Are you thinking of adding Instagram Reels to your social media strategy? Youβre right to do so.
Short videos remain one of the hottest trends on social media in 2024, and Instagram Reels are among the most engaging pieces of content on Instagram. Despite taking a bit of a hit in performance, Reels are still a game-changer for brands looking for more reach and discoverability.
So today, Iβll explain everything you need to know about Instagram Reels features and share my Instagram Reels tips and tricks to help you make the most out of them in your social media strategy.
Instagram Reels guide
1. What are Instagram Reels?
Instagram Reels is a feature that allows users to create, edit, and share short, engaging videos using various templates, audio, stickers, and other tools out of Instagramβs broad editing toolkit.
Instagram Reels are dynamic, engaging, and highly shareable: they make up more than half of content pieces reshared in messages. Reels work great for building up brand awareness and improving the reach your content gets.
Reels cater to your content pillars regardless of the industry: whether you work with B2C retail or B2B software, thereβs always a creative way to weave Reels into your content strategy and grab a piece of that engagement pie.
And the best part is β theyβre fun to do and fun to watch.
So, if you donβt have Instagram Reels in your social media strategy, itβs high time you start leveraging them.
2. Instagram Reels size, dimensions & length
Now, with the Instagram Reels format in mind, letβs get down to specifications.
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IG Reels dimensions and size
The best ratio for IG Reels is vertical 9:16, with the ideal dimensions of 1080 pixels wide by 1920 pixels tall.
You can also use anything between 1.91:1 and 9:16, but that would cause empty canvas space around your video. Iβd recommend aiming at 9:16 when possible.
As for the Instagram Reels cover, Instagram recommends the Reels photo size 420px by 654px (or 1:1.55 ratio). However, I usually use the same 9:16 (1080 x 1920) picture to ensure it looks good in the feed and the Reels tab.
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Instagram Reels length
The IG Reels max length is 90 seconds. However, thereβs no universal ideal length of Instagram Reels recommended for brands and creators. Some stay on the short video side, and some try to leverage longer pieces of content.
Experiment with different lengths and watch your performance metrics, such as average watch time. If your audience retention drops at 7-10 seconds, this might be your ideal length.
Tip: no matter how long your video is, ensure you have a powerful hook in the first 3 seconds of your Reel.
3. How to make an Instagram Reel
You can handle Instagram Reels in two ways: record and edit it using the native Instagram app or upload a ready-made one you created in another video editor. Β
Hereβs how to create the Reels on Instagram:
- Open Instagram, tap the "+" icon and select 'Reel' from the menu.
- In the Reels interface, record your new footage or upload the video from the gallery. When uploading pre-recorded content, remember: the preferred size for Instagram reels is 9:16 vertical ratio.
- Press and hold the record button or use the timer option to record new content.
- After recording or uploading your content, use Instagram's editing tools: trim video, add more clips, record a voiceover, add music, throw in captions, and more.
- Add text, stickers, or clips if youβd like to personalize your Reel more.
- Choose a cover for your Reel. It can be a frame from the video you choose manually or a pre-made picture you can upload from your media library.
- Write an eye-catching caption. The length of Reels captions is up to 2200 characters, but Instagram will cut it to 125, adding a β...moreβ after it.
- Customize your publishing settings. You can add your Reels to feed or keep them in the Reels tab only, hide like count, allow or restrict downloading, commenting, and using Reel as a template, and more.
- Publish it and get those likes!
Instagram Reels best practices: a couple of action tips
- Experiment with formats. Since thereβs no secret success sauce to Instagram Reels, find what works best for you. Longer or shorter captions, looping videos, trending templates, original montage β test, test, and test again.
- Add topics. Before publishing your Instagram Reels, consult the βAdd topicsβ option. These broad categories help the algorithm sort your content better and put it in front of relevant audiences.
- Use subtitles. Social media platforms are now picking up SEO practices. Using captions in your videos helps you nail two things at once: be more discoverable and more accessible.
- Use trending video templates & sounds. Even though itβs always about content, using trending sounds or templates can help you boost your reach and ride the trend.
- Stay authentic. Trends are cool but remember to marry them with your brand identity. Authentic content resonates more deeply, encouraging engagement and fostering a genuine connection with your audience.
4. How many Reels should brands post a week?
As always in social media, thereβs no definitive answer. The latest short-form video study shows that, on average, brands post about 9 Reels per month or about 2-3 Reels a week, provided they have resources for that much content delivered consistently.
But this is just a reference number, really. The optimal number of Reels for a brand varies based on your strategy, audience engagement, and capacity to create high-quality content. The key is to stay relevant and engage with your audience without overwhelming them with content.
Monitor your Instagram Reels engagement metrics and adjust the posting frequency based on what works best for your audience.
