Back in 2010 when the first version of the app was launched, 25000 people sing up the first day. With awards and a community of 80 million users in one year, Instagram quickly reached the charts.
Today, when the community is up to 1 billion monthly active users (June 2018) and climbing, with updates through the years, Instagram offers the opportunity to exprime yourself and your business values in a unique, visual way.
When you are surrounded with a lot of information, you can get stuck or when you don’t know if what you are doing is good or bad, you may ask yourself:
How does the competition work?
In this article, you will find out 8 secrets why your competitors are performing on Instagram.
8 Instagram hacks that your competitors are using every day with their accounts
- Write a relevant bio
- Profile picture should be relevant
- Engage with other users
- Add strategic hashtags
- Go live
- Use Instagram Stories
- New day – New picture
- Cross-promote your Instagram account on other marketing channels
Your bio should tell your potential followers who you are and give them reasons to follow you. It’s a must that they find a link to your website (if you have one) and some general information about your work. Also, you can add tags if you have something that can be associated with your post content.
Don’t forget your username; it should be recognizable and easy to search.
More things you can add to your BIO:
- Relevant keywords
- Share your email
- Branded Hashtag
Your Instagram Bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.
Remember: Making a good first impression is important!
People should be able to take a look at your profile picture and bio and make an idea of what to expect. In a way, the image you choose defines you or your business if it is that kind of profile. Choose something according to your content and that one thing that captures the essence.
For example, if you own a veterinary clinic, your profile picture should be with cats, dogs, rabbits, or you’re clinic logo. The same is if you have a fashion account.
Find your niche area and stick to it. The profile photo should tell the story of your brand, or it should be an icon for it.
Leave meaningful comments on photos.
“Likes” on Instagram are an indicator that people are interested in the content that you are posting, but more valuable are comments. They are the most reliable indicator of engagement.
It is straightforward to double tap the heart icon below the photo or video, but typing a comment requires time and energy. When someone leaves a comment on your post,it shows that you caught their attention.
- Follow people who share interests with you
- Like people's photos
- Be active in others Instagram live
- Engage with people through their stories
Hashtags give you visibility and these days you shouldn’t have a post without a hashtag for two main reasons: they categorize your posts and help people to find you.
Hashtags and Instagram go hand in hand: Instagram posts with hashtags get more engagement, while hashtags are making your post more discoverable. :)
Now you can use hashtags for your photos, videos and more recently for your Instagram Stories. Using them in your stories, you will garner a higher response rate and more engagement.
You can choose your hashtag according to the post:
- Brand specific
- Challenge - or contest-specific
- Campaign specific
Live videos appear within your brand’s story. When the live video ends, you can let itdisappear or choose to make it available for replay on your story for 24 hours.
Another good part of this option, is that users will get a notification every time you go live or talk of free publicity.
In August 2016, Instagram released a new type of content: Instagram Stories. Since then, more than 400 million people use it every day, and for businesses, it’s a great success.
Instagram Stories can be described as a feature that lets you share an instant moment, but all the photos and videos will disappear after 24 hours unless you add it as a highlight. You have 10 to 15 seconds to show up to millions of people your product or service and how you stand out in a fast moving, super competitive social stream.
If you want to be seen and communicate, you should start using Instagram Stories, 1 in 5 organic stories receives a direct message.
Daily posting will grow followers four times faster than posting less than once a week. - Tailwind
The key is to post consistently, your audience is following you for a reason ,and the most important is that they want to see content from you. A lot of studies have been made about this topic and analysis by Tailwind found that daily posting will “grow followers four times faster than posting less than once a week.”
If there is nothing new to say, just post a picture of the team, or some quotes, or ask your followers questions. (there must be something)
All the communication tools represent an opportunity to exprime yourself, your ideas and your brand. Make sure that when you send an email, you have your signature, your website and your social media accounts; the same when you send newsletters. In this way, people who already know your brand will be able now to contact and find you on your social media too.
The idea is that each business is different and each Instagram account is unique. All you have to do is be present in the community,write your thoughts, post pictures with your work, share your accounts, be visible.
Stop asking yourself what others do or how they manage; there is no right and wrong, both you and your competitors are doing the right thing on Instagram.
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