With Grady Andersen, Founder at pavdy
pavdy is an SMM consulting and brand management agency focused on helping SMEs increase customer lifetime value (CLV) via long-term brand awareness campaigns and short-term sales activation campaigns.
- Won 5 agency pitches with Socialinsider’s benchmark reports
- 30% increase in team productivity
- Optimized posting times on social media
Key Features Used
pavdy is a SMM consulting and brand management agency that is based in Kyiv, Ukraine. They specialize in implementing full-scale social media marketing teams, including strategists, copywriters, managers, graphic designers, and even analysts dedicated to the areas of strategic growth on social media.
pavdy’s mission is to help Ukrainian businesses grow brand awareness by increasing conversion and customer lifetime value (CLV) on social media via strategic communication strategies and channel management.
We had a great talk with Grady, Founder at pavdy, who told us how the team is using Socialinsider and how much value the tool has provided since they started using it, especially when it comes to pitches and clients presentations.
- Used several platforms for analyzing social media data
- Lack of accurate social media metrics
- Spent too much time on manual work
Previously, the team at pavdy was using several platforms for analyzing social media data. One of the significant challenges the team was facing was the lack of accurate information, despite using multiple tools at once.
“Before using Socialinsider, we were using several platforms for analyzing data. However, a major pain we were experiencing was a lack of accurate information.”
Before using Socialinsider, pavdy was doing a lot of manual work on social media analysis, which was very time-consuming. Not only that, but they had to double-check every metric since the data coming from the tools they were using was not trustworthy.
As a data-driven agency, all the time spent on manual data gathering was a huge problem, especially since it resulted in a significant loss in productive time.
“We would spend hours manually double-checking and calculating metrics because we couldn’t trust the data coming from the tools we were already using. This resulted in a 30% loss in productive time and caused problems when pitching new prospects.”
The competitive advantages with Socialinsider
- Simple, easy-to-understand social media analytics tool
- Highly responsive customer service
- Turning clients’ suggestions into features
Choosing between several platforms that don’t offer reliable data and a comprehensive social media analytics tool that you can trust is not a hard choice to make. So it didn’t take long for pavdy to realize that Socialinsider was the best alternative on the market. Our tool has an easy-to-understand interface and provides clear and accurate visual data.
“Simple, easy-to-read, and accurate is what top managers want to experience when working with a tool or reviewing a report.”
On top of that, pavdy was extremely impressed with Socialinsider’s highly responsive customer service, which is one of the main reasons for sticking with our tool. And we all know how much fast and effective customer care matters when onboarding or making adjustments to your subscription features.
“We chose Socialinsider and stick with Socialinsider because of the amazing experience with customer support and how open the team is to adding new feature requests to the roadmap.”
pavdy knows how to make the best out of Socialinsider. They use the tool daily for reporting, monitoring any changes to social media posts performance and benchmarking their clients’ competitors.
“We use Socialinsider daily. We aren’t always generating reports, but we are always monitoring changes to social media accounts. These can be our accounts or the accounts of our clients and their competitors. Every morning starts off with a health check.”
- Won 5 advertising pitches with Socialinsider’s benchmark reports
- 30% increase in productivity
- Optimized posting times on social media
With Socialinsider’s help, the team at pavdy can now easily create benchmarking reports for their clients and stay on top of the competition.
“If we focus on the benefits of using Socialinsider from a results point of view, without a doubt, it’s how easy the tool makes it to create competitor benchmark reports.”
Besides, Socialinsider means less work for pavdy, as all the manual work they were doing before was replaced by automated reports that provide valuable, in-depth analytics. Not only that, but the team experienced a 30% growth in productivity since they started using Socialinsider.
“Not only can my team bring valuable information to a pitch or presentation, but they can also save a lot of time. We’re experiencing a 30% increase in productivity due to the fact that a lot of manual data analysis and research is automated by Socialinsider.”
Grady also shared with us that pavdy has won 5 agency pitches with our social media benchmarking feature and managed to optimize posting times across accounts using online insights.