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TikTok Analytics

Mastering TikTok Hashtags: Your Guide to Going Viral

What are TikTok hashtags and how do they work? Learn how to leverage TikTok hashtags to spot viral challenges and grow your TikTok account.

Anda Radulescu
Anda Radulescu
Table of Contents

Are TikTok hashtags still a thing?

Absolutely!

TikTok hashtags are indispensable for boosting your content's visibility and actively engaging with broader audiences on the platform.

See below how the TikTok algorithm leverages these hashtags to optimize your TikTok marketing efforts.

Learn how to find trending TikTok hashtags, what are the top TikTok hashtags right now, and how to enhance your TikTok hashtags strategy by using TikTok analytics.

Everything you need to know about TikTok hashtags in 2024

What are TikTok hashtags
Why do hashtags matter on TikTok?
Most popular TikTok trending hashtags
How to find trending hashtags on TikTok
How to use hashtags on TikTok
How to create an effective TikTok hashtags strategy

FAQs about TikTok hashtags


What are TikTok hashtags

TikTok hashtags are unique keywords or phrases preceded by the hash symbol (#).

Hashtags for TikTok serve as a powerful tool to categorize and highlight content, allowing creators to tap into specific audiences and trends.

While using hashtags on TikTok, it's essential to choose those that align closely with the theme and appeal of your video.

When choosing to use hashtags for TikTok growth, you’ll boost your content’s discoverability and ensure it reaches viewers who are most likely to engage with your work.

Why do hashtags matter on TikTok?

I know, you’re probably asking yourself: are hashtags important on TikTok?

Well, hashtags on TikTok are essential because they enhance the discoverability and engagement of your content.

That is why you should carefully research what are the best hashtags to use on TikTok, to ease your success of tapping into trending topics and specific communities. By leveraging this tactic you’ll facilitate video views from very targeted audiences, enhancing your TikTok SEO efforts.

Choosing the best TikTok hashtags will not only broaden your video's reach but also boost engagement, connecting your content with a global audience eager for what you have to offer.

Essentially, TikTok hashtags can transform a simple post into a viral sensation, attracting followers who are genuinely interested in your content.

Wondering what are the best hashtags for TikTok?

To ease your work, we've curated a list of the most popular TikTok hashtags currently trending across various industries.

Find the most trending TikTok hashtags to enhance your content and connect effectively with your audience below.



10 Popular hashtags on TikTok



  1. #fyp (55.2T views)

  2. #foryou (31.6T)

  3. #viral (21.5T)

  4. #foryoupage (19.4T)

  5. #tiktok (7.2T)

  6. #fy (6.1T)

  7. #trending (5.4T)

  8. #funny (4.2T)

  9. #duet (3.5T)

  10. #comedy (2.2T)




Top 10 trending TikTok hashtags 


  1. #snow (234M)

  2. #valentinesday (213M)

  3. #snowday (21M)

  4. #roscadereyes (76M)

  5. #sundayfunday (17M)

  6. #anyonebutyou (115M)

  7. #texans (44M)

  8. #nflplayoffs (114M)

  9. #hallebailey (57M)

  10. #nieve (15M)



Top 10 most viral hashtags on TikTok for B2B



  1. #learnontiktok (855.4B)

  2. #smallbusiness (127.7B)

  3. #business (61.9B)

  4. #smallbusinessowner (14B)

  5. #supportsmallbusiness (11.8B)

  6. #smallbusinesstiktok (7.3B)

  7. #smallbiz (7B)

  8. #businesstips (3.6B)

  9. #shoplocal (2.2B)

  10. #smallbusinesstips (1.5B)



Top 10 TikTok hashtags for fashion and beauty


  1. #makeup (585B)

  2. #fashion (376.1B)

  3. #style (142.8B)

  4. #makeuptutorial (121.4B)

  5. #tiktokfashion (91.1B)

  6. #mensfashion (26.5B)

  7. #makeupchallenge (20.3B)

  8. #fashionhacks (17.7B)

  9. #makeuptips (17.3B)

