Without insights, data is worthless.
Essentially, you should be able to meaningful or actionable insights from data. But your data cannot create value if you do not move beyond simply tracking metrics.
It is important to first decode the data. If you have already launched an Instagram marketing campaign, you need to take it further than that.
Instagram Analytics is what you need to make the data meaningful and ready for use in your marketing campaigns.
In this article, I’ll show you how to level up your Instagram marketing using the Instagram metrics.
Want to improve your Instagram marketing? Keep an open eye on these Instagram metrics
#1. Growing followers
Who doesn’t want to have many followers on Instagram? Even it's a vanity metric growth in the number of your followers is worth tracking.
In your marketing campaigns, improving followership should serve as an indicator of good performance. You cannot, therefore, say you are doing well if the most basic Instagram metrics aren’t working in your favor.
But what can you do to improve your Instagram follower growth rates? You may want to try the following:
- Hashtag strategy
To increase the chances of your posts being discovered on Instagram, consider hashtags.
It is not enough to use just about any hashtag.
Community hashtags targeted at members of the various specialized Instagram groups are the best. The same goes for long-tailed hashtags which expose you to an engaged community. What you should avoid when implementing your Instagram marketing strategy is the use of top hashtags or banned hashtags.
However, it is not enough to have a hashtag if you are not actively participating in the community. Other types of hashtags you can use are:
-- branded hashtags
-- niche hashtags
-- location hashtags
- User-generated content
User- generated content allows you to delegate some of the these brand-building responsabilities to your customers or influencers.
According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while other studies show consumers trust user generated content more than all other forms of media.
- Instagram Stories takeovers
It is easier to reach more people through Instagram Stories takeovers. It is about building collaborations with the Instagram influencers or the most active users from your community.
Using these strategy, you might want to engage an expert for:
-- a Q&A session
-- Instagram live
-- pre-launch your product or services with an expert
Are you currently promoting a new product on Instagram? Why don’t you consider giveaways as a way of reaching bigger audiences?
You will give them an opportunity to do a usage trial on the product before making up their mind to buy it. It is also a great way of increasing the number of your followers.
- Have a deep understanding of the audience profiles
You cannot possibly do that without the help of Instagram Analytics.
What metrics you should follow to increase the followers growth:
- Profile visits
- Fan growth over time
- Average engagement per post
- Average engagement rate per post
- Average engagement rate per page
- The most engaging posts
- Posts by type
- When is the best time to post
#2. Improving your engagement rates
One of the most important Instagram metrics is the engagement rate since it can either indicate success or failure of your marketing efforts.
Engagement is not just about making likes on different posts on Instagram. Actively engaging with your followers is a must if you hope to get more DMs, follows, comments, and likes.
Be careful not to use the banned hashtags on Instagram or bots for getting engagement. It is not just unethical, but may also end up exposing you to fake followers.
Using Instagram analytics tools like Socialinsider you'll understand how your engagement rates evolve every day and what strategy you should adopt for your Instagram account.
Measuring your efforts is the key, here are some things you can do to improve the engagement overall:
- Get comments
Likes and followers are good, but having a high number of comments increase the interest and the relantionship with your followers - two main factors which determine the look of the Instagram feed.
To increase the rate at which people are commenting, you may have to ask questions, solicit opinions, and use hashtags.
Know when it is the best time to post for your niche.
Use the latest Instagram Stories features.
Benchmarking your Instagram performance against the top competitors in your industry. That should give you a good picture of your potential.
What metrics you should follow to improve your engagement rates:
- Followers growth
- Saved posts
- View for videos
- Tags on branded hashtags
- Total engagement
- Average engagement per post - Instagram
- Average engagement rate per post - Instagram
- Average engagement rate per page - Instagram
#3. Driving leads using Instagram Stories
My educated guess says that it's becoming increasingly popular for people to upload stories rather than posts on Instagram.
This is, therefore, one of the most important features that can play an important role in your Instagram metrics. But you have to be strategic about it.
Adopt the AIDA model to enable you to get more leads using Instagram stories. If you didn’t know, AIDA stands for Awareness – Interest – Decision – Action.
Create Awareness and Interest with these Instagram Stories:
Share breaking news on Instagram Stories
Create Decision and Action with these Instagram Stories:
Offer giveaways on a limited basis
Most importantly, your Instagram stories are supposed to excite your audiences into making certain decisions or actions. You do not just want followers but eventual buyers of your products. Why don’t you offer giveaways on a limited basis? Have the audiences sample the best features your products have to offer.
Alternatively, you may want to give free offerings of topical e-books that will make you out as an authority in your industry. No better way to increase your Instagram metrics than by building your audience’s trust.
What Instagram metrics you should follow to increase your leads through Instagram Stories:
- Next story
- live viewers
Your turn. What Instagram metrics do you follow and why?
📷 by @rae_1991
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