Wondering which social media posts are working and which not?
Looking for an app for social media analysis where you can track all the social media platforms in one single, user-friendly dashboard?
Social media analytics are essential for measuring the effectiveness of your social media efforts and making informed decisions based on data.
If you don't have access to social media analytics, you would be relying on guesswork, intuition, or vanity metrics that don't accurately reflect the value of your social media presence.
With social media analytics, you can identify your target audience and track your reach, engagement, conversions, and loyalty across different platforms and channels.
In this article, we’re going to cover 29 of the best social media analytics tools marketers should consider in 2024.
Best social media analytics tools for 2024
What are social media analytics software
Why use social media analytics tools
Who uses social media analytics tools?
29 of the best social media analytics tools for 2024
What are social media analytics software?
Social media analytics are a set of processes and tools that assist in collecting, analyzing, and presenting data from your social media activities.
With the help of social media analytics, you can gain insights into how your audience interacts with your content, track the growth of your brand awareness and reputation, and evaluate if your social media objectives are aligned with your business goals. By leveraging social media analytics, you can optimize your social media strategy, enhance the quality and relevance of your content, and improve your return on investment (ROI).
What are social media analytics tools?
Social media analytics tools are software or apps that can help you with:
- data collection: gather data from Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube.
- social media analysis: prove insights and relevant metrics.
- social media reporting: highlight the social media KPIs for informed decisions.
- audience engagement: present the engagement numbers, comment rates, share rates, comments rates, and save rates.
- increase brand awareness: track mentions and hashtags.
- strategy optimization: tailor social media posts.
- competitor analysis: insights into competitors' strategies and campaigns.
- measure social media ROI.
This list of social media analytics tools was created based on a G2 comparison that provides insights on customer satisfaction across all types of businesses.
Why use social media analytics tools
Many social media analytics tools are available, each providing different functionalities to suit the client's needs.
According to our 'The Life of a Social Media Manager' survey, the ideal social media analytics tool needs to include all social media platforms (78%), be easy-to-use (75%), and provide real-time data (74%).
Most social media managers use analytics tools for:
- measuring the content performance (85%)
- understanding their audience (75%)
- social media reporting (69%)
- tracking social media campaigns (61%)
- competitor analysis (46%)
- tracking brand awareness (45%)
- creating agency pitches (26%)
- influencer research (22%)
Who uses social media analytics tools?
Social media plays an essential role in selling products. 43% of customers discover new items through social networks, and 66% of customers purchase after seeing other people's social media posts.
Social media has evolved, and social media managers must adapt to changing algorithms.
Social media analytics tools are useful for:
- social media managers who want to track their social media objectives and measure their social media efforts.
- head of social media who needs to get an overview of how their brand evolves on social, monitor competitors, track social media campaigns with influencers, or prove social media ROI.
- marketing managers who need to use social media analytics software to track top metrics, export data, or track social media campaigns.
- customer support teams can utilize social media analytics to address complaints received on social media promptly.
29 of the best social media analytics tools for 2024
1. Socialinsider
Socialinsider is one of the best social media analytics tools, offering premium features for measuring and reporting social media performance and Instagram listening insights.
Using this tool for social media analysis, you can get in-depth insights, compare strategies, optimize social media content, track and monitor social media campaigns, gain competitive insights and benchmarks, get history posts data, and export social media data in multiple formats.
Socialinsider's social media analytics features include:
- Get top social media metrics and analyze your social media performance.
- Get in-depth insights for any business page or influencer.
- Identify the best-performing content.
- Access analytics on a post-level.
- Get competitive insights and industry trends.
- Track competitors' performance and content strategies.
- Tag and group social media content by keywords or trends.
- Get social media listening insights for any hashtag on Instagram.
- Monitor your branded hashtags or hashtag campaigns on Instagram.
- Discover the influencers who use your hashtags on Instagram.
- Export social media data as PDF, PPT, CSV, or EXCEL. You can import your Socialinsider data to Looker (Google Data Studio), PowerBI or get social media data via API.
