Socialinsider Product Updates - September

September brings a set of updates focused on making analysis faster and reporting more predictable.

We’ve simplified the Socialinsider MCP connection so you can pull live data into your AI assistant with fewer setup steps. 🌟

Moreover, we’re flagging an Instagram reporting change that affects how Reels length performance can be broken down, and we’re sharing new research on link vs. zero-click performance across platforms.

Below you’ll find what changed, why it matters, and how to adjust your workflow. 🙌

Socialinsider MCP, with less setup drama

Our MCP connection now works better, and it’s easier to get started.

If you missed the original launch, MCP (Model Context Protocol) lets you connect Socialinsider to Claude, ChatGPT, or any other AI assistant that supports MCP, and bring your live social analytics data into the conversation.

The update makes that connection simpler: there’s nothing to install. Find Socialinsider in your AI assistant, log in with your Socialinsider account, and you’re ready to go. It’s available on all plans.

• In Claude: go to Customize → Connectors, search for Socialinsider, and click Connect to Claude.
• In ChatGPT: go to Plugins, search for Socialinsider, and click Install plugin.

Because “I want to analyze my data” should not turn into “apparently I have a second job configuring things.”

→ Why you’ll care:

• A smoother connection experience with your AI assistant
• Easier access to your Socialinsider data inside the conversation
• Less manual exporting and copy-pasting before the analysis even begins
• More time for the actual question: what changed, and what should we do next?

You can use the connection to help with performance audits, competitor comparisons, reporting, and turning analytics into strategic takeaways.

💡 Quick idea to try: start with one real question from your next report, and include the project, profile, and timeframe. Something like: “Compare the profiles in project ‘Competitors’ over the past 90 days and summarize the biggest differences in performance.”

Then ask follow-up questions. Get specific. Check the numbers behind the conclusions.

The useful part is not having AI write a very confident paragraph. It’s having a conversation grounded in your actual data.

Check out our step-by-step guide.

A quick note on Instagram Reels length insights

Instagram Reels length insights are no longer available in Socialinsider. Unfortunately.

If you’ve used these insights to compare performance across video lengths, we know this changes part of your reporting routine, and we wanted to flag it clearly rather than leave you looking for a section that is no longer there.

For your next report, leave out the length-based breakdown and keep the focus on how individual Reels performed and which content ideas connected with your audience.

And if this insight was an important part of your workflow, hit reply and tell me how you used it. Understanding the question you were trying to answer matters just as much as knowing which chart you opened.

Zero-click content: should every post send people somewhere else?

Social media has a slightly complicated relationship with links.

We want people to read the article, visit the website, explore the product, and ideally become a customer. Preferably before lunch.

But sometimes the best thing a post can do is give people the answer right there.

Our latest research compares posts with and without external links on LinkedIn and Facebook, and the interesting part is not “links are bad.” It’s how much the answer changes by platform and format.

→ On LinkedIn, the format matters

Native documents without links recorded a 10.40% average engagement rate, compared with 10.10% for documents with links. Multi-image posts also had a small advantage without links: 9.35% vs. 9.25%.

Single-image posts? Exactly the same either way: 5.45%.

So before we turn “never add a link” into another internet commandment, the differences are worth looking at properly.

→ LinkedIn video flips the pattern

Videos with links recorded a 7.00% average engagement rate, compared with 6.30% without links.

That’s a useful reminder that a link is not automatically the villain. Sometimes it belongs in the story.

→ On Facebook, the pattern is more consistent

Posts without links had higher engagement across every format tracked in the study.

Reels and albums led at 0.15% average engagement rate without links, compared with 0.10% with links.

The lesson is not to delete every link from your content calendar. It’s to think about whether the post delivers something useful on its own, or makes people click before they get any value.

💡 Key takeaway: give the insight first. Let the link earn its place.

Turn a useful article into a native checklist. Share the main finding from a study in the post itself. Build a document people can learn from without opening another tab.

And measure that content against its purpose. If the goal is awareness or conversation, clicks alone will not tell you whether it worked.

Read the full research.