Competitor Analysis Tools to Spy on Your Competition in 2023
Social Media Tools

Competitor Analysis Tools to Spy on Your Competition in 2023

Maria Ganta
Maria Ganta

Table of Contents

Social media has changed in the last few years, millions of people are engaging on social media platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok.

Social media gives you the possibility to personalize your brand and helps you spread your message with no boundaries. Social media tools help you learn how to package that message for your audience.

There are many competitors' analysis tools on the market, and each of them can offer relevant insights to particular niches.

In this article I will share with you some competitor analysis tools to spy on your competition for areas like social media, website, brand awareness, ads, and SEO tactics.

Let's take a look!

Competitor analysis tools marketers should try

  1. What is competitor analysis?
  2. Competitors analysis tools for social media
  1. Tools for SEO optimization
  1. Tools for brand monitoring
  1. Tools for getting ads insights from your competitors

1. What is competitor analysis?

Competitor analysis is identifying and evaluating your competitors, discovering their strengths and weaknesses.

How they compare to your business.

Find their prices, earnings reports, customer care best practices, company culture, social media strategy, and a whole lot more.

You can do this manually or use a social media competitive analysis tool to save more time and get more insights.

2. Competitors analysis tools for social media

With the right tools, you should know that you can spend less effort trying to dig on your competitors and more time actually marketing.

  • Socialinsider

Socialinsider is a social media competitive analysis tool that allows benchmarking, and reporting, providing a full overview of your competitor's digital strategy for Facebook, Instagram, YouTube, Twitter & TikTok.

Socialinsider dashboard

This social media analysis and reporting tool gives you a glimpse of your competitors' content performance, when they post, their engagement metrics, audience growth, and their overall digital strategy.

You can analyze photos and video posts, plus Facebook Live videos, in order to adjust and improve your future content.

You can create branded reports with your logo and brand colors, download them as PPT and PDF, and share them with your clients.

Pricing: Starts at $83/month for the early plan.


32,213 brands and agencies have already generated 35,929 social media competitive reports with Socialinsider.

Want to give it a try?

  • Quintly

Quintly is a web-based application developed to help businesses monitor their social media performance, set benchmarks, and optimize their social media strategies' reach.

With Quintly, users can also benchmark their figures against their competitors, have them analyzed, and come with more viable, practical plans.


Quintly integrates with Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram & Snapchat, making data gathering and analysis of your information and your competition fast and easy.

Pricing: Custom plans start at just โ‚ฌ300/month.

  • RivalIQ

Rival IQ is a powerful social media analytics software that can boost performance, strengthen strategy, and it also saves your time.


This tool allows you to enter your company and your competitors' companies to research website design, social media activity, and search optimization.

Pricing: Starts at $199/month.


3. Tools for SEO optimization

You can learn a lot from the competitive landscape, and with the perfect tools, you can see exactly their marketing strategy and make adjustments to your content.

  • Ahrefs

Ahrefs is a toolset for backlinks and SEO analysis. With this tool, you can analyze your site's backlinks profile and the websites of your competitors. Also, you can explore the most profitable keywords for organic and paid searches in your niche.

You'll be notified of new & lost backlinks, web mentions, and keywords rankings.


With Ahrefs, you'll be able to see the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.

Pricing: Starts at $99/month.

  • SEMrush

SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.

With this tool, you can get analytics for Twitter, Facebook, Instagram, Pinterest, LinkedIn, and YouTube.

Pricing: Starts at $99/month.

  • QuickSprout

It doesn't matter how valuable your products and services are. Without the right kind of traffic, you'll fail, and no one wants that.

Blogging is a powerful traffic and sales driver, but it requires you to create the kind of high-quality content that'll attract search users, social media fans, and your target audience.

Use the QuickSprout competitor analysis tool to learn about sites similar to yours and figure out how to outrank them.

  • Moz

Want to monitor backlinks?

Open Site Explorer is a popular and easy-to-use tool from Moz that will help you do this.

You can check out what links your competitors have, compare their link profiles with your links, and boost link building strategies.

With Moz you can audit your on-page SEO and get recommendations to boost rankings, gain insights to help you attract quality, authoritative links, and more.


4. Tools for brand monitoring

It's important to always know what people are saying about you - whether it's your customers, your competitors, or the press. Reputation is everything. And on the internet, that couldn't be more true.

  • Brand24

Brand24 serves as your social media listening post, so you get to be aware of what people are talking about your product, brand, business, and industry. This is crucial, especially today when most people are on social media.

Get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.


