How To Get More Views On TikTok: 16 Effective Strategies

Want to grow your audience on TikTok like your competitor did? Or drive sales through TikTok marketing?

No matter your TikTok goal, you need one thing — more views on your videos.

The more views your TikTok content gets, the wider your reach, the higher your engagement, and the greater the chance of turning viewers into customers.

In this article, we’ll break down how to get more views on TikTok through 16 proven strategies, along with examples.

Let’s make your brand a TikTok sensation.

What is considered a view on TikTok?

TikTok has one of the simplest approaches to defining a view. A view is counted on TikTok the second someone plays a video. Because there’s no minimum view duration, even if a user watched it for one second before hopping to the next video, it still counts as a view.

If a single viewer watches your video multiple times, each play adds to your view counter. (However, views from your own profile don’t count toward the total)

Why tracking views on TikTok is important?

Views influence everything on TikTok. The more views your video gets, the higher the chances of TikTok’s algorithm promoting it.

What can this TikTok video amplification look like?

• Your videos may likely pop up on users’ For You Page (FYP);
• Your content may appear in trending hashtags;
• TikTok may recommend your videos to users with similar interests.

That’s not all. More views don’t just mean exposure, they drive engagement. If people enjoy your videos, they’re more likely to like, comment, and share them.

Regularly tracking views over time will also give you an idea of which kinds of content are working best for TikTok.

For example, if user-generated content is getting a lot of views, you can incentivize UGC and share those on your profile. Similarly, if you see a lot of views but not enough engagement, it may mean your hooks are strong, but the content needs to be more engaging to keep viewers watching.

In a nutshell, tracking views can help fine-tune your TikTok strategy, create better content, and grow your audience faster.

Increase your TikTok views by optimizing your content creation strategy

There are brands I follow on TikTok not because I use their products or keep up with their business but simply because I love their content. It resonates with me, and every time their video pops up, I watch it till the end. And I’m not alone. Many TikTok users do the same.

Your content strategy is the biggest determinant of views and engagement on TikTok. Here are a couple of content-focused strategies on how to boost views on TikTok.

#1. Create engaging and quality content

What does engaging and quality content mean in the first place? For beauty brands, it may mean showing makeup tutorials. For gaming companies, it may mean showing exciting gameplay clips and involving users in challenges.

At the end of the day, quality content will depend on what works best in your niche. You can either look at what works for your competitors or keep your target audience at the forefront while coming up with content ideas.

Complement it with TikTok best practices, and you’re all set. You can subscribe to certain communities and social media blogs like Socialinsider to get the scoop on what’s working best on each social platform.

For example, when digging through the data, we found that 2-minute TikTok videos are getting more views than short, snappy videos.

Here are three other tips you can use to create engaging content:

• Use hooks. Get users glued to your content in the first 3 seconds by relaying a hook that promises value.

• Keep videos concise. You might be tempted to share a lot on your video. But stick to one clear message per video.

• Create content around FAQs. What are the top 5 questions your customers typically ask? By creating content around them, you can provide value and get more people to see your TikToks. Here’s how Canva did it.

#2. Be authentic

According to Semrush Social Media Trends report, GenZ is tired of perfection and flawlessness. They have started a realness movement because they want a more honest and meaningful experience.

Why does this matter? The majority of users on TikTok are Gen Zs and young millennials.

This means that your audience on TikTok is actively looking for content that feels real and authentic. What does this authenticity look like? It may be as simple as sharing raw, unpolished content.

Sara Zaccaro, global head of brand social media, Publicis, says:

Brands feel they must put out very polished, professionally tailored content. However, in most cases, people behind social media management don´t get this trend of looking raw. But it's okay to look like it was filmed on your phone. That's what people want to see and relate to.

Here are four examples of authentic content on TikTok:

• Show behind-the-scenes of your business operations. This could be showing your office, factory, or how certain processes are handled in your business.

• Share genuine business milestones and setbacks. Every business experiences ups and downs, and the best brands are upfront and honest about it on social media.

