When the hype for Instagram Reels took over the internet, everyone was aiming for the same thing: viral Instagram Reels.
New Reels trends are emerging every week on Instagram. For brands, this is a constant battle, being hard to always keep up with the new changes when you always have to ask for approval from the legal department.
The struggle is real for marketers and following every trend means that you need to act really quick.
Today we’re going to learn together about Instagram Reels trends and why it’s important to follow them. Let’s jump in!
Instagram Reels trends in 2024
How to find trending Reels on Instagram
3.1. Instagram’s Reels tab
3.2. Instagram’s Explore page
3.3. Competitors’ accounts
3.4. Instagram’s @creators page
3.5. TikTok’s Discover page
3.6. Search by audio
3.7. Social listening tools
1. What are Instagram Reels and why it's important to use them
Instagram was launched in 2010 and it quickly became popular, capturing the attention of over 28% of the world’s internet users so far.
In the summer of 2020, Instagram launched Reels, 90 seconds videos that are meant to be fun and attract users to get lost in a web of infinite Reels.
The new feature launched by this platform is encouraging users to express themselves and use original content, edit with viral audio, add captions, stickers, AR effects and more.
Besides the fact that Instagram Reels has attracted many young users, it has also become an opportunity for brands to showcase their products and services in a way that is closer to their audience.
Marketers have quickly understood that it’s important to use Instagram Reels, follow trends and become viral to attract more prospective customers and the follower count.
Businesses are more likely to thrive and grow in an environment that propels their content towards the masses who expressed their need for such products and services.
2. How to create trending Reels on Instagram
Now that you’ve learned that you need to implement Instagram Reels in your marketing strategy (if you didn’t do that already), it’s time to learn how to create Instagram Reels that can become viral.
Don't post video with watermark
If you consider to repurpose your TikTok videos for Instagram, don’t. Instagram officials have previously made a statement about this, emphasizing that they will deprioritize the Reels that feature a watermark.
You’d want your brand’s content to be easy to discover for your audience. That’s why you have to make sure your Instagram Reel has what it takes to become viral.
Add the element of surprise
Your Instagram Reels need to be catchy and always feature an element of surprise. This is how you’ll keep your audience engaged.
In order for a brand to grow their follower count, engagement and number of leads, it’s important to hit home with their content and address their users’ needs.
By adding a CTA and an element of surprise at the end of your Reel, it will make your audience curious to the point that they want to visit your website.
The lucky combo for Reels that convert is: element of surprise + CTA + eye-candy content + personality = engaged audience.
Make a high-quality vertical video
Since we’ve discussed how your Instagram Reels should look like, it’s time to look into the technicalities of things.
Always create your Instagram Reels vertical and make sure you record using a proficient camera. Your audience expects to see high-quality videos and you should deliver.
Otherwise, you are risking to lose followers and that’s the most undesirable thing as a marketer.
Showcase your personality and humour
A Reel with no humour at all (at least a small pun) is not something someone would want to watch.
Unless you’re promoting motivational speakers who talk about success. That’s serious business.
But if your brand sells shoes, you can always find some funny scenarios to display your new launches.
Don’t forget about your brand voice. Your Instagram content should scream loud and clear your brand’s values.
Sprinkle a bit of your personality in your content. That’s the secret ingredient that will propel you on your way to success.
Use a template for trending Reels on Instagram
To make sure you create an Instagram Reel that has a really high chance to become viral, you can always use a template from an already trending Reel on Instagram.
When watching Reels, pay attention to your options.
Tap the small three dots near the down right corner and you’ll see that you can use several options.
Tap “Use as template” and you will get to implement the same features into your new Reel. You can duplicate the template and insert your own input.
Here you’ll see a sequence of clips that are displayed in such a way that they match the audio. By replicating this pattern, you get a fresh and shiny Reel that is bound to wow your audience.
Add your videos and photos in the space provided, in an order of your own preference.
Use audio to create trending Reels
When it comes to trending Instagram Reels, you need to know that these viral Reels are accompanied by trending audios.
By using those trending audios in your Reels, you can make your Reel viral. It’s as simple as it seems.
Here is how it goes.
When you watch a Reel, tap the audio link at the bottom of the Reel and you’ll be displayed with the main audio page.
Here you are presented with two options: you can either tap “Use audio” and use it for your next Reel or you can “Save audio” and use it later.
When seeing the main page for the audio, you will also get to see other videos that use the same audio like the one you tapped. You should check these videos as a source of inspiration.
In case you don’t want to use that same audio for your Instagram Reels, you can tap that little keynote button at the right of the blue bar with “Use audio” and there will be a lot of other audio suggestions in a section called “Similar to this audio”.
