AI Marketing Tools: A Deep Dive on How You Can Maximize Efficiency

In today's rapidly evolving digital landscape, marketers are constantly seeking innovative solutions to stay ahead of the curve.

Artificial Intelligence (AI) has emerged as a game-changer, revolutionizing the way businesses approach marketing.

From predictive analytics to personalized customer experiences, AI-powered tools are reshaping strategies, driving efficiency, and delivering unprecedented insights.

In this article, we delve into the exciting world of AI marketing tools, exploring their capabilities, benefits, and the impact they have on shaping the future of marketing. Let's dive in!

Top AI marketing tools in 2024

1. What is an AI marketing tool?
2. Advantages and disadvantages of AI-powered marketing tools
3. AI tools for social media marketing
4. Best AI marketing tools for analytics
5. AI tools for content marketing
6. Top AI tools for email marketing

FAQs about AI tools in digital marketing

1. What is an AI marketing tool?

In short, AI tools for digital marketing are platforms that use Artificial Intelligence to automate or improve specific aspects of the marketing process.

For instance, you can use AI-based marketing tools for routine activities, like brainstorming topic ideas and generating content outlines.

But these platforms can also go into much more depth — some apps use this technology to identify patterns and turn complex data into digestible, actionable insights. Take AI-powered social listening tools, for example.

They can automatically analyze your audience’s tone of voice and identify keywords to determine your follower’s general sentiment regarding your brand.

2. Advantages and disadvantages of AI-powered marketing tools

Increased productivity is among the top benefits of AI marketing tools. As mentioned, these platforms automate routine tasks, giving marketers more time to focus on more complex activities. Reduced operational costs are also a common side effect.

Meanwhile, the ability to turn complex data sets into actionable pieces of information can be a goldmine — you can get comprehensive insights into how to stand out from your competitors, create personalized marketing campaigns, and generally resonate with your audience.

As for the drawbacks, although AI evolves at a breakneck speed, it’s still a rather new technology. That said, it can sometimes provide inaccurate data while using it for content generation can also lead to posts that are unengaging and lack creativity.

3. AI tools for social media marketing

Socialinsider

SocialInsider offers some of the best AI tools for social media marketing. More specifically, there’s its Instagram listening tool — it leverages AI to identify who talks about your brand or any other topic, what they think about it, and more.

All you need to do is to type in a hashtag, and SocialInsider handles the rest.

Key Features:

• Sentiment analysis: SocialInsider leverages AI to track your audience’s brand-related or specific hashtag-related posts and identify their general sentiment (neutral, positive, or negative). It also gets into detail in pinpointing emotions (sadness, joy, surprise, and more) and shows how your audience’s perception of your brand changes over time.  
• Hashtag research: Identify the most popular hashtags affiliated with your topic of interest, depending on hashtag count or average engagement.
• Demographics: See where you’re the most popular by identifying what languages your followers speak.
• Influencer analysis: Get an extensive list of influencers relevant to your niche by simply typing a targeted hashtag. Take a sneak peek at each influencer’s engagement levels, follower base, and the post containing your specified hashtag.
• Content analysis: See what type of content is most popular for specific hashtags (like images, videos, or reels). Identify the top-performing posts with the said hashtag, along with the most popular topics and related keywords.

SocialInsider also offers a comprehensive social media analytics platform that allows you to track your social media performance, complete with competitive benchmarking and network-specific metrics, like Instagram follower growth or your LinkedIn followerbase’s seniority levels.

Pricing:

Pricing for SocialInsider’s AI Listening tool starts at $50 per month, with a 14-day free trial available.

Planable

Planable is a content collaboration tool with built-in social media scheduling features. It offers a calendar view that allows you to easily schedule social posts across multiple social networks simultaneously.

Aside from that, Planable allows you to work and collaborate on any type of written content, which is where its AI tools for social media marketing can come in handy — you can use it to generate social media captions, polish copy, or repurpose content.

The platform also includes content approval tools. It offers four types of approval workflows, with multi-layered approvals being the standout.

Key features:

• Content repurposing: Use the AI to automatically shorten long-form texts and turn them into catchy social media posts (or vice-versa).
• Content polishing: Make your content more attention-grabbing with Planable's AI social media marketing tools - use the Make it punchier prompt to automatically rewrite your posts to sound more engaging. Use the Surprise me prompt to automatically switch your content’s tone of voice.
• Custom instructions: Experiment with new ideas and see what works through custom instructions, or let the AI write posts from scratch.
  