  10. #streetstyle (13.9B)



Top 10 TikTok hashtags for fitness


  1. #gym (467.2B)

  2. #fitness (402.1B)

  3. #sports (223.2B)

  4. #workout (181B)

  5. #sport (122.7B)

  6. #health (92.5B)

  7. #gymmotivation (75.3B)

  8. #fit (74.3B)

  9. #fitnessmotivation (42.6B)

  10. #gymlife (40.1B)



Top 10 TikTok hashtags for food, beverage and restaurant


  1. #food (717.8B)

  2. #foodtiktok (203.3B)

  3. #tiktokfood (154.5B)

  4. #recipe (107.8B)

  5. #yummy (92.2B)

  6. #foodlover (68.4B)

  7. #easyrecipe (59.2B)

  8. #dinner (38.6B)

  9. #foodfestontiktok (34.6B)

  10. #tasty (19.6B)


Top 10 TikTok hashtags for technology and software


  1. #iphone (192.2B)

  2. #tech (66.1B)

  3. #android (47.4B)

  4. #techtok (45.3B)

  5. #technology (35.7B)

  6. #corporate (11.3B)

  7. #startup (7.8B)

  8. #softwareengineer (3.7B)

  9. #developer (2.9B)

  10. #software (2.3B)




Top 10 TikTok hashtags for travel


  1. #explore (1.4T)

  2. #travel (245.4B)

  3. #traveltiktok (57.8B)

  4. #tiktoktravel (49.3B)

  5. #adventure (46.8B)

  6. #hotel (26.1B)

  7. #traveltok (17.7B)

  8. #thingstodo (13.7B)

  9. #traveling (13.2B)

  10. #traveltips (11.8B)

The current trending TikTok hashtags are subject to change. Therefore, it's important to regularly check which TikTok hashtags are popular on the platform within your region.

If you’re wondering how to find trending hashtags on TikTok, we’ve got a few suggestions that can help you develop a top-notch TikTok hashtags strategy and increase your brand awareness right down below.

Explore TikTok’s Discover Page

This should be your go-to resource for the latest TikTok trends since the Discover page is constantly updated with top TikTok hashtags, challenges, and more.

It's a direct snapshot of what's capturing the TikTok community's interest at any given moment.

tiktok discovery page for tiktok hashtags

Follow TikTok influencers

Another way to determine what hashtags to use on TikTok is by following the right TikTok influencers.

That’s because influencers are often at the forefront of trends.

By identifying and monitoring influencers within your niche, you can gain insights into the most popular hashtags on TikTok right when they begin to gain traction.

Observing their usage patterns and the engagement rate on these posts can also help you determine which are the most trending hashtags on TikTok. This method will not only keep your social media content up-to-date but also enhance its potential to reach a broader audience on the platform.  

And speaking of influencers, while leveraging TikTok influencer marketing combined with trending hashtags on TikTok in your posts, you’ll be surely set for success in getting your brand noticed within the platform.

Here's an example of how to find tiktok hashtags through Tiktok influencers

Use TikTok hashtag generator tools

Several online tools are specifically designed to help you identify the best hashtags for TikTok.

These tools analyze current trends and provide you with hashtags that are likely to increase the reach of your posts.

  • TikTok Hashtags

A simple hashtag generator that might assist you in finding several relevant hashtags is TikTok Hashtags.

tiktok hashtags generator

Enter a hashtag like #style to get started, and then use it to generate a few trending hashtags on TikTok that will help make your content more visible.

PS: This website is not affiliated with TikTok.

  • Hashtag Expert

With the help of the user-friendly smartphone software Hashtag Expert, you may identify hashtags based on an initial term, a category (35 to pick from) suitable to your sector, or a collection of hashtags you've already used.

tiktok hashtags app generator

You may save them for later or copy them directly from the app and paste them into the TikTok caption.

Additionally, you may explore daily trending hashtags to find even more inspiration for content.

Pay attention to TikTok’s content suggestions


This feature offers a convenient way to discover top-performing TikTok hashtags for your TikTok video ideas without having to do the legwork yourself.

