Compare 50+ Social Media Analytics Tools

We’ve compiled this comparison based on G2’s grid to help you decide which is the perfect social media analytics tool for you and your brand.

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Data matters more than ever.

Whether you are an enterprise, an agency, a small business, or a freelancer, you need to know your data. Social media analytics tools provide a staggering amount of options and functionalities to best fit your needs. This analysis will help you choose which analytics tool is the best for you.

The data that we gathered is from G2’s grid and is open for everyone to see and share. You can check it out at Google Docs.

Name Plan Pricing
(Starting from)
Social profiles
(Starting from)
Team Users Logo
Socialinsider Social Media Manager $99 10 1
Socialinsider logo
Socialinsider Small Agency $169 20 3
Socialinsider logo
Socialinsider Custom Custom Custom Custom
Socialinsider logo
Zoho Standard $18 1 brand
(7 channels)
1
ZoHo logo
Zoho Professional $49 1 brand
(7 channels)
1
ZoHo logo
Zoho Premium $80 1 brand
(8 channels)
3
ZoHo logo
Zoho Agency $391 10 brands
(80 channels)
5
ZoHo
Zoho Agency Plus $563 20 brand
(160 channels)
5
ZoHo logo
Sprout Social Standard $99 5 Custom
Sprout Social  logo
Sprout Social Professional $149 10 Custom
Sprout Social logo
Sprout Social Advanced $249 10 Custom
Sprout Social logo
HootSuite Professional $19 10 1
HootSuite logo
HootSuite Team $99 20 3
HootSuite logo
HootSuite Business $599 35 5+
HootSuite logo
HootSuite Enterprise Custom Custom Unlimited
HootSuite logo
Semrush Pro $119 50 1
Semrush logo
Semrush Guru $229 100 1
Semrush logo
Semrush Business $449 300 1
Semrush logo
Sprinklr Regular Not disclosed 100 10
Sprinklr logo
Falcon Essentials $129 5 1
Falcon logo
Falcon Full suite Not disclosed Unlimited 3+
Falcon logo
Agorapulse Free $0 3 1
Agora logo
Agorapulse Pro $99 10 2
Agora logo
Agorapulse Premium $199 25 4
Agora logo
Agorapulse Custom Custom 40+ 8+
Agora logo
Socialbakers Essential $200 10 5
Socialbakers logo
Socialbakers Smart $400 20 5
Socialbakers logo
Socialbakers Scale Custom Custom Custom
Socialbakers logo
Sendible Creator $29 6 1
Sendible logo
Sendible Traction $89 24 4
Sendible logo
Sendible Scale $199 49 7
Sendible logo
Sendible Expansion $399 105 15
Sendible logo
Later Free $0 1 social set 1
Later logo
Later Starter $15 1 social set 1
Later logo
Later Growth $25 1 social set 3
Later logo
Later Advanced $40 1 social set 6
Later logo
Reputation Regular Not disclosed Not disclosed Not disclosed
Reputation logo
Dash Hudson Regular Not disclosed Not disclosed Not disclosed
Dash Hudson logo
Vendasta Startup $49 Not disclosed 1
Vendasta logo
Vendasta Essentials $345 Not disclosed 5
Vendasta logo
Vendasta Growth $575 Not disclosed 10
Vendasta logo
Vendasta Scale $1,150 Not disclosed 15
Vendasta logo
NetBase Quid Regular Not disclosed Not disclosed Not disclosed
NetBase Quid logo
Talkwalker Listening Not disclosed Not disclosed Unlimited
Talkwalker logo
Talkwalker Analytics Not disclosed Not disclosed Unlimited
Talkwalker logo
Talkwalker Research Not disclosed Not disclosed Unlimited
Talkwalker logo
Cision Regular Not disclosed Not disclosed Not disclosed
Cision logo
Digimind Custom Custom Custom Unlimited