• When possible, feature real team members rather than actors. Let your teammates take the spotlight. People enjoy seeing the real faces behind a brand, making companies feel more personal and approachable.

• Address customer pain points, acknowledging challenges in your industry. Talk about real issues that your customers are facing. Give them solutions. For example, Notion created this TikTok for back-to-school students. This simple video got them 68K views.

#3. Experiment with different content types

Nothing is set in stone when it comes to social media. What might rank well today on TikTok might not get you on your users’ FYP a few months down the line.

This means you need to keep experimenting with your TikTok content strategy. Even if UGC works well, mix it up with humorous content or educational content.

Here are four tips to give your experimentation a direction.

• Implement a 70-20-10 content structure. This helps balance consistency and creativity on TikTok. 70% of your content should be proven formats (videos that have performed well, like tutorials or behind-the-scenes), 20% should be trending adaptations (like trending sounds or challenges), and 10% should be experimentation (with new content ideas or storytelling techniques)

• Test different high-performing formats. Based on our experience, some of the best-performing formats on TikTok are how-to’s, myth-busting, day-in-the-life, and client testimonial videos. You can even mix and match these formats to see what works best for your brand.

• Create a monthly content lab. This is where you try 3 new formats with minimal production investment. By keeping production simple, you can quickly gauge audience reactions without overcommitting resources.

• Alternate between different content themes. Create content on different themes like educational, inspirational, and entertainment. You can even add industry-related themes to this mix.

#4. Create a content series

If certain types of videos are performing well on TikTok, don’t just stop at one. Turn them into a series. A content series keeps viewers coming back for more and builds anticipation around your brand.

For example, if a myth-busting video goes viral, turn it into a recurring TikTok video creation format where you debunk common misconceptions in your industry.

For example, HubSpot creates multiple videos for its series “Life in sales.” The brand showcases funny, relatable moments that sales reps often encounter in their daily lives. As their target audience is mainly sales reps, this helps attract relevant people to their TikTok account.

Here’s an example of one video from their TikTok series.

The best part about running a content series on TikTok? You can create playlists for your series and highlight them on your profile. This makes it easy for users to view similar videos in one space.

Here are some ideas for your content series:

• Product how-to’s and updates
• Customer stories and testimonials
• “Tip of the week” or weekly series
• UGC videos
• Reaction videos
• Customer Q&A
• Behind-the-scenes videos

Two additional tips before you start a content series:

• Develop a series with consistent branding. Make sure to use consistent hashtags, video formats, and branding elements to tie the series together. You can also number your videos (e.g., “Part 1,” “Episode 2”) to encourage binge-watching.

• End the video with a teaser for the next episode in the series. You can hint at what’s coming next, ask a question, or encourage viewers to follow for the next update.

#5. Run influencer collaborations

Adding popular voices to your content is one of the most effective strategies for TikTok exposure. You can leverage their audience and get them to view your content.

When users see a familiar face, they are more likely to stop scrolling and watch your video. Influencers bring a personal, relatable touch to branded content, making it feel less like an ad and more like entertainment.

If you think influencer marketing is all about spending a lot of money, we recommend partnering with micro and nano influencers. These influencers have a niche audience and get better engagement than macro influencers and celebrities.

You can even offer value beyond monetary compensation. For example, provide exclusive access to new features or products and let them try your products/services for free.

Increase your TikTok views by monitoring and integrating trends

Imagine this. A popular TikTok trend begins with a catchy dance, and within days, it spreads like wildfire. Brands and influencers alike start putting their unique spin on it, and it quickly dominates the platform.

What if you could use this trend to get more TikTok visibility for your athletic wear? Think of the resulting boost in views for your video. Monitoring trends on TikTok allows you to stay relevant and timely, even increasing your chances of getting featured on the For You Page (FYP).

#6. Leverage trends

Whether you love it or not, social media revolves around what’s trending and popular. Some trends may go on for months, some may die down within a week. But if you capitalize on it, you can increase your video visibility on TikTok.