When posting a video, the platform might suggest adding certain good hashtags for TikTok that are currently popular.

content suggestions for tiktok hashtags

Don’t forget to check each TikTok hashtag’s views. Before deciding on a hashtag, you can see how many views it has accumulated. This way, you can assess the popularity and effectiveness of specific hashtags.

How to use hashtags on TikTok

TikTok hashtags help users increase the visibility and engagement of their videos by tagging content with relevant, searchable keywords.

Understanding how hashtags work on TikTok is essential for any creator looking to optimize their social media reach and connect with audiences effectively.

Here’s how to use the best TikTok hashtags to your advantage:

Step 1: Create your content

Start by creating your video on TikTok. Ensure that it's engaging and aligns with the interests of your target audience.

Step 2: Choose relevant TikTok hashtags

After creating your video, think about which TikTok hashtags would be most relevant.

These could be related to the content of the video, trending topics, challenges, or popular themes within your niche.

Check the 'Discover' page (or other methods we presented above) to see what the best hashtags for views on TikTok are currently.

Use TikTok’s search function to find hashtags related to your content and see how many posts are associated with those hashtags.

Consider a mix of highly popular hashtags and more niche ones to reach different segments of the audience.

Step 4: Add TikTok hashtags to your caption

When uploading your video, type a caption and include the hashtags.

It’s best you add them at the end of your caption or integrate them naturally into the text.

Keep in mind TikTok’s character limit for captions, which includes hashtags.

Make sure your message is concise.

How to create an effective TikTok hashtags strategy

Creating an effective TikTok hashtags strategy is essential for amplifying your content's reach and engaging a broader audience.

Hashtags serve as a critical tool for ensuring that your videos appear in relevant searches, thereby increasing visibility among TikTok users who might not yet follow you.

So here’s a comprehensive guide on how to use the best hashtags for TikTok:

Strike the right hashtag balance

TikTok has made an upgrade to have a 2,200-character limit for video descriptions, instead of its initial 100.

That means you can use as many hashtags on TikTok as you like within that character limit.

However, when deciding how many hashtags to use on TikTok, it's crucial to balance relevance and breadth.

TikTok allows you to add multiple hashtags, but it's generally recommended to use between three to five hashtags per post.

This strategy helps keep your tags relevant while covering various aspects of your content. Overloading on hashtags can seem spammy and may dilute your message, potentially leading the TikTok algorithm to view your content as less relevant.

tiktok hashtags usage example

Use the comment section to add more hashtags

Not willing to accept the character limit on your TikTok captions?

There's a clever workaround that might just boost your visibility: using the comments section.

Although hashtags directly in the caption are prioritized by the algorithm, strategically placing TikTok viral hashtags in your comments can still extend your reach.

This technique allows you to stay relevant and adapt to new trends, even if they emerge right after you've posted.

For example, sprinkling TikTok hashtags to get views into your comments helps keep your content in circulation, potentially attracting viewers who are following these dynamic trends.

It's a subtle yet effective way to engage more deeply with TikTok's fast-paced environment without revising your original video.

hashtags in tiktok comments example

Target niche audiences

Another social media best practice you may leverage to your advantage is targeting niche audiences.

While broad TikTok hashtags can attract a wider audience, niche-specific hashtags can drive more engaged viewers to your videos.

For example, if you create content about vegan cooking, using hashtags like #VeganRecipes or #PlantBasedCooking can help you reach viewers who are particularly interested in that subject.

This targeted approach can lead to higher engagement rates from an audience that is more likely to appreciate and interact with your content.

An even better approach is using a blend of viral TikTok hashtags and niche or branded hashtags. This helps you show up in more places and gain more visibility with large and niche audiences.

Launch a hashtag challenge to boost engagement

While participating in others' challenges is beneficial, creating your own can transform your presence on the platform.

By initiating a hashtag challenge, you encourage followers to complete a specific task and share their experiences.

When crafting your challenge, opt for the most used hashtags on TikTok to maximize visibility.

