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Frequently Asked Questions about Social Media Statistics

1. How can social media statistics help digital marketers?

Digital marketers use social media statistics to measure their performance and to make predictions about future campaigns. These social media stats packed with metrics data let digital marketers know what works and what doesn’t work for them.

We update our social media statistics quarterly to bring forth data that keeps our charts relevant.

Our social media statistics include charts about key metrics for top social media platforms like Facebook, Instagram, TikTok, X (former Twitter), LinkedIn and YouTube.

- Facebook has 3.030 billion monthly active users
- YouTube's potential advertising reach is 2.491 billion
- WhatsApp has at least 2 billion monthly active users
- Instagram has 2 billion monthly active users

With around 1.02 billion users, China has the most social media users worldwide. Statista predicts that the number of Chinese social media users will reach 1.21 billion in 2027. India has the second biggest social media user base, with 755.47 million users.

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