Instagram Analytics Tools - The Complete List For Every Budget


| Instagram Analytics | Adina Jipa

Although Instagram is a leading social platform and we all know that, marketers are still looking to get clear data for their accounts.

The native analytics app is not so generous in stats and insights, and there are a ton of analytics tools out there that can be used, with some of the best ones even being free.

In this blog post, we’ve gathered two lists of tools: free Instagram analytics apps and paid Instagram tools. Take them for a spin and let us know what you think!


Here’s a sneak peek at the article:

  1. Top 5 FREE Instagram Analytics Tools
  2. Top 21 Paid Instagram Analytics Tools:
    --> under $30 / month
    --> $30 - $100 / month
    --> more than $100 / month - Pricey Instagram Analytics Tools

Free Instagram Analytics Tools

Looking for free tools to help? We've highlighted five free Instagram analytics tools for marketers.

#1. Instagram Insights - Native app


Once you've set up your account to a business profile, you'll get access to free analytics through the Instagram app.

Instagram offers basic insights for gender, age range or location, which posts and stories your audience sees and engages with the most, impressions, reach, profile visits and website clicks.

If you're wondering what profile visits means - it's defined by the number of times that ypur profile was viewd.
Website clicks represents the number of taps on the website in your profile.

Instagram Insights - Native-App-1

#2. Socialbakers


Socialbakers offers a free audit for your Instagram business account. Using this free tool will learn how effective your Instagram strategy is. With free Socialbakers, you are able to monitor the buzz and the engagement that your posts are creating in the market.

The app also offers more accurate data on your posts and videos that you post on Instagram by connecting your account to Google analytics for wider reach to acquire more data.

#3. Union Metrics


The free app of Unionmetrics gives you a heads up of your account performance.

Using this app, you'll be able to know when your followers are active, understand when is the best time to post. Union Metrics also helps you know the most popular hashtags to use to create a buzz that is required for maximum impact.

#4. Picture.io


Picture.io measures the impact that your videos, pictures and posts have on the market.

#5. Webstagram


Webstagram is an online Instagram image and video viewer and downloader. Using this web app you can search for the most popular Instagram hashtags.

Webstagram - Free Instagram Hashtag Reporting

Top 21 Paid Instagram Analytics Tools


0 - $30/month


#1. Socialinsider


Socialinsider is a social media analytics app which serves up a full view of a competitor’s digital strategy for Facebook, Instagram, and Twitter.

With this tool, you can see how your competitors have grown in the past and you can benchmark your Instagram campaigns against those of you competitors.

Using Socialinsider, you learn how to optimize your content on Instagram, see the evolution of engagement on each competitive Instagram profile, download reports with no Socialinsider logo and compare Instagram accounts side by side.

Price 👉 starts with $29/month for five social profiles, a 7-day free trial is included.

Socialinsider - Instagram Analytics Tool

#2. Iconosquare


When you use Iconosquare, you are able to schedule your posts and videos on Instagram beforehand. Using this tool, you can measure impressions and reach on your profile, posts, Stories and track any hashtag.

You can also use the app to identify the influencers on your Instagram account.

Price: starts with $9/month for one social profile with 100k followers limit.

Iconosquare

#3. Smartmetrics


Smartmetrics gives you an hour by hour update on your Instagram metrics. You get to see how your competitors’ posts, videos and stories are performing in a well visualized manner.

The app also keeps a record of the performance of your posts and videos. You can also send the reports in PDF format or as CSV documents.

Price 👉 starts with $9/month for three Instagram profiles.

smartmetrics - Instagram Analytics Tool

#4. Minter.io


Minter.io is an Instagram analytics tool which gives you the gender of the people who view your posts. You will also get to know the geographical location of your followers.

You can also use this tool to track the popularity of your competitors’ hashtags. Any metric data is easily transferrable to excel so that you can interpret the information you get from the app.

Price 👉 starts with $9/month for one Instagram profile.

Minter.io - Instagram Analytics Tool

#5. Justmetrics


Justmetrics helps you compare data that you get on a particular post or video on Instagram to that of a different post or on the same one over a period of time. This will give a picture on how your campaign is fairing on.

This tool also shows which posts, videos or hashtags have more impact.

Price 👉 starts with $9/month.

Justmetrics - Instagram Analytics Tool

#6. Snoopreport


With Snoopreport, you get to monitor the activity of your competitors’ followers so that you get to know what they are commenting on, who they follow and what they like and do not like.

Snoopreport shows the most popular posts and you get to know the strategy that is working and the one that is not working.

Price 👉 starts with $4.99 for 4 weeks.

#7. Crowdbabble


With this Instagram analytics tracker, you are able to see the level of engagement your posts get and you also get a chance to understand your audience. It also helps you to keep tabs on your competition and see what they are doing in their campaigns.

You can use Crowdbabble to identify influential people who are interested or use your products.

Price 👉 starts with $19/month for one social profile.

#8. Hype Auditor


Hype Auditor shows you which follower is real or fake. It also shows if the comments that are made on our posts and videos are made by people or programs and robots.