3. How to find trending Reels on Instagram
In a world where trends come and go all the time, you need to constantly search for new Instagram Reels trends and stay on top of your competitors.
Inspiration is key. By using all these sources of inspiration, you’re likely to create more engaging Instagram Reels for your audience.
Finding trending content can inspire you to create trending Instagram content.
Here are a few places where you can find some trending Reels ideas to implement for your brand.
3.1 Instagram’s Reels tab
This is the most intuitive method that can help you find inspiration for your Instagram Reels. Just tap the Reels button at the centre of the page.
By tapping that button, you will land on the For You page which is a scrollable tab full of videos that are similar to the ones you have recently seen.
Instagram’s algorithm will generate a series of Reels based on the interests you have previously expressed.
3.2 Instagram’s Explore page
Another way to search for trending Reels on Instagram is by using the platform’s Explore page.
It seems that 50% of Instagram users find Reels through the Explore page.
Similar to Home feed posts, the Instagram Reels algorithm ranks videos according to what it thinks viewers would be most likely to interact with.
Therefore, scrolling through the Reels that Instagram has selected for you can help you decide what viral videos to remix for your brand.
3.3 Competitors’ accounts
Believe it or not, your competitors can be a great source of inspiration when it comes to trending Reels on Instagram.
You might be surprised to find out the way your competitors make use of the latest trends. Try to apply some of their strategies to your own video content.
Then, to see how you stand compared to your competitors, you should also look at numbers.
By using the Benchmarks feature from Socialinsider, you can easily compare your brand’s Instagram page against your competitor’s.
This way, you will see the most important metrics and, adding this up to your research about their video content, you can easily develop a better marketing strategy to top their performance.
This is the sign you needed to remind you that you have to periodically perform a competitive analysis to make better-informed decisions regarding your Instagram strategy.
A more useful way to use Socialinsider to find new Instagram Reels trends is by developing a Campaign based on a hashtag or keyword.
Let’s say you put together an event calendar based on all the important events in your industry throughout the entire year.
Go to Socialinsider, create a Project where you include your brand’s Instagram page and your competitor’s Instagram page.
Then, go to the post newsfeed, sort them by Reels and search for a specific keyword or hashtag that suits that event you’re following.
For instance, I added two beauty brands, Rare Beauty and Fenty Beauty and then I looked at their Instagram Reels.
I chose the keyword “summer makeup” since this “event” is approaching. And I was surprised to find a bunch of Reels that use this as a keyword or hashtag.
By scrolling down, you can see the metrics for every post that features that keyword. You will see key metrics, like engagement rate and engagement.
Next, you can analyze this Instagram Reels trend for both beauty brands in a campaign.
In the Strategy section, you’ll be able to see a lot of key metrics based on the hashtag you choose.
3.4 Instagram’s @creators page
The creators page on Instagram is not only an infinite source of inspiration for all the marketers out there, but the people posting on that account also emphasize what are the latest trends.
The creators’ page is a Social media manager’s prettiest dream, being packed with actionable insights that anyone can apply for their Instagram Reels strategy.
The creators posting on this Instagram page offer free tips & tricks on how to improve your Instagram content strategy.
3.5 TikTok’s Discover page
TikTok or “The Mother of all Dragons”, like I like to call it, since its no 1 focus is on video content, is also a great platform to get inspired for the second best type of videos in social media, namely Reels.
We all know that TikToks have a higher engagement rate than Reels, but this does not mean that hoping is prohibited.
Working your way through a solid Instagram strategy, relying on research and a trial & error process, you can help your brand slay with some trending Instagram Reels.
Use the “Discover” page on TikTok to learn more about how to create short and eye-catching videos for your audience.
3.6 Search by audio
The audio of your Reel is what will make users stick to your content and watch it until the end.
It’s true that a picture is worth a thousand words and that’s what will drawn your audience towards your content, but the way you pair up your video with your audio really matters.
Your videos may have a higher chance of going viral if they feature popular Reels tunes.
There are several ways in which you can find trending audio on Instagram and use it for your Reels.
3.7 Social listening tools
Social listening tools typically gather mentions of predetermined keywords from throughout the web. That’s why they are useful in helping you find trending tools.
Social media monitoring may give you precise, high-quality insight into the attitudes and sentiments of your audience.
You may do this to establish any relevant Instagram hashtags or keywords and keep track of Reels that have the potential of going viral.
If you’d like to give listening tools a try, you might want to check these 23 social media listening tools for every budget that we’ve listed.
4. Instagram Reels trends & audios for brands
When trying to find the best Instagram Reels trends to implement in your social media strategy, you need the best kind of inspiration.
In order to do so, you have to prepare yourself for thorough research, being patient enough to find the current trends.
