Instagram is one of the most blooming social media platforms. With 2 billion monthly active users, it's a place to be for most digital businesses.
But how do you ensure you take the most out of the third-biggest social media and your content strategy for Instagram bears fruits?
The answer is — analytics. Your metrics are the feedback that allows you to tailor the content strategy and work towards your business objectives.
In this article, we'll explore 13 top Instagram analytics tools to track all sorts of Instagram metrics and insights — from classic engagement metrics to social listening and mentions.
13 Best Analytics Tools For Instagram Performance Tracking In 2024
- Instagram Insights
- Sked Social
- Social Status
- Rival IQ
What is Instagram analytics?
Instagram analytics involves tracking, collecting, and analyzing performance data from the content you post on Instagram. Social media professionals rely on Instagram analytics tools to provide them with actionable insights on how their content is doing.
Using Instagram data analysis, you can identify your most successful formats, engaging topics, and weak spots to tailor the content for better performance.
Social media marketers, brands, influencers, and businesses of all sizes use Instagram tracking tools to enhance their presence on the platform and tweak their content strategy accordingly.
Top 13 Instagram analytics tools to use in 2024
Socialinsider is one of the best Instagram analytics tools for gathering engagement metrics, tracking hashtag performance, and benchmarking your overall results against competitors.
In addition to the must-have set of metrics like reach and impressions, follower growth, engagement metrics, and stories analytics, Socialinsider offers competitor analysis. This data helps you understand whether your content is working, set more realistic KPIs within your niche, and identify content gaps in your strategy.
So, with Socialinsider, you can:
- Gain insights on your posts, reels, and stories.
- Run a competitor analysis and compare Instagram profiles side by side
- Get unlimited historical data on Instagram posts.
- Compare past performance
- Benchmark against your industry or brands you admire
- Tag and group Instagram posts based on keywords or hashtags
- In-depth post-level analytics, including Reels analytics
- Stories analytics metrics such as stories impressions, average peak reach each day, taps forward rate, exit rate, and completion rate.
- Understand the content patterns for any Instagram account
- Track Instagram hashtags, uncovering data like post evolution, demographics of hashtag users, and general sentiment.
- Compare social media metrics across your channels
Socialinsider's reporting tools for Instagram can provide reports in multiple formats like PDF, PPT, and CSV.
Who uses Socialinsider: small to medium brands and agencies looking for the best analytics tools for Instagram analytics and competitor analysis.
Pricing: Socialinsider has three paid plans starting at $99/month for analytics and reporting.
The data is presented with the needs of agencies and clients in mind. The Instagram analytics is comprehensive, and the tool is relatively easy to use, documents being easy to download in whichever format you prefer (.ppt, .xls, .csv) - Data Analyst, Mid-market, G2 Crowd.
2. Instagram Insights - native app
Instagram has its own native analytics for detailed insights into account performance. Although a little tangled, the Instagram analytics platform provides detailed breakdowns of post engagement, audience demographics, and the effectiveness of different content types.
You can track engagement metrics for all your content, including posts, carousels, stories, and reels.
Who uses Instagram Insights: everyone, if they need to cross-check the data once in a while. As a stand-alone solution, it suits small teams managing one Instagram account, as it doesn't provide reporting options vital for agencies or bigger teams.
Pricing: Native Instagram analytics software is free!
Squarelovin is an Instagram analytics app tailored for sourcing user-generated content and fostering relations with brand creators and influencers. Users can manage the entire creator’s workflow from one dashboard.
As an Instagram reporting tool, it covers the basics: you can track content performance metrics, create customizable reports, and leverage the platform's action tips, like the best time to publish.
Who uses Squarelovin: small to medium brands that work with UGC and influencer marketing.
Pricing: Squarelovin's tools for Instagram analytics have a free plan and two paid plans starting at €9.90/month/user. UGC and Creator Manager toolkits are paid separately after the demo.
