23 Social Media Listening Tools Worth Checking Out in 2023
Social Media Tools Social Listening

23 Social Media Listening Tools Worth Checking Out in 2023

Andreea Udescu
Anda Radulescu
Andreea Udescu, Anda Radulescu

Table of Contents

If you've been looking for a way to see how much buzz your brand is currently generating, social listening can help.

Brands use listening tools for social media monitoring to get accurate, high-quality insights into clients' thoughts and feelings and help with product development.

Identify trends before your competitors, manage crises before they escalate, and drill down to the topics that matter to your product innovation.

Social media listening tools for every budget


  1. What is a social media listening tool?

  2. Why use a social media listening tool?

  3. Which social media sites matter the most to social listening experts?

  4. Social media listening tools that tell you all the gossip
    4.1. Audisense
    4.2. Awario
    4.3. Brand24
    4.4. BrandMentions
    4.5. Brandwatch
    4.6. BuzzSumo
    4.7. Digimind
    4.8. Iconosquare
    4.9. Infengy
    4.10. Keyhole
    4.11. Linkfluence
    4.12. Meltwater
    4.13. Mention
    4.14. Mentionlytics
    4.15. Orlo
    4.16. Pulsar
    4.17. Cloohawk
    4.18. Reputology
    4.19. Sprinklr
    4.20. Synthesio
    4.21. Talkwalker
    4.22. YouScan
    4.23. Zoho Social


1. What is a social media listening tool?

A social media listening tool will search the internet for mentions of your brand, competitors, and other keywords you choose.

It will give you a better understanding of how your brand is perceived, help you spot trends, and give you more control over the story.

2. Why use a social media listening tool?

Over 90% of consumers say online reviews influenced their purchasing decisions.

Social listening software can also be used by social media managers for brand reputation management, competitor analysis, customer sentiment tracking, real-time events monitoring, and the discovery of potential leads.

You'll be able to collect all data into a single dashboard and make well-informed decisions, which will give you a competitive edge in your market.

3. Which social media sites matter the most to social listening experts?

Not all social media platforms are equally important or relevant to social listening professionals.

According to a 2022 social listening study carried out by The Social Intelligence Lab, Twitter is a major data source, followed by Instagram and Facebook.

The same study revealed Sprinklr, Brandwatch, and Talkwalker as the top tools in a social listening expert’s arsenal.

4. Social media listening tools that tell you all the gossip

Social listening can provide you with unbiased and direct information about every aspect of your business.

Examine the options listed below to see which one can help you make wiser decisions to build and maintain your brand's reputation.

4.1 Audisense

social-listening-tool-audisense

Pricing: Contact Audiense to obtain current pricing for enterprise plans.

With Audiense, brands can leverage social data to improve the consumer research process and optimize their social strategy.

Audiense helps marketers develop relevant audience-centric strategies through its unique social consumer segmentation feature and additional insights.

This social listening platform allows users to combine numerous filter options such as profiles, affinities, demographics, or job roles when creating a report.

4.2 Awario

social-listening-tool-awario

Pricing: Starting at $24 per month. You can sign up for a 14-day free trial to try out the Starter plan. Up to 30,000 mentions are possible.

Awario is a social media and web monitoring tool.

Like other social listening apps, Awario allows you to track brand mentions and monitor competitors. It also helps you identify sales opportunities, find influencers, and engage with your online audience.

The software offers social media listening services for Instagram, Twitter, Facebook, YouTube, Vimeo, as well as for online news.

4.3 Brand24

social-listening-tool-brand24

Pricing: Brand24 offers an individual plan at $49/mo. Pricing plans for teams and agencies start at $99/mo. You can also opt for a free 14-day trial.

With Brand24, you can monitor your brand’s reputation in real-time through in-depth sentiment analysis and by tracking any changes in discussion volume and influence score. You can then download this data into PDF and Excel versions of summarized reports.

Brand24 supports Facebook, Instagram, Twitter, YouTube, TikTok, and Twitch. Moreover, it can extract data from blogs, forums, newsletters, and podcasts.

4.4 BrandMentions

social-listening-tool-brand-mentions

Pricing: Starts at $99/mo. You can also see what BrandMentions can do for you within a 7-day free trial.

BrandMentions is a versatile tool that can help you keep track of everything mentioned about your brand or product on all channels that matter to you. It also performs a thorough sentiment analysis to determine the tone of the chats and notifies you in real-time.