However, you have to keep in mind one thing: a trend is just a trend for only a few days. After that, it becomes old news.
Therefore, when you find a trend for Instagram Reels, you have to create content based on it immediately. Otherwise, the trend will no longer be of interest for your audience.
Here are some of the current trends for Instagram Reels:
Reels trends in February 2024
RedRoom- 21Savage original sound
This sound has become the hottest trend of February, with a staggering 736K Reels and counting. What makes it truly remarkable is its versatility; you can apply it to any content.
An effective strategy is to showcase your products or work with this trending sound, infusing your Reel with a powerful vibe.
Do you want grab a coffe
This sound is so gentle and heavily used in aesthetics videos. 'Do you want to grab a coffee?' is not just the act of getting coffee but is presented as a lifestyle or a 'love language,' translated as: 'let's talk while grabbing a coffee and enjoying the whole macchiato vibe.'
Use it for your cute videos or travel memories.
Texas Hold 'em Dance
Beyoncé released her first country song, and while opinions about this song are divided, a new dance trend show up. What could be more engaging in a Reel than some dance moves?
The original sound has been used in 468K Reels. So grab your cowboy boots and vibe on the 'For You' page.
The Mob Wife Aesthetics
The girls have spoken: 'clean girl' aesthetics are out of trend. It's time to bring back the OG of fashion. 'Mob wife aesthetics' is defined by a confident attitude above all, complemented by a cool fur, sunglasses, and bold makeup.
Everyone seems to be adapting this style in their own way, and they look gorgeous.
Money sound - The Drums
This trending sound can be used in any creative way. I've seen it in GRWM, motivational videos, outfit checks, or even dance moves. It's important just to use it and pop up on everyone's For You page.
It's been used in almost 60K Reels, and the number keeps growing.
Reels trends in January 2024
Ins and outs
As they say: new year, new me. Some things are for keep and others to leave behind. So, what’s your take on the ins and outs of 2024?
This trend is focused mostly on sharing ideas and how you can craft a better version of yourself – in and out.
Bump into romance
Love at first sight? Don’t doubt that. But to make it a trend it’s a major vibe of cuteness.
Users recreate through this trend old-fashioned love story moments by playfully bumping into their partners.
Murder on the Dance Floor audio
There is no secret it sounds like creepy audio, even the name. The amazing part is that was so popular this month that was used for literally anything. It just catches you and suddenly you want to dance.
The original audio was used in 255M Reels and still counting.
The best idea I ever had
Such a lovely audio to share your DIY process and results and … actually, any genius thoughts you've cooked up.
This audio trend was used in 15,8M Reels. Maybe because it has a sprinkle of positivity and confidence that we need.
Reels trends in December 2023
The "secret ingredient" trend
This Instagram audio trend is from a popular Disney movie called "Kung Fu Panda", and the line there is really something.
The trending audio has been used in more than 18.7K Reels. People use it to show the little things in their lives that make them happy, proving there is no secret ingredient.
The "rocking around the Christmas tree" trend
This festive Instagram audio has more than 25.3K uses and it's soooo popular right now, especially in videos where people decorate their houses or Christmas trees.
Using a Christmas carol helps you viralize your Instagram Reels that spread the Christmas spirit.
The "I think I like this little life" trend
This is one of my favorites Instagram audios, that sends such a powerful message. Being grateful for the little moments in life that make for everything is really important.
It has more than 366K uses and people on Instagram love it.
The "Bells jingleing" trend
Another Christmas carol is here to take over your Christmassy Reels on Instagram. This trending audio has been used in more than 142K Reels.
Use it to show everyone how you got into the Christmas spirit, decorating everything or how you spent this year's first snow.
The "Hard time - Angelina Jolie" trend
This trending audio on Instagram is an encouragement for all those going through a hard time. And this encouragement comes from the one and only Angelina Jolie.
This audio has been used in more than 1K videos.
The "Cat driving" trend
This cat meme is hilarious and so thought other Instagram users. That's why they've integrated it in their Reels and used to show how they run away from toxic stuff in their lives.
You have great chances to make your video viral if you use this funny cat meme in your Reels.
The "Why are you so fanciful" trend
This is one of the newest Reels' trends, having no more than than 2K uses so far. But it's growing. The thing that can make your video viral is the famous live in the audio which comes from a movie.
The main idea is that we have to see everything as being fanciful because it is. Mainly because YOLO.
The "Slipping through my fingers all the time" trend
This magical audio is a popular Reel trend now made to be used in videos that show interiors or precious moments with the loved ones.
The Instagram audio has over 3K uses and still going up.
