There is a lot of fun to be had with TikTok, but it's also crucial to think of it as a business tool.
With 167 million TikTok videos watched in an internet minute, it can get overwhelming for creators to keep up with the demand and constantly come up with original content ideas for TikTok.
If you're a TikTok content creator, social media manager, or solopreneur and you’re struggling to get inspired for new TikTok videos, keep reading to discover 10 timeless TikTok content ideas for business.
TikTok Content Ideas for All Industries
Content ideas for TikTok
2.1. Jump on the trend train
2.2. Use TikTok Duet and Stitch
2.3. Create a tutorial for your product/service
2.4. Share benefits of your product/service
2.5. Use storytelling to connect to your audience
2.6. Share "a day in the life"
2.7. Bust some industry myths
2.8. Celebrate international days
2.9. Answer a question from your community
2.10.Listicles for the win!
1. How often should brands post on TikTok?
On average, the best-performing TikTok brands post 3.52 times per week. However, there’s no hard and fast rule on posting frequency.
Posting multiple times a day may increase your visibility but this is not a sustainable approach unless you share quality relevant content for your audience consistently.
Here's a chart showing the average posting frequency on TikTok in 2022, straight from our TikTok benchmark study:
Besides creating top-notch content, you should also optimize your efforts by taking a look at the best posting times for TikTok.
Make sure to factor in timezones if you’re writing for a wide audience (which includes several countries across the globe).
And, if you're curious to learn about other TikTok data as well, you may want to check out these TikTok statistics for 2022, where we cover everything from user data and engagement insights to download and financial stats and or this platform.
Believe it or not, data can inspire the best TikTok content ideas for brands.
2. Content ideas for TikTok
Let's get to the more complicated part — creating the actual content. Brainstorming for new, creative content ideas for TikTok can be challenging, especially if you don’t know where to start.
The thing to remember is - no matter what you want to achieve on TikTok: sell a product or simply build awareness - you first must give your audience something valuable or relatable.
It’s best to have an open list of TikTok content ideas for business, which you can update regularly based on new findings.
So here are some of the best content ideas for TikTok to help you get more followers:
2.1 Jump on the trend train
The social media market and industry are constantly evolving, and as a digital marketer you should always strive to be one step ahead… or at least an early adopter of new trends.
When it comes to TikTok brand marketing, being consistent is key. Consistency helps you build an identity for your brand and communicates to your audience what they should expect from you in the future.
That doesn’t mean you should completely ignore TikTok trends. You can maintain a consistent brand voice and take part in the latest challenges that pop up on this platform.
It’s no secret TikTok challenges almost always go viral. So, if you lack content ideas for TikTok, join a trending challenge early and watch the magic happen.
Take, for example, Duolingo, who's always the first one to react whenever Dua Lipa or Jack Harlow drop a new hit.
While brainstorming for new TikTok content ideas, it’s useful to start by researching popular songs, videos, hashtags, and creators on trends.tiktok.com.
2.2 Use TikTok Duet and Stitch
The beauty of TikTok is that you don’t always have to start from scratch when creating content.
You can, for instance, use collaboration features like Duet and Stitch to remix and expand on another user's content.
You may collaborate with influencers on any form of TikTok video or even commission them to make one for your company.
If you’re ever wondering how to make a Tik Tok go viral, influencers will most often hold all the answers.
By leveraging these features, your business can go viral and engage your audience efficiently.
If you're looking for step-by-step information on using these unique features, this article may be helpful.
2.3 Create a tutorial for your product/service
On TikTok, short tutorials, life hacks, demos and how-to videos are slowly replacing singing, dancing, and lip-syncing.
TikTok can be the perfect place for you to demo upcoming or existing products related to your brand or answer any questions your audience might have in a relaxed yet informative way.
You can combine funny TikTok content ideas with informative content and you get a straightforward approach to reaching an interested audience — without necessarily appearing on camera.
Since it’s TikTok we’re talking about here, tutorials and demos should be easy to follow and entertaining.
