Life of a social media manager - eBook

Your guide to becoming the best social media manager

Life of a Social Media Manager is a collection of interviews with top social media experts that will show you how to build a successful career as a social media manager.

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What's inside?

Social media is an ever-changing landscape that requires constant and ongoing learning and adaptation.

Life of a Social Media Manager covers everything you should know about the career path of a social media manager - the good, the bad, and the ugly:

  • How to become the best social media manager
  • Get better at social media content
  • How to integrate social media into your daily marketing strategy
  • How to handle a situation in times of crisis

Andy Crestodina

CEO Orbit Media Studios

Social media marketing struggles when it's alone.

But combine it with PR, account-based marketing and influencer marketing, suddenly, it connects.

Andy Crestodina

Dorien Morin van-Dam

Organic Social Media Content Specialist & Community Manager

Social media managers need to read the news, read industry updates, and attend conferences to stay up-to-date.

Following industry leaders is another excellent way to keep a finger on the pulse of what's changing.

Dorien Morin van-Dam

Albert Jan Huisman

Founder Y Content

Where your website is the engine, social is the fuel. Social is the all-important part of building your community.

Use social in your strategic planning to fuel the flow of your audience towards your platform and build engagement primarily there.

Albert Huisman

Who you'll learn from

Andy Crestodina

Andy Crestodina

CEO Orbit Media Studios

“Social media marketing struggles when it's alone. But combine it with PR, account-based marketing and influencer marketing, suddenly, it connects.”

Natalia Wiechowski

Dr. Natalia Wiechowski

LinkedIn experts | Personal Branding Pro

“Create an environment for yourself that allows you to be productive, get your work done, have fun, and respect your own needs.”

Neal Schaffer

Neal Schaffer

Digital and Social Media Marketing Speaker

“Invest time reading, listening, and attending so that you stay up-to-date and see how your experiences stack up with others.”

Albert Huisman

Albert Huisman

Founder Y Content

"Where your website is the engine, social is the fuel. Social is the all-important part of building your community.”

Carljin Postma

Carljin Postma

Author of Binge Marketing

“KPI’s for social media are sub-indicators on how well our content is performing. It is part of a dashboard that gives us real time insights.”

Cristian Florea

Cristian Florea

Social Media Strategist

“So many of us are connected to social networks that it would be wrong to try to promote what you do by completely ignoring social media.”

Dorien Morin van-Dam

Dorien Morin van-Dam

Organic Social Media Content Specialist

“Step up. Lean in. Lead!

Stop marketing your business, start providing real solutions to all.”

Jenn Herman

Jenn Herman

Instagram expert

“Remove any scheduled posts that are irrelevant or could seem insensitive to the timing or circumstances.”

Adrian Domocos

Adrian Domocos

Founder and CEO Hot in Social Media

“Use social networks to engage with your audience, or future clients, promote your services, even learn and discover new things in your niche.”

Shane Barker

Shane Barker

Digital Strategist

“Social media has become the place where most people are now spending a significant share of their time online. This makes it too important to be ignored.”

Pascal Hoffmann

Pascal Hoffmann

Social Media Manager at Tec4med

“Writing, customer service, design and photo editing, video creation, paid basics - these are the primary skills a social media manager needs.”

Mirabela Dinu

Mirabela Dinu

Global Social Media - Team Lead

“Curiosity and a drive to continuously learn new things are important in the majority of marketing related roles.”

Christian Karasiewicz

Christian Karasiewicz

Social Business Manager

“Be a team player and don't be afraid to ask for help or pick someone's brain who is already a social media manager.”

Alina Robu

Alina Robu

Social Media Manager

“A social media manager is in charge of administering a brand's social channels; he is the interface of that brand within these platforms.”

Rachel Strella

Rachel Strella

CEO at Strella Social Media

“Many people think it’s as simple as posting stuff on Facebook and Twitter, but that’s far from reality. The role goes way beyond that.”

Rina A. Rasolofoniaina

Rina A. Rasolofoniaina

Senior Social Media Manager

“Creativity, flexibility, passion, empathy, and the ability to analyze data, these are the main skills a social media manager will need.”

Nicole Schmiedl

Nicole Schmiedl

Social Media Manager at The North Face

“The role requires you to be reactive, take risks, be culturally aware, and have the confidence to make decisions on behalf of the brand.”

Maddie McClure

Maddie McClure

Social Media Manager

“Put yourself in a customer's shoes, or just a user of social media in general, and ask what you would want to see from a brand.”

Mohamad Ziyadah

Mohamad Ziyadah

Social Media Editor at BBC

“Keep the focus on areas of impact and powerful content.

Quality, not quantity.”

Yolanda Valery

Yolanda Valery

Head of Digital Engagement at Ocado Group

“I believe the thing many social managers are still not getting, despite being said to boredom, is the listening bit.”

Christina Garnett

Christina Garnett

Digital Strategist

“As a social media manager, you must be intellectually curious and passionate about social as a whole.”

Ivan Santos

Ivan Santos

Content Manager at EF Education First

“I believe the future of social media is visual with focus on video content.”

Brian Honigman

Brian Honigman

Social Media and Content Marketing Consultant

“Businesses should start building relationships with influencers and create long-lasting, profitable partnerships that drive long-term results.”

Vincent Bucciachio

Vincent Bucciachio

Founder at SociallyInfused Media

“In times of crisis, first take care of your team and family. Next, get intimately close to your customer-base.”

Julian O’hayon

Julian O’hayon

Co-founder at Blvck Paris

“Social Media should be the center of your strategic planning.”

Here's a sneak peak

  • Be a team player, and don’t be afraid to ask for help.
  • Test all the new features when they appear because you may have to use them in future campaigns.
  • Develop strong writing and design skills, along with being comfortable recording videos and podcasts.
  • You must be highly organized.
  • You need the ability to switch from the creative side of the job to the analytical one - these are mandatory for any social media manager.
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  • Create high-quality content that is relevant to your audience and relevant for your brand.
  • Video and animations are so much more compelling than images; brands that get good at creating this sort of visuals are winning.
  • Read the news, read industry updates, and attend conferences to stay up-to-date.
  • Be authentic.
  • If what your brand presents on social doesn’t match reality, you will lose credibility.
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  • No matter what domain your business is in, you'll have to be on (at least) one social network and start interacting with your clients.
  • Read the best social media blogs, follow the top social media experts, and engage with them.
  • Use social in your strategic planning to fuel the flow of your audience towards your platform and build engagement there.
  • Monitoring analytics should be a daily affair as it informs most of your business decisions.
  • Subscribe to news alerts on social platforms and to social media and technology blogs.
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  • Pause. Adapt. Resume. The show must go on.
  • Create an environment for yourself that allows you to be productive and get your work done.
  • Maintain an online community of like-minded people.
  • Be a leader - give and share love.
  • Add supportive messaging aligned to the organization's values.
  • Stop marketing your business, start providing real solutions to all.
  • Look for needs where your brand can assist.
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Learn From Top Experts

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