Are your Tweets generating any clicks? What type of content is performing better? Which topics do your followers love the most?
Yes, Twitter is an excellent platform to promote your brand and follow your favorite industry experts, but you have to do more than post tweets every once in a while. It is not enough.
An excellent Twitter strategy requires in-depth Twitter analytics to understand what's working and what isn't.
Analyzing your Twitter performance is essential to measure your social ROI; that's why you should invest in the best Twitter analytics tools to keep track of how your posts are performing.
I've put together 18 of the best tools to analyze your Twitter efforts in this article.
Top 18 Twitter analytics tools marketers should try
With Socialinsider's Twitter analytics feature, you can discover special insights into optimizing your Twitter presence.
For instance, you'll discover:
- what type of content performs better
- how your followers interact with your tweets
- who mention your brand on Twitter
- who are the people who share your content
With this Twitter analytics tool, you can also look into your competitor's Twitter strategy.
For each competitor's Twitter account, you'll be able to see:
- how many tweets they are posting and what campaigns they are running
- followers' growth
- top 3 tweets, top 3 mentions
- top hashtags - what hashtag your competitors use on Twitter and which brings higher engagement.
You can also generate Twitter analytics reports and share them with your clients and team members.
Price: The price for this social media analytics tool starts at $99/ month.
If you want to discover more information about your Twitter audience, Tweepi is the tool you are looking for
You can use this tool to clean up your Twitter account and eliminate irrelevant, undesirable, or inactive users.
Also, Tweepi will help if you want to incorporate influencer marketing or find brands to do co-promotions with.
Price: The cost for this Twitter analytics app starts at $10.75 per month, if you choose to pay annualy, and $12.99 per month, if you pay monthly.
3. Union Metrics
Union metrics it's an analytics-only service that offers a complete social analytics solution, including Twitter account analysis.
Using this tool, you'll discover the best time to tweet, the best types of content to post, and which hashtags drive the most impressions.
Creating a Twitter marketing strategy won't be a problem anymore.
Price: The price for Union Metrics tool starts at $23/ month.
Analyze and map followers.
What do you know about your audience? What type of content do they appreciate?
The better you know your audience, the better you'll get at engaging them. Tweepsmap is an excellent Twitter analytics tool that will help you gain a deeper understanding of your Twitter community.
You can use this Twitter anayltics tool to identify essential demographics, including gender, language, and profession.
Besides analytics, Tweepsmap offers primary publishing features like the Tweet Scheduler for Premium users.
Price: The cost for this Twitter analytics tool is of $7/month.
Monitor what people say about you in real-time.
Get a better idea of how people on Twitter feel about your brand or your competitors by tracking keywords and hashtags.
With Keyhole, you can analyze your competitors' strategies on Twitter and keep track of their account growth.
Discover the most effective strategies in your niche and which ones you should avoid.
Price: It starts at $99 per month.
Super easy to use, and if you don't have a budget but need to look into your analytics, this tool is free.
Just add a Twitter username, and you get a bunch of data.
SocialPilot helps you increase engagement on your profile by categorizing your tweets into most popular tweets, favorite tweets, retweeted tweets, and more.
It also helps you find the most trending hashtags, which you can use in your tweets to boost your account engagement.
Price: For only one user, the price is of $30/ month.
This tool doesn't just focus on analytics for influencers; it also dives deep into the audience's demographics.
It allows you to monitor influencers and who they are having conversations with - this is excellent information when you plan a Twitter strategy.
Price: When it comes to this Twitter analytics tool, the price is on request since they have a specialized team that will ask you about your needs and purpose.
9. Group Tweet
GroupTweet is a Twitter analytics tool that helps you analyze Twitter activity and schedule tweets so you can spend more time focusing on your strategy.
You can also integrate it with other social media planning tools.
Price: For this app, you will have to pay $39.9/month.
10. Native Twitter analytics
If you are a social media manager using Twitter daily for your brand, you already know Twitter has its own analytics tool.
It's available to all users and can be a significant first step to understanding how your tweets perform. Plus, it's free.
The native Twitter analytics gives you all the primary analytics data to understand how your tweets perform.
- an overview of how many impressions you gained in a specific period
- number of mentions
- profile visits
These metrics will help you create effective Twitter marketing campaigns that target your audience.
Mentionmapp helps users create a map that connects their profiles with the hashtags they have mentioned in their past tweets.
The amazing part about this Twitter analytics app is that you can always filter your tweets and check only the retweets and mentions.
Also this tool will show you the connections that form between different profiles. This insight can help you find new content that aligns with your interests.
Price: A paid account starts at $9 and you can have limited access for free.
Statsocial is a free Twitter analytics tool which gathers data based on users’ interests by reviewing more than 40,000 categories.
This social media analytics tool shows users the top five segments for each category that is of interest for their industry, while also displaying top cities and personality traits.
Price: Free access
If you decide to use Twitonomy, you will have a wide range of insights at your disposal.
You will be able to check your most popular tweets, best day and best time to post, engagement metric and also Twitter lists you’re part of.
However, the most important part about this analytics tool is about to come.
Are you ready? This is the greatest news: You can compare two Twitter accounts! This means you will be able to track your competitor’s evolution.
Price: You can use the free version of the twitter analytics tool for limited access, while a paid plan with more data starts at $19 a month.
This analytics app can help you get a lot of data about your Twitter metrics.
Agorapulse accesses the full list of your tweets within a set time frame. This way, you will be able to identify your best-performing content during that period.
What is even greater is that the “Community management” tab allows you to analyze the effectiveness in managing replies and comments on Twitter.
Other tasks you can perform in this app include listening, publishing tweets, and social CRM for your followers and tweets.
Price: There is a free trial for this social media analytics app, but a subscription starts at $79/month.
TweetBinder is a free Twitter hashtag analytics tool that helps you access Twitter historical data and monitor hashtags.
This social media analytics tool can also recommend you influencer accounts which suit your marketing campaign.
You can develop a free report by using keywords, mentions and hashtags.
Price: It starts from €79/ month.
LeadSift is a social media analytics tool which helps you find leads and then set target parameters.
This Twitter analytics tool can scan millions of conversations to find out which users interact or talk about your competitors.
This way, you will be able to change your strategy, directing your efforts towards those who seem more interested in buying your products.
Since this app focuses more on Saas and Computer Software, you will need to pay more to get the extra data.
Price: The price for this service starts from $1500/ month.
Reputology is a social media analytics tool that looks at your profiles on several platforms, like Facebook, Twitter, Google and more, relying on analyzing customers’ experiences.
This way, you will be able to see what your customers say about your brand and what are the interests of your prospective clients.
Due to this app, you will be able to improve your strategy and your customers’ experience.
It monitors Google, Facebook, and more 24/7 so you can engage reviewers in a timely fashion.
Price: It starts at $10 - $49/ month/ location.
18. Circle Boom
Circle Boom is the Twitter analytics app that will help you discover spam and scam accounts to make sure you maintain your Followers and Follow lists clean.
This analytics tool allows you to see in-depth user data to learn more about the non-spam accounts which are interested in the same topics as you do.
Price: It starts at $3.99/ month.
There are many Twitter analytics tools out there, so hopefully, this list helps you identify the best tools for your needs.
Here’s a quick recap of the ten best Twitter analytic tools from this article:
- Union Metrics
- Native Twitter analytics
- Circle Boom