Get your Instagram Stats 2023 to boost your marketing strategy

The average reach rate by type of post on Instagram is higher for Reels.

The highest average reach rate by post type on Instagram is for Reels, reaching 10.5%. The lowest average reach rate by post type on Instagram is for images, with a value of 6.02%.

The second highest average reach rate by type of post on Instagram is carousels, indicating a value of 10.3%.

The average engagement rate by type of post on Instagram is the highest for Reels.

Reels registered the highest average engagement rate by type of post on Instagram in 2022, with a value indicating 0.84%.

The lowest average engagement rate by type of post was registered by images, with a value of 0.4%.

The comment evolution on Instagram has shown the highest values for Reels in 2022.

For Reels, the highest high was in June, with 3.2%. When it comes to Carousels, the highest value recorded was in September, showing 0.8%.

For the images posted on Instagram, the highest number of comments was recorded in November, with 1.2%.

The average CTR (click per rate) based on the ad placement was recorded for Stories in 2022.

The highest value recorded for Stories ads in terms of CTR was 0.8%. For the ads placed in Feed, the highest value was 0.5%.

For the Reels ads, the highest CTR was 0.38%, while the highest number for the CTR on ads placed in Explore was 0.36%.

The variation of Instagram posts by industry shows that images have the majority in top 9 industries.

For the Beverages industry, images occupy the most from the total of post types on instagram, showing 64%.

The highest value registered by Reels in terms of post types on Instagram was registered by the Arts & crafts industry, showing 33%.

When it comes to Carousels, the highest use of this type of content is in the Travel sector, indicating 24%.

The average engagement rate by industry on Instagram varies depending on the industry you’re looking at.

The highest average engagement rate on Instagram was registered for the FMCG Food in 2022, with a value of 0.9%.

The lowest value for the average engagement rate on Instagram was indicated for the Fashion industry, reaching 0.37%.

The advertising spending on Instagram depending in 2022 varies a lot depending on ad placement.

For ads placed in Explore, the ad spend is 3 USD. For Reels ads, the value spent is 39 USD. When it comes to Stories ads, the ad spend is 43 USD.

For the ads in the Feed, the ad spend is 65 USD.

The median number of likes on Instagram varies depending on the number of followers, with the highest values for the accounts featuring the highest follower count.

For Reels, the highest median number of likes is for profiles of 100,000 or more followers, indicating 1300.

When it comes to the median number of likes for carousels, the highest value is for the same profile size like Reels, indicating a value of 900.

For Images, the highest median number of likes was registered for accounts having 100.000 followers or more, with a value of 600.

The average engagement rate for carousels across all industries, varied from the Airlines sector to the Fashion sector.

For carousels, the highest engagement rate on Instagram was registered for the Airlines industry, with a value of 1%.

When it comes to the lowest value for the average engagement rate, the value for the Fashion industry, namely 0.3%, is the lowest low.

Images on Instagram have an engagement rate that varied a lot in 2022 for the top 12 industries.

The highest value for the average engagement rate for images on Instagram was recorded for the Airlines industry, indicating 0.85%.

The lowest value for images’ average engagement rate was for the Jewelry industry, showing 0.27%.

The engagement rate for Reels on Instagram varies from 0.7% to 2% for top 12 industries in 2022.

The highest average engagement rate for Reels on Instagram touched its highest point in 2022, of 2%, for the FMCG-Food sector.

For the Fashion industry, the average engagement rate was the lowest in 2022, indicating 0.7%.

The engagement evolution on Instagram for 2022 has been the highest for Reels.

When it comes to Reels, the highest engagement was recorded in February, indicating 1.8%.

For carousel, the highest engagement rate is 0.6%, in December. For videos, the highest engagement rate was recorded in December, with 0.5%.

When it comes to images on Instagram, the highest engagement was in January 0.55%.

Most Instagram accounts in UK are represented by people from the age group 25-34.

The Instagram age group with the highest number of accounts is the one between 25-34 years old, indicating 9.65 millions.

The age group with lowest number of accounts on Instagram is the one between 13-17 years old, with a value of 1.5 millions users.

Most Instagram accounts in USA are represented by people from the age group 25-34.

The age group that indicates the highest number of Instagram accounts is the one between 25-34 years old, indicating 45.9 million users.

At the other end, the age group that shows the lowest number of Instagram accounts is the one between ages 13 and 17, showing 9.25 millions.

Most Instagram accounts in Indonesia are represented by people from the age group 18-24.

The age group with the lowest number of Instagram accounts is the one including users over 55 years old, indicating 2.8 millions.

The age group that shows the highest number of Instagram accounts is the one between 18-24, with a value of 37.2 million users.

Most Instagram accounts in UAE are represented by people from the age group 25-34.

The lowest number of Instagram accounts in the UAE is for the age group between 13-17, indicating 0.17 million users.

At the other end, the age group indicating the highest number of Instagram accounts in UAE is the one between 25-34, with a value of 2.8 millions.

In UAE, the highest number of Instagram accounts is represented by males.

The highest number of Instagram accounts, by gender, is represented by males, indicating 3.9 million users.

Females represent only 2.5 million users from the total number of Instagram accounts in UAE.

In USA, the highest number of Instagram accounts is represented by females.

The highest number of Instagram accounts, by gender, is represented by females, with a value of 90.1 million users.

At the other end, the lowest number of Instagram accounts, by gender, in the US, is represented by males, indicating 69.3 millions.

In UK, the highest number of Instagram accounts is represented by females.

The highest number of Instagram accounts by gender, in UK, is represented by females, with a value of 17.95 million users.

At the other end, the lowest number of Instagram accounts by gender is represented by males, indicating 14.2 million users.

In Indonesia, the highest number of Instagram accounts is represented by females.

Females represent the majority of Instagram account numbers in Indonesia, with 52.45 millions.

On the other hand, males register 46.35 million Instagram accounts.