This strategy fosters a wealth of user-generated content as participants use your hashtag in their posts. This interaction amplifies connections within the community, allowing users to explore and engage with each other's content under the umbrella of your challenge.

tiktok hashtag challenge

Track your TikTok performance

Once you've developed your TikTok hashtags strategy, it's crucial to monitor the performance of your posts regularly.

In this sense, conducting a TikTok audit will allow you to review and refine your strategy effectively.

This assessment can help ensure your posts resonate with your target audience, maintain brand consistency, and stand out competitively.

Additionally, an audit helps pinpoint which types of content are working best and identifies potential partnerships with influencers, guiding you on where to best invest your resources.

  • By using TikTok’s built-in analytics

For this, TikTok provides in-house analytics tools for businesses and content creators, which offer a quick snapshot of essential TikTok metrics such as views, likes, comments, shares, and followers.

These insights can help you understand what's working and what's not.

If you notice that your current methods aren't yielding the desired results, don't hesitate to refine your approach. Experimentation is key.

Consider adjusting the viral hashtags on TikTok you use. Leveraging the right TikTok hashtags can significantly impact your content's reach and TikTok engagement.

  • By using a third-party analytics tool

Using a third-party TikTok analytics tool like Socialinsider provides a comprehensive way to refine your TikTok hashtag strategy by analyzing performance data in depth.

tiktok hashtags data from socialinsider

The ‘Top Hashtags by Avg Engagement’ section shows which TikTok hashtags yield higher engagement, guiding you to prioritize those that resonate most with your audience.

Additionally, when looking at your TikTok analytics within Socialinsider, you can compare the frequency of hashtags used against the engagement they receive, allowing you to pinpoint underperforming tags and replace them with more effective ones.

By identifying trends in hashtag performance, you can adapt quickly to changes in audience preferences or emerging trends.

Monitor competitor hashtags

Monitoring the TikTok hashtags your competitors or peers use is a smart strategy to stay competitive and relevant on the platform.

By keeping an eye on what hashtags are being used by others in your niche, you can identify what hashtags go viral on TikTok and determine the best hashtags to use for TikTok within your specific field.

This approach not only helps you discover the most used TikTok hashtags but also gives insights into the trending conversations and topics that resonate with your target audience.

Additionally, this TikTok hashtag-focused competitive analysis can help you avoid overused hashtags that might be losing traction, ensuring your content remains fresh and appealing.

Using competitive insights can help you identify gaps or niche areas that competitors might be overlooking, allowing you to carve out a unique space on the platform.

This way, you're not just following the crowd but adding your own unique spin to attract more followers.


Final thoughts

Whether you are new to the platform or looking to refine your existing approach, understanding how to strategically leverage the best hashtags for TikTok can significantly enhance your TikTok presence.

Remember, the goal is to continuously adapt and optimize your content strategy using both hashtags trending on TikTok and effective performance analysis techniques.

FAQs about TikTok hashtags

Can using too many hashtags affect my TikTok post's performance?

Yes, using too many TikTok hashtags can clutter your post and potentially confuse the algorithm about the content's focus, which may affect its visibility. It's best to use a targeted selection of relevant hashtags.

Do hashtags work in TikTok comments?

Yes, hashtags do work in TikTok comments. You can use them to categorize your comments or connect them to a broader conversation or trend. This can make your comment more discoverable to those browsing through specific hashtags.

Do hashtags affect the discoverability of older videos on TikTok?

Yes, hashtags remain functional and can help older videos gain visibility if those hashtags become trending or regain popularity. Adding or updating hashtags can refresh interest in older content.

Can changing hashtags after posting affect the video's reach on TikTok?

Changing hashtags after posting can affect the video's reach, as the TikTok algorithm may reassess the content for relevance and visibility based on the new hashtags. However, the impact may vary depending on the algorithm's current prioritization rules.

Anda Radulescu

Anda Radulescu

Content writer & copywriter with a 5-year track record in digital marketing. Equal parts keen observer & committed go-getter. A proud cat mom with a passion for music & exploring the world.

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