The "And suddenly it's December" trend
"December never felt so wrong", like one of my favourite songs says, the Winter Song by Sara Bareilles. December feels heavy, and not just because it's the last month of this year, but also because it requires for a recap of the year that is ending.
That's why this Instagram audio is so popular in December. The trending audio has been used in more than 11K videos.
The "Happy Crimus" trend
This audio is funny as hell, especially because people use it in videos of their pets. And dogs, just like cats, rock this trend. No one can say happy holiday stuff better than them.
This Reels trend has been used in more than 9K videos on Instagram.
The "Snowman dance" trend
This trending audio on Instagram has been used in more than 900K Reels. Other Instagram users who did not take on this dance challenge decided to make other Christmassy videos in the snow or near their Christmas tree, along with their families.
The "Magic moments" trend
This Reels trend cannot be more popular. The audio, which is a Christmas carol, has been used in more than 489K Reels.
Instagram users have used this audio in videos about house decorating, Christmas tree decorating with their families and all sorts of snowy landscapes.
The "Capture everything" trend
Another dreamy trend takes over Instagram. People have been using the "capture everything" trend in their Reels to show once more that the little things are everything.
This Reels trend has been used in more than 54K videos.
Reels trends in November 2023
The "Click click click" trend
This trending audio on Instagram Reels has over 117K uses already. The great part about it? You can use it for pretty much any type of Reel, to showcase anything you want, as long as you use transitions exactly when you hear the click sound.
Up to this point, the audio was used to showcase the work of different artists, like photographers and painters, or to show how much fun some people had at parties.
The "Remind myself" trend
This trending audio on Instagram is insane. It makes you panic and then you instantly remind yourself that you need to relax your face muscles, 'cause otherwise everyone will know what you think.
I bet you that also happened to you at some point when you let your face speak for your thoughts. We all know that's scary.
Other users have used this audio to make transitions between some frames, making cinematic Reels.
The "Shut up" trend
Another trending audio takes over Instagram Reels, being used especially by women. When they want to show something that's too good to be trues, they use this audio in their Reels.
The audio has over 3K uses so far. It has been used in make-up tutorials, videos that show recents discoveries when it comes to clothes, make-up and art.
The "2023 season end" trend
The perfect audio for your wrap-up Reel is here. This audio has already been used by Instagram users about 47.8K times.
If you are preparing an Instagram Reel using bits and pieces you've recorded along this year, you can use the audio to sum up how amazing and challenging 2023 has been for you.
The "Maturing is when..." trend
This trending audio is for all of those who think that some experiences are no longer for them if they are grown persons. The audio has been used in over 30.8K Reels so far.
The audio is used in videos to show the opposite of what the main character believes they can do.
Reels trends in October 2023
The "I am not who I was" trend
This trending audio on Instagram is a feeling, really. The audio has been used in more than 43K Reels and I can see why.
The lyrics of this song either take you back to a memory or make you fantasies about the future. People generally use this audio in Reels about nature, hikings or favourite moments with the loved ones.
The "My love mine all mine" trend
There's no suprise that this audio on Instagram has made a lot of Reels viral since it's so emotional, depicting precious moments in people's lives.
Users have mostly choose this audio in videos where they romanticize about life or share beautiful moments with their loved ones.
This trending audio has been used in over 267K Reels and still counting.
The "A kind waltz" audio trend
The audio "A kind waltz" is so soft and sensibile that you cannot resist using it in Reels about life, stages of life and little moments of joy.
Users on Instagram have mostly used this piano audio to illustrate slices of life, with the most beautiful feelings and moments expressed for and with the loved ones.
This trending audio has been used in over 31K Reels.
5. How to know if your Instagram Reels are working
Everyone is raving about Instagram Reels, but how effective are they?
In our recent study, we examined over 350K Reels to determine how they stack up against other Instagram content.
In terms of engagement, we discovered that Instagram Reels have an average engagement rate of 1.95% – which is nearly twice as high as other types of content.
Moreover, Reels outperform any other form of content in terms of Reach Rate, with an average of over 20%.
But how do you know if your Reels are performing well?
According to Flick Tech, you're on the right track to going viral if a Reel has three times or more than the typical number of views.
In most circumstances, you can be sure that your Reel will go viral if it picks up steam within an hour of posting.
To evaluate the performance of your Instagram Reels, you can use Socialinsider to track metrics such as likes, comments, shares, saves, interactions, views, and reach.
Even though it can be quite simple to follow current Instagram Reels trends, many businesses fail because they are unwilling to change their marketing strategy and are mired in old methods of thinking.
For your brand to remain relevant and grow, you must keep up with social media trends and leverage platform updates.
Hopefully, the examples we provided will get you on the viral train and help you raise brand awareness.