Digimind logo
Clarabridge Regular Not disclosed Not disclosed Not disclosed
Clarabridge Engage logo
Synthesio Regular Not disclosed Not disclosed Not disclosed
Synthesio logo
Brandwatch Regular Not disclosed Not disclosed Not disclosed
Brandwatch logo
Soci Regular Not disclosed Not disclosed Not disclosed
SOCi logo
Eclincher Basic $59 10 1
eclincher logo
Eclincher Premier $119 20 3
eclincher logo
Eclincher Agency $219 40 6
eclincher logo
Tailwind Free $0 2 Not disclosed
Tailwind logo
Tailwind Pro $14.99 2 Not disclosed
Tailwind logo
Tailwind Advanced $29.99 4 Not disclosed
Tailwind logo
Tailwind Max $59.99 6 Not disclosed
Tailwind logo
Fanbooster Standard $49 15 2
Fanbooster logo
Fanbooster Advanced $99 30 6
Fanbooster logo
Fanbooster Pro $199 80 12
Fanbooster logo
Chatmeter Regular Not disclosed Not disclosed Not disclosed
Chatmeter logo
Brand24 Plus $49 Not disclosed 5
Brand24 logo
Brand24 Premium $99 Not disclosed 10
Brand24 logo
Brand24 Max $199 Not disclosed 99
Brand24 logo
YouScan Standard Not purchasable 5 topics Unlimited
YouScan logo
YouScan Pro Not purchasable 5 topics Unlimited
YouScan logo
YouScan Insight Not purchasable 5 topics Unlimited
YouScan logo
YouScan Custom Custom 5 topics Unlimited
YouScan logo
BuzzSumo Free $0 1 content project 1
BuzzSumo logo
BuzzSumo Plus $99 Unlimited 5
BuzzSumo logo
BuzzSumo Pro $179 Unlimited 10
BuzzSumo logo
BuzzSumo Large $299 Unlimited 15
BuzzSumo logo
BuzzSumo Enterprise $499 Unlimited Custom
BuzzSumo logo
Iconosquare Pro $59 3 2
Iconosquare logo
Iconosquare Advanced $99 5 Unlimited
Iconosquare logo
Iconosquare Enterprise $179 10 Unlimited
Iconosquare logo
Linktree Free $0 Not disclosed 1
Linktree logo
Linktree Pro $6 Not disclosed Unlimited
Linktree logo
Linktree Enterprise Custom Not disclosed Unlimited
Linktree logo
Listenfirst Regular Not disclosed Not disclosed Not disclosed
Listenfirst logo
Echobox Regular Not disclosed Not disclosed Not disclosed
Echobox logo
Statusbrew Standard $179 10 5
Statusbrew logo
Statusbrew Premium $299 15 8
Statusbrew logo
Statusbrew Enterprise Custom Custom Custom
Statusbrew logo
NapoleonCat Standard $27 3 1
NapoleonCat logo
NapoleonCat Pro $55 3 1
NapoleonCat logo
NapoleonCat Custom Custom Custom Custom
NapoleonCat logo
Oktopost Regular Not disclosed Not disclosed Not disclosed
Oktopost logo
Klear Regular Not disclosed Not disclosed Not disclosed
Klear logo
SocialPilot Professional $30 10 1
SocialPilot logo
SocialPilot Small Team $50 25 3
SocialPilot logo
SocialPilot Studio $100 50 5
SocialPilot logo
SocialPilot Agency $150 75 10
SocialPilot logo
Content Studio Pro $49 10 1
Content Studio logo
Content Studio Small $99 25 5
Content Studio logo
Content Studio Medium $199 50 10
Content Studio logo
Content Studio Large $299 150 20
Content Studio logo
Rival IQ Drive $199 5 2
Rival IQ logo
Rival IQ Engage $299 10 5
Rival IQ logo
Rival IQ Engage Pro $499 30 5
Rival IQ logo
SentiOne Team $299 5 5
SentiOne logo
SentiOne Enterprise Not disclosed Unlimited Unlimited
SentiOne logo
Social Blade Regular Not disclosed Not disclosed Not disclosed
Social Blade logo
Sotrender Lite $70 5 5
Sotrender logo
Sotrender Standard $100 10 10
Sotrender logo
Sotrender Pro $190 20 Unlimited
Sotrender logo
Sotrender Enterprise $350 40 Unlimited
