All brands are looking for something appealing that will click with the audience and get them talking about the product or the content.
What better way than employing Instagram carousels to showcase your value proposition?
We have a hint for you: carousels are top-performing organic content on Instagram, data proves.
Some of the major goals of business houses are to generate leads and gain high visibility which can convert into sales.
If this aim can be fulfilled in an organic and affordable way, it will be a win-win situation for both the business and the target audience.
In this article, we will tell you the best way to create alluring Instagram carousels. This segment will give you an idea about what is an Instagram carousel and the guidelines that you need to follow.
How to leverage Instagram carousels
- A string of facts or recommendations
- Weave a story
- Try to incorporate a panoramic view
- Stop motions are lit and eye-grabbing
- The final revelation - before and after story
- Feedback carousel
- Try to incorporate videos from time to time
An overview of Instagram carousels
When Instagram announced its carousel feature that allows the users to have 10 pictures and videos in a single post, it made headlines all over the world.
And carousels have gotten a massive growth in popularity from one year to another, with more and more posts surfacing. In fact, brands publish more carousels than videos.
You can already understand the massive benefits of the Instagram carousel. If you want to go for a product launch or talk about your travel experience, you can weave your story through the carousel.
This unique feature allows Instagram users to upload 10 pictures or videos in a single post that will run like a slideshow.
The viewers can swipe through the pictures or videos which have been put up by any blogger or a business house.
However, most brands tend to limit themselves to 2 slides.
Many times, if a business posts an advertisement through a carousel, it inserts call-to-action tabs which will redirect the Instagram users to the business website.
The look and feel of the high definition pictures attract the audience towards checking out the value propositions of different brands.
In many cases, it further tempts the target audience to know more about the company.
Besides, the Instagram carousel engagement can be very impressive if this feature is utilized strategically.
Requirements to create Instagram carousels
To create a beautiful Instagram carousel post, you need to keep certain things in mind. Think of it as a sort of checklist:
- You should post a minimum of 2 photos or videos to qualify it as a carousel.
- The video duration should not be more than 1 minute and the size should be restricted to 4GB.
- To increase Instagram engagement and reach, restrict the content to less than 20% of the picture within the image.
- The content of the post should be restricted to 2200 characters amounting up to 2 rows. This enhances the reach of the post.
- The pictures or the videos should be of the highest quality and the file format should be JPG or PNG.
- Hashtags are the lifelines for every post. You can use up to 30 hashtags, but please ensure that the hashtags are relevant to your brand.
By now, you must have a good idea about Instagram carousels and the requirements you need to keep in mind.
The next segment will deal with some tips about how you can create amazing Instagram Carousels for your followers.
How to create the best Instagram carousels?
Here are some pointers you can follow to make your Instagram carousels very happening.
Technically, there are a few things that work best from an engagement’s perspective, as shown in the Instagram carousel research:
- Think of your intent and the scope of the carousel post before creating it. For example, if your aim is to start conversations on a topic, know that video carousels tend to gather more comments.
- Make use of all 10 slides. Using more slides gives you the opportunity to create a story through your post. Take advantage of that. It works.
- Mix both videos and images in your post. By now everyone knows that users’ attention span isn’t very long. But when you’re mixing videos with images, it makes your post more dynamic and keeps followers locked in.
- Encourage viewers to swipe. Any messages that tell people there’s more to see in a post triggers action. Most followers actually listen, swipe through, and engage with your post.
What Instagram carousel content to post
While carousels are amazing opportunities, this very fact cranks up the pressure to create great content.
It’s a chance to let your creativity go wild, but in case you’re having an off day, here are a few types of carousel posts that typically perform well.
A string of facts or recommendations
People always look into online portals or social media sites to get certain answers. What better way to lure them to your page than by publishing interesting facts or recommendations.
You can create a series of interesting ‘Did You Know' facts about the product you are offering.
Recommendations are another way to attract the eyeballs of the audience. For example, if you are into a cosmetics business or a tea business, you can showcase various options and their benefits to your target audience.
You can recommend a number of lip shades that are trending, or top tea flavours to beat stress, among many others.
You can also upload a small tutorial about the usage together with the pictures. This will make your carousel interesting and a complete package that your target audience might refer to for suggestions.
