13 Sentiment Analysis Tools to Leverage for Better Business Insights
Social Media Tools Social Listening

13 Sentiment Analysis Tools to Leverage for Better Business Insights

Anda Radulescu
Anda Radulescu
Table of Contents

Wondering what the world really thinks about your brand?

Unravel your brand sentiments with our comprehensive guide on the Top 10 Sentiment Analysis Tools.

Let’s decode the emotions that drive your audience!

A Comprehensive Guide to Sentiment Analysis Tools

1.What are sentiment analysis tools?

2.The benefits of using sentiment analysis tools

3.Top Sentiment Analysis Tools
3.5.Critical Mention
3.6.Lexalytics (Spotlight)
3.8.BrandMentions (Mentionlytics)

4.Making the most of sentiment analysis: 7 best practices

What are sentiment analysis tools?

Sentiment analysis tools are dynamic platforms that scrutinize text, distinguishing positive feedback from criticism.

Sentiment analysis tools work by first aggregating reviews from various platforms for a comprehensive data set. They then cleanse the text by removing irrelevant elements like URLs, emojis, and numbers.

Each review is analyzed and categorized based on its sentiment, transforming vast feedback into categorized insights.

These tools often provide visual dashboards, making it easier to spot patterns and trends in sentiment data.

The benefits of using sentiment analysis tools

Sentiment analysis tools delve deeper than basic metrics, tapping into the core of customer emotions and delivering the following advantages:

🟠 Deep insights: Instead of just quantifying feedback, sentiment analysis deciphers the qualitative aspects, revealing the 'why' behind the 'what'

🟠 Real-time responses: By constantly monitoring the digital landscape, these tools allow brands to address concerns or capitalize on positive buzz instantly

🟠 Tailored strategies: With a clearer picture of customer emotions, businesses can refine marketing campaigns, product development, and customer service approaches

🟠 Trend spotting: Over time, sentiment analysis can highlight shifts in public opinion, allowing brands to anticipate market trends and adapt proactively

🟠 Enhanced customer relationship: By acknowledging and acting upon the sentiments expressed, businesses build trust and rapport with their audience, leading to increased loyalty and brand advocacy

In essence, sentiment analysis tools bridge the gap between brands and their audiences, fostering stronger connections and smarter strategies.

Top Sentiment Analysis Tools

Sentiment analysis tools are crucial for businesses and researchers alike to measure public opinion, analyze customer feedback, and gain insights into consumer behavior.

We've curated a selection of the 13 best sentiment analysis tools to help you find the perfect match for your brand.

#1 Socialinsider

About: Socialinsider stands out among sentiment analysis tools with its unique focus on Instagram, a key platform for brand promotion.

Powered by machine learning, Socialinsider delivers unparalleled insights into audience emotions and perceptions, making it essential for innovative brand strategies.

Socialinsider's specialty is its proficiency in mining Instagram hashtags, granting brands access to invaluable data about the prevailing sentiments related to their campaigns or products.

  • Sentiment analysis as an integral part of social listening

While social listening is about monitoring digital conversations to understand public opinions about a brand or product, sentiment analysis dives deeper into categorizing these opinions into positive, negative, or neutral sentiments.

In this context, Socialinsider bridges the gap between broad social listening and intricate sentiment analysis.

It enables brands to listen to their audiences and understand the emotions driving the conversations.

Best feature: What truly amplifies Socialinsider's capabilities is its integration of machine learning.

This technology enables the tool to sift through massive volumes of hashtag data, recognizing patterns and sentiments with enhanced precision.

More than just quantifying data, machine learning offers qualitative insights, ensuring that the sentiments identified are accurate reflections of public emotions and perspectives.

Pricing: Starting from $124/month. Offers custom pricing.

Free trial: Yes, 14 days.

G2 rating: 4.7/5

#2 MonkeyLearn

About: MonkeyLearn is a cloud-based text analysis platform that uses machine learning to extract valuable insights from textual data. The tool's primary focus is to make AI and machine learning easily accessible to businesses, providing customizable models for sentiment analysis, keyword extraction, and more.

Best feature: Seamless integration with popular platforms like Excel, Google Sheets, and Zapier.

Pricing: Starts Free, $299/month for Team Plan, $999/month for Business Plan.

Free trial: Yes.

G2 rating: 4.0/5

#3 Brandwatch

About: Brandwatch offers an extensive suite of consumer intelligence tools, allowing businesses to monitor, analyze, and derive insights from online conversations. It's especially potent for brands looking to monitor their online reputation and derive strategic insights from social conversations.

Best feature: In-depth social media and internet data scraping.

Pricing: Available upon request.

Free trial: Yes, limited days.

