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Get social media industry trend reports to shape your marketing
strategy in 2023
Spot industry trends and benchmark yourself against the market &
your rivals
Discover top social media industry trends reports to build a strong
strategy
Industry trends help you guide your brand towards virality. By
following social media trends, you will be able to remain relevant
and catch users’ attention. From our list of industries, the one
which has the highest number of posts in its Halloween campaign is
Magazines & journals.
The top 3 social media events which are of great interest for brands
in several industries are Christmas, Black Friday and Cyber Monday.
The highest number of posts in 2023 for the Christmas campaign was
in the Retail section, being closely followed by the Magazines &
journals industry.
Instagram
Facebook
Twitter
Want to see what industry data you can get with Socialinsider?
Keep an eye on industry engagement data and spot trends
Industry reports for social media indicate that the most important
metric that makes a difference is engagement. This industry
engagement data can help you find patterns and industry trends that
you can implement in your next social media campaign.
On TikTok, the highest engagement is registered for brands in the
Travel sector, with 11.08%. For Instagram, the industry Education
Global shows the highest value for engagement, namely 1.41%. For
Facebook, the industry with the highest engagement is FMCG Food,
with 0.36%. On Twitter, the highest value for engagement is recorded
for the Fashion sector, with 0.16%.
TikTok
Instagram
Facebook
Twitter
Want to see what industry data you can get with Socialinsider?
Analyze industry content data for every social media platform and
every industry
To spot social media industry trends, you have to know everything
about content performance for each social media platform. On
Instagram, the type of post which is used by the majority of
industries is photo, recording the highest posting popularity for
the Restaurants & cafes sector.
On Facebook, industries like Airlines, Alcohol, Arts & crafts,
Automotive, Beauty, Beverages, E-commerce, Education global,
Fashion, Fashion influencers, FMCG Food, Home & living, Jewelry,
NGOs, Restaurants & cafes, Retail, Telecom and Travel mostly post
photos. On Twitter, the content type which gained the highest
posting popularity is status, with 74.42% for the Beverages sector.
Instagram
Facebook
Twitter
Want to see what industry data you can get with Socialinsider?
Keep an eye on industry engagement data and spot trends
Industry reports for social media indicate that the most important metric that makes a difference is engagement. This industry engagement data can help you find patterns and industry trends that you can implement in your next social media campaign.
On TikTok, the highest engagement is registered for brands in the Travel sector, with 11.08%. For Instagram, the industry Education Global shows the highest value for engagement, namely 1.41%. For Facebook, the industry with the highest engagement is FMCG Food, with 0.36%. On Twitter, the highest value for engagement is recorded for the Fashion sector, with 0.16%.
Want to see what industry data you can get with Socialinsider?
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