The most accessible example out there are branded makeup tutorials:
@benefitcosmetics Take notes from @Hayley to take your brow game to the next level 📈📈📈 #browtok #gimmebrowplus #softglam #fyp ♬ Memories - Lux-Inspira
2.4 Share benefits of your product/service
Similar to a tutorial, you could also make a brief video on the benefits of your product or service.
This can be a great opportunity for your users to observe directly how your product meets their needs and improves their lives.
The trick here is to avoid making your content too sales-oriented, as that can easily bother and even alienate your audience. So make sure you list your product's benefits in a non-disruptive way.
2.5 Use storytelling to connect to your audience
TikTok is a fun platform where you can show off your individuality - even when you’re posting on behalf of a brand or business.
Through storytelling, you can connect and gain the trust of your audience. When your TikTok videos follow a storyline, it makes your content more memorable.
Showcasing the features and benefits of your product might be very useful, but keep in mind that users are also drawn to personal, behind-the-scenes types of content.
Promoting the people behind your brand and your work culture is a good place to start.
2.6 Share "a day in the life"
Building on the previous idea, you should know that “A Day in the Life” videos have become extremely popular on TikTok. That’s because they create a sense of exclusivity.
You can share such a video that follows your daily activities as a social media manager or digital marketer.
This way, you can mix snippets of brand-related activities with funny commentary and personal moments to create a post that both entertains your audience and builds brand awareness.
@morpheofficial A day in the life of a Social Media Specialist at #morphe 📸📝 #dayinthelife #fyp #socialmediamarketing #beauty @jasmine evans ♬ original sound - MorpheOfficial
2.7 Bust some industry myths
With all the fake news and inaccurate data going around, why not set the record straight and debunk some of the most popular myths or common mistakes in your industry?
People are eager to hear the truth from a trusted source. This approach will not only help you boost your engagement rate, but it will also increase your brand’s credibility, making it more likely for people to keep coming back for more factual content.
2.8 Celebrate international days
Why should you include holidays in your TikTok marketing strategy? Well, celebrating holidays is one of the best small business ideas for TikTok because it increases your odds of going viral.
There are plenty of opportunities to celebrate significant anniversaries that would otherwise be overlooked in a standard marketing strategy.
For example, if you're an FMCG brand, you may want to take a second to mark World Pasta Day or International Pancake Day.
2.9 Answer a question from your community
A single video can spark an entire debate. This is why Q&As are now a key part of the platform and a TikTok content idea you should definitely try.
When enabled, your audience can mark their comments as questions, making it easier for creators to respond with a video or text.
Answering questions in real-time helps you (and by extension, your brand) seem more authentic - something which is greatly appreciated on TikTok.
Q&As can be generic or very specific, depending on how much you want to (or are allowed to) reveal.
You can ask your audience to send only brand or product-related questions, or include personal curiosities to spice things up.
You could also, for instance, use this opportunity to reach out to young people on subjects that are too uncomfortable to discuss in person.
Take, for example, relationship expert @ask_kimberly who helps teens with dating advice.
2.10 Listicles for the win!
Some would argue that listicles are too opinionated and lacking in substance.
Listicles in the new video format, on the other hand, aren't going away anytime soon - and they have well earned their spot in the good TikTok content ideas pile.
Start by making a video of yourself counting your top fives — it doesn't matter what the subject is.
3. How do you know if your TikTok content strategy is working?
On TikTok, trending and going viral isn't as simple or predictable as on other social media networks.
But that’s also what makes things exciting. On TikTok, anyone can become famous overnight.
With that in mind, it's absolutely crucial to keep track of what worked and what didn't so you can spot a pattern and create a strategy.
Brands may also use social media analytics tools to run a TikTok audit and understand better what matters to their audience and what drives their purchasing decisions.
We hope you found some inspiring TikTok content ideas to explore. But don’t stop here. Creativity knows no limits. Experiment with different video ideas.
The final thing to remember is that your TikTok videos should always provide relevant, engaging, and entertaining information to your audience.