Social media is an ever-changing landscape that requires constant and ongoing learning and adaptation.
Life of a Social Media Manager covers everything you should know about the career path of a social media manager - the good, the bad, and the ugly:
- How to become the best social media manager
- Get better at social media content
- How to integrate social media into your daily marketing strategy
- How to handle a situation in times of crisis
Andy CrestodinaCEO Orbit Media Studios
Social media marketing struggles when it's alone.
But combine it with PR, account-based marketing and influencer marketing, suddenly, it connects.
Dorien Morin van-DamOrganic Social Media Content Specialist & Community Manager
Social media managers need to read the news, read industry updates, and attend conferences to stay up-to-date.
Following industry leaders is another excellent way to keep a finger on the pulse of what's changing.
Albert Jan HuismanFounder Y Content
Where your website is the engine, social is the fuel. Social is the all-important part of building your community.
Use social in your strategic planning to fuel the flow of your audience towards your platform and build engagement primarily there.
“Social media marketing struggles when it's alone. But combine it with PR, account-based marketing and influencer marketing, suddenly, it connects.”
“Create an environment for yourself that allows you to be productive, get your work done, have fun, and respect your own needs.”
“Invest time reading, listening, and attending so that you stay up-to-date and see how your experiences stack up with others.”
"Where your website is the engine, social is the fuel. Social is the all-important part of building your community.”
“KPI’s for social media are sub-indicators on how well our content is performing. It is part of a dashboard that gives us real time insights.”
“So many of us are connected to social networks that it would be wrong to try to promote what you do by completely ignoring social media.”
“Step up. Lean in. Lead!
Stop marketing your business, start providing real solutions to all.”
“Remove any scheduled posts that are irrelevant or could seem insensitive to the timing or circumstances.”
“Use social networks to engage with your audience, or future clients, promote your services, even learn and discover new things in your niche.”
“Social media has become the place where most people are now spending a significant share of their time online. This makes it too important to be ignored.”
“Writing, customer service, design and photo editing, video creation, paid basics - these are the primary skills a social media manager needs.”
“Curiosity and a drive to continuously learn new things are important in the majority of marketing related roles.”
“Be a team player and don't be afraid to ask for help or pick someone's brain who is already a social media manager.”
“A social media manager is in charge of administering a brand's social channels; he is the interface of that brand within these platforms.”
“Many people think it’s as simple as posting stuff on Facebook and Twitter, but that’s far from reality. The role goes way beyond that.”
“Creativity, flexibility, passion, empathy, and the ability to analyze data, these are the main skills a social media manager will need.”
“The role requires you to be reactive, take risks, be culturally aware, and have the confidence to make decisions on behalf of the brand.”
“Put yourself in a customer's shoes, or just a user of social media in general, and ask what you would want to see from a brand.”
“Keep the focus on areas of impact and powerful content.
Quality, not quantity.”
“I believe the thing many social managers are still not getting, despite being said to boredom, is the listening bit.”
“As a social media manager, you must be intellectually curious and passionate about social as a whole.”
“I believe the future of social media is visual with focus on video content.”
“Businesses should start building relationships with influencers and create long-lasting, profitable partnerships that drive long-term results.”
“In times of crisis, first take care of your team and family. Next, get intimately close to your customer-base.”
“Social Media should be the center of your strategic planning.”
Chapter 1. How to become the best social media manager
- Be a team player, and don’t be afraid to ask for help.
- Test all the new features when they appear because you may have to use them in future campaigns.
- Develop strong writing and design skills, along with being comfortable recording videos and podcasts.
- You must be highly organized.
- You need the ability to switch from the creative side of the job to the analytical one - these are mandatory for any social media manager.
Chapter 2. Get better at social media content
- Create high-quality content that is relevant to your audience and relevant for your brand.
- Video and animations are so much more compelling than images; brands that get good at creating this sort of visuals are winning.
- Read the news, read industry updates, and attend conferences to stay up-to-date.
- Be authentic.
- If what your brand presents on social doesn’t match reality, you will lose credibility.
Chapter 3. How to integrate social media into your daily marketing strategy
- No matter what domain your business is in, you'll have to be on (at least) one social network and start interacting with your clients.
- Read the best social media blogs, follow the top social media experts, and engage with them.
- Use social in your strategic planning to fuel the flow of your audience towards your platform and build engagement there.
- Monitoring analytics should be a daily affair as it informs most of your business decisions.
- Subscribe to news alerts on social platforms and to social media and technology blogs.
Chapter 4. Life of a social media manager in times of crisis
- Pause. Adapt. Resume. The show must go on.
- Create an environment for yourself that allows you to be productive and get your work done.
- Maintain an online community of like-minded people.
- Be a leader - give and share love.
- Add supportive messaging aligned to the organization's values.
- Stop marketing your business, start providing real solutions to all.
- Look for needs where your brand can assist.