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Social Media Best Practices for 2022 To Enhance Your Social Media Success

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Social Media Best Practices for 2022 To Enhance Your Social Media Success

Social media is, without any doubt, one of the most dynamic branches of digital marketing nowadays.

The social landscape is changing almost in the blink of an eye if we consider the many new features added, algorithms constantly evolving, and social platforms increasing or decreasing in popularity.

Therefore, keeping up with the latest social media best practices becomes necessary for every social media manager that wants to thrive in social marketing these days.

But constantly overseeing social media best practices is not easy with these many changes around.

Thatโ€™s why weโ€™ve put together the most important social media best practices that any marketer interested in doing social media should know for a performance boost in 2022.

Let's dive in!

Social Media Best Practices for 2022


1. Post diversified content
2. Have specific content strategies for each social network
3. Conduct a social media audit
4. Track on engagement data
5. Analyze your hashtags
6. Research your influencers
7. Upload videos directly into the social platforms
8. Best social media practices for different social platforms

1. Post diversified content


Imagine your social media accounts like a playground. And picture your content as the toys in it.

If you think about it - and be honest - wouldn't you get bored way quickly if you had only one or two toys instead of multiple ones? I think the answer is pretty obvious.

And, of course, the same goes for your social posts.

Have you discovered carousel posts perform very well on Instagram? That's great, then integrate them more in your Instagram marketing strategy as soon as possible.

However, don't overdo it.

People tend to get bored or exhausted from having the same content delivered in their feed from the same brand.

They can get to the point of no longer seeing value in what you're posting and can easily ghost you.

You don't have to take our word for it, but it's also what Jane Hermann says, a world-known Instagram marketing expert.

Jenn Hermann's quote about the benefits of using Instagram carousels

Also, according to our social media benchmarks study, images are the content type that brands incorporate the most in their social media posts across all the social platforms.

But here's a word of advice: donโ€™t get stuck on using them massively either, as it seems image posts generate the lowest engagement levels.

As one of the most important best practices for social media marketing, keep in mind that content diversity is one of the pillars that can make your followers remain in your corner or switch over to your competitor's.

Which is surely something that any brand tries to prevent.

With so many types of posts available for each platform - just think of Stories, GIFs, or not-so-common ones like polls - having a diversified content calendar should not raise too many problems.

2. Have specific content strategies for each social network


Certainly, a must-apply tactic that counts among best practices for social media is to optimize your content for each channel.

Remember, each social media platform has different audiences so just going in there and reposting the same message on all your accounts is not the best idea if you want to boost your account's performance.

Your loyal followers that have subscribed to your profile on every channel will be able to spot these copy-paste posts and see them as a sign of laziness.

Which may make them question your authenticity and trustworthiness.

Besides, every platform has a type of content that it favors. These days Facebook seems to favor videos, and Instagram carousels, for example.

So why not give every platform tailored content to get repaid with engagement instead?

3. Conduct a social media audit


Conducting a social media audit means running an analysis of all your social accounts and using cross-channel data to understand your results better and improve your overall social strategy.

If you've ever done an Instagram audit, a LinkedIn audit, or any analysis of the rest of your accounts from the other social networks, that's great.

You can start from there and add to your report data covering the rest of the social media platforms you use and the results you gained with your current strategy.

This is a visual representation of what is a social media audit.

If you've never done it, you may wonder why conducting an audit is so important to be included in top best practices for social media.

But the answer couldn't be simpler.

A social media audit can show you which is your most engaging platform, what your competitors are posting, what is working for them, and not only.

You can get so many insights that can help your furtherly improve your strategy.

Just give it a try, and you'll see!

4. Track on engagement data


In the social media scene, as we know it, engagement is - hand to my heart - the most monitored and the most relevant KPI, whether we're looking on TikTok, Instagram, or any other social media platform.

That's why, if we're talking about best practices of social media marketing, we can't pass on without mentioning the importance of monitoring those social media metrics that can have a great impact on your business.

Comments, shares, likes - these are all indicators of how valuable your social content is to your followers.

By constantly overseeing your engagement, youโ€™ll be able to understand what content is more to your audienceโ€™s liking.

Which, in the long run will prove highly insightful and will help you more easily create interactive and engaging social posts.