The app offers monitoring for Twitter, Facebook, Instagram, LinkedIn, Pinterest, Reddit, and Quora.

4.5 Brandwatch

social-listening-tool-brandwatch

Pricing: Starts at $108/mo. You can also opt for a 14-day free trial.

Brandwatch is a world-class social media management tool equipped with lots of professional features that help marketers make strategic decisions for their brands.

For social media listening purposes, the platform provides sentiment analysis, categorizing mentions as good, neutral, or negative.

You can set notifications to alert if there is a spike in specific mentions. You can create automated reports of mentions and trending topics and have them delivered straight to your inbox.

You can also build audience profiles from any social listening project.

4.6 BuzzSumo

social-listening-tool-buzzsumo

Pricing: Starts at $99/mo.

BuzzSumo also has a free option that allows you to conduct 10 searches each month. The free and low-cost programs do not offer Facebook listening.

BuzzSumo makes it easy to monitor your brand’s performance on social media by displaying the number of impressions and shares received by specific posts and allowing you to see what type of content is best received by your audience.

4.7 Digimind

social-listening-tool-digimind

Pricing: Contact Digimind to obtain current pricing.

The Digimind platform is designed for companies and agencies looking to accelerate their digital transformation using an insights-driven methodology.

Monitoring topics of interest, analyzing mentions, distributing information, engaging audiences, creating reports, calculating ROI, and utilizing search data for reputation management are just a few of the social listening services available at Digimind.

4.8 Iconosquare

social-listening-tool-iconosquare

Pricing: Starts at 49€/mo. Iconosquare offers a free 30-day trial.

Iconosquare enables you to track your brand mentions across Twitter, LinkedIn, Facebook, and Instagram and instantly engage with your audience through the Conversations feature.

The Tags and Mentions Analytics feature gives you a deeper understanding of your mentions by organizing data like mentions by type (picture, caption, comments), mentions by post type, mentions history, and more.

4.9 Infegy

social-listening-tool-infegy

Pricing: Contact Infegy to obtain current pricing.

Infegy's software helps you understand your consumers better.

Flexible filters such as age segment, categories, channel, geography, and entities can refine your search and get you the exact answers you’re looking for.

Its cloud-based social media intelligence platform delivers real-time insights into any topic discussed online from over 400 million sources.

4.10 Keyhole

social-listening-tool-keyhole

Pricing: Pricing starts at $ 79 / month for the Standard plan. Contact Keyhole to obtain current pricing on Enterprise plans.

Keyhole is a great solution for social media professionals looking to monitor their brand’s reputation online. Hashtag, account and influencer tracking are available across all plans.

Higher-priced plans offer more advanced features like sentiment analysis, media moderation, and in-depth analytics.

4.11 Linkfluence

social-listening-tool-linkfluence

Pricing: Contact Linkfluence to obtain current pricing.

It can take years to develop a reputation but only seconds to destroy it. This is why having a tool like Linkfluence to give you a real-time snapshot of your brand's social media health is crucial.

You can spot shifts in consumer sentiments, odd activities, or find unfavorable content that poses a risk to your reputation or has the potential to go viral.

4.12 Meltwater

social-listening-tool-meltwater

Pricing: Contact Meltwater to obtain current pricing.

With nearly 20 years of experience analyzing data and 60 offices across six continents, Meltwater examines millions of posts from social media platforms, blogs, and news sites.

Meltwater allows you to identify key influencers and track your online performance. Moreover, the app removes unnecessary remarks and allows you to create personalized dashboards to fit your needs better.

4.13 Mention

social-listening-tool-mention

Pricing: Starts at $29/mo. Mention also offers a free plan.

Mention encourages people to listen to and learn from data. In turn, it offers a free plan that allows you to track up to 1000 mentions across Instagram and Twitter.

The app can also create an alert that will show results from the last 24 hours.

You can further customize your alerts by developing custom reports on content performance using Mention's Insights Center.

Custom plans allow you to obtain historical data from Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Google+, Reddit, news, and blogs.

4.14 Mentionlytics

social-listening-tool-mentionlytics

Pricing: Starts at $40/mo β€” this plan is ideal for small-size brands that need to search for up to 10K mentions per month.

By providing highly intuitive and user-friendly dashboards, Mentionlytics provides its users with unique and informative data.

You can track brand mentions and competitors across various social media channels such as Twitter, TikTok, Instagram, Facebook, Reddit, Google Reviews, Youtube, and Linkedin.

