Price: Brand24 starts its pricing at $99/ month.

Vaizle

Vaizle is a marketing analytics software that offers LinkedIn performance data.

Using this tool, you can create social media analytics dashboards where you can add basic LinkedIn metrics and LinkedIn ads.

Vaizle's LinkedIn marketing tool offers insights about your best-performing posts, measures your reach and success, and provides an overview of your LinkedIn ad campaigns' effectiveness in order to prepare the reports accordingly.

Price: The starting price for this tool is $29/ month.

SocialStatus

SocialStatus is a Linkedin analytics reporting tool that provides analytics on Linkedin company page performance metrics and audience demographics for a tailored social media report.

Using this app, you can get social media reports in multiple formats: multi-channel reports, white-label reports, and custom reports for agencies.

You can also export data to CSV, XLSX, PDF, PPTX, or Google Slides.

If you choose the Business Plan, you can customize your reports as you wish.

Price: For this LinkedIn analytics tool, the starting price is $29/ month.

Keyhole

Keyhole is a social media listening tool that offers Linkedin analytics insights into content performance engagement metrics and followers growth.

Keyhole linkedin analytics dashboard offers metrics like:

• engagement
• impressions
• top posts by engagement
• follower growth
• most engaging post types

With this LinkedIn analytics tool, you can identify your audience's preferred hashtags and the optimal frequency for using them in your posts.

Price: The starting price for this tool is $89/ month.

LinkedIn Native Analytics Tool

LinkedIn offers its free LinkedIn analytics toosl within the platform, which offers company page performance data.

LinkedIn provides social media analytics and reporting data, such as:

• content analytics,
• visitor demographics,
• follower growth,
• basic competitive data,
• and employee advocacy metrics.

In each section, there are a few Linkedin metrics to track your performance, like:

• impressions
• clicks
• reactions
• comments
• reposts
• engagement rate
• video views

You can also customize the time range and export the data set as an XLS file.

How to see LinkedIn analytics: Click on your profile image in the upper right corner, and select your Company Page from the drop-down menu - Analytics.

Final Thoughts

To avoid any confusion that may appear when thinking about LinkedIn analytics tools, here is a distinction that matters for marketers.

There are tools that only look at analytics pages, other apps that look only at individual profiles, and then there are those that offer data for both.

A LinkedIn analytics tool can give you precious insights into how your campaigns are working and enable you to improve your social media performance.

Since LinkedIn has grown to become one of the most important providers of high-quality leads for businesses all across the globe, optimizing your strategy is a must-do here, and it's the case on all the other platforms.

I hope this list it’s helpful for you to pick one that is suitable for you.

FAQs about LinkedIn Analytics tools

What is LinkedIn Analytics used for?

LinkedIn analytics is used to track content performance gain audience demographics, follower growth, and page insights. It is also used to monitor advertising campaigns on the LinkedIn platform.

What is the best LinkedIn analytics tool?

The best LinkedIn analytics tools are:

1. Socialinsider
2. Social Pilot
3. Iconosquare
4. Inalytics
5. Shield
6. Brand24
7. Vaizle
8. SocialStatus
9. Keyhole
10. LinkedIn Native Analytics Tool

But remember, the best LinkedIn tool can vary depending on your marketing goals and your budget. Make sure you choose one that fits.

How to see LinkedIn Analytics?

To view LinkedIn Analytics, log in to your LinkedIn account, navigate to your profile or company page, and access the Analytics section.

How do I analyze my LinkedIn data?

In order to analyze your LinkedIn data, you need to acces Linkedin Analytics or a third-party tool, such as Socialinsider.

Using a Linkedin analytics tool, you’ll get various metrics and analytics to help you understand your audience, track content performance, measure follower growth, and do a competitor analysis. You can export all of these in a report and start drawing conclusions to enhance your strategy. You can find all the important LinkedIn metrics here.