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How to Organically Grow Your Instagram - 5 Pillars Of Success

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How to Organically Grow Your Instagram - 5 Pillars Of Success

It’s settled. Instagram is one of the most engaging social media networks.

In 2020 it is estimated to have over 877 million users - with numbers only increasing in the following years.

This makes Instagram a highly desirable platform when it comes to growing your business.

However, the way to succeed on Instagram does not lie in simply posting content on a daily basis.

Simple tricks like using hashtags or shortening your content might help you get more responses and grow organically on Instagram.

But don’t fall into the trap of buying followers! The followers who are bought will never actually engage with the content you post.

This is the reason why actual followers are so valuable for your Instagram account.

It is only when your Instagram account grows organically that you have valuable followers on your account.

Read on to find out how to grow Instagram followers organically.⇣

How to grow Instagram followers organically

  1. Content
  2. Branding and values
  3. Consistency
  4. Market research
  5. Networking

1. Content

If you want to know how to organically grow your Instagram audience, take a good look at the content of your Instagram account. Using the right content can help you win new followers organically.

  • Take good quality photos where everything is in focus

Remember, Instagram is visual, and you are competing with some impressive and stunning posts.

You don’t need a fancy device for an amazing photo, just a lot of attention to details: natural light, a crisp image, and a relevant background will do wonders.

Phones these days are more than capable to create some amazing imagery, but a photo is a simple image if you don’t create a story behind it and give it a personal spin.

View this post on Instagram

[𝐅𝐀𝐂𝐄𝐁𝐎𝐎𝐊 𝐒𝐓𝐔𝐃𝐘] @starbucks Has The Most Followers And Wins People's Hearts On Facebook ☕️ An engaged audience on Facebook is an audience that is more likely to buy or to recommend your products or services to their friends. We described on our blog how engaged is the audience of top US coffee brands and how you can create Facebook strategies that drive conversations. Key findings of the study: ✅ Starbucks has the highest engagement among top coffee brands on Facebook ✅ Posting every day or multiple times a day doesn't necessarily mean higher engagement ✅ Get people's attention with behind the scenes videos and seasonal campaigns ✅ Facebook strategies you should apply to your local brand or coffee shop Find out how with the help of social media and Facebook, in particular, these 10 US coffee brands are promoting their product and brand, also growing their customer base. NOTE 👇 We analyzed more than 1,100 Facebook posts from a representative sample of US coffee brands which had an active presence on Facebook between January 2018 and May 2019. . #starbucks #starbuckscups #facebooknewsletter #facebooknewsfeed #socialmediastrategytips #socialmediastrategy #socialmedianews #socialmediaexpert #coffeeshop #coffee_time #photooftheday📷 #gloriajeanscoffees #seatlebestcoffee #costacoffee

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  • Post only your best content

Posting every single day is important, but what’s even more important is making sure that all your posts are up to standards.

So no photo is still better than a mediocre photo. If you don’t like it, there’s a good chance your followers won’t either. Stay true to your followers.

Sina from  @happygreylucky has one of those fairytale Instagram profiles. And this is one of her golden rules:

Posting every single day is important and I know that can create an enormous amount of pressure to constantly produce new content. But no photo is still better than a mediocre photo. If you’re not feeling a photo, there’s a good chance your followers won’t either. This is what happens when you don’t post a photo: nothing. Aka you don’t gain any new followers but you also won’t lose any.

Take a peek at your top performing posts.

  • Work on your captions

Remember what I mentioned earlier about the story behind your post?

Well, captions are great tools to fill in the gaps and make sure the story is finished.

Don’t overdo it: keep your Instagram message short, sweet and simple, and it will reach more people than you’d expect.

Instagram is predominantly a visual platform but a good caption can absolutely take your photo to another level. Some of my all-time best performing photos have had good captions to go with them. Think witty, honest, or heartfelt.

  • Alternate your type of posts

If you want to organically grow your Instagram, don’t just limit yourself to one photo. Posting the same types of posts over and over again can become monotonous.

