If you have an Instagram profile for your business, things are pretty intuitive: You will need Instagram analytics tools to look at more data.
Getting better results on Instagram means a good understanding of the processes that lead to them.
This is where Instagram analytics tools get into the picture. 🤩
Good Instagram analytics tools will not only help you track and asses your past performance, but will also help create tailored content designed to perform and to shape a sound Instagram strategy.
We’ve gathered the best Instagram analytics tools out there to help you decide which one suits your needs.
Let’s dive in!
Top 33 FREE and PAID Instagram analytics tools
B. Top PAID Instagram analytics tools:
14. Sprout Social
15. Fanpage Karma
16. Union Metrics
22. Brandwatch Analytics
24. Rival IQ
FREE Instagram analytics tools
1. Instagram Insights - Native App
Once you've set up your account to a business profile, you'll get access to free Instagram analytics through the Instagram app.
The native Instagram business analytics tool offers basic insights for gender, age range or location, which posts and stories your audience sees and engages with the most, impressions, reach, profile visits, and website clicks.
To view insights from your business account:
- Go to your profile.
- Tap the bar graph icon in the upper-right corner of the screen.
- Tap Insights.
- Play around with the insights provided.
With Pixlee it’s all about authentic marketing experience. This Instagram analytics free tool allows you to monitor your top-performing content and find new content ideas and influencers.
This Instagram analytics app also has a powerful reporting feature that provides in-depths performance reports.
PAID Instagram analytics tools
Socialinisder is an all-in-one platform for social media analytics, benchmarking, and reporting.
Socialinsider offers comprehensive Instagram analytics and Stories insights. With this Instagram analytics tool, you can track and measure the Instagram KPIs that matter to your business.
With one of the best Instagram analytics tools like this one, you can monitor reach, impressions, Stories analytics, hashtag analysis, engagement rate per post, and the best time to post on Instagram.
Socialinsider is, among others, an Instagram analytics tool that allows you to:
- run an Instagram audit
- monitor Stories metrics
- increase your reach and impressions by creating performing Stories
- understand the use of branded hashtags
- perform a influencers research
- get an Instagram competitors analysis
- compare side-by-side Instagram profiles
- create Instagram reports.
32,213 brands and agencies have already generated 35,929 social media competitive reports with Socialinsider.
Price: The starting price for this social media analytics tool is $99/ month.
This Instagram analytics tool takes you on an in-depth journey on identifying, categorizing, and understanding your followers. It also gives you insights about your Instagram metrics and a comprehensive hashtag analysis.
Smartmetrics’ main benefits are:
- it works via the official Facebook API
- hourly data updates
- competitor analytics feature
- no app required - it works online
Price: The pricing for this app starts at $9/ month, for 3 profiles.
When it comes to Instagram, Later is certainly an app that cannot be missed from our recommended Instagram analytics tools.
Later’s Instagram analytics can help you optimize your content, increase your engagement rates, and drive traffic to your profile.
This Instagram reporting tool gives you two options: you can choose the free plan, and access a basic summary of your account and top 5 performing posts (in the past 30 days).
Or you can select one of the paid plans and switch between four different tabs, including Overview, Audience, Post Performance, and Story Performance.
Price: For this app, the price starts at $18/ month.
With Snoopreport, you get to monitor the activity of your competitors’ followers so that you get to know what they are commenting on, who they follow, and what they like and do not like.
This Instagram analytics tool shows the most popular posts and you get to know the strategy that is working and the one that is not working.
Price: The cost for this analytics tool starts at $4.99 per month.
Iconosquare is an Instagram analytics tool and social media management tool which offers a broad range of insights. It starts with a free audit of your activity from the last 7 days up to the previous month and helps you improve your Instagram account in no time.
What you can easily get using Iconosquare:
- distribution, density, tag, and filter usage and geolocation
- growth history, the source of engagement, and the most popular media
- an analysis of your followers and followings
Working with Iconosquare, you can take snapshots of the reports. This Instagram analytics app also allows you to create a cover photo of your latest 50 photos.
Price: The starting price for this social media analytics app is $49 per month.
Sociality is a social media reporting tool that helps you manage all your accounts, publish with ease, and get detailed competitor insights so you can make the best decisions in real-time.
These main app benefits are:
- extensive reports of your and your competitor's posts
- detailed insights about your content strategy
- keyword monitoring on many social platforms, including Instagram
Price: For this Instagram analytics app, the price starts at $99.
Minter.io is an Instagram analytics tool which gives you the gender of the people who view your posts. You will also get to know the geographical location of your followers.
You can also use this Instagram analytics tool to track the popularity of your competitors’ hashtags. Any Instagram metric data is easily transferrable to Excel so that you can interpret the information you get from the app.
Price: The pricing for Minter.io starts from $9 for the Silver package.
NapoleonCat is an all-in-one social media solution. This reporting tool lets you analyze, publish, and keep track of your content, but also benchmark other competitors.
It comes with a friendly mobile version, and it understands the importance of personalization and automation in digital marketing.
Price: For the Standard plan, the pricing starts at $23.25/ month.
