Top 10 Twitter Analytics Tools Compared

X is a strange place for brands right now. People are watching more than ever: according to Socialinsider's social media benchmarks, the average brand post on X got close to 3,000 views in 2025, roughly double the year before. But they're not engaging. X's average engagement rate slipped to 0.10%, the lowest of any platform we analyzed, and likes per post dropped by 62%.

And brands are posting more, not less, averaging around 70 posts a month.

So more views, less engagement, and more posts competing for attention. That's exactly when gut feeling stops being enough. You need to know which posts actually land, what your audience responds to, and whether your results are good for your industry or just normal for X.

The problem is that X doesn't make that easy. The free dashboard shows a handful of numbers per post, the full view sits behind Premium, and none of it tells you how you compare to anyone else.

That's where tools for Twitter analytics come in. Within this article, I've put together a list of the best Twitter analytics tools based on what each one is actually good at, where it falls short, and who it's really for. Let's get into it.

Key takeaways

• I evaluated the best tools for Twitter analytics on whether they can analyze accounts you don't own, benchmark against competitors, explain why content performed, access reliable X data after the API changes, produce reports worth sharing with leadership, and put X in context with other platforms.
• Choose the best X analytics tool for your team by matching it to the question you're asked most often: Socialinsider for competitor benchmarking and leadership reporting, Audiense for audience insights, Brand24 for social listening, Minter.io for own-account reports, Buffer for scheduling, TweetHunter for creator growth, and Circleboom for follower audits.

Setting the base: what native Twitter analytics can and can't track in 2026

Before you pay for anything, it helps to know exactly what X gives you, because it depends a lot on your plan. Unlike the other platform's native insights, which are totally free, X has a free option available (although very limited) and paid plans.

However, even on Premium+, a few things stay out of reach:

• Competitor data. You can't see how any other account is performing.
• Cross-channel context. There's no way to compare X with your other platforms.
• Content grouping. You can't tag posts by theme or campaign to see which topics work.
• Longer-term trends. Historical depth is limited, so month-over-month comparisons get tricky.
• Reports you can send upward. Exports are basic, so you'll end up rebuilding charts in slides.

If any of those matter to you, that's where third-party tools earn their keep.

How did I evaluate the best tools for Twitter analytics?

The best Twitter analytics software gets you to an answer fast, not just to more numbers. Here's what I looked for:

• Can it analyze accounts you don't own? This is the biggest gap in X's native analytics, so it's the first thing I check.
• Does it benchmark against competitors? A 2% engagement rate means nothing until you know whether your competitors get 1% or 4%.
• Does it show why content worked? Post-level data is a start, but you need topic, format, and timing patterns to actually change your strategy.
• Does it still get reliable X data? X's API pricing has changed several times since 2023, and some tools lost historical data or slowed their refresh rates along the way. I'd always ask a vendor how they get X data before signing up.
• Is the reporting good enough to send to your boss? For most teams, analytics end up in a deck sooner or later. Twitter analytics reporting tools that automate this save hours every month.
• Does it put X in context? X rarely works on its own, and seeing it next to your other channels helps you decide where your team's time is best spent.

Top Twitter analytics tools compared

Table of contents

1. Socialinsider: best for competitive benchmarking and cross-channel analytics
2. X native analytics: best for a baseline on your own account
3. Audiense: best for audience segmentation
4. Minter.io: best for affordable own-account reporting
5. Brand24: best for real-time mention tracking and AI-powered social listening
6. Buffer: best for small teams that want scheduling plus simple analytics
7. TweetHunter: best for creator growth and content inspiration
8. Twitonomy: best for deep dives into any public profile
9. Circleboom: best for follower audits and account cleanup
10. Followerwonk (by Fedica): best for audience research and bio search

#1. Socialinsider: best for competitive benchmarking and cross-channel analytics

Socialinsider is a social media analytics platform that lets you analyze any public X account, including your competitors', without needing access to it. You can see how you stack up on follower growth, engagement rate, reposts, replies, and posting frequency, then look at X next to the rest of your social channels in the same dashboard.

