If you have an Instagram profile for your business, then one thing is sure: you need some kind of Instagram analytics software to measure your performance and give you valuable insights.
The way to great results on Instagram is paved with a good understanding of the processes that lead to them.
This is where Instagram analytics tools come into play. 🤩
Great Instagram analytics tools will not only help you track and assess your past performance, but will also help you create tailored content designed to perform and to support a powerful Instagram strategy.
We’ve gathered the best Instagram analytics tools out there to help you decide which one suits your needs.
Let’s dive in!
Top 32 FREE and PAID Instagram analytics tools
A. FREE Instagram analytics tools:
1. Instagram Insights - Native App
B. Top PAID Instagram analytics tools:
14. Sprout Social
19. Brandwatch Analytics
21. Rival IQ
FREE Instagram analytics tools
1. Instagram Insights - Native App
One of the most popular Instagram insights tools is the Instagram app itself. Once you've set up your account to a business profile, you'll get access to free Instagram analytics inside the app.
The native Instagram business analytics tool offers basic insights for gender, age range or location, which posts and stories your audience sees and engages with the most, impressions, reach, profile visits, and website clicks.
To view insights from your business account:
- Go to your profile.
- Tap the bar graph icon in the upper-right corner of the screen.
- Tap Insights.
- Play around with the insights provided.
With Pixlee it’s all about authentic marketing experience. As a free Instagram analytics tool, Pixlee allows you to monitor your top-performing content and find new content ideas and influencers.
This Instagram free analytics tool also has a powerful reporting feature that provides in-depth performance reports.
PAID Instagram analytics tools
Socialinsider is an all-in-one platform for social media analytics, benchmarking, and reporting.
This analytics tool offers a unified dashboard full of comprehensive Instagram analytics insights that will help you measure you current efforts and the overall performance of your Instagram content.
With this tool, you can track the Instagram KPIs that matter to your business.
With a tool like Socialinsider, you can monitor reach, impressions, engagement rate per post, and the best time to post on Instagram.
Used at full capacity, Socialinsider can help you:
- understand the use of branded hashtags
- run a full Instagram audit
- increase your reach and impressions
- perform influencer research
- get an Instagram competitors analysis
- compare side-by-side Instagram profiles
- create pitch-ready Instagram reports
Price: The starting price for this social media analytics tool is $99/ month.
This Instagram analytics tool takes you on an in-depth journey of identifying, categorizing, and understanding your followers. It also offers you insights about your Instagram metrics and a comprehensive hashtag analysis.
The main benefits of using Smartmetrics are:
- hourly data updates
- competitor analytics feature
- it works via the official Facebook API
- no app required - it works online
Price: The pricing for this app starts at $9/ month, for 3 profiles.
When it comes to Instagram, Later is certainly an app that cannot be missed from our recommended Instagram analytics tools.
Later’s analytics for Instagram can help you optimize your content, increase your engagement, and drive more traffic to your account.
When it comes to, this Instagram reporting tool gives you two options: you can choose the free plan, and access a basic summary of your account and top 5 performing posts (in the past 30 days).
Or you can select one of the paid plans and switch between four different tabs, including Overview, Audience, Post Performance, and Story Performance.
Price: For this app, the price starts at $18/ month.
With Snoopreport, you can monitor the activity of your competitors’ followers so that you get to know what they are commenting on, who they follow, and what they like and do not like.
This Instagram tracker tool shows the most popular posts at a glance, so can oversee the strategy and decide what is working and what is not.
Price: The cost for this analytics tool starts at $4.99 per month.
Iconosquare is an Instagram analytics tool and social media management tool which offers a broad range of insights. It starts with a free audit of your activity from the last 7 days up to the previous month and helps you improve your Instagram account in no time.
What you can easily get using Iconosquare:
- distribution, density, tag, and filter usage and geolocation
- growth history, the source of engagement, and the most popular media
- an analysis of your followers and followings
Working with Iconosquare, you can take snapshots of the reports. This Instagram analytics app also allows you to create a cover photo of your latest 50 photos.
Price: The starting price for this social media analytics app is $49 per month.
Sociality is a social media reporting tool that helps you manage all your accounts, publish with ease, and get detailed competitor insights so you can make the best decisions in real-time.
This app's main benefits are:
- extensive reports of your and your competitor's posts
- detailed insights about your content strategy
- keyword monitoring on many social platforms, including Instagram
Price: For this Instagram analytics app, the price starts at $99.
Minter.io is an Instagram analytics tool which gives you insights about the gender of the people who view your posts. You will gain access to the geographical location of your followers.
You can also use this Instagram analytics tool to track the popularity of your competitors’ hashtags. Any Instagram metric data is easily transferrable to Excel so that you can interpret the information you get from the app.
Price: The pricing for Minter.io starts from $9 for the Silver package.
