Socialinsider Product Updates - August

Bad news: summer is officially over. 😭

August has delivered that final breath of summer. Meanwhile, we've been crafting something special and worth mentioning.

Here's a look at what we accomplished this August. 🙌

More Sorting Options

We've expanded the sorting capabilities for competitor post analysis, providing you with more ways to understand which content strategies are working in your industry.

Competitor posts can now be sorted by additional performance metrics that were previously only available for your own content.

Benefits:

• See competitor posts with the highest reach to understand audience expansion
• Sort by views/impressions to identify top-performing content formats
• Compare engagement vs. reach vs. views to spot different strategic approaches
• Guide content decisions based on performance drivers
• Enhance competitive analysis through multiple performance metrics

This improvement makes it easier to see what your competitors are doing well, helping you spot trends and get ideas from different angles.

Product Improvements 🚀

August brings a notable product improvement that has to be mentioned - we've redesigned how post type data is presented in the platform, making it more intuitive and actionable.

The pie chart displays the percentage distribution of each post type, while the table on the right shows the actual number of posts for each type.

→ Impact on Strategy: These visual improvements help content teams make faster decisions about content mix optimization and resource allocation across different post formats.