competitive analysis tools
Social Media Tools

26 Competitive Analysis Tools That Can Fuel Your Strategy

Discover a list of competitive analysis tools to help you spy on your competition and stay ahead of the curve.

Elena Cucu
Elena Cucu
Table of Contents

In today's rapidly evolving digital landscape, businesses are increasingly recognizing the critical role of competitive analysis in shaping an effective social media strategy.

With social media marketing becoming more challenging than ever due to the continuous platform algorithm changes, spying on competitor's campaigns and KPIs has become essential for staying ahead in the game.

Moving forward, let's delve into a list of the top competitive analysis tools available on the market to simplify your research process.

26 Competitive analysis tools marketers should check out

What are competitive analysis tools?
Why use a competitor analysis tool?
Best tools for competitive analysis:


What are competitive analysis tools?

Competitive analysis tools are apps that help evaluate your competitor's performance across different areas, identifying their strengths and weaknesses and discovering how they compare against your business.

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Why use a competitor analysis tool?

Using a competitive analysis tool is a lot easier than doing all the work manually.

A competitive analysis tool for social media can help you check tons of data in an instant, automating a complex process due to AI integration.

By implementing the use of a competitive analysis tool, you get more efficient when collecting competitive insights since you will no longer waste your time.

You get data about your industry, niche and the whole market in a matter of minutes, due to a competitive tool that offers real time data.

26 Best tools for competitive analysis

With the right tools, you're gonna be spending less time manually searching through social media benchmarks, trying to extract the right insights, and more time building a bulletproof strategy that works for your brand.

Social media competitor analysis tools

With the right tools for competitor analysis, you're gonna be spending less time manually searching through benchmarks, trying to extract the right insights, and more time building a bulletproof strategy that works for your brand. ย 

#1. Socialinsider

socialinsider as a social media competitor tool

Socialinsider is a powerful social media competitor analysis tool that enables you to instantly tap into industry benchmarks and competitive insights to put your data into context and understand how effective is your social media strategy against your competitor's.

The app comes with a lot of cool features built in, but the Benchmarks feature is where it really shines.

social media competitive analysis with socialinsider

Within this social media competitive analysis tool you can see key social media metrics for all brands in the same dashboard and in unified charts to better spot the difference in their performance.

For extra clarity, you have charts that map out each brand's evolution in terms of follower growth, posting frequency, engagement rate, or other important social media analytics.

Having access to all this data about your competitors helps you see exactly where you should put in more effort in order to grow your brandโ€™s value and metrics.

Use the data you get about your competitors to learn from their mistakes. Analyze their postsโ€™ performance and look at the metrics that are fluctuating.

Price: The plans starts from $99 per month.


#2. Rival IQ

social media competitor analysis tool - rivaliq

Rival IQ is a competitor analysis tool that can boost performance, strengthen your social media strategy, and streamline your marketing process.

With this tool, you can tackle social media audits, social listening and social media reporting with ease.

Price: The starting price for this tool is $239 per month.

#3. Hootsuite

hootsuite homepage competitive analysis tool

As a social media competitive analysis tool, Hootsuite streamlines various tasks for social media managers.

From scheduling posts to organizing content and measuring social media ROI, it offers a range of features that simplify the management of your social media accounts.

Additionally, it provides a monitoring feature that enables users to stay informed about relevant conversations happening across various platforms.

Price: For Hootsuite the starting plan is priced at $99/ month.

#4. Brandwatch

brandwatch homepage competitive analysis tool

Brandwatch is a competitive analysis software that continuously monitors and analyzes billions of online conversations happening across various channels, including blogs, reviews, news, and images.

Beyond providing access to vast amounts of insights, Brandwatch empowers users to harness that data to gain a deep understanding of their customersโ€”their needs, desires, and interests.

Price: For this tool, you get a custom plan after booking a meeting with the team.

#5. Sprout Social

sprout social competitive analysis tool

Sprout Social is one of the top competition tracking tools that empowers you to keep tabs on your competitors and learn from their achievements as well as their mistakes.

More than that, Sprout Social provides a centralized solution for your marketing needs, handling everything from social media publishing to engaging with your audience and analyzing your performance.

One of the key advantages of Sprout Social is its user-friendly onboarding process, supported by comprehensive training and educational materials.

This ensures that you can quickly familiarize yourself with the platform and maximize its potential.

Price: For SproutSocial, the starting price is $249 per month.

#6. Sprinklr

sprinklr's homepage competitive analysis tool

Sprinklr is a competitive analysis tool for social media equipped with several features that enable marketers to monitor and understand their competitors' activities across various social media channels.