NapoleonCat is an all-in-one social media solution. This reporting tool lets you analyze, publish, and keep track of your content, but also benchmark other competitors.
It comes with a friendly mobile version, and it understands the importance of personalization and automation in digital marketing.
Price: For the Standard plan, the pricing starts at $23.25/ month.
HypeAuditor is all about growing your Instagram organically. It offers you insights to have a successful long term strategy.
This AI-powered Instagram insights tool also helps you target the right audience by gender, country, and city and even filter influencers by quality.
Price: For this app, the price is not displayed on their website, as you have to complete a form and get a custom price.
Crowdbabble is an Instagram analytics tool which allows you to monitor your competition and see track the performance of their campaigns. It also lets you identify relevant and influential people who might be interested in your product or service.
With Crowdbabble you’ll be able to:
- track the growth of key metrics
- learn which content works best for your audience
- drill into the details of your reports
Price: The price for this app starts at $21/ month.
Sotrender is an Instagram monitoring tool that measures the efficiency of your Instagram posts. It shows how your content is performing in the market and how people are receiving it.
After analyzing the data, Sotrender can present this information in a very simplified way, and you can transfer this information through e-mail.
Using Sotrender, you can:
- discover insights beyond those provided by Instagram
- get a full picture of which content performs best
- make tailor-made reports
- benchmark your competitors by tracking their performance activity
- get tips to make data-driven decisions
Price: The Starter plan for this analytics tool starts at $59/ month.
14. Sprout Social
Sprout Social is social media analytics tool that can also help you track the performance of your posts on Instagram.
With Sprout Social, you get to find out if your posts, photos, and videos are generating the customer engagement you aim for. Plus you can compare your Instagram performance against top competitors.
Price: The pricing for this social media analytics tool starts at $89/ month.
Emplifi is a hub for all your social media accounts. By using it as an Instagram tracking tool, you get a full picture of your audience behavior. This is the go-to place for competitive content insights, inspiration, and good team collaboration.
The main upsides of using Emplifi are:
- persona mapping
- engagement monitoring
- comprehensive reports
- connecting to your Google analytics
Price: For pricing, you need to contact Emplifi.
Quintly is an analytics tool that has all the widgets you need to help you keep track of the metrics that matter most.
The main advantage of this Quintly is that it is very easy to set up and does not require much technical know-how.
This analytics app for Instagram provides analytics for followers, both of your profile and that of your competitors, each with detailed follower statistics.
You can analyze your Instagram content, the interactions generated from your photos and videos, and even get insights on filter usage.
Price: The starter plan for this social media analytics app starts at $345/ month.
Keyhole’s Instagram analytics tool is armed with a suite of optimization data, examining how to create top posts, and when to share them.
By using Keyhole, you can optimize your content strategy, see your competitors' strategies, and automate your reports.
Price: This analytics app uses custom pricing for their clients.
Locowise gives you both quantitative and qualitative data so you can measure the performance of your campaign and those of your competitors.
Select the profiles of the competitors you want to check out, and this Instagram tracking tool will give you an overview of how much traffic they are attracting.
Through Locowise, you can track the growth rate of your competitors, Instagram profiles, and posts.
Price: The pricing for this social media analytics tool starts at $295/ month.
19. Brandwatch Analytics
Brandwatch Analytics is a social listening app at heart. But it can easily be turned into a powerful Instagram analytics tool.
It collects, monitors, and analyzes billions of data from all social media platforms, including Instagram, giving meaningful insights about your brand presence online.
Recently, Brandwatch incorporated AI technology into their software - a powerful feature called “Iris” - that helps you discover faster and smarter insights from social platforms.
Price: For this analytics app, the price per month starts at $1,000.
With Squarelovin, you’ll have access to in-depth Instagram insights on your posts and growth broken down into months, days, or even hours.
This analytics tool enabled you to focus on your Instagram engagement and gives you actionable tips on how to interact with your most active users.
It also helps you optimize your content strategy by suggesting when to share images, which hashtags to use, and when you can get the most interaction.
Price: For this social media analysis tool, the pricing starts at $9.90/ month for one user.
21. Rival IQ
Rival IQ is a social media marketing analytics tool that helps you track your social media success, strengthen your social strategy, and keep an eye on everything your competitors are up to.
This Instagram analytics tool can offer you Instagram post and Story data with tons of information about your followers (like Instagram demographics, adds and removes, and follower online times).
Price: Rival IQ’s prices start at $239 per month.
Another awesome Instagram analytics tool that provides in-depth data and insights to social media managers interested in monitoring their Instagram performance is SocialPilot.
This Instagram analytics software offers a bunch of helpful information, from Instagram posts performance metrics, to audience demographics and Instagram stories insights.
Having an overview of your Instagram account performance using SocialPilot’s data will allow you to boost engagement by monitoring hashtags efficiency, generating more reach by posting at the right time, and not only.
Price: For this analytics app, you’d have to pay at least $25.50/ month.
