Instagram Trends
Instagram Analytics Social Media Trends

Instagram Trends To Keep an Eye On in 2024

Check out these Instagram trends that could inspire you and help you improve your social media strategy.

Elena Cucu
Elena Cucu
Table of Contents

Oh, fast-paced social media world, where are you heading to? The answer is pretty simple here: heading towards the hottest trends.

Instagram content trends are keeping social media directors on their toes. And it’s not only about the latest trending audios and Reels’ trends, but also about the new Instagram trends you could use to make your content remain relevant.

I tell you, the struggle is real, especially if you’re used to scheduling Instagram posts. In which case, you might miss out on the latest Instagram trends.

Keep reading to find out everything you need to know about Instagram trends.

Instagram Trends For 2024

  1. What are Instagram trends
  2. How to use Instagram trends to boost your business
  3. Top 16 Instagram trends for business you should try
  1. How to discover Instagram trends with Socialinsider

1. What are Instagram trends

Instagram trends refer to authentic content in constantly changing posts, shifting topics and behaviours that are popular on Instagram.

Instagram trends can be categorized depending on the content type you are interested in.

You can find specific trends for every type of Instagram content, especially for Reels and carousels, the most engaging content types.

Moreover, you can also use Instagram hashtags trends to tag your content according to the latest keywords that are currently used for specific topics.

2. How to use Instagram trends to boost your business

Instagram trends are what make you stay relevant in a world that is continuously changing and morphing.

Every social media director knows that on social media, in order to survive, you have to change. All the time.

That being said, you need to always be aware of what’s new, finding a way to implement that new Instagram trend into your marketing strategy.

First, to go even higher on your ladder to success, you have to search for the newest Instagram trends.

Then, think about how you can adjust your marketing strategy to include those fresh ideas.

Start by searching for new trends again because new ones emerge as we speak. Then repeat.

Another thing you should keep in mind is that not all trends can work for your business.

Even if you use that viral audio for your Reel, it doesn’t mean that it will automatically sky-rocket and become viral.

It’s all about experimenting more Instagram trends and testing it on your Instagram audience.

And we know the saying about the early bird. If you get your posts in front of their eyes, you will be top-of-mind when they’ll be looking for similar products.

Moreover, if you make use of tags and topics for your Instagram Reels, these will double your chances of getting noticed and increase the number of prospects.

3. Top 16 Instagram trends for business you should try

To further catapult your brand towards digital success, you need to get to know your audience and post quality content that speaks the same language as them.

It is important to learn about their needs to be able to offer solutions.

Posting every product or service’s story, one that makes users empathize, will surely increase your chances to make the audience transform into a community.

And, finally, here is the part that brought you to this article in the first place. We’re going to look at how you could improve your marketing strategy on Instagram by using the latest Instagram trends for 2023.

1. Authenticity sells

If you are wondering what kind of content gets to be the most popular one, well, it’s pretty simple: the authentic one.

Authenticity sells like crazy because it requires a lot of work from your side and your audience will notice that.

A screenshot from sephora's instagram with a reel about a glow hack

Even if everyone seems to have planted their own tree, authenticity is the juice from the fruits hanging there, with less and less people knowing how to take advantage of them.

It is true that authenticity is about being creative. If you were creative enough to come up with a new brand idea, then you can do it.

All you need is a brainstorming session with your team and you’re good to go.


2. Reels are queens

We’ve learned from 2022, when Reels caught the big wave, that they are trending and the trend keeps on rolling into 2023.

If you think you’re too old to make Reels or you don’t know enough about them, maybe you should start studying. It’s never too late to learn something new.

Reels offer you the possibility to put a brilliant idea into a short video, with a catchy vibe and message bound to increase your number of followers, engagement rate and interactions.


If I were you, I wouldn’t think twice and jump right at this opportunity.

The next thing that could convince you to start creating Reels is the chance of virality for this type of content.

By choosing the right hashtags while including infos about your services and products in the form of a story can really draw users’ attention.

If you make a Reel that convinces them you got the solution for their problem, then they will no longer search somewhere else.