It's the tool I recommend when the question isn't "how did our posts do?" but "how are we doing compared to everyone else, and what should we change?"

Key features:

• Competitor benchmarking on any public account. Add competitor handles and track them side by side with yours, no login needed. You'll quickly see who's growing faster, who posts more, and whose content actually lands.
• Cross-channel analysis. See X next to Instagram, TikTok, LinkedIn, Facebook, and YouTube. It makes it much easier to tell whether an engagement dip is an X problem, a content problem, or just part of a bigger trend.

• Content pillar analysis. Socialinsider's AI groups X posts into themes, for you and your competitors, so you can see which topics drive engagement and which ones you're leaving on the table.

The reason I find this type of analysis particularly helpful is that it goes beyond raw performance data, and it's great for understanding the tweaks you need to make to get closer to achieving your goals. To me, qualitative data is equally important and insightful as quantitative data.

• Automated reports. Set up an X report once and have it land in inboxes on schedule, in the same format every time.

Most suited for:

Heads of social who need to explain X performance to leadership, with competitor context behind every number.

Pricing:

Paid plans start at $82/month billed annually, or $99/month billed monthly. There's a 14-day free trial, and you don't need a credit card.

Reviews:

What I like most about Socialinsider is how easy it makes social media analytics and benchmarking. It provides clear, easy-to-understand insights across different platforms, so I can quickly see what’s working without having to dig through complicated data. - Odi K, Data Analyst

#2. X native analytics: best for a baseline on your own account

X's own analytics is the obvious first stop. It's also one of the top Twitter analytics apps for quick checks, since it's built right into the X app on your phone. And it's the only place you'll get certain first-party data, like detailed audience demographics on Premium+.

The catch is that what you see depends on what you pay for. Free accounts only get post-level numbers, and the full dashboard starts at Premium+.

Key features:

• Post-level metrics. Views, likes, replies, reposts, quotes, and bookmarks on every post, free for everyone.
• Account trends and follower growth (Premium+). See how your account is trending over time and how your follower count is changing.
• Audience demographics (Premium+). Your followers' regions, gender, and devices.
• Video analytics and Radar (Premium+). Retention and watch time for your videos, plus keyword and trend search across X.

Most suited for:

Basic reporting for social media managers who need to understand their own brand's performance first.

Pricing:

Post metrics are free. Premium tiers range from about $3 to $40/month, and Premium Business starts at about $200/month.

#3. Audiense: best for audience segmentation

Audiense looks at X from a different angle than most tools. Instead of asking how your posts performed, it asks who your audience actually is, and how to segment and reach them.

It's really two products. Audiense Connect handles audience intelligence and community analysis, while TweetBinder (also owned by Audiense) handles hashtag, keyword, and account reports. Together, they cover a lot of ground.

Key features:

• Audience segmentation. Break followers down by interests, behavior, location, and activity, and see where different audiences overlap.
• Fake and inactive follower detection. Find out how much of your following is actually real and engaged.
• Hashtag and campaign reports (TweetBinder). Measure what a campaign or event hashtag generated, including reach, participants, and top posts. You can start with a free 200-post report.
• Custom audiences for X Ads. Turn your segments into audiences you can target in paid campaigns.

Most suited for:

Strategists and insights teams who need to really understand their X audience.

Pricing:

Audiense Connect has a free plan for community management, and the X Marketing plan starts at $62.99/month. TweetBinder offers a free 200-post report, with paid plans available on request.

Reviews:

What I like best is how effortlessly TweetBinder turns raw X data into clean, actionable reports. I can run a full hashtag report in under 60 seconds and immediately get data and visuals on reach, impressions, top posts, user rankings, and sentiment — all in one dashboard. - Verified user in Venture Capital & Private Equity

#4. Minter.io: best for affordable own-account reporting

What I like about Minter.io, is that it keeps things refreshingly simple: connect your X account and get clean, detailed reports on how it's doing. If you mostly care about your own account and want better analytics than X gives you, it's one of the best-value picks on this list.