Thankfully, TikTok trends aren’t restricted to just dance and challenges. You can find a lot of trending hashtags and topics related to every industry.

The simplest way is to spend time-consuming content on the platform. But if you are looking for a quick hack, check TikTok’s Creative Center for emerging trends in your industry.

Also, another method is to take a look at your competitors and other brand accounts in the industry to stay tuned with new trends.

Before you finalize a trend, we suggest creating a trend evaluation checklist. This makes sure you avoid creating content on trends that don’t align with your brand. For example, here are a set of questions you can check the trend against.

• Does the trend align with our brand’s core message and values?
• Is the trend popular with our target audience, and does it resonate with their interests?
• Will joining this trend enhance our brand's image?
• Will this trend help drive engagement and conversation around our products?
• Is the trend still fresh and relevant, or is it already oversaturated?

Once you have qualified a trend, ensure you naturally weave your products/services instead of forcefully fitting them.

#7. Include trending audio

Want a simple answer to how to increase views on TikTok? Use trending audio.

TikTok’s algorithm favors videos with popular sounds, pushing them to users’ For You Page (FYP). The best part? Users are already searching for and engaging with these sounds, meaning your content gets discovered faster.

For example, when people get hooked to an audio, they click on the spinning album in the bottom right corner to view more videos that use it.

To discover these trending audios, tap the “Create (+)” button in your TikTok app, and then tap “Add Sound.” You will find the most popular audio clips. You can even save some of the trending audios so you can easily use them for relevant content.

Here are two actionable tips for when you adopt this trend:

• Layer trending audio with your voice rather than replacing your message entirely. By keeping your voice as the primary focus and using trending sounds in the background, you can boost views while still delivering valuable content that resonates with your audience.

• Combine trending audio with visual transitions that match the beat. This makes your content more dynamic and keeps viewers engaged. Well-timed transitions can also encourage replays, further boosting your video’s visibility.

#8. Participate in challenges

And the chance to win? That’s just the icing on the cake.

These challenges boost views by encouraging mass participation and shareability, making your content spread faster. They create a ripple effect as more users join in and interact, keeping your content trending and highly visible.

Here’s how you can design challenges that encourage participation and get your views up on TikTok.

• Put a unique business spin on consumer-focused challenges. For example, fitness brands can jump in on a "30-Day Fitness Challenge" where users share their progress using the brand's products, such as resistance bands or workout gear.

• Create a company-specific version of popular challenges featuring team members. This approach adds a personal, authentic touch to the challenge while showcasing your team’s personality. It also creates an engaging experience for your audience, boosting views.

• Launch your own branded challenge with a simple, repeatable format. Branded challenges are challenges that naturally involve your product or service. These challenges help generate UGC. Here’s how GoPro often creates challenges that encourage people to share their best shots with their GoPro cameras.

• Partner with 2-3 complementary businesses to amplify challenge participation. By collaborating with brands that share a similar target audience, you can expand your reach and encourage more users to join in.

Increase your TikTok views by improving audience targeting strategy

You spent hours crafting your content strategy. You have killer ideas to make your TikTok videos go viral. But what if your videos reach the wrong audience?

Without the right people watching, your content won’t have the impact you want .That’s why audience targeting is just as important as the content itself.

Here are two tips to increase TikTok views with audience targeting strategies.

#9. Understand your audience’s pain points and needs

As a brand, you may be targeting users of all age groups. But as TikTok gravitates more towards younger demographics, you may want to create an audience persona just for TikTok.

This persona should include demographics, interests, behaviors, their favorite brands on TikTok, TikTok habits, and business-specific attributes.

Once you have built a clear TikTok audience persona, you can craft content that aligns with their interests and motivations. For example, if your audience is constantly on the search for tutorials and value-packed content, your content strategy should reflect that.

The best part? This content will engage your existing audience and attract more like-minded users to your page, increasing followers and views.

Another way is to analyze your competitors.