HypeAuditor is all about growing your Instagram organically. It offers you insights to have a successful long term strategy.
This Instagram analytics tool also helps you target the right audience by gender, country, and city and even filter influencers by quality.
Price: For this app, the price is not displayed on their website, as you have to complete a form and get a custom price.
Crowdbabble is an Instagram analytics tool which allows you to monitor your competition and see the dynamic of their campaigns. It also lets you identify relevant and influential people who might be interested in your product or service.
With Crowdbabble you’ll be able to:
- track the growth of key metrics
- learn which content works best for your audience
- drill into the details of your reports
Price: The price for this app starts at $21/ month.
Sotrender is an Instagram monitoring tool that measures the efficiency of your Instagram posts. It shows how your content is performing in the market and how people are receiving it.
After analyzing the data, Sotrender can present this information in a very simplified way, and you can transfer this information through e-mail.
Using Sotrender, you can:
- discover insights beyond those provided by Instagram
- get a full picture of which content performs best
- make tailor-made reports
- benchmark your competitors by tracking their performance activity
- get tips to make data-driven decisions
Price: The Starter plan for this analytics tool starts at $59/ month.
14. Sprout Social
Sprout Social is an Instagram analytics tool that helps you track the performance of your posts on Instagram and also shows you the hashtag that is doing well in the market.
With Sprout Social, you get to know if your posts, photos, and videos are creating the customer engagement you desire. Plus you can track your Instagram performance against top competitors.
Price: The pricing for this social media analytics tool starts at $89/ month.
15. Fanpage Karma
Fanpage Karma is a social media analytics app which helps you optimize your posts, track your Instagram marketing campaigns, analyze your followers, and measure your brand performance against top competitors.
Price: For this app, the costs start from $69 per month.
16. Union Metrics
Union Metrics is an Instagram analytics tool that lets you discover the proper hashtag to mount your engagement rate and build your audience.
It also helps you track competitor performance and your share of voice in the industry you’re in.
The key benefit is the research tool - it combines powerful queries and historical data to uncover audiences, find relevant content, and plan campaigns.
Price: The pricing for this app starts at $49/ month.
Socialbakers is a hub for all your social media accounts. By using this Instagram analytics tool, you seize a full picture of your audience behavior. This is the go-to place for competitive content insights, inspiration, and good team collaboration.
This Instagram analytics tool's main benefits are:
- persona mapping
- engagement monitoring
- comprehensive reports
- connecting to your Google analytics
Price: For Socialbakers, the price starts at $240 per month.
Quintly is an analytical tool that looks like a customizable dashboard. It has all the widgets you need to help you keep track of the metrics that matter most.
The main advantage of this analytic tool is that it is straightforward to set up and does not require much technical know-how.
This platform provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics.
You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage.
Price: The starter plan for this social media analytics app starts at $345/ month.
Talkwalker dives you into your brand customization on Instagram and gives you real-time analytics and reports to let you have an idea of how your post is performing.
With Talkwaker you can:
- have access to historical data dating up to 2 years
- lets you notice patterns and helps improve your posts
- access reports that are generated by the analytic tool - they are available in multiple formats
Price: For this analytics tool, the price is not displayed on their website, since you have to fill in a form to get a custom plan.
Keyhole’s Instagram analytics tool is armed with a suite of optimization data, examining how to create top posts, and when to share them.
By using Keyhole, you can optimize your content strategy, see your competitors' strategies, and automate your reports.
Price: This analytics app uses custom pricing for their clients.
Locowise gives you both quantitative and qualitative data so you can measure the performance of your campaign and those of your competitors.
Select the profiles of the competitors you want to check out, and the Instagram analytics tool will give you their posts’ statics of how much traffic they are attracting.
Through Locowise, you can determine the rate of growth of your competitors, Instagram profiles, and posts.
Price: The pricing for this social media analytics tool starts at $295/ month.
22. Brandwatch Analytics
Brandwatch Analytics is a social listening product that can be turned into a powerful Instagram analytics tool.
It collects, monitors, and analyzes billions of data from all social media platforms, including Instagram, giving meaningful insights about your brand presence online.
It recently added a powerful feature - an AI technology called “Iris” that helps you discover faster and smarter insights from social platforms.
Price: For this analytics app, the price per month starts at $1,000.
With Squarelovin, you’ll have access to in-depth Instagram insights on your posts and growth broken down into months, days, or even hours.
This Instagram analytics tool makes you focus on your engagement and gives you a glimpse on how to interact with your active users.
It also helps optimize your content strategy by telling when to share images, which hashtags to use, and when you can get the most interaction.
Price: For this social media analysis tool, the pricing starts at $9.90/ month for one user.
24. Rival IQ
Rival IQ is a social media marketing analytics tool that helps you track your social media success, strengthen your social strategy, and keep an eye on everything your competitors are up to.
This Instagram analytics tool can offer you Instagram post and Story data with tons of information about your followers (like demographics, adds and removes, and follower online times).
Price: Rival IQ’s prices start at $239 per month.
Another awesome Instagram analytics tool that provides in-depth data and insights to social media managers interested in monitoring their Instagram performance is SocialPilot.