Social media trends analysis, ad campaign monitoring and competitor benchmarking are just a few of the key features that makes Sprinklr a go-to platform for competitive analysis on social media.

Price: The starting price for the social media management tool is $299.

SEO competitor analysis tools

#7. Semrush

seo competitor analysis tool - semrush

SEMrush is a competitive analysis tool for SEO that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.

With this tool, you can also get analytics for Twitter, Facebook, Instagram, Pinterest, LinkedIn, and YouTube.

Price: For SEMRush, the starting plan is priced at $129/ month.

#8. Ahrefs

seo competitive analysis tool - ahrefs

As an SEO competitive analysis tool, Ahrefs enables you to analyze your site's backlinks profile and the websites of your competitors. Also, you can explore the most profitable keywords for organic and paid searches in your niche.

You'll be notified of new & lost backlinks, web mentions, and keywords rankings.

With Ahrefs, you'll be able to see the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.

Price: For this SEO competitor analysis tool, the starting price is $99/ month.

#9. Moz

seo competitor analysis tool - moz

Moz is a competitive analysis software for SEO that offers all the SEO insights marketers need to get more traffic and outrank their competition.

With Moz, you can check out what links your competitors have, compare their link profiles with your links, and boost link building strategies.

You can also audit your on-page SEO and get recommendations to boost rankings, gain insights to help you attract quality, authoritative links, and more.

Price: For Moz, the starting price is $99/ month.

Competitor analysis tools for brand monitoring

#10 ย Brand24

brand24 as a competitive analysis tool

Brand24 is an online competitive analysis tool designed for brand monitoring, bringing your attention to what people are saying about your product, brand, business, and industry.

With Brand24, you can also leverage advanced sentiment analysis to distinguish between positive, negative, or neutral mentions.

Price: The starting plan for Brand24 is $99/ month.

#11. Mention

competitor analysis tool - mention

Mention is a tool of competitive analysis that enables brands and agencies to monitor the web, listen to their audience, and manage social media accounts.

It constantly monitors billions of sources, providing a vast and rich source of information for businesses.

Marketers can utilize this platform to identify and tap influencers who can drive interest to their brands while monitoring how the brand performs through generated reports.

With this tool, you can connect with your audience across social media and grow your online presence. Quickly draft, schedule, and publish posts from multiple channels.

Price: Mention has a starting price of $41/ month.

Competitor analysis tools for listening

#12. Awario

competitor analysi tool - awario

Awario is one of the best competitive analysis tools that specializes in social listening.

Like other social listening apps, Awario allows you to track brand awareness through mentions data and monitor competitors. It also helps you identify sales opportunities, find influencers, and engage with your online audience.

The software offers social media listening services for Instagram, Twitter, Facebook, YouTube, Vimeo, as well as for online news.

Price: For Awario, the starting price is $29/ month.

#13. Digimind

digimind competitive analysis tool

As a tool for competitor analysis, Digimind empowers companies and agencies looking to accelerate their digital transformation using an insights-driven methodology through in-depth brand audits.

Monitoring topics of interest, analyzing mentions, distributing information, engaging audiences, creating reports, calculating ROI, and utilizing search data for reputation management are just a few of the social listening services available at Digimind.

Price: Digimind does not display the starting price on their website.

#14. Talkwalker

competitor analysis tool for listening - talkwalker

Talkwalker is a powerful listening tool that can be used to gather competitive insights.

While analyzing brand-related conversations and enabling social sentiment analysis, it also allows you to group them into different topic clusters and identify what your competitors are most associated with. This helps you understand if they have a positive or a negative brand image and identify the areas that help your brand shine brighter.

Price: For this competitive analysis tool, the price can be established after you set a demo.

#15. Meltwater

competitive analysis tool for listening - meltwater

Meltwater stands among a series of competitive intelligence analysis tools that provide an extensive list of features that brands can leverage to gain a competitive advantage.

For example, this platform's listening module offers image recognition and analysis, which empowers brands to spy on their competitor's brand-related content while also enabling sentiment analysis.

Price: The starting price for Meltwater is not displayed; you need to book a demo to find out.

Competitive analysis tools for content

#16. Similarweb

competitive analysis tool - similarweb

Similarweb is a digital marketing competitive analysis tool that offers performance data on any website's traffic and engagement.

With the KPIs offered by this platform, marketers can identify their competitors' strongest and weakest strategies and use the insights gathered to optimize their digital marketing strategies across different channels.

This benchmarking tool's main features include keyword research and PPC campaign analysis.

Price: For Similarweb, the starting price is $125/ month.