• What kind of content are they creating?
• What kind of audience pain points are they solving?
• What kind of content is getting the most views and engagement?
• How are they interacting with their audience in the comments and replies?

Based on these insights, you can cater your content to specific audiences.

#10. Understand your audience’s content preferences

Want a simple yet effective strategy for how to get discovered on TikTok?

According to TikTok, user interactions play the biggest role in how content is recommended across TikTok (For You Page, Following feed, Live Feed, and Friends tab). These user interactions include content they like, share, comment, and watch in full or skip.

To take advantage of this, regularly review your TikTok analytics to identify the types of content getting the most engagement. By analyzing metrics such as views, likes, shares, comments, and watch time, you can pinpoint which videos resonate most with your audience.

This will allow you to refine your content strategy, focusing more on the topics, formats, and styles that lead to higher engagement. You can either do it manually or use Socialinsider.

For example, instead of surveying each content piece, Socialinsider tells me which types of content pillars are getting the most engagement and views in an instant.

While this research may have taken me hours, I can use that time to refine my brand’s content strategy.

Increase your TikTok views by improving your content distribution strategy

How many times should you post on TikTok? Should you post at certain times of the day or randomly post your videos? While these questions may seem trivial, they can impact views and engagement.

Here are three content distribution strategies to adopt.

#11. Have an optimal posting frequency

According to our social media benchmarks research, brands post on an average 3-4 times per week on TikTok.

While this isn’t a one-size-fits-all rule, we recommend maintaining a consistent schedule instead of posting sporadically. Posting sporadically can make it harder for TikTok’s algorithm to recognize and promote your content.

Whether you publish 3 videos a day or 3 videos a week, don’t break this consistency for at least a few months to see the results.

To maximize views and engagement, consider these strategies:

• Gradually increase your frequency. Start with a manageable schedule and slowly add 1-2 extra posts per week to test what works best.

• Prioritize quality but don’t run after perfection. Instead of spending hours creating the perfect video on TikTok, post what feels authentic and natural.

• Identify your optimal posting windows by testing morning, afternoon, and evening posts. For example, if your followers are active in the evening, you may want to first experiment posting during that time.

• Batch-create content: To maintain consistency, consider filming multiple videos in one session and scheduling them throughout the week.

#12. Cross-promote your TikTok videos

Do you have a good following on Instagram or YouTube? Why not use it to increase TikTok views?

When you share your videos on platforms like Instagram, Twitter (X), YouTube Shorts, and Pinterest, you attract new audiences who may not have discovered your content otherwise. These people may explore your content on TikTok and even give you a follow.

While sharing these videos on other platforms, ensure you adhere to platform-specific best practices. For example, you may want to change captions and inculcate different keywords or links on Instagram or YouTube.

For example, Google shares the same video on TikTok and YouTube Shorts but with additional links in the caption on YouTube. One of which is the link to their TikTok profile.

You can even cross-promote your TikTok content by including it in your email newsletter. Create a section called “What’s trending on TikTok” and include popular videos from the past week or month.

Additionally, you can personalize your email campaigns by curating TikTok videos based on audience segments.

#13. Use Duets and Stitches

Ever wished you could jump into a conversation happening right in front of you? That’s exactly what Duets and Stitches let you do on TikTok.

Duets let you place your video side by side with another creators’s, reacting, adding commentary, or collaborating in real time. This is great for responding to viral challenges, reviewing products, or even creating fun, interactive content with influencers.

Since the original video already has an audience, your Duet can maximize TikTok views.

You can even encourage creators to use your videos to create Duets, increasing your views as well.

For example, here’s a duet in which Glossier showcases the product and a creator shows how it looks in real life.

Stitches, on the other hand, let you take a short clip from someone else’s video and add your own spin. This is perfect for adding context, expanding on an idea, or joining popular discussions.

Here are a couple of tips when trying these features for getting views on TikTok:

• Stitch popular videos in your niche to add your expert perspective.
• Duet with industry thought leaders to provide additional context or counterpoints.
• Develop a "reaction series" where you analyze industry news or trends.
• Create response content to frequently asked questions in your industry.

