How to Reach the Right People and Grow Strategically by Using Social Media Insights
Analytics & Reporting Competitive Analysis Social Listening

How to Reach the Right People and Grow Strategically by Using Social Media Insights

Anda Radulescu
Anda Radulescu
Table of Contents

It's no secret that brands score big with social media insights.

But here's the kicker: it's more than just a scorecard.

Diving into your content analytics sharpens your understanding of your target audience, while competitive analysis refines your strategy, setting you on a path to lead in your industry.

That being said, are you ready to turn those insights into your ace in the hole?

Creating Your Brand Strategy Based on Social Media Insights

  1. The role of social media insights in your brand strategy

  2. How to create an effective brand strategy using social media insights
    2.1.Optimize posting times
    2.2.Determine the best post types
    2.3.Benchmark your social media insights against your competitorsโ€™
    2.4.Track audience sentiment
    2.5.Leverage social media reporting
    2.6.Identify potential influencer partnerships

The role of social media insights in your brand strategy

Data's influence in shaping social media strategies extends far beyond basic metrics tracking; it embodies a nuanced understanding of consumer psychology, market dynamics, and content efficacy.

Each interaction on social media generates rich data points that, when interpreted, reveal underlying patterns and preferences of diverse audience segments.

These insights facilitate a transition from a one-size-fits-all approach to highly personalized content strategies, tailored to resonate with specific demographics.

Advanced analytics tools such as Socialinsider enable strategists to dissect these vast data sets, uncovering not just how users interact with content, but also why certain trends emerge, how sentiment shifts over time, and what drives user loyalty.

Furthermore, the strategic application of data in social media informs a broader narrative, guiding brands in crafting their voice, positioning, and even in responding to real-time global events.

In this context, data is not just a feedback mechanism but a predictive tool, empowering brands to anticipate shifts in consumer behavior, identify emerging platforms, and adapt to the ever-evolving digital landscape proactively.

How to create an effective brand strategy using social media insights

Packed with actionable tips, this section unlocks the top secrets of using social media insights to craft a brand strategy that pops.

Get ready to connect, engage, and soar your brand to new heights!

1. Optimize posting times

The efforts invested in creating the perfect TikTok video or an eye-catching Instagram infographic can be in vain if they don't reach the audience at the right time.

Knowing the best times to post on various social media platforms is key to enhancing post visibility and engaging more followers.

Remember, there's no universal rule for all platforms; what works wonders on X may not yield the same results on Instagram.

And the key lies in customizationโ€”tailoring your posting schedule to fit each platform's unique audience behavior.

Here's where Socialinsider steps in as a game-changer.

Socialinsider provides a visual way to see when your posts are most likely to be seen and interacted with by your audience.

Take for example this snippet showing a dashboard with a graph of the best times to post on social media for Monzo.

The most posts were made on Thursday at 1 PM, suggesting that this time slot could be optimal for posting based on past engagement.

Keep in mind that this is a continuous process of monitoring and adjusting your insights. All while striking the perfect balance: maximizing engagement while ensuring your audience isn't overwhelmed.

2. Determine the best post types

Determining the best-performing post types is crucial for creating a successful social media strategy; it enables brands to understand what content resonates with their audience, thereby informing their content creation and marketing efforts.

For example, with Socialinsider, a brand can sift through its social media posts to identify which have garnered the most interactions, indicating high-performing content, while also pinpointing those with minimal engagement to signify the less successful posts.

This analytical approach provides a clear picture of audience preferences and content reception.


For brands, the ability to determine their best and worst-performing posts means they can replicate the successful elementsโ€”be it the format, timing, or content of these high-engagement postsโ€”in future strategies.

Simultaneously, understanding the characteristics of less engaging posts helps to steer clear of ineffective content themes or strategies.

This refined focus not only enhances audience engagement but also optimizes resource allocation, making a brand's social media approach more effective and targeted.

And if you're a newcomer to social media marketing or seeking detailed insights into effective content strategies for various platforms, consider exploring our in-depth studies.

These include:

3. Benchmark your social media insights against your competitorsโ€™

Comparing your social media insights with those of your competitors is a crucial strategy for improving your brand's performance online.

It provides a benchmark to measure your own growth, engagement, and content strategy against others in your industry.

By analyzing competitors' social media insights, you can identify what's working well for them and adapt those strategies to fit your brand's unique voice and goals.

This competitive analysis also allows you to spot market trends, discover gaps in your strategy, and set realistic performance goals.