Pricing:

Planable’s AI assistant is included in all of the platform’s pricing plans. Pricing starts at $11 per user per month (billed annually). There’s also a free version available that allows you to schedule up to 50 posts.

3. Best AI marketing tools for analytics

Personalize

Personalize provides a powerful set of AI digital marketing tools that give you an in-depth look into your website visitors’ behavior.

More specifically, the platform examines your website visitors’ browsing behavior, like page views, time spent on page, and visit frequency. It then leverages that data to give insights regarding their top interests.

You can use its AI-based marketing tools to identify your most popular products on a general level, or zoom in on the details and see each visitor’s preferences — information perfect for personalized campaigns.

Key features:

• AI analytics: Identify all your visitors’ top interests through a straightforward dashboard, or zoom in on the details and take a look at each visitor’s browsing behavior. Monitor metrics like page views, visit frequency, time spent on page, to identify the products visitors view the most, and more.
• Personalization: Use the details within the platform’s analytics and connect them to the data within your CRM to quickly create and deploy personalized emails.
• A/B testing: Send out the same emails across two audience groups to see which one brings the best results. Track metrics like email open and click-through rates.

Pricing: Pricing starts at $55 per month (billed annually) with a 30-day free trial available.

MarketMuse

MarketMuse offers a broad set of marketing AI tools designed to boost your web content’s position in the search results — with its analytics being the highlight.

The platform can run in-depth competitor and topic cluster analysis, SEO performance reports, content audits, and more.

Key features:

• Competitor analysis: Simply type in your target keyword and get a high-level overview of how well your competitors cover a specific topic via a highly visual interface. Go into the details and enter your competitors’ URL addresses to see what keywords they target, their SEO performance, and their site structure.
• Keyword research: Type in your main topic and generate an extensive list of relevant keywords — see each search term’s volumes, average Cost Per Click, ranking difficulty, and more.
• Content audits: Run audits on existing content to identify pages with low authority and get suggestions on how you can improve them as well as new topic ideas to create supporting content.
  

Pricing:

There’s a free version available, while paid plans start at $149 per month (billed annually).

Skai

Skai’s AI digital marketing tools emphasize advertisement campaign analytics across all channels — be it search engines, social networks, or eCommerce platforms.

Skai also covers advertisement campaign performance forecasting, AI-powered ad copy recommendations, and an automation workflow builder to help you manage your bidding strategy more effectively.

Key features:

• Search term analysis: Quickly uncover poorly optimized keywords to prevent running ads that waste your budget.
• Ad creative analysis: Leverage the platform’s AI marketing tools to analyze your ad creatives and determine how your visuals impact your advertisements’ performance (like CTA or logo placement, colors, and more).
• AI Dayparting: Optimize your Amazon ad campaigns’ bidding strategy and identify what times of day bring in the most the most conversions.
  

Pricing:

You’ll need to contact the sales team to get a pricing quote based on your needs.

4. AI tools for content marketing

CoSchedule is a content-scheduling platform with solid content marketing AI tools — it leverages AI to generate content ideas, write content drafts from scratch, and craft engaging social media messages.

You can also use the platform to plan content across multiple networks through its intuitive drag-and-drop calendars.

Key features:

• Email subject line tester: Leverage the platform’s AI to craft and test compelling email subject lines based on multiple factors, like word count, skimability, clarity, sentiment, and more.
• AI social assistant: Use the platform’s AI to automatically create social media copy, complete with hashtags relevant to your brand and emojis.
• AI content editor: Automatically switch your content’s tone of voice, tighten sentences up or expand on them, make the text more engaging, or modify its structure.

Pricing:

You can use CoSchedule for free, while paid plans start at $19 per user per month (billed annually).

Jasper

Jasper offers some of the best AI tools for content marketing. It’s a fully-fledged copywriter that can generate content from scratch for blogs, emails, landing pages, and more in over 30 languages.

Being one of the top AI marketing tools, it also includes an AI-powered image creator and collaboration tools, so your team can easily edit content and add a human touch.

Key features:

• Content repurposing: Use the Remix Content functionality to tweak existing content and make it suitable for other marketing channels — turn long-form blog posts into email newsletters, or go the other way around.
• AI training: Upload company assets, like brand style guides, FAQs, target audience details, and more, so the AI can use that information to craft content that aligns with your brand’s tone of voice and audience.
• AI insights: Receive content suggestions based on your current project and external trends to boost performance. Get scores based on readability and language complexity and easily identify areas of improvement.
  