#14. Leverage TikTok SEO best practices

62% of the 18-24 demographic search on TikTok. In fact, for this age group, TikTok has even outpaced Google as a go-to search platform.

This means if you adopt TikTok SEO best practices, you can improve the visibility of your profile. This will also be a solution to the question – how to get more TikTok videos seen?

Not only that, many TikTok videos now even appear on Google besides YouTube videos when you search for some keywords.

Here are three best practices you can start with when it comes to SEO:

• Optimize your profile with industry-relevant keywords. You can include them in your bio and username. This ensures your profile pops up whenever someone searches for an industry-specific keyword on TikTok or even on Google.

• Include keywords in your video’s captions. Use terms your audience is likely to search for, making it easier for them to find your videos. Adding relevant hashtags alongside keywords can further increase your reach and visibility.

• Tag videos with location information if you cater to a local audience. This helps the algorithm show your content to users nearby, increasing the chances of attracting local customers. It’s especially useful for businesses like restaurants, salons, and event organizers looking to drive in-person traffic.

Increase your TikTok views by improving your measurement strategy

What you don’t measure, you don’t improve. Sometimes you may be investing a lot of efforts in making the wrong content. Or targeting the wrong audience.

The only way to spot these mistakes and find new growth opportunities is by having a solid social media measurement strategy.

Here are two such strategies that will help boost TikTok video views.

#15. Leverage social media analytics

TikTok’s native analytics offers a lot of data. The only caveat? You need to spend a lot of time understanding the data and gathering insights from it.

Instead, tools like Socialinsider help you make sense of this data much more quickly and easily. For example, you can run a content analysis, competitive analysis, and metrics analysis for TikTok strategy optimization, all in much lesser time.

But which social media metrics are actually important to increase views on TikTok? Below are four key metrics.

• Views on videos: The total number of times your video has been watched. This helps gauge reach.

• Watch time: The total and average time users spend watching your video. The longer they watch, the better TikTok ranks it. For example, a tutorial video with a high average watch time signals that users find it valuable.

• Completion rate: The percentage of viewers who watch your video till the end. A high rate means your content is engaging and will be promoted by TikTok’s algorithm. For example, if short videos have a higher completion rate than longer ones, you may want to prioritize those.

#16. Use data to get optimization insights

While you can get a lot of data from the platform itself, it might take you time to dig deep and gather insights.

For example, with Socialinsider, you can identify the top 5 performing videos over a certain timeframe, allowing you to easily spot common elements.

Final thoughts

TikTok is all about having fun by sharing creative content ideas.

Remember that sometimes, it can just happen to post the right video at the right time, and the right people see it.

Using viral sounds brings more viewers, but combining an original idea with a funny sound to create the perfect context brings even more.

Ultimately, finding the content type and trends that work best for your brand's message is the key to learning how to get more TikTok views.

Although there isn't a magic recipe for becoming popular on TikTok, we hope these suggestions will help you develop a strong growth strategy.

FAQs on how to increase your views on TikTok

Should you buy views?

No, purchasing views on TikTok is a risky move. TikTok’s algorithm values genuine engagement over inflated numbers. Beyond that, buying views violates TikTok’s terms of service. It can put your account at risk of penalties, content suppression, or even disqualification from programs like the Creator Rewards Program. If TikTok detects fake engagement, your videos may get less exposure, making it harder to grow your presence organically.

How many views should a video on TikTok have to get viral?

There’s no fixed number of views that defines a viral TikTok video. However, a video is generally considered viral if it gains hundreds of thousands to millions of views in a short period.

How long does it take a TikTok video to get on the For You Page?

Factors like watch time, interactions, and shares influence how quickly a video appears on the FYP. Even then, there’s no set time for when a TikTok video will land on the For You Page. TikTok’s algorithm continuously evaluates content, meaning a video can gain traction immediately or resurface weeks later if engagement picks up.