Analisa is an social media analytics tool that offers profile, followers and hashtags data. Among Analisa’s top features are campaign reporting, competitor analysis, and more.
For those interested in comprehensive Instagram analytics, including tags and mentions, or Instagram duets posts, Analisa is a must-try Instagram analytics tool.
Price: Analisa's Basic plan is free, but it's quite limited. The pricing for their next plan starts at $53.42 per month.
Phlanx is one of the best Instagram analytics tools that can help you check your accounts' or your competitors' metric performance.
To see the total number of followers, engagement rate, and average likes and comments per post and many other insights, you can just select the Instagram influencer auditor feature and pick an account.
This way, you will be able to find new influencers, depending on the way their Instagram pages perform.
Price: To use this analytics tool (unlimited access for one user), you need to pay $39 per month.
Brand24 is an Instagram insights tool that collects data on what Instagram users say about your brand. This analytics tool monitors multiple hashtags and looks at all the conversations.
You can use the hashtags to boost your brand awareness and grow your reach.
To make the best out of this app, you can begin by setting up a project for each branded hashtag you want to monitor.
Brand24 will show you how your followers feel about your product or service.
The app performs a sentiment analysis for Instagram and it also includes reputation management, customer feedback, and crisis prevention features.
Price: While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $49/ month.
This is a great Instagram tool that helps brands and influencers find each other and start a collaboration.
SocialBook gives each influencer a Boost Score. This score ranges from 0 to 100 based on how powerful the app believes in the performance of an influencer’s Instagram analytics.
They look at the data relying on the Top Ten Tags the influencer uses in their posts. Another section of the app includes a range of the influencer’s recent posts, displaying the number of likes and comments for each post.
Based on an influencer’s historical performance and subscriber behavior, SocialBook offers an estimated price range and an estimated Cost per 1000 Likes.
Price: The costs for this Instagram analytics app is $499 per month.
Knowing that we can use Instagram analytics tools to find social media influencers, here is TapInfluence.
This social media analytics app taps into at a database of over 50,000 influencers, helping brands find the right people for their influencer campaigns.
To find the right influencers for the job, you can search by industry or specific tags based on what they’re looking for.
The platform provides you with a list of various influencers, including their rates and cost per engagement. All of this data in one place helps save a lot of time when in search for influencers.
Besides all these, TapInfluence also offers real-time benchmark reports based on industry data to help brands.
Price: For this type of Instagram analytics app, the pricing is custom made by a team of specialists.
28. Curalate (now Bazaarvoice)
Since a big part of social media selling relies on user-generated content, Instagram analytics tools are much needed during these times.
This way, you will know more about your best-selling products via Instagram. Speaking of this social media platform, you might have seen a “Like2Buy” bio link on different Instagram accounts.
These links belong to an app called Curalate, newly acquired by Bazaarvoice. This platform curates user-generated content and its main purpose is to help brands sell their products directly from Instagram.
The “Like2Buy” link is a trackable one that allows brands to track the ROI of their social media campaigns.
Curalate offers you a lot of useful data about your products and ad campaigns. It monitors mentions and tags, besides offering insights about engagement and sales metrics.
Price: The price for this app is not displayed on their website.
Another useful Instagram analytics tool is SocialRank. This platform provides detailed audience metrics for Instagram and Twitter.
Many other Instagram analytics tools listed above focus on hard data or your posts’ individual performance metrics.
Unlike other social media analytics tools, SocialRank will not focus on analyzing hard data.
This app is more concerned with spotting follower patterns so that you can better adjust your content to suit your audience’s needs.
Through this analytics tool you will find out more about the most popular words used in your followers’ bios and posts.
If you are looking for some suitable influencers to match your niche and industry, you can search through prospects’ bios relying on keywords.
You can also use this app to filter your target users by location. This way, you will be able to reach out for influencers that could turn into collaborators for local live events and other engagements.
SocialRank is really useful when you need detailed audience insight to attract everyone’s attention around your brand and your latest collection.
Price: For this social media analytics tool, the price is custom made, based on their specialists’ analysis.
Sendible is not only an Instagram analytics platform, but it also offers data for other social media platforms, like Facebook, LinkedIn, Pinterest, and Twitter.
The best part about it is that you can easily connect Sendible to numerous blogging sites like WordPress and Medium. This social media analytics tool allows you to connect your teammates and clients for an effective collaboration.
Sendible offers in-depth data about Instagram metrics such as reach, audience growth, impression, and demographics. It also gives you insights from Google analytics, letting you know more about your online performance.
Price: The price for this analytics tool starts at $89 per month.
A good data control gives you the ability to make better decisions and to stay on top of your Instagram strategy. These Instagram analytics tools make it easier and more efficient to be in the right place at the right moment and to act accordingly.
Your turn now. What other useful Instagram analytics tools do you know of? 🤔