Key features:

• Audience analytics. Follower growth over time, including followers gained and lost, so you can spot what's behind the changes.
• Post analytics. Engagement, impressions, clicks, video views, and the best times to post, with hourly data updates.
• Presentation-ready exports. Download reports as PDF or PowerPoint files, ready to share.
• AI Analyst. Ask questions about your data and get answers in plain language.
• Competitor and hashtag analytics (higher plans). Compare yourself with competitors and track hashtags once you move up a tier.

Most suited for:

Marketers and small businesses that want better X reporting on a budget.

Pricing:

Plans start at $19 per profile per month, with a 14-day free trial.

Reviews:

Great for measuring post engagement. - Verifired User in Marketing & Advertising

#5. Brand24: best for real-time mention tracking and AI-powered social listening

Brand24 is a social listening tool, so it's less about your own account's numbers and more about what people are saying about your brand, on X and all over the web. What makes it worth including is how much of the heavy lifting it does for you. You don't need to read thousands of mentions to understand what's going on.

What I particularly liked when testing it was the onboarding ease. Just a few clear steps and you're set. Me likey.

I do find the tool very insightful, but the downside is that it can feel a bit overwhelming with all the data and loaded sections, as you can see in the dashboard example. But that was just my opinion.

Key features:

• Real-time mention tracking. Monitor brand, competitor, and keyword mentions on X and more than 25 million other sources, so you hear about conversations as they happen.
• AI Insights. Brand24 spots trends and anomalies in your mentions and turns them into summary reports you can share without doing the analysis yourself.
• Sentiment analysis. See whether conversations are positive, negative, or neutral, and catch problems before they grow.
• Influence Score. Find the voices with the most sway in conversations about your brand, which helps with both crisis response and influencer discovery.

Most suited for:

Marketing and comms teams that need to know when and how their brand is discussed on X.

Pricing:

Plans start at $79/month billed annually, with a 14-day free trial.

Reviews:

What I value most about Brand24 is its incredible accuracy in real-time monitoring. The sentiment analysis is spot on, allowing me to gauge public perception instantly. It’s an intuitive tool that turns massive amounts of data into actionable insights without the usual headache. - Carolina M, Telemarketer

#6. Buffer: best for small teams that want scheduling plus simple analytics

Buffer is a no-fuss social media tool that handles scheduling and basic analytics across all the major platforms, X included. It won't go deep, but if you're a small team running one or two accounts, it's one of the easiest places to start.

My takeaway, really quick: it's easy to use, with a clean and cute UI/UX.

Key features:

• Scheduling and publishing. Queue up X posts ahead of time, right next to your other channels.
• Post and account analytics. Impressions, engagement, likes, reposts, and replies, plus averages per post.
• Hashtag performance. See which hashtags are actually pulling their weight.
• Posting advice and simple reports. Get suggestions on the best days and how often to post, and add any chart to a report in one click.

Most suited for:

Solo marketers and small teams running X alongside other channels that need publishing and performance insights within a single dashboard.

Pricing:

Buffer has a free plan for up to three channels. Paid plans start at $5 per channel per month billed annually ($6 monthly), and there's a 14-day free trial. [Verify which analytics the free plan includes for X.]

Reviews:

It has a smooth UX compared to other scheduling tools I've used in the past. That's my first and most important checklist item. The integration experience with primary social media channels was also easy to navigate. Because of Buffer, our team finds it easy to execute our social media strategies for multiple brands and channels. It's a great time-saver. - Tricia H, Marketing Manager

#7. TweetHunter: best for creator growth and content inspiration

TweetHunter is built for people growing an audience on X: founders, creators, and personal brands. It mixes analytics with a huge library of viral posts, scheduling, and AI writing, so you can go from "what's working?" to "what should I post next?" without switching tools.

Key features:

• X analytics. Track your account's growth and see which posts are driving it, across multiple X accounts.
• Viral post library. Browse more than 2 million high-performing posts for ideas and research.
• Scheduling and threads. Plan posts and threads in advance, and bring back evergreen content on repeat.
• AI writer and X CRM (Grow plan). Generate post ideas and hooks, and keep track of key accounts in lists so you can engage with them.