Pricing:

Jasper starts at $29 per user per month (billed annually), with a seven-day free trial available.

SurferAI

Surfer's content marketing AI tools specialize in content creation and SEO optimization.

Most notably, the platform spares you from the headache of performing keyword research — simply type in the main topic, and Surfer automatically delivers dozens of relevant short-tail and long-tail search terms.

Key features:

• AI content generator: Generate SEO-optimized content outlines or take it a step further and create fully-fledged blog posts in up to seven languages— complete with image placement suggestions and optimized alt tags.
• Surfy AI: Leverage the platform’s AI assistant to edit existing content. Improve text clarity, adjust its tone of voice, or let it add to your content whenever you’re stuck.
• Templates: Choose between the platform’s ready-made templates for product reviews, roundups, and more to speed up the content creation process even more.  

Pricing:

Surfer AI starts at $69 per month (billed yearly), with a seven-day free trial available.

5. Top AI tools for email marketing

Mailchimp

Mailchimp offers numerous email-specific AI marketing tools that help you stand out from your customers’ busy inboxes, run tests, and identify ideal sending times.

Coupled with the platform’s straightforward drag-and-drop email builder and advanced reports, Mailchimp offers all the features necessary to run email campaigns at scale.

Key features:

• Emails optimization recommendations: Being one of the top AI tools for marketing, MailChimp enables analysis of your email campaign’s performance and benchmarks it against other companies within your industry. It then uses that information to offer suggestions for improvement.  
• Creative Assistant: Import your branded digital assets into the platform and let Mailchimp’s AI use them as references to automatically generate new on-brand visuals dedicated to specific marketing channels, including emails.
• Email generator: Automatically generate emails based on specific criteria like your industry and your campaign’s objective.
  

Pricing: There’s a free version available, while paid plans start at $13 per month.

GetResponse

GetRespone’s AI marketing tools for emails are designed to streamline and scale your email campaigns by eliminating repetitive work and helping you brainstorm new ideas.

GetResponse also includes other email marketing functionalities, like a drag-and-drop email builder, the option to set up autoresponders, and more.

Key features:

• AI email generator: Automatically generate emails that align with both your audience and your brand by specifying your tone of voice, campaign goal, and target consumers.
• AI subject line generator: Quickly generate catchy subject lines — simply type in your main keyword and the type of business you have. Use the platform’s A/B testing tool to optimize subject lines for maximum results.
• AI product recommendations: Examine your audience’s purchase behavior and use GetResponse’s AI to automatically match your products with your target consumers’ needs and preferences to maximize conversions.
  

Pricing:

GetResponse starts at $13.2 per month (billed annually) with a 30-day free trial available.

Unspam.email

Unspam.email leverages AI-based marketing tools to ensure your emails land in your target audience’s inbox.

The platform provides a spam checker that tests your emails based on various criteria and determines how likely your emails are to land in the spam box.

Key features:

• AI heatmaps: Automatically generate heatmaps based on your recipients’ reading patterns to craft more effective email campaigns.
• Email previews: Check how your emails look on various viewports (desktops, tablets, and mobiles).
• Inbox email placement: With the platform's AI toold for digital marketing you can check whether your emails land in your senders’ spam or promotional tabs across all major email providers. Use the platform’s recommendations to improve your emails’ reputation and ensure your messages land in the main inbox consistently.

Pricing:

There’s a free version available. Paid plans start at $9 per month.

Final thoughts

And there you have it — the top AI marketing tools currently available. Although there’s no general-purpose tool, you can always mix and match these AI marketing tools to create the best stack for your specific needs.

Either way, if you’re active on Instagram, don’t forget to put SocialInsider at the top of the list. Its sentiment analysis tool, coupled with its hashtag and influencer analysis capabilities, makes it one of the best AI social media marketing tools for Instagram.

FAQs about AI tools in digital marketing

1. How AI can be used in marketing?

You can use  AI tools for marketing in multiple ways. One common use case is in content ideation. For instance, you could use tools like Chat GPT to automatically generate content ideas based on a specific keyword, your audience, niche, and more — all you have to do is write a few prompts.  

Other use cases include automating routine work, collecting and compiling complex data sets, SEO optimization, and more.

2. Which is the best AI tool?

In short, it depends on your needs. SocialInsider is one of the top AI tools for social media marketing on Instagram due to its powerful sentiment and hashtag analytics capabilities.

Meanwhile, Surfer AI is an excellent choice for SEO content optimization. Or, if you’re simply looking for something to proofread your writing, Grammarly has you covered.