Pricing: They offer a 14-days free trial with no credit card required. After that, the basic plan starts at 49$/month.

  • Mention

Mention is a platform that enables brands and agencies to monitor the web, listen to their audience, and manage social media accounts.

Mention can monitor billions of sources, providing a vast and rich source of information for businesses.

Marketers can utilize this platform to identify and tap influencers who can drive interest to their brands while monitoring how the brand performs through generated reports.

With this tool, you can connect with your audience across social media and grow your online presence. Quickly draft, schedule, and publish posts from multiple channels.


Pricing: For 250 mentions the tool is free, or you can choose the Solo plan for $25/month.

5. Tools for getting ads from your competitors

There are many other analytics tools that you could try. You should know that each social network has its free analytics tools. Easy to use and learn, you can try them anytime. But we want to tell you more about other great ones that deserve to be on our list as well.

Let's have a quick look at what you get.

  • iSpionage

This tool is perfect if you want to make an in-depth analysis of your competition. Whatโ€™s interesting about iSpionage is that it analyzes multiple aspects of PPC campaigns.

You can also see which ads get the most traffic and how they rank on the search engines.

So if youโ€™re interested in your competitorโ€™s paid ads, you should definitely try this tool.


You can also verify who else competes for PPC ads for a particular topic.


Pricing: They offer a free trial, no credit card required. Pricing starts at 59$/month for the starter plan (small business owners and digital marketers), professional plan (small agencies, consultants, and in-house PPC managers) for 99$/month, advanced plan (growing agencies and digital marketing team) for 299$/month. They also offer a custom plan (enterprise).

  • SimilarWeb

Similar Web is probably one of the best tools out there, and the prices say it all. It offers you insights into any websiteโ€™s ranking and traffic sources, and whatโ€™s even better is that it is very easy to use and learn.

As their website says, this tool provides: benchmarking against your competitors and industry, revealing your competition's analytics and online strategy, discovering new opportunities, identifying emerging trends and new players, and understanding consumer intent and journey.


Pricing: Starts at 199$/month for the search marketing package, affiliate marketing package, or display marketing package. Based on your plan, this includes a search intelligence tool, keyword research tool, and many more.

  • Wordtracker

Whatโ€™s really great about this tool is that you can keep track of your keyword lists, you can filter them, and then find all the keywords you need in the same place.

Wordtracker also helps you grab your competitorโ€™s data, while identifying the gaps and the opportunities for your own campaigns.

This tool is pretty similar to Google Keyword Planner, but it has some additional features that will make your life easier.


You can easily search for some keywords or inspect an URL without being charged for this. It's very easy to use and learn, and you can even create your own list to put everything in one place.


Pricing: They offer a seven days free trial, but a paid plan starts at 27$/month. Or you can save up to 40% by paying annually.

  • Spyfu

This one is a great competitor research tool. What Spyfu does is help you see every keyword your competitor ever bought on Google and every keyword they rank on. In other words, this tool does a PPC and SEO competitor research, which uncovers the search marketing secret formula of your most successful competitors.


It looks simple and on point, which is absolutely great for a tool like this one.


Pricing: The basic plan starts at 33$/month, and it goes up to 299$/month for the team plan.

  • Facebook Ads Library

The name says it all. This tool shows you the ads across all apps and services provided by Facebook. What does it mean for your business? Well, this will be helpful for your future advertising campaigns, making your business life so much easier.

Moreover, this means that you can also search your competitionโ€™s ads. The Ad Library is available to everyone, and you are all able to look for any term, page, or name in the search bar.

  • Search Monitor

This is more than just another tool to use if you want to spy on your competitorโ€™s ad strategies. Search Monitor crawls millions of pages - providing brand protection and competitive intelligence.

By using this tool, agencies and brands are able to detect brand violations, verify the prices for the same products or services, and track affiliates.


Pricing: The Search Monitor doesnโ€™t offer a free trial, but you can request a demo. Pricing starts at 599$/month.

Final thought

Each social media network provides its own set of insights, but if you want a complete view of your brand's presence on social media, you'll need more than that.

Also, from the native app, you can't always download the data and reports you want for you or your clients.

That's why you need a social media analytics tool!

It doesn't matter what industry you're in. Keeping track of your top competitors shapes your strategy and defines your communication guidelines.

Your turn. What competitive analysis tools do you have in your arsenal?

Maria Ganta

Maria Ganta

Online Marketing Expert @ Socialinsider

I'm a longtime fan of everything social; I love digging into data and showing brands how to use data to boost social media engagement.

Improve your social media strategy with Socialinsider!

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