Top-tier social media analytics platform that brings clarity to the chaos
Get valuable insights from social media analytics data and turn them into attention-worthy content. Leverage data-driven decisions whenever crafting a social media strategy.
Leader in Social Media Analytics Category
High Performer social media analytics tool for brands and businesses.
Social media data analysis
Gain insights into your channels’ performance
Get essential social media analytics reports to understand if your current social strategy is effective in achieving the business goals.
Use Socialinsider’s social media analytics tools to see how your brand’s performance has evolved over time. Monitor metrics such as engagement, reach, impressions, followers' growth, and more to identify your best-performing channels.
Competitive insights
Add competitive context to your analysis
Compare your performance against your competitors on various KPIs such as engagement rate, follower growth, and categorize their content based on keywords or hashtags.
Use the best social media competitor analysis tool to identify gaps in your own strategy.
Posts analytics
Identify your best-performing social media content
Improve your content strategy by getting detailed post analytics that will show you what the best contet formats for different categories are.
Look at social media post analytics to understand what’s working and what’s not and gain insights into how to improve your social media strategy.
Social media campaign analysis
Analyze social media content based on keywords or topics
Dive deep into the social media analytics dashboard to find out how your social media content performs on multiple social networks.
Use Socialinsider’s social media analytics tool to categorize social media content based on keywords and see what your most successful creative concepts are.
Cross-channel analysis
Compare brand’s social media analytics reports
Identify opportunities for strategy improvements. Use cross-channel social media analytics to make data-based optimization decisions to refine your budget and social media results.
Understand which is your best-performing channel by running an in-depth social media analysis across multiple social platforms.
Social media analytics reports
Get analytics reports for social media
Export social media data and power up your reporting with extended social media analytics tools, including campaign social media analysis and competitive benchmarks.
Get white-label social media reports and show your social media KPIs using the format that works for you.
All the analytics tools you need in one place
An all-in-one platform for social media analytics, benchmarking, and listening tool
Run a competitor analysis to understand how you stack up against your competitors. Identify best practices, understand what’s working and what’s not, and discover industry trends.
View moreGet the best social media dashboard to analyze your social media performance and gain a competitive advantage.
View moreAutomatically tag social media posts based on keywords or topics. Get insights about different content pillars’ performance and optimize your strategy based on the results.
View moreLeverage large social media data sets to add more value to your products and increase your business.
View moreWhat they say about us
“Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.”
“Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.”
“Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market.”
“The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.”
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
“With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.”
“We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.”
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
“Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.”
“Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.”
“Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.”
“Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market.”
“The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.”
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
“With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.”
“We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.”
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
“Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.”
Frequently Asked Questions
Got a question? We've got answers.
What is social media analytics?
Social media analytics stands for a collection of metrics that are used to evaluate a brand’s social media performance, based on which strategy optimization insights can be gathered. It includes content and audience data that helps marketers identify their best-performing campaigns and best practices for creating interesting social media posts.
Why do marketers need to track social media analytics?
Social media analytics monitoring is useful for making data-driven decisions, which facilitate business growth.
Enabling strategic planning, social media analytics data helps marketers in a series of endeavors, including:
- identification of the most powerful platforms for different objectives, such as generating traffic or driving business conversations. By understanding which social channels generate the best results, brands can optimize their budgets to get a satisfying ROI;
- content insights gathering - through performance metrics, marketers can recognize patterns that can be used for planning improvements, such as the most engaging post types and also discover trends, like most popular topics in a certain period.
- an in-depth understanding of consumers’s perceptions about the brand, that can be used to offer better experiences that ultimately translates into an improved ability in acquiring new clients.
- easiness in spotting what ad campaigns are most effective, allowing brands to increase their sales through better-performing ads.
How to monitor social media analytics data?
Social media analytics can be tracked within the social media platform’s native analytics section and also by leveraging a third-party tool. The main benefit of choosing the second option is that an external tool, in most cases, also offers extended data and customized metrics.
On top of that, with an app like Socialinsider, you can perform a cross-channel analysis, comparing multiple brands’ social media channels to identify the most effective ones. Test it for free within our 14-day trial!
What are the main types of social media analytics?
For an in-depth understanding of a brand’s level of success on social media, multiple analysis areas should be covered, including the ones above
- Performance analysis: it includes a series of analytics metrics covering the brand’s visibility and success in achieving its objectives, such as engagement, reach, impressions, clicks, etc.
- Audience analytics: this data segment indicates the demographics you are reaching with your content, thus highlighting if your strategy is successful in getting the attention of your target audience.
- Competitor analysis: by examining your competitors’ KPIs, you can identify content gaps that once leveraged can help you gain a competitive advantage.
- Paid social analytics: overseeing analytics related to your ads is extremely helpful for budget optimization and sales increase.
- Influencer analysis: tracking influencer analytics, like audience size and engagement rate, allows you to understand which partnerships are most successful
- Sentiment analysis: it highlights what are the consumers’ perceptions of your brand, serving as a crisis prevention tool. It is also helpful for gaining customer feedback.
What are some good tools for social media reporting data?
Depending on your needs, there are multiple tools you can use to access social media analytics, among which the best being:
- Socialinsider: for cross-channel analysis;
- Keyhole: for influencer’s analytics;
- Brandwatch: for brand monitoring.
What social media analytics does Socialinsider provide?
Socialinsider offers social media analytics for different platforms, namely Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube. For each social channel supported, Socialinsider provides both general and network-specific KPIs.
Just to name a few, on Socialinisder’s metrics list, you’ll find engagement rate, follower growth, reach (estimated metric), impressions (estimated metric), likes, shares, clicks, saves, comments, video views, and more, depending on the existing data within each specific network.
What’s the difference between Socialinsider and other tools on the market?
One of the great advantages of Socialinsider is that it provides a unique set of data, from customized metrics for different platforms to benchmarks and post analytics data, enabling brands to gain access to a bigger picture when it comes to their social media performance.
Among the reasons why Socialinsider is a great choice for digital marketers looking to discover in-depth insights and gain a competitive advantage are the followings:
- Socialinsider facilitates competitor analysis, offering detailed competitive analytics, besides metrics for the page you manage;
- It includes Instagram listening insights - putting together original data, from divisions between creators and individual posts, to sentiment analytics, and more;
- It offers history posts data, allowing brands to track data over longer periods of time and identify best practices and campaigns for future strategy optimization.