#17. BuzzSumo

competitive analysis tool for content - buzzsumo

BuzzSumo is a platform that can be used by marketers to gain content inspiration from their brand's competitors and discover trends within their niche.

With this competitive analysis tool for content, you can also identify backlinks of a particular domain, helping you understand the link-building strategies of your competitors.

Price: starts at $199.

#18. Feedly

feedly competitive analysi tool for content

Feedly is a tool for competitive analysis that helps marketers by providing valuable insights that can help businesses and professionals stay informed about their competitors and industry trends.

This AI-powered tool allows you to monitor the content published by competitors. By scanning the latest blog posts and news from competitors' websites, marketers can stay up-to-date on their activities and strategies.

Price: starts at $6.

PPC competitor analysis tools

#19. Spyfu

competitor analyis tool for ads - spyfu

Spyfu is a great competitive analysis tool that will help you keep an eye on your competitor's ads strategies.

Using this software, you can uncover the keywords your competitors buy and the clicks they get form their ads.

By looking at your competitor's bidding history and analyzing their past campaigns, you can discover new keywords you can leverage and campaign opportunities that have the potential of exponentially increasing your sales.

Price: For Spyfu, the starting price is $39/ month.

#20. iSpionage

competitive analysis tool for ppc - ispionage

iSpionage is a competitor research software designed to provide ad insights.

Whatโ€™s interesting about this tool is its ability to analyze ads from multiple perspectives - from targeted keywords to ads' copy and even landing pages.

Also, by using iSpionage, you can spy on your competitor's monthly ad budget, which may provide insights into what the optimal budget for your campaigns may be.

Price: For iSpionage, the starting price is $59/ month.

#21. Search Monitor

search monitor as a competitive analysis tool

Search Monitor is a competitive analysis software that crawls millions of pages, ensuring brand protection and helping you tap into competitive intelligence.

By using this tool, agencies and brands are able to detect brand violations, verify the prices for the same products or services, and track affiliates.

Price: The starting price for this competitive analysis tool is custom, based on your needs.

#22. Meta Ad Library

Meta Ad Library serves as a competitive analysis tool by showing you the ads across all apps and services provided by Meta.

What does it mean for your business? Well, this will be helpful for your future advertising campaigns, making your business life so much easier.

Moreover, this means that you can also search your competitionโ€™s ads. The Ad Library is available to everyone, and you are all able to look for any term, page, or name in the search bar.

#23 TikTok Ads Library

The TikTok Ads Library serves as a valuable competitive analysis tool by helping marketers take a peek at their competitors' ad strategies and performance, understand current TikTok trends and stay on top industry changes.

AI tools for competitive analysis

#24. Determ

ai tool for competitor analysis - Determ

Determ is an AI-enhanced competitive analysis tool that provides an overview of competitors by covering competitor news, media exposure, and social media activities in one single dashboard.

It covers over 100 million sources 24/7, filtering through a billion monthly articles and posts to deliver relevant information. The tool tracks brand and competitor mentions, assisting businesses in measuring their share of voice.

Price: available through booking a demo.

#25. Opinly AI

AI tool for competitive analysis

Opinly AI is an AI competitor analysis tool designed for small and medium-sized enterprises (SMEs).

Its key features include automated data collection, real-time pricing and feature comparison, user-friendly social media reports, and cost-effectiveness.

Opinly AI aims to save time allow decision-makers to make informed choices without extensive technical knowledge.

Price: starts at $24 per month.

#26. Viable

viable homepage ai competitive analysis tool

Viable is a competitive analysis tool that helps businesses turn user insights into actionable strategies for growth. It does so by collecting user feedback, extracting insights on user needs and organizing data to streamline the decision-making process.

Since having swift access to audience insights is key to staying ahead of the curve, this tool is a great asset for any marketer doing competitive analysis on a regular basis.

Price: starts at $600/month.

Final thoughts

With the help of these tools, you will get a lot more data than you could ever get with the native analytics apps from every social media platform.

The best tools for competitive analysis will help you keep track of your top competitors to shape your strategy and define your communication guidelines.


FAQs about competitive analysis tools

Can competitive analysis tools help with the VRIO analysis?

Yes, various tools of competitive analysis can help you evaluate your competitors through the VRIO method (in other words, whether they are valuable, rare, inimitable or organized).

Are any competitive analysis tools using AI?

Yes, more and more tools for competitor analysis are channeling the power of AI, some of which I've included in the tools list above.

Elena Cucu

Elena Cucu

Content Manager @ Socialinsider

Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. I like to describe myself as a social butterfly with a curious mind, passionate about dancing and psychology.

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