3. Brand partnerships bring benefits

If this is not the first time when the idea of brand partnership pops into your mind, maybe it is time to consider it. It can be a useful way to expand your brand and fuel its growth.

Maybe you’ve all seen posts on Instagram when two users or brands’ pages post something together.

The impact of this type of posts is double on both their communities and the possibility of that product becoming sold-out soon increases.

When you develop a collab with another brand, you get a wider exposure and way more chances to transform your brand into a more popular one, getting more visibility.

A brand partnership is a win-win situation for both parties.

4. Boosted content will become a priority

Even if one of the Instagram trends this year is about quality content, this does not exclude boosting it.

Great organic content that gets boosted can become a great method through which you can give a little extra push to posts with great potential.

In 2023, every brand is likely to boost their posts or even design complex ad campaigns.

Boosted posts can bring your brand an increased visibility on Instagram and even a higher reach.

And we all know what happens when a brand is seen by more users: you get a higher conversion rate and an increased engagement.

5. Video memes will be on the rise

Another Instagram trend that keeps on slaying in 2023 is related to memes. And who doesn’t love memes?

Memes started being a thing in the mid-1990s, making our lives a lot more fun. Memes can get a lot of “shapes” and colours, but video memes are the best.

The super-power of memes is that they have a great potential for virality. And every marketer wants for their Reel to become popular in an instant.

If you pair a relatable situation or feeling with something cute or funny, while following a dynamic trend: ta-daaa! You get a nice video meme that will bring you a higher engagement rate.

Moreover, everyone will get the joke since you do something related to an existing meme, bringing you a lot of followers who will appreciate your brand’s sense of humour and it’s human nature.

6. Carousels make your audience engage

Based on our latest Instagram benchmarks study, Carousels are the second-highest engaging type of content on Instagram.

instagram benchmarks top content types

Instagram carousels can feature up to 10 photos and videos in just one post. This can help you present one of your new launches or you can offer your audience the chance to see a wide variety of colours for the same product.

There are many ways in which you can use Instagram carousel trends to boost your brand awareness. You just have to test your visuals and see how your audience interacts with your carousels.

Since you have the chance to post more content at once with the use of carousels, you should take advantage of this and create a story around the products or services you’re posting about.

Stories sell as long as your audience emphatizes with your post. Make sure you’ve got good stories to tell.

7. Links in Stories are a must

Speaking of stories, let’s turn our attention to Instagram Stories. This type of content is meant to make your followers engage even more with your content.

Stories are the space where you can finally put a link related to that last post of yours. Isn’t that wonderful?

Now you can drive traffic towards your website and maybe you get to convince users to click the “add to cart” button.

Trust me, those link stickers are pure bliss, especially when some followers from your community are already trying to find out more about your post.

Share your post to stories and add a link to direct your Instagram community directly to your website, satisfying their needs.

Look at this detailed list of Instagram Stories ideas to understand how to create Stories that will stand out!

8. Live shopping will increase in popularity

In 2023, live shopping, another Instagram marketing trend, will sweep users off their feet. Even if this is not a new feature, it’s one that more and more brands will dare to use.

This is an example of the Instagram shopping feature.

The live shopping option will appear on more Instagram Lives, making users curious about the prices of the products while someone showcases the products.

This way, you’ll get more insights and hacks on how to wear certain clothing items, makeup products, or a branded merchandise line.

If this doesn’t convince you to buy, I don’t know what will. With all those product demonstrations on the rise, brands will increase their sales.

9. Brand voice really matter

Your brand’s voice needs to be authentic. Stand out from the crowd and show everyone who is behind your business and let your audience get to know your human side.

When you “shout out” loud and clear what your brand values are, don’t let people say you’re crazy. Just show them how you roll with an Instagram content strategy that backs up your brand’s values.


Don’t forget that people want to work with and for people. Therefore, they’ll love to get to know the people behind the brand, feeling more comfortable and getting a sense of familiarity.

You can choose to make some Instagram stories or maybe show yourself in some Reels, explaining the use of your products to attract your audience to interact with your brand.

Answer their questions and queries and you’ll see that this is the easiest way to build a solid relationship with your customers. As stated by Zeropark, customers are more likely to finalize their orders with companies they feel connected to.