Break the circle of your regular posts by adding video posts and carousel posts from time to time, and then check your analytics to see which type of post brings you better results.

In fact, carousels have been proven to have higher engagement rates per posts is our Instagram content and engagement research.

Use a selection of photos and combine them in such a way that they tell a compelling story.

2. Branding and values

A good strategy to organically grow your Instagram is to make all of your posts easy to recognize by adding subtle branding elements to anything and everything you post.

Think colors, tone of voice, specific messages. Paying attention to everything that means "look and feel" is a great marketing strategy.

Samsung US, for instance, stays true to pastels and neutral colors and puts the spotlight on a cozy interior design to highlight their smart appliances.

Brand look and feel

And don’t be afraid to associate strong, relatable values to your name.

It will encourage your loyal audience to interact instantly and will connect a new audience to your brand instantly.

People react to strong messages and giving your brand an authentic identity through expressing values that your company follows is a great way to create loyal fans that will turn into a returning audience.

If people believe in your company, they will support you both online and offline, strengthening your brand’s name and bringing new followers to your page.

Just remember that the key here is authenticity.

3. Consistency

Another important pillar is consistency.

Proving to be consistent in your posts will not only help add new followers organically, but it will also help with retention. After all, social media is a long term strategy.

Consistency translates into reliability.

People follow you because they like what you post and offering them consistent, timely content lets them know they can count on you if they come back to your page time and again.

This also helps you build an image (for your business) that is centered on characteristics specific to your Instagram account (such as using the same hashtags on all posts, or posting particularly-fashioned pictures).

  • Use hashtags to gain traction

Used correctly, hashtags can help spread your message to new people and help you grow your audience.

You will not only be able to gain more followers, but those followers will be people that are genuinely interested in the topics described in your hashtags and are likely to engage with you.

So make sure that you use hashtags that are fairly popular, but aren’t extremely common.

Instagram allows you to add as many as thirty hashtags, but one hashtag study shows that you should use fewer hashtags.

Actually, the number of hashtags you use and the decision to place them in the caption or in the first comment should be taken after closely analyzing your audience and the size of your profile.

View this post on Instagram

⚡️We just launched our Return of the likes extension on @producthunt ⚡️ . You can support us with an upvote & comment - #linkinbio . Instagram is removing the ability to view the number of likes and comments from all posts. 💔 We make them available again with a FREE Google Chrome extension. ❤️❤️❤️❤️❤️ . “I hope people find it useful when doing content research or influencer analysis" @andrei.pe.insta . The perfect tool for social media professionals who need a quick progress view of the number of likes and comments received when working with third parties 🤩 #socialmediastrategy #socialmedia #digitalstrategy #instagram #analytics #instagramanalytics #growyourbusiness #growyourfollowers

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However, while selecting hashtags, you need to ensure that only those hashtags are incorporated in your posts that help you gain relevancy with your audience.

  • Reinforcing familiarity through photo

Since Instagram is similar to a digital magazine, content on Instagram should be curated to share a common vibe or theme.

For instance, you may consider posting pictures related to a single subject matter, or resort to cropping all the images in a similar way, or even opting for the same filter for all your pictures.

For example, Sue Zimmerman’s followers are familiar with seeing clean images and fonts with bright colors in her Instagram profile.

View this post on Instagram

We’re two weeks into 🎉2020 – what’s at the top of your Insta wish list?⁣ ⁣ Every year my team and I create an Instagram for a business wish list. These are all the updates, features, and improvements we’d like to see Instagram roll out. ⁣ ⁣ That’s why in my NEW YouTube 📽I’m sharing the top four things on my Instagram wish list. Plus, you’ll learn about my Instagram prediction from last year that ACTUALLY came true.⁣ ⁣ Tap the link in my bio ⬆️ to watch it now.⁣ ⁣ Let me know in the comments below ⤵️what’s at the top of your Instagram for business wish list. :: #theinstagramexpert #suebzimmerman #rsgcommunity #2020wishlist * * * * #digitalmarketingstrategist #socialmediasuccess#socialmediagrowth #creativepreneur #instagrameducator #instagramexpert #instagramtips #instagramgrowthhacks #socialmediagrowth #youtubemarketing #organictraffic #makingvideos#youtubevideo #contentcreator#growthhacks #youtubemarketing #socialmediaexpert #creativepreneur #contentcreator #ceo#youtubecreator #youtubemarketing #youtubeviews #nosmallcreator #createher  #teacheverythingyouknow

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  • Assessing personality through tone of voice

The way you word and write your message also plays a big role in being consistent. Think of your brand as a person: the way they look and speak, their likes and dislikes are all part of their personality.