Mentionlytics also supports data collection across news sites, forums, blogs, and other websites.

4.15 Orlo

social-listening-tool-orlo

Pricing: Contact Orlo to obtain current pricing.

Want to keep an ear to the ground and create fresh content at the same time? Orlo is here to help. This social listening platform can turn listening stream results into new content ideas.

If monitoring all your brand mentions gets to be too much, with Orlo's Social Listening function, you can filter streams regardless of whether customers name your business in their posts or just talk about it in general.

4.16 Pulsar

social-listening-tool-pulsar

Pricing: Contact Pulsar to obtain current pricing.

Customers can use Pulsar for brand tracking, campaign measurement, audience segmentation, and more strategic intelligence across many social media sites, including Twitter, Instagram, Facebook, Pinterest, and TikTok.

The social listening data collected by Pulsar helps you optimize media planning, see new trends, understand social issues, and generate creative ideas for new campaigns and products.

4.17 Cloohawk

social-listening-tool-cloohawk

Pricing: Pricing starts at $19 per month for the Starter plan. Cloohawk also offers a 14-day free trial.

As its name suggests, this social media listening tool enables you to monitor your brand’s performance with the eyes of a hawk.

First, Cloohawk gathers social media data from Twitter.

Then, based on how your audience reacts to your content, this app identifies top-performing content types and makes suggestions based on fresh insights. Once they’re set up, most social media tasks can be automated in Cloohawk.

4.18 ReviewInc

social-listening-tool-reviewinc

Pricing: Contact ReviewInc to obtain current pricing.

ReviewInc provides software for managing internet reputation and reviews across Facebook, Google, and other review sites.

You can monitor, collect, and respond to business online reviews from one place using the app’s Comprehensive Reputation and Review Management Software features.

4.19 Sprinklr

social-listening-tool-sprinklr

Pricing: Contact Sprinklr to obtain current pricing.

As far as customer experience management tools go, Sprinkler is a real powerhouse. Among its many other functions, Sprinkler also offers social listening services - covering 3 billion consumers from 350 million sources and over 20 social channels.

By using the social listening feature, you can get insights into the context and sentiment of online conversations and make informed decisions based on them.

4.20 Synthesio

social-listening-tool-synthesio

Pricing: Contact Synthesio to obtain current pricing.

One of the world’s best social listening platforms is Synthesio. This tool allows agencies of all sizes to assess the effect of social and mainstream media conversations.

In the interest of clean data, Synthesio includes the Noise Reducer feature, which eliminates irrelevant mentions from your dataset automatically.

Synthesio supports Facebook, Twitter, Instagram, and YouTube.

4.21 Talkwalker

social-listening-tool-talkwalker

Pricing: Contact Talkwalker to obtain current pricing.

Talkwalker assists over 2,500 brands worldwide in maximizing revenues through actionable consumer insight.

It goes beyond being a social listening tool due to its exclusive advanced AI technology.

You can monitor brand mentions and analyze consumer sentiment across 10 different networks, including Twitter, Facebook, and Instagram.

You can also view the most talked-about themes about your brand and how you stack up against your competitors.

4.22 YouScan

social-listening-tool-youscan

Pricing: Contact YouScan to obtain current pricing.

Industry experts recognize YouScan as a leading player in the social media intelligence space.

YouScan's Visual Insights searches through detailed parameters to find pictures showing your specific requirements.

Marketers can use the feature to discover consumer insights, measure sponsorship ROI, and find users who can generate creative content themselves.

Depending on your preferences, you can also use smart alerts to get specific notifications about brand mentions and sentiments.

4.23 Zoho Social

social-listening-tool-zoho-social

Pricing: The most affordable plan (for businesses) that includes social listening is the Professional one, which costs €30 /month billed annually. Zoho Social also offers a 15-day free trial to new customers.

Zoho Social is a powerful social media management platform that helps marketers track social media performance, schedule posts, and keep a close eye on brand mentions and consumer sentiment.

You can track and organize mentions, keywords, and reviews relevant to your brand and products using Zoho Social.

Wrap up

People are talking about brands on social now more than ever before. Social listening can help you gain a clear picture of your brand's overall health.

This way, you can learn more about how people feel about your product and make better decisions based on their likes, dislikes, pain areas, and expectations.

Andreea Udescu

Andreea Udescu

I love helping people make sense of things. Especially data.

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