Company
Mitsubishi Electric
Headquarter
Minato, Tokyo
Results
- Get visibility on how Mitsubishi Electric performs on the market
- Create tailor reports on social media campaigns
- Design better social media marketing campaigns
Key Features Used
Mitsubishi Electric is one of the leading companies in the world when it comes to manufacturing and selling electrical products and systems used by other big companies around the globe.
Being an electrifying giant, their marketing requires thorough research, in-depth social media data, top-notch competitive analysis and insights that can help them shape the best social media content strategy.
Victor Mukubvu is a Digital Marketing Analyst @ Mitsubishi Electric. We had a chat on how Socialinsider helped him and his team shape a better strategy and improve reporting.
Challenge
- Getting competitive intelligence data
- Easily tagging and grouping social media posts by trends or keywords
Before using Socialinsider, Mitsubishi Electric didn’t have enough analytics data to learn how their social media campaigns performed.
With Socialinsider’s social media analytics tool, the marketing team managed to gather more insights on previous campaigns that would offer them a wider perspective and patterns to keep an eye on when developing future content.
“Spotting social media patterns would influence decision making both creatively and financially.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
When talking about how Socialinsider is different from all other social media analytics tools, Victor told us that the competitive insights he gets really helped them increase their social media performance.
“Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
The competitive advantages with Socialinsider
- Saving time on gathering social media content insights
- In-depth insights on content categories
Besides helping Mitsubish Electrici with performance metrics and competitive analysis, Socialinsider saved the marketing team a lot of time.
“It saved me time gathering data and allowed me to be more proactive in using the information gathered.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
Victor shared that he and his team frequently use the Strategy feature in the dashboard. They get social media content categories, they tag and group social media posts and then they’re able to build auto-reports, including all the needed performance data.
“The option to tag and group social media posts has been the main feature I’ve used.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
Another great advantage when using Socialinsider is building effortless social media reports. Reporting time is difficult for any marketer. However, with a top-notch social media reporting tool, anyone can do it in no time.
Mitsubishi Electric uses data from Socialinsider to build tailored reports, integrating actionable insights based on the data provided by the analytics feature and the competitive analysis one.
They download weekly and monthly reports, analyzing their competition, and the marketing team uses the data to build complex reports that are discussed with all teams in order to make data-driven decisions regarding their strategy.
One of the many advantages of downloading content categories reports is that they can compare their social media performance with previous periods. This helps the team have accountability of their growth.
The custom reports the marketing team downloads helps them build an actionable plan and design a better marketing strategy for their next social media campaigns.
Results
- Gain visibility on how Mitsubishi Electric performs in the market
- Get tailored reports
Amazing things do not happen overnight. To gather the desired results, Mitsubishi understood that it’s all about work.
However, to define and adjust the marketing strategy, they have always relied on analytics and competitive data to plan the next steps.
“We have managed to gather key insights based on how content has been received. We implemented changes based on the insights and have seen significant improvement.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
When it comes to market trends, the inspiration that the marketing team gets is strongly connected with what their competitors are doing.
Looking at what the competition does helps them find the trends and establish and actionable plan for their own social media team to better promote their services and products.
“The competitor analysis helped in creating visibility on how we are performing in the market.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
Tailored reports are their go-to type of reports when it comes to analyzing campaigns’ performance.
Victor Mukubvu told us that he and his team extract all the needed data from Socialinsider and they create complex reports where they also add actionable insights for the metrics they track.
Depending on the evolution of their campaign and based on the data provided in the dashboard, they can establish what to do next to improve the strategy and attract more users.
They quickly get the numbers they are looking for and then they add the actionable insights to get a complete view of how to adjust their social media strategy
“It is a time saving solution that is very useful when tailored reports are created.”
Victor Mukubvu, Digital Marketing Analyst @ Mitsubishi Electric
