Socialinsider Product Updates - June

This month was very much about connection: connecting Socialinsider data to AI assistants, connecting reports to actual decision-making, and connecting product work back to the people who use it every day. 🌟

Also, somewhere between customer calls, Meta changes, and reading about skip rates, I remembered once again that social media analytics is not really about dashboards.

It’s about trying to understand what people do, what they ignore, what they trust, and what they need five minutes before a meeting.

So here's what's new in June. 🙌

1. MCP Integration

Socialinsider MCP is live. 🎉

In a friendly language, this means you can connect Socialinsider to compatible AI assistants like Claude or ChatGPT and bring your live social analytics data directly into your AI conversations.

So instead of exporting data, copy-pasting numbers, opening five dashboards, and trying to remember which project had which profile, you can simply ask your AI assistant to help you analyze what’s happening.

You can use it for things like:

• running a quick performance audit
• comparing competitors
• spotting changes in engagement, reach, posting frequency, or follower growth
• preparing reports faster
• turning raw analytics into strategic takeaways

Here are some must-read guides:

• Socialinsider MCP
• Quick setup guide
• Turn Socialinsider data into reports, strategies and ideas
• 16 Socialinsider MCP use cases for social media reporting with Claude

And because Q2 reporting season is here, the timing feels almost suspiciously perfect.

2. Meta updates: new metrics & a new way to read Reach

Also important: Meta is rolling out updates that change how some metrics are reported, especially around Instagram Reels and Facebook Reach.

→ What’s new:

• Instagram Reels: new metrics like Reposts and Skip Rate are becoming more important for understanding what people actually do with your content.
• Facebook Reach: Meta is moving toward a new way of reporting Reach, based on Viewers (unique people who actually consumed the content). This means Facebook Reach numbers may look different than before, and some month-over-month comparisons may need extra context during the transition.

In other words: if your reports look a little different, you are not losing your mind. The measurement system is changing. ✌️ Thanks, Meta!

We’re updating Socialinsider so your data keeps matching the way Meta now reports performance, so you can explain these changes without turning your next report into a small investigation.

3. New reports (with an updated design)

This is more like a reminder that we have new reports available in the dashboard.

→ Why you’ll care:

• Easier to scan (even when you’re on slide 47 and your brain is melting 🫠 )
• More consistent structure from report to report
• A more executive-friendly reading flow (less searching for what matters)

Here are some sneak peeks 👇

• Instagram Report

• Brands Report

• Benchmarks Report