TikTok Stats 2023 for a top-notch marketing strategy

The average watch rate by mention presence for TikTok is the highest for the profiles with the lower count on followers.

The highest average watch rate by mention presence is 27.5% for posts that use mentions, for accounts with a number of followers between 0 - 5.000.

The lowest average watch rate is 11% for posts without mentions and for profiles that have a follower count of 100.000 or more.

The average video view rate by original vs non-original sound varies depending on the number of followers for the accounts.

The highest value for the average video view rate by original vs non-original sound is 30% for both those that use or use not an original sound, for profiles with a follower count ranging from 0 to 5.000.

The lowest value for the average video view rate on TikTok depending on the sound used is in the case of accounts with higher follower count (100.000 or more), indicating 15%.

The average engagement rate by video views depends on the number of hashtags used for a post.

The highest engagement rate by video views is for posts that feature 0 to 2 hashtags and for those that have between 3 to 6 hashtags, indicating the same value, namely 5.3%.

The lowest average engagement rate by video views by hashtags is for those posts that feature between 7 - 10 hashtags.

The average engagement rate by video views on TikTok varies a lot for all top 12 industries, 3.6% to 7%.

The highest value for the average engagement rate by video views on TikTok was recorded for the Arts & crafts industry, indicating 7%.

At the other end, the lowest average engagement rate by video views was recorded for the Home & living industry, with 3.6%.

On TikTok, the age group that has the most accounts is the one between 25-34 years old.

The age group with the highest number of TikTok accounts is the one between 25-34 years old, indicating 7.1 million users.

The age group with the lowest number of TikTok accounts is the one between 13-17 years of age, with a value of 0.5 millions.

In the UAE, on TikTok, the age group that has the most accounts is the one between 25-34 years old.

The highest number of TikTok accounts is registered for the age group 25-34 years old, indicating 3.75 millions.

At the other end, the lowest number of TikTok accounts in the UAE is registered for the age group over 55 years of age, with a value of 0.2 million users.

In USA, on TikTok, the age group that has the most accounts is the one between 25-34 years old.

The age group that indicates the lowest number of TikTok accounts is the one between 13-17 years old, with a value of 0.5 millions.

The age group between 25-34 years of age shows the highest number of TikTok accounts, indicating 19.9 million users.

In Indonesia, on TikTok, the age group that has the most accounts is the one between 18-24 years old.

The age group between 18-24 years old represents the highest number of TikTok accounts, with a value of 50 million users.

The lowest number of TikTok accounts is for the age group between 13-17 years of age, indicating 0.5 millions.

In Indonesia, for TikTok, the highest number of accounts by gender is represented by females.

Females represent the highest number of TikTok accounts by gender, indicating a value of 73 million users.

Males only have 41.9 million accounts on TikTok in Indonesia.

In USA, for TikTok, the highest number of accounts by gender is represented by females.

Females represent the highest number of TikTok accounts by gender, indicating a value of 40.3 million users.

Males only have 26.9 million accounts on TikTok in USA.

In UAE, the highest number of TikTok accounts by gender is represented by males.

Males lead with the highest number of TikTok accounts by gender, indicating a value of 6 million users.

Females only have 2.55 million accounts on TikTok in UAE.

In UK, the highest number of TikTok accounts by gender is represented by females.

Females lead with the highest number of TikTok accounts by gender, indicating a value of 10.65 million users.

Males only have 9.35 million accounts on TikTok in UK.