On Instagram, for example, as Sue B. Zimmerman - the Instagram expert, has told us, the "Save" button has become very important these days.

Many times called "the new like" saves are a social media metric that many marketers have in mind as an objective to accomplish when they create their social media content strategy.


As some best practices in social media, you should consider, when doing your social media reporting, to make sure that you pay extra attention to those social KPIs that show active involvement from your followers.

Link clicks, comments, video completion rate, are just a few examples.

5. Analyze your hashtags


Moving on, we cannot refer to social media marketing best practices without mentioning the importance of analyzing your hashtags.

A hot topic related to social media marketing, especially with its usage on Instagram, was and continues to be the power of hashtags, and how are they better to be used for a reach boost.

First and foremost, related topics like the best placement - in the copy or in the comments, or the optimal number of hashtags can be precisely established through testing.

But once you figured out the successful formula for a specific brand, don't imagine you can just replicate it for other accounts and expect it to work equally successfully.

The trick with hashtags is not only where to place them and how many.

Most important is what hashtags you are using.

When youโ€™re choosing the hashtags youโ€™ll integrate in your social media posts, look at how many times was a certain hashtag used, and also examine whatโ€™s the average engagement of those particular hashtags.

For this kind of task, you can use an analytics tool, like Socialinsider.

Actually, if we're to think using different social media tools, either for scheduling, listening, or just analytics, is another tip we can include among best practices in social media. For 2022 and, in general.

Analyze your hashtags

Indeed, compared to Instagram, the usage of hashtags is less significant for other social media platforms.

But they still have their purposes.

LinkedIn, for example, is a social media platform in which - although not at such a big scale - hashtags have started to become quite significant.

When searching for social media best practices for brands that are using LinkedIn hashtags, most experts seem to agree that between 3 and 5 hashtags are the optimal number.

After all, you don't want your posts to look spammy. Right?

And since we're shortly covering LinkedIn hashtags, here's a tip from Dr. Natalia Wiechowski - LinkedIn expert. Just to highlight once more the importance of the importance of carefully analyzing the hashtags you plan on using.

"When you create a post, LinkedIn uses the first 3 hashtags that you use in that post as part of the URL of the post itself" - Dr. Natalia Wiechowski - Personal Brands on LinkedIn

6. Research your influencers


Influencer research holds a special spot among social media best practices for businesses.

Every marketer should know that when choosing an influencer for a brand, you must not only look at the influencer's fanbase and choose the ones with the biggest following.

Because that's no guarantee that you will have the results you desire by working with them.

The most important aspect when choosing an influencer to work with its the alignment between your brand's values and audience and those of the influencer's.

Metrics like engagement rate, posting frequency, and the overall evolution of the account should be top of mind when doing your influencer's research and analyzing various influencers' accounts.

Helen Anderson's Instagram profile key metrics with Socialinsider

And with micro and nano-influencers usually having higher engagement rates and more targeted communities, the way brands do influencer marketing these days seems to shift more and more towards that direction.

Did you know that you can use social media analytics tools to help you with your influencer research process?

Check out Socialinsider's 14 days free trial and find the right influencers for your brand!

7. Upload videos directly into the social platforms


Here we are, at the end of our list of social media best practices for 2022.

Something that cannot get unmentioned is the importance of posting more video content on all your social media networks.

Why? Well, simply because everywhere we look, there's video.

Your competitors will most certainly - if they didn't do it so far, will start to push videos on their social accounts, as it has proven to be the rising type of content, generating high engagement levels.

For example, did you know that on Facebook, video content generates the highest click-through rate among all types of posts?

This graphic shows the average ctr for Facebook videos compared to all the other type of posts.

So yeah, video content is pretty great. But rest assured, there's also a catch.

To get the highest engagement possible through video content, you should upload the videos directly into the platforms you want to publish them.

That's simply because the platform's goal is to make the users stay online as much as possible.

Since YouTube links will make the users navigate to that platform instead to watch the video, your posts are likely to be downgraded in terms of engagement.

For example, in one of our Facebook engagement studies, we discovered posts without links receive double the engagement of posts with link insertions.

This chart shows where to place links in Facebook posts for a greater engagement.