With this marketing trend, you will stay on top of other brands promoting their goods on Instagram.

10. User-generated content is bliss

User-generated content is yet another Instagram marketing trend that will continue in 2023.

This type of content will prove to your audience that there are some satisfied customers out there who are bragging about their acquisitions.

One of the greatest Instagram marketing trends that is bound to remain popular in 2023 will surely make prospects curious.

If they’ll see user-generated content as feedback from your customers, potential clients will be more eager to take a look at your products and even buy.

We all know that user-generated content is content that followers make with your products after trying them out.

It can also be considered feedback and it’s given to brands for free, in the exchange of getting public recognition.

However, it seems that there’s a new hype with user-generated creators. Brands hire and pay this type of creators to build content that looks just like the one a buyer develops after using their products.

It is likely that this type of content will also increase in popularity this year.

11. Replying with Reels is the ultimate trick

The updates that occur on Instagram are truly incredible sometimes. You can now add Reels in comments to Instagram posts.

How cool is that?

Reels Visual Replies help you make a Reel and use it as a video response to another user’s Reel. Your video reply will appear as a sticker.

This new Instagram trend can help you increase your profile’s engagement.

12. Engaging with your audience is key

Your audience is your content’s judge. Users will look, scroll and offer you honest feedback for your products and services.

Make sure you sort your DMs and reply your posts’ comments as quickly as possible. Solving your clients’ queries in time will make them change their mind about the feedback they offer.

Make your audience like your brand for what it is, and also for the personality you sprinkle all over your content.

A brand that is full of life and tells a story, while also showing empathy and being friendly to its audience will always win.

13. Community engagement features rock

As a brand which wants to build a trustworthy community and increase the number of followers, keeping in touch with your people is bliss.

Besides the fact that you make them feel seen and their needs are acknowledged, your followers will offer you a lot of suggestions and feedback regarding your products and services.

sephora story

Instagram offers you a lot of means through which you can interact with your community.

From polls on stories to DMs and comments, you will be able to find out everything about what they are searching for, in what colours and what type of goods.

You should definitely take advantage of this to increase your Instagram engagement. Make sure you include in your Insta stories CTAs like “swipe up to learn more”, “discover more”, “link in bio” etc.

If you make your Instagram content interactive, you are prone to increase the overall values of all your metrics since you show your audience you care.

14. Analytics tools are a must

Another Instagram marketing trend that will continue to be a great help is the use of Instagram analytics data to assess your marketing campaign’s results.

How can you know what works for you if you don’t know how your Instagram posts have performed during your campaign?

A screenshot from socialinsider with its key metrics on instagram

An Instagram analytics tool, like Socialinsider, can easily provide you with the data you need to develop your campaign report and compare the results you gained with your previous activity and product launches.

To make sure your Instagram content strategy is successful in 2023, implement the use of a third-party tool to follow your marketing campaign’s evolution.

In case some things don’t work, you will be able to immediately notice it in your metrics’ values and make a change.

15. Use features that bring back the nostalgy

Those who have a love for vintage and who are nostalgic about the past, they are the ones who’d enjoy a few details that can take them back to simpler times.

In 2022, Instagram has included some features that take you back to MySpace and MSN, with the notes and “music in feed” options you can use.

We all remember the campaign “Make Instagram Great Again” from 2022 that made a lot of influencers and celebrities “fight” for making photos popular on the platform.

This trend might continue in 2023, with a wish to find a balance between Reels and photos.

And I think that’s when carousels stepped in, being now the second most engaging type of content.

Carousels showed up to prove they’re the perfect balance between single images and Reels.

16. Collabs with micro-influencers

In 2023, an Instagram trend that started in 2022 is bound to continue. Brands are more likely to work with micro and nano-influencers, specialised in their niche or industry.

Instead of collaborating with big influencers, who have a larger follower count and smaller chances of getting seen by people who are really interested in those products, brands make use of nano and micro-influencers’ help.

Another advantage when working with micro and nano-influencers is that their engagement rate is higher. This means their followers will be more likely to interact with their posts when they showcase your products.