Most suited for:

Founders and creators building a personal brand on X.

Pricing:

Discover starts at $29/month ($23/month billed annually) and includes analytics. Grow, which adds the AI writer and CRM, is $49/month ($36/month billed annually). You get a 7-day free trial and a 30-day refund policy.

Reviews:

It comes with easy integration, provides AI-generated Tweets, Analytics that matter, and easy scheduling of tweets, and threads, and also has exciting features like "Best time to tweet" and a dynamic Banner. - DilLip Chowdat R, DevOps Engineer

#8. Twitonomy: best for deep dives into any public profile

Twitonomy has been around longer than almost anything else on this list, and it's still one of the top Twitter analytics apps for one specific job: pulling apart a single X account in detail, whether it's yours or someone else's.

I do think the interface looks dated, and the free version can hit usage limits, but for quick profile research it's still really handy.

Key features:

• Profile analytics for any public account. Posting activity, reposts, replies, hashtags, and links for any handle you look up.
• Follower and following analysis. Track follower growth and dig into who follows an account.
• List analysis and mention mapping. Analyze X lists and see on a map where mentions are coming from.
• Excel and PDF exports. Pull the data out for your own analysis or reports.

Most suited for:

Analysts who want raw account data to work with in spreadsheets.

Pricing:

Free account available. Premium starts at $19/month.

Reviews:

Easily the best part is the follow and unfollow method that you can use by going to the track who you're following and then sort by the ones not following you and then sort them by date and so it makes it really easy to scrub your profile. - Justin A, Small Business Founder

#9. Circleboom: best for follower audits and account cleanup

Circleboom is a Twitter management tool that really shines when you want to understand, and clean up, who follows you. I would say it's especially useful for spotting fake, spammy, or inactive accounts that quietly drag down your engagement rate.

Key features:

• Follower analytics. See who follows you, who's most engaged, and how your audience is changing over time.
• Fake, spam, and inactive detection. Find accounts that aren't real or active, so your numbers reflect your actual audience.
• Account cleanup. Unfollow inactive accounts and tidy up your following in bulk.
• Smart search. Find new accounts in your niche worth following and engaging with.

Most suited for:

Brands and creators who want an honest picture of their real audience.

Pricing:

Circleboom has a free plan for one profile. Paid Twitter plans start at $27.99/month, or about $9.99/month billed annually.

Reviews:

Managing my Twitter account used to be a constant time suck. Between scheduling tweets, analyzing engagement, and weeding out inactive followers, it felt overwhelming. Then I discovered Circleboom, and it's been a game changer! Circleboom saves me tons of time scheduling tweets & analyzing followers. Their unfollow features keep my audience engaged. - Fuat Z, Project Supervisor

#10. Followerwonk (by Fedica): best for audience research and bio search

If you've been in social media for a while, you probably remember Followerwonk. The good news is that it's still around. It was acquired by Fedica in 2023, and all the familiar Followerwonk tools now live inside Fedica's dashboard, with a few new features on top.

It's still all about followers: searching X bios, comparing accounts, and figuring out who an audience really is. That makes it one of the more useful Twitter analysis tools for research rather than reporting.

Key features:

• Bio search. Search X bios using AND, OR, and NOT operators to find leads, influencers, or your target audience, then filter by location, language, follower count, and more.
• Account comparison. Compare accounts side by side to find common followers and see how much their audiences overlap. It's great for spotting partnership opportunities or learning about a competitor's audience.
• Follower intelligence. Break down any account's followers by demographics, occupation, language, and location, down to city level, with bot detection and fake follower audits built in.
• Follower tracking and exports. Track followers and unfollowers daily, and export follower lists and analytics for your own analysis.

Most suited for:

Marketers researching an audience before a campaign.

Pricing:

You can sign up for Fedica for free, with Followerwonk's tools included in the dashboard. Paid plans unlock higher limits.