The good news is that Socialinsider is designed to facilitate this kind of competitive analysis.

The snippet below presents a side-by-side comparison of key metrics such as follower count, engagement rates, and post frequency for different social media profiles.

You can track your brand's performance over time and directly compare it with competitors, providing clear insights into areas where you might be excelling or need improvement.

This actionable data can inform strategic decisions and help you refine your social media strategy to better connect with your audience, improve your online presence, and achieve your marketing objectives.

4. Track audience sentiment

Socialinsider uses social listening techniques, particularly through the analysis of hashtags, to extract sentiment data, which plays a vital role in any social media strategy.

This process involves delving into the audience's perception of a brand, its products, or services by scrutinizing comments and reactions.

This feature classifies the responses into positive, negative, or neutral categories, offering a transparent view of how the audience feels about the brand.

This understanding is crucial for multiple reasons.

Firstly, it aids in grasping customer viewpoints, allowing for the quick resolution of issues and the upkeep of a favorable brand reputation.

Secondly, by measuring the emotional responses of the audience, brands can tailor their content and messaging more aptly, boosting engagement levels.

Sentiment analysis is also a key tool in evaluating the success of marketing campaigns and comprehending their emotional resonance with the audience.

Moreover, examining the sentiment surrounding competitors provides valuable insights into market standing and identifies opportunities for brand distinction.

5. Leverage social media reporting

Social media reporting is essential because it confirms whether your approach is on the right track.

Such reports provide valuable insights into the effectiveness of your content, helping to refine strategies and target the right audience.

It enables you to schedule posts effectively, tailor strategies to each platform, and spot emerging trends and opportunities.

And using Socialinsider's feature to schedule automated social media reports is a game-changer for efficient brand management.

It saves time and ensures consistent monitoring by automatically generating regular updates, facilitating informed decision-making.

It also keeps stakeholders in the loop, allows for agile strategy adjustments based on real-time data, and aids in competitive analysis.

Additionally, an important feature of Socialinsider is that it allows you to include social media insights from multiple platforms in just one report, encompassing Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.

This comprehensive coverage is invaluable for a holistic understanding of your social media presence across various platforms.

6. Identify potential influencer partnerships

One critical aspect of creating a successful brand strategy is monitoring how influencers engage with specific hashtags relevant to you.

This practice offers a goldmine of information about audience preferences and trending topics, which is essential for tailoring your brand's content to resonate deeply with your intended audience.

Socialinsider's 'Influencers' feature plays a pivotal role in this strategic approach.

Identifying creators who have used particular hashtags enables brands to determine if these influencers align with their brand ethos and target demographic.

This is based on an analysis of the influencers' content style and engagement levels.

The feature also sheds light on the influencers' audience demographics, ensuring that the brandโ€™s message is effectively reaching the right people.

Understanding the influence and reach of specific hashtags when used by creators helps brands anticipate the potential impact of these hashtags on their influencer campaigns.

Leveraging this targeted approach, supported by the rich data from Socialinsider, offers a competitive edge.

Final thoughts on social media insights

Remember, in the dynamic world of social media, data is not just a tool; it's the compass that guides you to success.

By focusing on social media insights, brands can fine-tune their content, understand their audience better, and ultimately achieve their communication goals more effectively.


What are social media insights and how do they impact brand strategy?

Social media insights refer to the data and analytics derived from social media platforms, encompassing user interactions, engagement patterns, and content performance. These insights are crucial in shaping a brandโ€™s strategy as they offer a deep understanding of audience behavior and preferences, enabling brands to tailor their content and marketing efforts effectively.

How does social media data analytics differ from basic metrics tracking?

Data analytics in social media involves a comprehensive analysis that goes beyond basic metrics like likes and shares. It includes studying user behavior, content engagement, sentiment analysis, and trend forecasting. This advanced analysis offers a nuanced understanding of market dynamics and consumer psychology, allowing for more strategic decision-making in brand management.

Yes, social media insights can be predictive tools. By analyzing current data trends and user interactions, brands can anticipate shifts in consumer behavior and emerging market trends. This predictive capability enables brands to stay ahead of the curve and adapt their strategies proactively to the evolving digital landscape.

Anda Radulescu

Anda Radulescu

Find me here:

Improve your social media strategy with Socialinsider!

Use in-depth data to measure your social accountsโ€™ performance, analyze competitors, and gain insights to improve your strategy.

Start a Trial