Weave a story
Marketers are storytellers, and Instagram carousels provide an amazing platform to narrate a story through pictures and videos.
Bloggers and businesses alike can create teaser carousels to promote their content.
If you are able to catch the attention of the Instagramers through your teaser carousel, they will be tempted to go to your page to read the entire content.
You can make your stories hilarious by using cartoons or doodles with speech clouds.
You need not use all the 10 slots to convey your story. Keep it short and crisp so that the interest is maintained, but use enough slides to best highlight your story
Try to incorporate a panoramic view
You are into the tourism business or working in the hotel industry. Your selling point can depend on how you portray your offerings in the most appetizing manner possible.
You might be selling a package tour so the best way you can tempt the audience to visit the place is by showing mind-blowing pictures.
You can insert a panoramic view of the place within 2 to 3 slots. This will prompt the audience to view the subsequent pictures.
A panoramic view of the Grand Canyon, Niagara Falls, the Alps in Switzerland, or even Versailles will simply put the audience in awe.
Similarly, you can try this if you are in hotel business. You can click panoramic pictures of your large deluxe rooms with warm lighting. This will give the impression that your rooms are big and cozy.
Your target audience would love to swipe through the panoramic shots to see what all your rooms have to offer.
An added advantage of panoramic shots of the hotel grounds makes your Instagram feed look great.
Stop motions are lit and eye-grabbing
Instagram is filled with thousands of posts and stories. Viewers tend to just scroll down quickly or click through the stories unless they see something very different or attractive.
You need to make people take a pause when they come across your carousel and make them swipe through the pictures.
Stop motion is a very attractive way to grab eye-balls. Your audience would enjoy the experience and would want to see it till the end.
This is a great way to advertise your products. Stop motion kind of looks like a video but it is not. It is just a series of pictures continuing in a fast motion.
The final revelation - before and after story
People love to see fascinating transformations. 'Before and After' stories intrigue the audience to know more about the end result.
It even goes on to energize and motivate them to try and achieve the 'After' feat. This is a great way to advertise the value propositions for weight loss brands, cosmetic brands, Photoshop software, home renovation brands, to name a few.
The final revelation is very satisfying for the target audience. It instills a hope that the effect is possible for them as well.
You can utilize 3 to 4 slots for this. The 1st picture will definitely be the raw image before the transformation starts.
The next 1 or 2 slots can show the transformation progress or process. The final slot will be the ultimate revelation.
For a brand, there is nothing more heartwarming than a string of positive reviews for its products.
You can create a carousel having the best customer reviews projected with the pictures of the customers using your product.
This type of feedback carousel is very fruitful for book reviews, tea or coffee brands, cosmetic products, electronic gadgets, and many more.
Good customer feedback drives positive reinforcement. A potential customer will believe a product user more than the company advertisements.
So a string of positive feedback presented in your carousel will go a long way in increasing your Instagram engagement.
Try to incorporate videos from time to time
Videos can help to increase engagement with the audience and gain high visibility. You can put a series of 'How To' videos where you are showing product demonstrations.
Videos can be a great way to show certain workouts. A potential customer looks for answers in the online world.
Your product video carousel can help in answering a lot of questions for your viewers.
A video of cooking a recipe is bound to intrigue the aspiring chefs. It will make them view the entire video with delight.
Similarly, make-up can be highlighted in a video & image combo post.
How to design Instagram carousels
Design has a large role to play in such a visual platform as Instagram. That’s why images, animations and videos need to be eye-catching and as visually appealing as possible.
But great designs can take up quite a bit of time. That’s where templates come in. Do some research and find out what tools are available, and which ones are a fit for your needs.
There are also a few pointers to keep in mind.
For Instance, Bannersnack advises to use the AIDA principle:
- Attention: carousels need to catch the viewer’s attention
- Interest: viewers must be interested in your post
- Desire: good carousels create feelings of desire to get your product,
- Action: prompt some kind of action
Creating an Instagram carousel is easy if you have the right planning in place. You need to have a proper content strategy for social media platforms to attract the right audience.
Instagram carousel posts are a great way to attract viewers and increase engagement, offering more opportunities to connect with your audience than you could ever imagine.
Be creative. Diversify. Engage.