Although Instagram is a leading social platform and we all know that, marketers are still looking to get clear data for their accounts.
Getting better results on Instagram means a good understanding of the processes that lead to them.
You may get your lucky strike one time, but for consistency, you have to build a strong presence.
This is where Instagram analytics tools come into the picture. 🤩
These tools can not only help you track and asses your past performance but can also help create tailored content designed to perform and to shape a sound Instagram strategy.
We’ve gathered the best Instagram analytics tools out there to help you decide which one suits your needs.
Let’s dive in!
Top 24 FREE and PAID Instagram analytics tools
- Sprout Social
- Fanpage Karma
- Union Metrics
- Brandwatch Analytics
- Rival IQ
FREE Instagram analytics tools
Instagram Insights - Native App
Once you've set up your account to a business profile, you'll get access to free analytics through the Instagram app.
Instagram offers basic insights for gender, age range or location, which posts and stories your audience sees and engages with the most, impressions, reach, profile visits and website clicks.
To view insights from your business account:
- Go to your profile.
- Tap the bar graph icon in the upper-right corner of the screen.
- Tap Insights.
- Play around with the insights provided.
With Pixlee it’s all about authentic marketing experience. This Instagram analytics free tool allows you to monitor your top-performing content and find new content ideas and influencers.
It also has a powerful reporting feature that provides in-depths performance reports.
PAID Instagram analytics tools
This tool takes you on an in-depth journey on identifying, categorizing, and understanding your followers. It also gives you insights about your Instagram metrics and a comprehensive hashtag analysis.
Smartmetrics’ main benefits are:
- it works via official Facebook API
- hourly data updates
- competitor analytics feature
- no app required - it works online
Later’s Instagram analytics can help you optimize your content, increase your engagement rates, and drive traffic to your profile.
This tool gives you two options: you can choose the free plan, and access a basic summary of your account and top 5 performing posts ( in the past 30 days).
Or you can select one of the paid plans and switch between four different tabs, including Overview, Audience, Post Performance, and Story Performance.
With Snoopreport, you get to monitor the activity of your competitors’ followers so that you get to know what they are commenting on, who they follow and what they like and do not like.
Snoopreport shows the most popular posts and you get to know the strategy that is working and the one that is not working.
Iconosquare is an Instagram analytics and social media management tool which offers a broad range of insights. It starts with a free audit of your activity in from the last seven days up to the previous month and helps you improve your Instagram account in no time.
What you can easily eye using Iconosquare:
- distribution, density, tag, and filter usage and geolocation
- growth history and the source of engagement and the most popular media
- an analysis of your followers and followings
Working with Iconosquare, you can take snapshots of the reports. It also allows you to create a cover photo of your latest 50 photos.
Sociality is a social media platform that helps you manage all your accounts, publish with ease, and get detailed competitor insights so you can make the best decisions in real-time.
These main app benefits are:
- extensive reports of your and your competitor's posts
- detailed insights about your content strategy
- keyword monitoring on many social platforms, including Instagram
Minter.io is an Instagram analytics tool which gives you the gender of the people who view your posts. You will also get to know the geographical location of your followers.
You can also use this tool to track the popularity of your competitors’ hashtags. Any metric data is easily transferrable to excel so that you can interpret the information you get from the app.
NapoleonCat is an all-in-one social media solution. This app lets you analyze, publish, and keep track of your content, but also benchmark other competitors.
It comes with a friendly mobile version, and it understands the importance of personalization and automation in digital marketing.
Socialinisder is a social media analytics and benchmarking tool which serves up a full view of a competitor's digital strategy for Facebook, Instagram, Twitter, and Youtube.
Using Socialinsider, you can:
- discover how to optimize your content on Instagram
- see the evolution of engagement on each competitive Instagram profile
- download reports with no Socialinsider logo
- compare Instagram accounts side by side
- get content ideas for your post
Using Socialinsider, you can measure impressions and reach on your profile, posts, Stories, and track any hashtag.
32,213 brands and agencies have already generated 35,929 social media competitive reports with Socialinsider.
