Facebook is one of the most powerful marketing platforms in social media.
So, no matter how you look at it, it’s clear that Facebook can have a huge impact on your brand.
But to grow your business it’s easier said than done. So, what's the best way to use Facebook for marketing?
Don’t worry, we got you covered!
In this article, we have compiled some tips and tricks on how to create the best Facebook marketing strategy for your business and how to get ahead of your competitors.
Let’s see what I’m talking about!
Tips to market your business on Facebook
1. Authenticity is key
When it comes to marketing strategies, authenticity can go a long way. At first glance, this statement might seem a little silly – after all, marketing by its very nature isn't authentic, but your brand story could be.
Marketing is also about the story, so you should learn how to tell yours and attract people.
That’s exactly the reason why the content you create should tell this story. Choose wisely and be unique. The way you market your brand on Facebook is more important than you might think.
My favorite example comes from Netflix, the streaming platform that is incredibly loved by so many people worldwide.
The social media strategy that the team has created seems to be working perfectly for them.
But chances are that the company has a specific audience in mind: one that appreciates humor a lot.
On Facebook, besides various posts about Netflix’s original movies and shows, you can also find a lot of funny content that aims to bring more smiles to people’s faces.
2. Respect your customers
Customers are a huge part of every business, and the best way to retain their loyalty is to treat them like the informed people that they are. Surprisingly, a lot of businesses don't pay much attention to this matter.
The best way to let your audience know that you respect their opinions is to talk to them as you would in person.
As long as you treat your customers as valued partners and take their feedback seriously, it should result in a satisfying experience for the customer.
If their requests are reasonable, you should act upon them as swiftly as possible.
Thanks to its all-encompassing reach and popularity, Facebook is a great place for this kind of customer interaction.
You can use Facebook to offer ongoing support or present special offers and discounts. This should help improve customer satisfaction in the long term, which is often just as important as talking to them directly.
With no excuse, KLM is mastering customer support on social networks and Facebook is an important channel for the company. Their team engages with the audience and is always quick to answer.
3. Humanize the brand
Oftentimes, businesses make the mistake of forgetting to view their customers as human beings. Facebook is about people after all.
This makes it a natural fit for companies to tell stories about their philosophies, business culture, and the people behind them.
Marketers can use Facebook to show their company's human side by showcasing their business’s corporate responsibility initiatives or even raising the curtains on employee activities to connect their brand with its intended audience on an emotional level.
This can also be done by creating content aimed at educating people rather than promoting your company’s image.
Ikea did something similar recently. Earth Day came with some nice videos of Ikea co-workers talking to their kids about sustainability and helping the planet together.
This shows the human side of the brand in a very creative and entertaining way. Plus, it's a great way to market your business on Facebook.
4. Go live
Facebook Live offers remarkable access to a potential audience of billions of users across the globe.
According to Social Media Today, users watch live videos three times longer than pre-recorded videos.
The video doesn’t have to be long or complex. It’s important to be yourself, as natural as possible.
Facebook Live helps to build greater trust, engagement, and overall reach. For better success, have a scheduled Facebook Live show so your fans know when they can tune in.
The team from Buzzfeed, one of the kings of content on social, knows how to have fun.
If a forty-five-minute video seems way too long, then imagine thousands of people having the patience to look at a watermelon explosion.
5. Track and analyze data
Knowing your audience should not be your only concern. Being aware of your competitors should be just as important.
It’s essential to make your competitors a priority sometimes as well, so you can look at their content, see what they’re doing good, but also learn from their mistakes.
Keeping track of your competitors is key for any successful company. Everything will lead to insights that will help you improve your Facebook marketing strategy and this is going to bring you ahead of your competition.
Using a social media analytics tool will make your life easier. And to show you exactly what I’m talking about, I used Socialinsider to make a better comparison between the brands I was interested in.
Socialinsider is a social media competitive benchmarking, analytics, and reporting tool that provides a full view of your competitor's digital strategy for Facebook, Instagram, YouTube, Twitter & TikTok.
The picture below shows a Facebook overview of all these pages ranked by the fan count and the engagement in the selected period of time (last 30 days).
You can also compare some specific social media accounts. In the example below, you can see the comparison between Zara's and H&M's Facebook pages.
You can improve your performance on social by analyzing the most important key metrics for your own Facebook page, but also your competitor's.
Creating a well-thought Facebook marketing strategy is more important than you might think. Businesses rely a lot on the performance on social because this way they can engage with their audience and attract new possible clients.
Take time to create the strategy that best suits you and bring new people along the way.
Practice makes perfect!