Sotrender logo
HypeAuditor Free $0 1 1
HypeAuditor logo
HypeAuditor Basic $399 5 Unlimited
HypeAuditor logo
HypeAuditor Pro Add-Ons from $99 Unlimited Unlimited
HypeAuditor logo
HypeAuditor Enterprise Not disclosed Unlimited Unlimited
HypeAuditor logo
Shareablee Regular Not disclosed Not disclosed Not disclosed
Shareablee logo
NiceJob Standard starts at $75 Not disclosed Not disclosed
NiceJob logo
MavSocial Advanced $19 10 1
MavSocial logo
MavSocial Pro $78 30 3
MavSocial logo
MavSocial Business $199 50 5
MavSocial logo
MavSocial Enterprise Custom 70+ 10+
MavSocial logo
Mentionlytics Essential $99 20 10
Mentionlytics logo
Mentionlytics Advanced $199 30 20
Mentionlytics logo
Mentionlytics Pro $299 40 Unlimited
Mentionlytics logo
Mentionlytics Agency $450+ 60+ Unlimited
Mentionlytics logo
GetSocial Growth Custom Custom Unlimited
GetSocial logo
Orlo Social Marketing Not disclosed Not disclosed Not disclosed Not disclosed
Orlo Social Marketing logo
Social Status Free $0 3 Not disclosed
Social Status logo
Social Status Starter $29 10 Not disclosed
Social Status logo
Social Status Pro $199 20 Not disclosed
Social Status logo
Social Status Business $399 40 Not disclosed
Social Status logo
Social Status Corporate $599 80 Not disclosed
Social Status logo
Social Status Enterprise $1,499 Unlimited Not disclosed
Social Status logo
Analisa Basic $0 Not disclosed Not disclosed
analisa logo
Analisa Premium $69 Not disclosed Not disclosed
analisa logo
Analisa Plus $149 Not disclosed Not disclosed
analisa logo
Analisa Pro $239 Not disclosed Not disclosed
analisa logo
Deepdivr Starter starts at $400 Custom Unlimited
deepdivr logo
Meltwater Regular Not disclosed Not disclosed Not disclosed
Meltwater logo
Unmetric Track $0 Not disclosed Not disclosed
Unmetric logo
Unmetric Discover $300 Not disclosed Not disclosed
Unmetric logo
Unmetric Analyze $1,000 100,000 Unlimited
Unmetric logo
Netvibes Regular Not disclosed Not disclosed Not disclosed
Netvibes logo
TrackMaven Regular Not disclosed Not disclosed Not disclosed
TrackMaven logo
Crowdtangle Regular Not disclosed Not disclosed Not disclosed
Crowdtangle logo

Social Media Metrics, Defined

Marketing decisions should be based on data. Below are some key social media metrics every marketer should know before choosing a social media analytics tool.

95
Total engagement

It represents the sum of likes, comments, and shares.

Engagement rate per post by followers

It divides the average engagement by the number of followers the page has and multiples everything by 100. The average engagement is the total engagement of the posts (likes and comments) divided by the number of posts.

Engagement rate per post by reach

It is calculated as percentage of likes and comments divided by total number of posts for a specific period of time, all divided by reach.

Reach

Measures how many unique users have seen your content.

Impressions

Represents the total amount of time your content has been displayed.

80
Followers growth

Shows the ratio between gained and lost followers.

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Leader in Social Media Analytics Category

High Performer social media analytics tool for brands and businesses.

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