If you want to organically grow on Instagram, you have to define the personality of your brand and make sure you communicate your messages in a tone and manner that your audience can identify and relate to.

4. Market Research

An important part of learning how to grow Instagram followers organically is by conducting proper market research.

This will help you identify the strategies implemented by your competitors on Instagram, especially the ones that are popular on this social network.

Use analytics tools (like socialinsider.io) to gain insights about your competitors:

✔ When and what are they posting?
✔ How are they engaging with their audience?
✔ What content is generating excitement and what’s falling flat?

You can compare their Instagram profiles to your own and see what they are doing better.

Competitive analysis

You can draw powerful insights that help you adjust your own strategy and help your posts perform better.

5. Networking

Without networking you cannot expect to have an audience, leave alone grow your Instagram followers.

Therefore, networking will help you to communicate to a large audience on Instagram, resulting in growth and popularity of your business on Instagram.

Here are a few ideas on how to do it:

✔ Engage with others on their feed.
✔ Engage with people on your own photos by responding to comments.
✔ Team with a group of other Instagrammers and participate in #followfriday or other variations for your niche.
✔ Increase exposure by tagging brands, influencers or your followers in your posts.
✔ Setup giveaways.
✔ Let other people regram your posts (by resharing to their Story).

A good way to attract new followers as well as to make your Instagram followers feel excited about something new is by setting up recurring giveaways.

View this post on Instagram

GIVEAWAY DAY 5! WIN A: Bosch Professional Power Tools and Accessories GWS18V-45CN x1 /GXS18V-15N15x1 valued at $389.99 Knipex Tools 7 01 300 12" ADJUSTABLE WRENCH SELF LOCKING valued at $67.32 TO ENTER: 1. Follow us on Instagram 2. Like each photo Instagram 3. Tag 3 friends in the comments section of this photo on Instagram (you may enter as many times as you like, you must tag 3 new accounts each time, you cannot tag IHL as one of the accounts) BONUS: You can share each post on your story once per day for an additional entry, please tag us if you do share it so we will be able to see your entry. 👷‍♂️ Disclaimer: Ontario residents only who have reached the age of majority. No purchase necessary. *MUST PICK UP IN STORE* You may enter as many times as you like, but you must tag 3 different friends per comment. Giveaway ends Friday, December 13th at 11:59pm GOOD LUCK! #bosch #knipex #sweet #ihl #christmas #free #enter #grinder#construction #constructionworker #builder #carpenter #framer #electrician #sparky #foreman #christmasgiveaway #plumber #grinder #awesome #winning #holiday #holidaygiveaway #giveaway #cool #carpenter #win #winner #kit #insulated

A post shared by Investments Hardware ltd (@ihlcanada) on

When your giveaway closes, the winners will most likely tag you and talk about you. So your account and brand/business will be exposed to a lot more potential new followers.

Besides, giveaways are proven to help boost engagement on your Instagram posts.

Final thought

These are some of the most effective tips to keep in mind and try for yourself.

But while you do that, you need to remember that it is the manner in which you present your brand and engage with users that actually contribute to growth in your Instagram followers organically.

I hope you found this guide useful and I’d love to hear your thoughts in comments.

Start tracking your Instagram analytics!

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Adina Jipa

Adina Jipa

co-founder @ Socialinsider

Making successful mistakes as a co-founder @socialinsider. I love writing about social media strategies, psychology & consumer behavior.

How to Organically Grow Your Instagram - 5 Pillars Of Success