HypeAuditor is all about growing your Instagram organically. It offers you insights to have a successful long term strategy.
This tool also helps you target the right audience by gender, country, and city and even filter influencers by quality.
Crowdbabble is a social media tracker who allows you to monitor your competition and see the dynamic of their campaigns. It also lets you identify relevant people and influential ones who might be interested in your product or service.
With Crowdbabble you’ll be able to:
- track the growth of key metrics
- learn which content works best for your audience
- drill into the details of your reports
Sotrender is a monitoring tool that measures the efficiency of your Instagram posts. It shows how your content is performing in the market and how people are receiving it.
After analyzing the data, Sotrender can present this information in a very simplified way, and you can transfer this information through e-mail.
Using Sotrender, you can:
- discover insights beyond those provided by Instagram
- get a full picture of which content performs best
- make tailor-made reports
- benchmark your competitors by tracking their performance activity
- get tips to make data-driven decisions
Sprout Social helps you track the performance of your posts on Instagram and also shows you the hashtag that is doing well in the market.
With Sprout Social, you get to know if your posts, photos and videos are creating the customer engagement you desire. Plus you can track your Instagram performance against top competitors.
Fanpage Karma is a social media analytics app which helps you optimize your posts, track your Instagram marketing campaigns, analyze your followers, and lets you measure your brand performance against top competitors.
Union Metrics lets you discover the proper hashtag to mount your engagement rate, build your audience.
It also helps you track competitor performance and your share of voice in the industry you’re in.
The key benefit is the research tool - it combines powerful queries and historical data to uncover audiences, find relevant content, and plan campaigns.
This app is a hub for all your social media accounts. By using it, you seize a full picture of your audience behavior. This is the go-to place for competitive content insights, inspiration, and good team collaboration.
This Instagram analytics tool main benefits are:
- persona mapping
- engagement monitoring
- comprehensive reports
- connecting to your Google analytics
Quintly is an analytical tool that looks like a customizable dashboard. It has all the widgets you need to help you keep track of the metrics that matter most.
The main advantage of this analytic tool is that it is straightforward to set up and does not require much technical knowhow.
This platform provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage.
Talkwalker dives you into your brand customization on Instagram and gives you real-time analytics and reports to let you have an idea of how your post is performing.
With Talkwaker you can:
- have access to the historical data dating up to 2 years
- lets you notice patterns and helps improve your posts
- access reports that are generated by the analytic tool - they are available in multiple formats
Keyhole’s Instagram analytics platform is armed with a suite of optimization data, examining how to create top posts, and when to share them.
By using Keyhole, you can optimize your content strategy, see your competitors' strategies, and automate your reports.
Locowise gives you both quantitative and qualitative data so that you can measure the performance of your campaign concerning the campaign of that of your competitors.
Select the profiles of the competitors you want to check out, and the app will give you their posts’ statics of how much traffic they are attracting.
Through Locowise, you can determine the rate of growth of your competitors, Instagram profiles, and posts.
Brandwatch Analytics is a social listening product that can be turned into a powerful Instagram analytics tool.
It collects, monitors, and analyzes billions of data from all social media platforms, including Instagram, giving meaningful insights about your brand presence online.
It recently added a powerful feature - an AI technology called “Iris” that helps you discover faster and smarter insights from social platforms.
With Squarelovin, you’ll have access to in-depth insights on your posts and growth broken down into months, day, or even hours.
This Instagram analytics tool makes you focus on your engagement and gives you a glimpse on how to interact with your active users. It also helps optimize your content strategy by telling when to share images, which hashtags to use, and when you can get the most interaction.
Social media marketing analytics tool, RivalIQ helps you track your social media success, strengthen your social strategy, and keep an eye on everything your competitors are up to.
This analytics tool brings your Instagram post and Story data with tons of information about your followers (like demographics, adds and removes, and follower online times).
A good data control gives you the ability to make better decisions and to ace your Instagram strategy. These Instagram analytics tools make it easier and more efficient to be in the right place at the right moment and to act accordingly.
What other useful Instagram analytics tools do you know? 🤔