G2 rating: 4.4/5

#4 RapidMiner

About: RapidMiner is an all-encompassing data science platform that integrates data prep, machine learning, and model deployment. For sentiment analysis, it provides a robust set of tools, allowing data scientists and analysts to work efficiently.

Best feature: Versatile range of data analytics and machine learning tools.

Pricing: Available upon request.

Free trial: Yes, 30 days.

G2 rating: 4.6/5

#5 Critical Mention

About: A real-time media monitoring platform, Critical Mention tracks mentions over television, radio, online news, and social media.

Best feature: Its lightning-fast search feature can scour over 40 million sources in just a second.

Pricing: Contact Critical Mention for custom pricing.

Free trial: Yes, limited functionalities and duration.

G2 rating: 4.3/5

#6 Lexalytics (Spotlight)

About: Lexalytics transforms global conversations into meaningful and actionable insights. With solutions in text analytics and NLP (natural language processing), it's a front runner for businesses that want to measure customer sentiments.

Best feature: Its platform provides in-depth text and sentiment analysis.

Pricing: Based on usage and desired features.

Free trial: Yes, limited functionalities.

G2 rating: 4.3/5


About: MAXG (Marketing Advisor for Growth) is an AI-powered analytics and recommendation tool designed to guide marketers in their decision-making process.

Best feature: Predictive recommendations provided for marketing strategies.

Pricing: Starting from $49/month.

Free trial: Yes, 7 days.

#8 BrandMentions (Mentionlytics)

About: BrandMention is a web and social media monitoring tool, helping brands track their mentions to gauge public sentiment and maintain their online reputation.

Best feature: Comprehensive brand and competition monitoring across the web.

Pricing: Available upon request.

Free trial: Yes, 7 days.

G2 rating: 4.9/5

#9 Talkwalker

About: Talkwalker is a social listening and analytics company helping brands optimize their online presence. It gives insights into the sentiment and buzz surrounding your brand on the internet.

Best feature: Image recognition technology that can find brand mentions even in images.

Pricing: Different plans available based on mentions, themes, and other features.

Free trial: Yes, limited functionalities.

G2 rating: 4.3/5

#10 Repustate

About: Repustate offers a comprehensive suite of text analytics solutions. Their sentiment analysis is underpinned by semantic search capabilities, allowing users to dive deep into their data to uncover nuanced insights.

Best feature: Deep semantic search capability.

Pricing: $299/month for Standard Plan

Free trial: Yes, limited functionalities.

#11 Rosette

About: Rosette leverages machine learning and traditional linguistic methods to derive insights from textual content. It offers tools from name recognition to sentiment analysis.

Best feature: Advanced multilingual name matching and entity extraction.

Pricing: Based on API usage and specific services.

Free trial: Yes, limited functionalities.

G2 rating: 4.5/5

#12 Awario

About: Awario is a web and social media monitoring tool, keeping track of every mention of your brand or keyword to analyze public sentiment.

Best feature: "Leads" feature that uses predictive insights to find potential clients.

Pricing: Starting from $29/month.

Free trial: Yes, 7 days.

G2 rating: 4.0/5

#13 Clarabridge

About: Clarabridge offers a comprehensive solution for customer experience management, helping businesses analyze feedback from various sources to improve their services.

Best feature: Advanced text analytics integrating feedback from over 85 sources.

Pricing: Available upon request.

Free trial: Yes, limited functionalities and duration.

Making the most of sentiment analysis: 7 best practices

When using sentiment analysis tools, consider these best practices:

βœ… Clearly define objectives: Understand why you're conducting sentiment analysis. Is it for customer feedback? Monitoring brand reputation? Evaluating product reception?

βœ… Integrate multiple sources: To get a holistic view of sentiment, integrate data from various channels.

βœ… Consider context: Sentiments aren't always black and white. The phrase "this is sick" could be negative in a medical context but positive when describing a new gadget. Ensure your tool can understand context.

βœ… Monitor trends over time: Instead of focusing solely on individual results, track sentiment trends over time. This helps in identifying shifts in customer opinion or detecting potential issues early on.

βœ… Combine quantitative and qualitative analysis: Beyond the raw sentiment score (positive, negative, neutral), analyze the reasons behind these sentiments for deeper insights.

βœ… Stay proactive: Address negative sentiments promptly and commend positive ones to improve customer relations.

βœ… Combine with other analytics: Pair sentiment data with other metrics for a more comprehensive business strategy.

Sentiment analysis tools: last thoughts

Sentiment analysis tools have reshaped the landscape of consumer feedback.

Rather than sifting through mountains of text, businesses now have at their disposal sophisticated tools that not only decode sentiments but also offer actionable insights.

In the era of the informed consumer, these tools are no longer a luxury but a necessity.

Anda Radulescu

Anda Radulescu

Find me here: https://www.linkedin.com/in/anda-elena/

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