And the situation is not so different for LinkedIn either.

8. Best social media practices for different social platforms


Social media marketing requires a constant learning curve in order to be on top of all the social media trends, and up to date with all the best practices for every social platform.

Even the best social media managers know that research is the key to creating top-quality, insightful content that audiences devour.

Due to the huge amount of information people receive through all the social media platforms out there, itโ€™s not enough to simply create a great message anymore. The way you choose to deliver that message is just as important.

Thatโ€™s what Socialinsider set up to do in 2022. We used posts data and insights to determine best social media best practices like:

  • Where and what to post
  • What type of content performs better on each social networks
  • What format should you use
  • How long should your captions be
  • How to leverage live and pre-recorded videos
  • How many Instagram Stories to use for better retention and results
  • How Instagram carousels help organic content
  • Where to place your Facebook ads to reach your KPIs

Keep reading to get an overview of everything we discovered, and get ready to level up your social media performance in 2022!


  • Best practices for Instagram marketing in 2022

In 2021, Instagram has been crowned as the most engaging social media platform of the moment.

But rest assured - engagement doesn't fall from the sky.

If you want to fully benefit from all the marketing potential and awareness the platform can deliver, you must take your research process very seriously.

Understanding how the platform's algorithms work is essential.

Because data never lies, here are the most important discoveries our social media studies have shed light on in 2021, that will help you create top-performing Instagram posts, stories, and ads:

  • Make Instagram the main social network in your content strategy, as the average engagement for one post is higher than Twitter and Facebookโ€™s engagement combined.
  • Use more carousel posts on Instagram for more engagement and likes. Use all 10 slides of a carousel to create a Story, and include a mix of videos and photos.
  • Post up to 5 Stories per day to ensure a retention rate of over 70%.
  • If your goal is to drive conversations, video posts receive the most comments.
  • Keep your captions short, under 10 words, but include many emojis to complement your point.
  • Make sure to include more videos into both your regular Stories, as well as your Story ads for higher CTR.

Don't forget to include these social media best practices when you're creating your social media strategy for the year to come, and prepare to take your brand to the next level in 2022.

  • Best practices for Facebook marketing in 2022

Through its ads, group and large audience, Facebook can still hold its own among social media networks.

Due to its more mature audiences, many brands still heavily rely on Facebook marketing when they plan their social strategies and campaigns.

But before you move any further with those strategies, here are a few data-proven improvements you can make.

  • Post albums to get more likes, but use videos to drive conversations.
  • Opt for the vertical format in videos.
  • Use videos between 2 to 5 minutes to drive conversations.
  • Go live for over one hour to double engagement.
  • Place the majority of your ads on the Facebook feed, to receive the highest CTR, with lower costs per click.
  • Best practices for LinkedIn marketing in 2022

Now that we've seen some of the best practices for the most popular social networks among most brands, it's time to switch over to what is probably the most important social media platform for b2b marketing.

With LinkedIn gaining more and more attention, businesses need to step up their game these days and invest harder in their LinkedIn marketing strategies.

Here is where acknowledging the best practices for doing LinkedIn marketing can make a real difference.

As proven by data, letโ€™s quickly go over some applicable insights that we discovered when conducting our LinkedIn engagement study.

  • Increase your engagement by using visually appealing creatives
  • Experiment more with video content, as it makes people keener to comment to your posts
  • If you want engagement per impressions, don't underestimate the power of articles
  • For greater engagement rates, try posting links in the comments instead inserting them in the actual post

Final thoughts

Millions of posts have proven that what you say is just as important as how you say it.

Audiences expect different things from different social networks, and typically expect to be given the information packaged in a certain way.

Thatโ€™s why choosing the right type of content between images, videos and carousels, opting for the most engaging format, crafting strong captions, or carefully placing your hashtags makes a difference on whether your message gets across.

Remember, keeping an eye on the latest social media best practices is just the start. How creatively you implement these strategies is what will help you get that desired brand awareness and social media success.

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Elena Cucu

Elena Cucu

Content Writer @ Socialinsider

Mixing the words with the data is how a digital marketer should play the game of brands. And thatโ€™s me, a driven-born digital storyteller!

Social Media Best Practices for 2022 To Enhance Your Social Media Success