Reviews:

I love how you can see demographic insights about your audience, as well as audiences of other brands. This is fantastic for audience research, content creation and overall digital strategy. - Kiera E, PEAK Community Member

How to choose the best X analytics tool for your team?

My recommendation is to start with the question you get asked most often, then pick the tool that answers it:

• "Is X actually working for us?" You need benchmarks, trends, and scheduled reports. Go with Socialinsider.
• "How do we compare to competitors?" Socialinsider, with Twitonomy for quick profile checks.
• "Who is our audience, really?" Audiense.
• "What are people saying about us?" Brand24.
• "I just need better reports on our own account." Minter.io.
• "We need to schedule posts and see basic numbers." Buffer.
• "I'm growing a personal brand on X." TweetHunter.
• "Our follower count doesn't feel real." Circleboom.

If you're weighing up the top Twitter analytics apps side by side, a few practical checks help:

• Data access. Ask how the tool gets its X data and whether historical data is included.
• Pricing model. Some tools charge per profile, per channel, or per plan tier, and the feature you want might not be in the entry plan.
• Reporting. Check whether reports can be scheduled, branded, and shared without extra formatting. This matters most if you're choosing Twitter reporting tools for clients or leadership.
• Team fit. A solo creator and an enterprise team need very different things, so don't pay for seats or features you won't use.

Final thoughts

After testing all of these, my honest answer to "which one is best?" is: it depends on what you need it for. There isn't one tool that wins at everything, and anyone who tells you otherwise is probably selling one.

So before you pick one, think about the question you get asked most about X. That question is usually your best guide to the right tool.

Then test a couple of them on your real accounts. Almost every tool here has a free plan or trial, so there's no reason to guess.

And if competitor benchmarking and cross-platform reporting sound like what your team needs, try Socialinsider free for 14 days and see how your X performance really stacks up.

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FAQs on Twitter analytics tools

What is an X (Twitter) analytics tool?

An X (Twitter) analytics tool is software that tracks and interprets X performance data, like impressions, engagement, follower growth, and audience insights. X's native analytics covers your own account, while third-party tools can analyze any public account, benchmark competitors, and automate reports.

Can you get Twitter analytics for free?

Yes, partly. Every X account can see free post-level metrics, like views, likes, replies, and reposts. The full dashboard, with account trends and audience demographics, requires Premium+. Tools like Buffer, Twitonomy, and Circleboom also have free plans.

Does X still have analytics?

Yes, but what you get depends on your subscription. Free accounts see post metrics, Premium tiers add more detail, and Premium+ unlocks the full analytics dashboard. Competitor data isn't available natively on any plan.

How much does X Premium analytics cost?

X Premium ranges from about $3/month for Basic to about $40/month for Premium+, which includes the full analytics dashboard. Premium Business, with brand mention and keyword trends, starts at about $200/month. Prices vary by region.

Can I see analytics for someone else's X account?

Not in X's native analytics. Third-party tools can analyze any public account: Twitonomy and Followerwonk cover profile and follower research, while Socialinsider benchmarks engagement, content, and growth against your own account.

What is the best Twitter analytics app?

The best Twitter analytics app depends on your goal. Socialinsider is best for competitor benchmarking and cross-platform reporting, X's own app is best for quick checks on your own posts, Audiense for audience research, and TweetHunter for creators growing on X.

What should businesses look for in a Twitter analytics tool?

Look for competitor benchmarking, content-level insights, historical data, cross-platform context, and reports you can share with leadership without extra work. It's also worth checking how the tool gets its X data, since that affects how reliable it is.

Is TweetDeck still free?

No. TweetDeck is now X Pro, and it's only available to paid X subscribers. It's great for monitoring timelines and searches, but it isn't a full analytics tool.

Do third-party X analytics tools still work after the API changes?

Many do, but not all. Since 2023, X's API has moved to paid and usage-based pricing, and some tools lost features or historical data along the way. Before you choose one, ask how it gets its X data and how much history it includes.