

Get social media industry trend reports to shape your marketing strategy in 2023
Spot industry trends and benchmark yourself against the market & your rivals
Download social media industry reports
No data available yet, but you can check the following reports
Airlines
Worldwide Q2 2023

Arts & Crafts
Worldwide Q2 2023

Appliances
Worldwide Q2 2023

Automotive
Worldwide Q2 2023

Alcohol
Worldwide Q2 2023

Beauty
Worldwide Q2 2023

Beverages
Worldwide Q2 2023

E-commerce
Worldwide Q2 2023

Education Global
Worldwide Q2 2023

Fashion
Worldwide Q2 2023

Fashion - Influencers
Worldwide Q2 2023

FMCG Food
Worldwide Q2 2023

Higher Education UK

Higher Education US

Home & Living
Worldwide Q2 2023

Hotels & Accommodation
Worldwide Q2 2023

Jewelry
Worldwide Q2 2023

Luxury Fashion
Worldwide Q2 2023

Magazines & Journals
Worldwide Q2 2023

Media House
Worldwide Q2 2023

NGOs
Worldwide Q2 2023

Personal Care
Worldwide Q2 2023

Restaurants & Cafes
Worldwide Q2 2023

Retail
Worldwide Q2 2023

Sports & Outdoors
Worldwide Q2 2023

Tech & Electronics
Worldwide Q2 2023

Telecom
Worldwide Q2 2023

Travel
Worldwide Q2 2023

SOCIAL MEDIA INDUSTRY TREND REPORTS FAQs
1.How can social media industry trend reports help digital marketers?
With the use of social media industry trend reports, you get insights into industry data, competitive analysis, and tips about audience behaviour and preferences. These can help you with forecasting and also crafting your future marketing strategies, while also making data-driven decisions.
2.How often do we update our social media industry trend reports?
We update our industry trend reports twice a year, at the end of Q2 and at the end of Q4, always adding fresh data that can help digital marketers prepare their social media strategies for the year to come.
3.What do our social media industry trend reports include?
Our social media industry trend reports include data about top 22 industries, revealing social media trends and practices, including data about platform-specific trends, data analytics and insights, and predictions about future trends. All this can inspire you to build your own digital marketing strategy.
4.What are the industries with the highest number of active users on social media?
The industries with the highest number of active users are technology, entertainment and retail.
Keep an eye on industry engagement data and spot trends
Industry reports for social media indicate that the most important metric that makes a difference is engagement. This industry engagement data can help you find patterns and industry trends that you can implement in your next social media campaign.
On TikTok, the highest engagement is registered for brands in the Travel sector, with 11.08%. For Instagram, the industry Education Global shows the highest value for engagement, namely 1.41%. For Facebook, the industry with the highest engagement is FMCG Food, with 0.36%. On Twitter, the highest value for engagement is recorded for the Fashion sector, with 0.16%.
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