5. How to access Instagram Reel insights & analytics?
Tracking your Instagram Reels performance metrics is crucial for your social media strategy. Keeping a close eye on your numbers through social media analytics is the most straightforward way to ensure youβre heading in the right direction.
The insights you get from the analytics help you stay on track and tweak your content if somethingβs falling behind.
Hereβs how you can access that valuable data:
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Reel-level insights
The first look at your Instagram Reels analytics is below the Reel. Navigate to the Reel youβd like to analyze and press βView Insightsβ to see how it performs.
This layer of analytics provides data such as:
- Plays, including replays and initial plays
- The number of unique accounts that your Reel reached
- The total count of likes, comments, shares, and saves your Reel received
- The total engagement the Reel received, which includes likes, comments, saves, and shares combined.
One of the most valuable stats here is the average watch time. This metric shows how long your followers are watching your video. Use this data to adjust the length of the Reels you post and recompose your content within the video.
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Instagram analytics native app by accessing the Insights Tab
Another way to access Instagram Reels analytics is the general Insights tab within Instagram. Go to your account, press the hamburger menu on the top right corner, and choose βInsights.β
Here, you can find the performance metrics for all your content across the account for a period of up to 90 days.
Navigate to the βContent You Sharedβ part and choose βReels.β Youβll get the list of all the Reels youβve shared in the designated period. From there, you can filter your Instagram Reels by reach and engagement and access performance data for each Reel separately.
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Socialinsiderβs Instagram analytics tool
But if you need a more in-depth look into your Instagram Reels analytics, check out Socialinsiderβs Instagram analytics tool.
You can use Socialinsider for any Business account. To access your Reels, select the Instagram account, then choose βPostsβ from the second sidebar on the left and filter your content by type.
Socialinsiderβs tool gives you all the required Instagram metrics, such as:
- Likes, comments, shares, saves, reach and impressions (both paid and organic), and engagement rate for each Reel
- Engagement evolution to see how the performance of your Reel has changed over time
- Breakdown on paid and organic performance so you can evaluate whether the paid campaign performed well
- How your Reels perform compared with carousels or image posts
And more.
Unlike Instagram native tools, Socialinsider offers unlimited historical data for all your Reels. It is especially handy for marketing agencies or social media managers running lengthy content audits.
Being a competitorβs analysis tool, Socialinsider provides you with tons of actionable data on similar accounts in your industry. If youβre looking for Instagram benchmarks to compare your performance, these more customized social media metrics will do you better than the generic numbers you can find online.
For instance, your competitorβs Reel got 1000 likes, and yours got 400. At first sight, it seems like your content is performing worse.
But if you put both posts on Socialinsider, you can compare the engagement rate, which combines data about likes and followers. If the engagement rate is the same, your content is doing just as well but on a different scale.
6. How to find Instagram Reels Trends in 2024?
Combine your content pillars with current trends to make the most of the Instagram Reels feature. Virality is not always the answer β but it certainly can help you get your content in front of the right people.
So, where do you find Instagram Reels trends for 2024?
- Socialinsiderβs monthly Reels trends article
Socialinsider keeps a close eye on whatβs trending on Instagram.
Add the Instagram Reels article to your bookmarks and check it out whenever you need a new idea β itβs updated monthly.
- Explore Page and Reels Tab
Instagram's Explore page and the dedicated Reels tab are curated to showcase trending content and viral videos. Regularly checking these sections can give insights into what's currently popular.
- Follow popular creators and hashtags
Influencers and popular content creators often set trends. Keep a close eye on your industry-related trend-setters and generally popular creators β sometimes, you can reuse trends even if they come from different industries.
You can also follow hashtags through Socialinsiderβs Instagram Listening tool. Just add the hashtags youβd like to follow and explore the most popular posts, general sentiment, and content created by influencers.
- Instagram Insights
If you have a Business or Creator account, Instagram Insights can show you which of your Reels are performing well, offering clues about what types of content resonate with audiences.
FAQs about Instagram Reels
- How to download Reels from Instagram?
You can download Instagram Reels directly from Instagram. Open the Reel youβd like to download, press the βShareβ button, and navigate to βDownloadβ below your contacts.
Note that you can only download Instagram Reels directly from Instagram if the video owners allow it before uploading content. If you canβt find the download button, you can record your screen or use a third-party app like InstDown or InSaver.
- How to save Reels on Instagram?
You can save Reels in your private or public collections. To do so, open the Reel youβd like to save, press three dots in the bottom right corner, and press βSave.β After that, you can sort the video into your existing collections or create a new one.
- Can you see who watches your Reels on Instagram?
No, you canβt see who watches your Reels on Instagram. Instagram only provides overall engagement metrics for Reels, such as likes, comments, plays, and shares, without identifying individual viewers.
- How long can Instagram Reels be?
According to Instagram Reels guidelines, your videos can be up to 90 seconds long. The shortest your Reel can be is 3 seconds long.