Micro-influencers maybelline

4. How to discover Instagram trends with Socialinsider

When using a third-party tool to get fresh insights about the latest Instagram trends, you know you need a good spy.

The good news is that Socialinsider is now more than an analytics tool. Besides using it to check your Instagram analytics, it also provides features like campaign reporting, competitive analysis, social media reporting and social listening.

I developed a hashtag campaign with the help of our social listening feature to find more influencers.

We talked about the use of influencers in Instagram campaigns as one of the current Instagram trends that makes a difference when putting into effect your marketing strategy.

So, with the help of Instagram listening, I looked at all the data that exists on Instagram from the last three months for the hashtag #SephoraSquad.

This hashtag will give me a list of creators who collaborate with Sephora.

First, I looked at the metrics this hashtag has.

screenshot from socialinsider with the social listening feature indicating content for #sephorasquad

In the last three months, there are 954 posts that feature that specific hashtag, where 910 of them come from creators.

screeshot from socialinsider social listening feature indicating post types and top topics for #sephorasquad

Here you can clearly see a split between the types of content that have been posted with this hashtag and which industries they are part of.

screenshot from socialinsider social listening feature with top 3 posts for #sephorasquad

And here are the top 3 posts using the hashtag we are interested in. The app also shows you individual metrics for these 3 posts, while also seeing with which other hashtags #SephoraSquad was grouped with.

Pretty cool, huh?

Now let’s learn more about the creators who used this hashtag and find out how trustworthy they are.

screenshot from socialinsider with social listening feature showing creators for #sephorasquad

It looks like 180 Instagram creators have used the hashtag #SephoraSquad in the last three months.

By clicking “View details”, you can see more metrics about that creators’ Instagram profile.

screenshot from socialinsider with social listening feature showing creators's metrics for #sephorasquad

If you go back and click “Sort by”, you can sort Creators by the number of followers.

screenshot from socialinsider with social listening feature showing how to sort creators for #sephorasquad

And this is how you can see nano, micro and macro-influencers’ accounts performance. The data you find can help you decide who to choose for your collab.

All these insights can help you decide who you could work with for your next Instagram campaign, putting into practice the latest Instagram trends.

Finding the right influencers for the job is now easier than you think with this feature.

Final Thoughts

Building a strong brand presence on Instagram in 2023 is a must for a successful marketing strategy.

This guide covers the hottest Instagram trends that every marketer should follow in 2023.

This year will be an exciting one for this social media giant. With so many features, Instagram is THE platform you should use to promote your brand and message.

Frequently Asked Questions

1.Is there a trending section on Instagram?

Reels Trends is a centralized location to help you understand what's trending across reels on Instagram. This destination allows you to find and leverage trending content to inspire you to create more engaging Reels content of your own.

2.Who are the top 5 followed on Instagram 2023?

Top 8 Most Followed Instagram Accounts in the World in 2023

  • #1. Cristiano Ronaldo.
  • #2. Lionel Messi.
  • #3. Selena Gomez.
  • #4. Kylie Jenner.
  • #5. Dwayne Johnson.
  • #6. Ariana Grande.
  • #7. Kim Kardashian.
  • #8. Beyonce.

3. What is the most searched reel?

Taking cues from this, his 2021 reel 'Learn from Khaby' holds the record for being the most-viewed Instagram reel to date. It features Lame checking an iron multiple times to ensure he has plugged it off and it is cold. The reel has over 12 million likes.

4. Do hashtags get you more followers?

Instagram hashtags are one of the best tools for growth. Using relevant, targeted hashtags on your posts and stories can put you in front of your target audience, even if they haven't connected with you before.

5. How much does  Instagram pay for 1 million followers?

An influencer with 1 million followers is considered a mega-influencer, and the earning potential per sponsored post ranges from $5,000 to $25,000 or even more. According to Hopper HQ's Instagram Rich List, most influencers with over a million followers charge between $10,000 and $15,000 per sponsored post.

Elena Cucu

Elena Cucu

Content Manager @ Socialinsider

Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. I like to describe myself as a social butterfly with a curious mind, passionate about dancing and psychology.

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