Are your Tweets generating any clicks? What type of content is performing better? Which topics do your followers love the most?
Yes, Twitter is an excellent platform to promote your brand and follow your favorite industry experts, but you have to do more than post tweets every once in a while. It is not enough.
An excellent Twitter strategy requires in-depth Twitter analytics to understand what's working and what isn't.
Analyzing your Twitter performance is essential to measure your social ROI; that's why you should invest in the best Twitter analytics tools to keep track of how your posts are performing.
I've put together five of the best tools to analyze your Twitter efforts in this article.
Top Twitter analytics tools marketers should try
With Socialinsider's Twitter analytics feature, you can discover special insights into optimizing your Twitter presence.
For instance, you'll discover:
- what type of content performs better
- how your followers interact with your tweets
- who mention your brand on Twitter
- who are the people who share your content
With this Twitter analytics tool, you can also look into your competitor's Twitter strategy.
For each competitor's Twitter account, you'll be able to see:
- how many tweets they are posting and what campaigns they are running
- followers' growth
- top 3 tweets, top 3 mentions
- top hashtags - what hashtag your competitors use on Twitter and which brings higher engagement.
You can also generate Twitter analytics reports and share them with your clients and team members.
If you want to discover more information about your Twitter audience, Tweepi is the tool you are looking for
You can use this tool to clean up your Twitter account and eliminate irrelevant, undesirable, or inactive users.
Also, Tweepi will help if you want to incorporate influencer marketing or find brands to do co-promotions with.
3. Union Metrics
Union metrics it's an analytics-only service that offers a complete social analytics solution, including Twitter account analysis.
Using this tool, you'll discover the best time to tweet, the best types of content to post, and which hashtags drive the most impressions.
Creating a Twitter marketing strategy won't be a problem anymore.
Analyze and map followers.
What do you know about your audience? What type of content do they appreciate?
The better you know your audience, the better you'll get at engaging them. Tweepsmap is an excellent Twitter analytics tool that will help you gain a deeper understanding of your Twitter community.
You can use this Twitter anayltics tool to identify essential demographics, including gender, language, and profession.
Besides analytics, Tweepsmap offers primary publishing features like the Tweet Scheduler for Premium users.
Monitor what people say about you in real-time.
Get a better idea of how people on Twitter feel about your brand or your competitors by tracking keywords and hashtags.
With Keyhole, you can analyze your competitors' strategies on Twitter and keep track of their account growth.
Discover the most effective strategies in your niche and which ones you should avoid.
Super easy to use, and if you don't have a budget but need to look into your analytics, this tool is free.
Just add a Twitter username, and you get a bunch of data.
SocialPilot helps you increase engagement on your profile by categorizing your tweets into most popular tweets, favorite tweets, retweeted tweets, and more.
It also helps you find the most trending hashtags, which you can use in your tweets to boost your account engagement.
This tool doesn't just focus on analytics for influencers; it also dives deep into the audience's demographics.
It allows you to monitor influencers and who they are having conversations with - this is excellent information when you plan a Twitter strategy.
9. Group Tweet
GroupTweet is a Twitter analytics tool that helps you analyze Twitter activity and schedule tweets so you can spend more time focusing on your strategy.
You can also integrate it with other social media planning tools.
10. Native Twitter analytics
If you are a social media manager using Twitter daily for your brand, you already know Twitter has its own analytics tool.
It's available to all users and can be a significant first step to understanding how your tweets perform. Plus, it's free.
The native Twitter analytics gives you all the primary analytics data to understand how your tweets perform.
- an overview of how many impressions you gained in a specific period
- number of mentions
- profile visits
These metrics will help you create effective Twitter marketing campaigns that target your audience.
There are many Twitter analytics tools out there, so hopefully, this list helps you identify the best tools for your needs.
Here’s a quick recap of the ten best Twitter analytic tools from this article:
- Union Metrics
- Native Twitter analytics