HypeAuditor is the best analytics app for Instagram if you're working with influencers and creators. It's a platform for monitoring Instagram influencers and managing campaigns, including sending proposals and tracking the results.
Using HypeAuditor, you can research the influencers and creators that suit your goals, budget, and region. The platform provides insights into their performance, so your team knows what to expect from each campaign KPI-wise.
Who uses HypeAuditor: medium to big businesses and marketing agencies who prioritize influence marketing campaigns.
Pricing: HypeAuditor has a free trial period. The platform doesn't offer pricing data, but according to TrustRadar, the paid plans start at $299/month.
HypeAuditor helps you to track performances once you create a campaign and launch it on Instagram or other platforms. This helps me quickly generate a post-campaign review report. - Mid-market user, G2 Crowd.
Keyhole's Instagram analytics app focuses on hashtag tracking, influencer marketing, and campaign monitoring.
measure the impact of your content, track brand mentions, and analyze campaign performance. It also provides a competitive analysis — a helpful feature for marketing agencies.
Who uses Keyhole: marketers, agencies, and brands looking to track and analyze real-time social media performance and influencer campaigns.
Pricing: Keyhole has six paid plans, starting at $89/month.
I appreciate Keyhole's ability to measure engagement for our Instagram, Twitter, and FB accounts and get a quick glance at our follower growth. - Mid-market user, G2 Crowd.
Iconosquare is a social media management software that offers scheduling and analytics tools for Instagram and other platforms. Among classic engagement metrics like likes, reposts, views, reach, and others, Iconoqsuare offers in-depth demographic insights into the audience.
Besides a customizable dashboard where you can combine several accounts, Iconosquare has one of the best Instagram reporting features. Clear and straightforward, it’s a good option for agencies who need to provide reports on performance to their clients.
Who uses Iconosquare: marketing agencies and freelancers who prioritize a data-driven approach to Instagram and manage multiple clients.
Pricing: Iconosquare has three paid plans, starting at 59€/month.
I love how detailed the analytics are. It makes it so easy to find all of the information we need to keep track of how our page is performing. - Media Coordinator, Small Business, G2 Crowd.
Later used to be an Instagram-only scheduling tool. Now, it can schedule posts for other platforms like TikTok, LinkedIn, Facebook, and Pinterest but remains Instagram-oriented in terms of analytics.
Later’s Instagram analytics dashboard includes engagement metrics for posts, stories, and reels, and two special features like your personal best time to publish and custom hashtag recommendations.
Who uses Later: freelance social media managers and small businesses concentrating on Instagram.
Pricing: Later has a free plan and three paid plans with different features. The cheapest paid plan starts at $25/month.
The layout is clean, making the platform enjoyable and easy to use. I love how clearly it presents Instagram data analytics. It's much better than native analytics for Instagram. - Social Media Manager of small business team, G2 Crowd.
8. Sked Social
Sked Social is an AI-powered social media tool offering a suite of Instagram analytics tools to optimize social media strategies through data. It tracks performance metrics, audience engagement, and campaign effectiveness.
The platform offers Instagram hashtag analytics tools that help you track the performance of particular hashtags and activate social listening. It also uncovers some unusual metrics like performance by story type.
Who uses Sked Social: small businesses and individual creators usually opt for Sked Social. Its built-in approval workflows also make it a nice choice for agencies.
Pricing: Sked Social has four paid plans, starting at $30/month.
9. Social Status
Social Status is tailored for social media analytics and reporting. It offers detailed profile analytics for Instagram business profiles, demographic reports to understand better who your followers are, and Meta ads analytics to track your Instagram ads performance.
Among its interesting features, Social Status highlights Influencer statistics and competitor analysis to benchmark your performance.
Who uses Social Status: small businesses and individual contributors who need more in-depth Instagram analytics and reporting.
Pricing: Social Status has a free plan and five paid plans, starting at $9/month.