This Instagram analytics tools offers a bunch of helpful information, from Instagram posts performance metrics, to audience demographics and Instagram stories insights.
Having an overview of your Instagram account performance using SocialPilot’s data will allow you to boost engagement by monitoring hashtags efficiency, generating more reach by posting at the right time, and not only.
Price: For this analytics app, you’d have to pay at least $25.50/ month.
Analisa is an Instagram analytics tool that offers profile, followers and hashtags data. Among Analisa’s top features are campaign reporting and competitor analysis, and more.
For those interested in comprehensive Instagram analytics, like tags and mentions, or Instagram duets posts, Analisa is a must-try Instagram analytics tool.
Price: For the basic plan on Analisa, the pricing starts at $59.35 per month.
Phlanx is one of the best Instagram analytics tools that can help you check your account’s metric performance or your competitor’s.
This way, you will be able to find new influencers, depending on the way their Instagram pages perform.
To see the total number of followers, engagement rate, and average likes and comments per post, you have to type in the Instagram account.
Price: To use this analytics tool you need to pay $25 per month.
Brand24 is an Instagram insights tool that collects data on what Instagram users say about your brand. This analytics tool monitors multiple hashtags and looks at all the conversations.
You can use the hashtags to boost your brand awareness and increase reach.
The best thing about it is that it also provides a list of trending hashtags to help you increase your Instagram reach.
To make the best use out of this app, you can begin by setting up a project for each branded hashtag that you want to monitor.
Brand24 will offer you data on how your followers feel about your product or service.
The app performs a sentiment analysis for Instagram and it also includes reputation management, customer feedback, and crisis prevention.
Price: While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $49/ month.
This Instagram analytics tool puts a lot on the platter. It offers a wide variety of stats for your influencers.
The important part is that SocialBook gives each influencer a Boost Score.
This score ranges from 0 to 100 based on how powerful the app believes in the performance of an influencer’s Instagram account.
They look at the data relying on the Top Ten Tags the influencer uses in their posts. Another section of the app includes a range of the influencer’s recent posts, displaying the number of likes and comments for each post.
Based on an influencer’s historical performance and subscriber behavior, SocialBook offers an estimated price range and an estimated Cost per 1000 Likes.
Price: The costs for this Instagram analytics app is $499 per month.
Knowing that we can use Instagram analytics tools to find social media influencers, here is TapInfluence.
This social media analytics app looks at a database of over 50,000 influencers, helping brands find the right people for their influencer campaigns.
To find the right influencers for the job, you can search by industry or specific tags based on what they’re looking for.
The platform provides you with a list of various influencers, including their rates and cost per engagement. All of this data in one place helps save a lot of time when in search for influencers.
Besides all these, TapInfluence also offers real-time benchmark reports based on industry data to help brands.
Price: For this type of Instagram analytics app, the pricing is custom made by a team of specialists.
Since a big part of social media selling relies on user-generated content, Instagram analytics tools are much needed during these times.
This way, you will know more about your best-selling products via Instagram. Speaking of this social media platform, you might have seen a “Like2Buy” bio link on different Instagram accounts.
These links belong to an app called Curalate. This platform curates user-generated content and its main purpose is to help brands sell their products directly from Instagram.
The “Like2Buy” link is a trackable one that allows brands to track the ROI of their social media campaigns.
Curalate offers you a lot of useful data about your products and ad campaigns. It monitors mentions and tags, besides offering insights about engagement and sales metrics.
Price: The price for this app is not displayed on their website.
Another useful Instagram analytics tool is SocialRank. This platform provides detailed audience metrics for Instagram and Twitter.
Many other Instagram analytics tools listed above focus on hard data or your posts’ individual performance metrics.
Unlike other social media analytics tools, SocialRank will not focus on analyzing hard data.
This app is more concerned with spotting follower patterns so that you can better adjust your content to suit your audience’s needs.
Through this analytics tool you will find out more about the most popular words used in your followers’ bios and posts.
If you are looking for some suitable influencers to match your niche and industry, you can search for prospects’ bios relying on keywords.
You can also use this app to filter your target users by location. This way, you will be able to reach out for influencers that could turn into collaborators for local live events and other engagements.
SocialRank is really useful when you need detailed audience insight to attract everyone’s attention around your brand and your latest collection.
Price: For this social media analytics tool, the price is custom made, based on their specialists’ analysis.
Sendible is not only an Instagram analytics platform, but it also offers data for other social media platforms, like Facebook, LinkedIn, Pinterest, and Twitter.
The best part about it is that you can easily connect Sendible to numerous blogging sites like WordPress and Medium. This social media analytics tool allows you to connect your teammates and clients for an effective collaboration.
Sendible offers in-depth data about Instagram metrics such as reach, audience growth, impression, and demographics. It also gives you insights from Google analytics, letting you know more about your online performance.
Price: The price for this analytics tool starts at $89 per month.
A good data control gives you the ability to make better decisions and to ace your Instagram strategy. These Instagram analytics tools make it easier and more efficient to be in the right place at the right moment and to act accordingly.
What other useful Instagram analytics tools do you know? 🤔