Price: starts with $18/month

Auditor Hype - Instagram Analytics Tool

#9. Socialbakers


Socialbakers is a complete social media app. Using this platform you can monitor your social media campaigns, get insights about your content strategy and monitor the buzz and the engagement that your posts are creating in the market.

The app also offers more accurate data on your posts and videos that you post on Instagram by connecting your account to Google analytics for wider reach to acquire more data.

Price 👉 starts with $20/month for one social profile.

#10. Union Metrics


Union Metrics is a social media app which shows you how your brand measures up on Instagram. Using this Instagram analytics app lets you discover the hashtags you should use to build your audience, see when you should post to drive more engagement and to measure your account engagement over time.

Price: starts with $23/month for 2 social profiles, up to 20,000 followers per profile.

$30 - $100 / month


#11. Sprout Social


Sprout Social helps you track the performance of your posts on Instagram and also shows you the hashtag that is doing well in the market.

With Sprout Social, you get to know if your posts, photos and videos are creating the customer engagement you desire. Plus you can track your Instagram performance against top competitors.

Price 👉 starts with $99/month for ten social profiles.

Sprout Social - Instagram Analytics Tool

#12. Fanpage Karma


Fanpage Karma is a social media analytics app which helps you optimize your posts, track your Instagram marketing campaigns, analyze your followers, and lets you measure your brand performance against top competitors.

Price 👉 starts with $69.9/month

Fanpage Karma - Instagram Analytics App

#13. Sociality.io


Sociality is an social media app to publishing, reporting and listening.

This app shows you who are the most active followers, gives insights about your content strategy, and reports.

With Sociality, you get the report of your posts and those of your competitors through excel — .ppt reports.

Price 👉 starts with $69/month for six social profiles.

#14. Sotrender


Sotrender gives much more detailed metrics than those provided by Instagram. It shows you how your content is performing in the market and how people are receiving it.

After analyzing the data, Sotrender is able to present this information in a very simplified way and you can transfer this information through e-mail.

Sotrender also creates customized reports and also offers tips on how to conduct your campaign depending on the data it gathers.

Price 👉 starts with $50/month for two brands.

#15. Napoleoncat


Napoleoncat is social media app for publishing, reporting and analytics.

The Instagram analytics product lets you monitor your competitors, benchmark easily and track the hashtag performance.

This tool also helps you to organize and publish your posts in a timely manner. It does this by scheduling your posts and publishing them at the set time and date. It also provides reports in PDF format and other downloadable formarts.

Price 👉 starts with $89/month up to 5 social profiles.

#16. Intutel


With Intutel, you are able to check a number of things in order to see how your Instagram content is performing in the market. While using this app, you are able to monitor and as a result improve your posts visibility on search engines which is very important.

Intutel lets you know if your marketing strategies are are performing. and also compare the performance of your Instagram posts, videos and pictures to that of your competitors.

Price 👉 starts with $49/month.

☔ Related: 8 Secrets Why Your Competitors Are Performing On Instagram

Pricey Instagram Analytics Tools


#17. Quintly


The main advantage of this analytic tool is that it is very easy to set up and does not require much technical knowhow.

You also get to specify on the area that you want to get analysis on as you analyze your competitors. Additionally, the app helps you benchmark your posts against those of your competitors which are doing better on Instagram.

Price 👉 starts with $199/month for five social profiles.

Quintly - Instagram Analytics Tool

#18. Keyhole


Keyhole’s Instagram analytics platform is armed with a suite of optimization data, examining how to create top posts and when to share them.

By using Keyhole, you can optimize your content strategy, see your competitors' strategies, and automate your reports.

Price 👉 starts with $179/month billed every year.

keyhole - Instagram Analytics Tool

#19. Locowise


Locowise gives you both quantitative and qualitative data so that you can gauge the performance of your campaign in relation to the campaign of that of your competitors. Simply select the profiles of the competitors you want to check out and the app will give you their posts’ statics of how much traffic they are attracting.

Through Locowise, you can determine the rate of growth of your competitors Instagram profiles and posts.

Price 👉 starts with $495/month for 20 social profiles.

#20. Talkwalker


With Talkwater, you are able to check your Instagram data in more than 180 languages. With the app, you can also be able to track more than 30000 brands and see how their marketing campaigns are faring on.

Talkwaker gives you access to the historical data dating up to 2 years and lets you learn on how to improve on your posts for greatest impact on the market.

You can also access reports that are generated by the analytic tool. The reports are available in PowerPoint, Excel, PDF and Word format.

Price 👉 starts with $8400/year.

#21. Squarelovin

Squarelovin gives you in-depth Instagram analytics. Using this tool you'll get access to metrics on your recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour. Get more insights on your communities’ preferences and interests with this tool

Price 👉 a demo is required.

Final thought

Your turn. Have tools for Instagram analytics? Do share in the comments below!

*📷 by glennoble

Adina Jipa

Adina Jipa

Making successful mistakes as a co-founder @socialinsider. I love writing about social media strategies, psychology & consumer behavior.

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