Social Status has been great for gathering Instagram analytics. I especially like the benchmarks for each social channel and the overview tab for insights for a quick look at performance. - Small Business user, G2 Crowd.
Inflact's profile analyzer is a free Instagram analytics tool designed to provide insights into any public Instagram profile’s performance metrics.
To access the data, users simply need to enter the Instagram handle into the search bar. Inflact provides information on the account's engagement, most used hashtags, top caption words, potential user interests, and the most commented posts.
Who uses Inflact's Profile Analyzer: anyone who needs to get a glance at a public Instagram profile's analytics. The data provided is relatively shallow but enough for a quick check and first impression.
Pricing: unlike some other Instagram engagement tools like this, Inflict's Profile Analyzer is free and unlimited.
11. Rival IQ
Rival IQ delivers advanced Instagram analytics to track engagement, benchmark against competitors, and deep dive into hashtag performance.
Rival IQ pays a lot of attention to Stories, tracking interesting metrics like peak reach rate, exit rate, retention, and navigation. These stats are uncommon in other Instagram analytics tools but are very helpful in analyzing stories' performance and leveraging their potential.
Who uses Rival IQ: mid-to-enterprise companies that need a powerful reporting and analytical tool to monitor every aspect of Instagram performance.
Pricing: Rival IQ has a free trial and three paid plans starting at $239/month.
Rival IQ helped us standardize Instagram reporting with our leadership. It has really helped our team make a strong case for more resources for social media. - Manager of Communications and Social Media, Enterprise, G2 Crowd.
Quintly is a sophisticated Instagram analytics tool that provides comprehensive insights into social media performance. It offers customizable dashboards, competitor analysis, and automated reporting to cater to bigger teams who need to report to their higher-ups or clients.
Among its deep insights, Quintly shows the daily reach breakdown. These stats are vital to identifying peak visibility time and adjusting your posting strategy for maximum reach.
Who uses Quintly: mid-to big companies and marketing agencies who need detailed analytics on each platform and have enough budget for a serious gear.
Pricing:Pricing: Quintly bills based on the number of tracked profiles and users. The cheapest plan with three profiles and one user costs $315/month.
Our agency has been using Quintly for over five years now. The various analysis options and the customizability of the dashboards are a great help in our daily work. - Consultant & Performance Expert, Mid Market, G2 Crowd.
Brand24 is a digital tool that provides real-time insights into brand mentions across social media, including Instagram. This tool helps teams monitor their online presence and jump into relevant conversations on Instagram, even if your brand is not tagged directly.
With Brand24, you can analyze brand sentiment across Instagram by tracking your brand's name, particular phrases, and hashtags.
Who uses Brand24: brands prioritizing social listening across platforms, including Instagram.
Pricing: Brand24 has four paid plans starting at $99/month.
Affordable entry point to social listening tools. Easy to use reporting and regular auto-reports. - Small business user, G2 Crowd.
Tracking Instagram analytics is crucial for any team, and a trustful tool can significantly ease your everyday work. Choosing the most useful analytics tools for Instagram might take some time since there are many options on the market catering to different requirements.
When making a final decision, always think of the core needs of your team. Whether you concentrate on tracking engagement or competitor analysis will define your perfect feature set.
And don't swing the free trial period! This helps you see the deal-breakers before committing.
FAQs about Instagram social media analytics tools
1. Are there any free Instagram analytics tools?
Yes, you can use the native Instagram analytics app for free. It provides enough basic data on content performance to identify successful formats and topics. However, it lacks in-depth, actionable tips.
2. What is the best analytics tool for Instagram?
Socialinsider is the best tool for teams looking for in-depth Instagram analytics and comprehensive competitor analysis.
Using Socialinsider's data and hashtag social listening tool, you can identify content gaps and resonating topics and utilize the experience of your competitors to boost your positions.
3. How can I track Instagram analytics?
You can track your Instagram performance through native Instagram analytics tools called “Instagram insights” or a third-party app for Instagram analytics like Socialinsider.