Socialinsider offers an easy-to-use analytics dashboard for Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube, catering to social media professionals and marketing managers.
Pricing: Socialinsider's plans start from $99/month.
Free trial: 14 days
G2 rating: 4.7 out of 5
2. Agorapulse
AgoraPulse is a social media management tool that analyzes the performance of your social media accounts and monitors trends. It helps you to keep track of your social media activity and provides insights on how you can improve your social media strategy.
AgoraPulse provides a suite of tools including inbox, publishing, social media analytics and reporting, monitoring, and team collaboration tools, enabling you to publish and schedule content while on-the-go.
You can use AgoraPulse to track your content's organic and paid reach, clicks, and engagement.
Pricing: options ranging from €49 to €119 per month or more—if a custom plan is chosen
Free trial: 30 days
G2 rating: 4.5 out of 5
3. Brandwatch
Brandwatch is a powerful digital consumer intelligence platform that offers analytics for social media.
Brandwatch provides a range of digital marketing tools, including consumer research, social media management, and influencer marketing solutions.
Brandwatch monitors and analyzes billions of online conversations across various channels, including blogs, reviews, news, and images.
Beyond providing access to vast amounts of data, Brandwatch enables users to gain a deep understanding of their customers – their needs, desires and interests.
Pricing: disclosed on demand
Free trial: not disclosed on the website
G2 rating: 4.4 out of 5
4. Buffer
Buffer's social media analytics and reporting dashboard enables social media proffesionals to track performance and create reports on Instagram, Facebook, Twitter, and LinkedIn.
With their social media analytics software, you can gain insights on boosted posts, audience demographics, Instagram stories and hashtags, and export downloadable reports.
The product is divided into 5 key tools: Publishing, Analytics, Engagement, Start Page, and AI Assistant.
Buffer simplifies the process for brands to schedule their posts, analyze social media performance, and manage all their accounts in one centralized hub.
Pricing: options ranging from $0 to $120 monthly for 3 channels
Free trial: 14 days
G2 rating: 4.3 out of 5
5. Cision
Cision is a PR software platform that offers media analytics and measurement for brands.
You can understand and manage your brand story, brand reputation, and communication campaigns using Cision's analytics tool.
With this Cision, you can execute PR campaigns, target the right media contacts, engage with personalized outreach, or measure and monitor your brand.
Key features of the platform include interactive dashboards, full-funnel measurement, and executive-ready reporting.
Pricing: disclosed on demand
Free trial: not mentioned on the website
G2 rating: 4.0 out of 5
6. Dash Hudson
Dash Hudson provides social media analytics and reporting for major platforms. You can get stats at a glance, customized reports, and content benchmarks
Dash Hudson's solutions include Reporting, Insights, and Trends, Influencer and Creator ROI, and AI-Powered Social Listening.
You can use their social media analysis software to measure success, get competitor insights, view customized reports, and track social media metrics.
Pricing: starting from $249 monthly
Free trial: 14 days
G2 rating: 4.7 out of 5
7. DashThis
DashThis is a social media reporting software that helps marketers save work hours and create beautiful reports.
DashThis automatically collects marketing data from various sources, allowing marketers to compare and combine data in a single dashboard, providing a comprehensive view of the results of their efforts.
DashThis offers its services to a diverse range of business types, including non-profits, franchises, automotive, hospitality, and healthcare.
DashThis is great for social media marketing reporting which gather data from 34 of the most popular marketing platforms, like Facebook, Google Ads, Google Analytics 4, Twitter, Ahrefs, Moz, Google My Business, Youtube, Instagram, and much more.
With DashThis, you can create visually appealing and informative dashboards that showcase the impact of your marketing efforts.
The app excels in providing various reporting capabilities such as PPC reports, Google Analytics reporting, social media reporting, SEO reporting, and more.
Pricing: options ranging from $45 to $419 monthly
Free trial: 14 days
G2 rating: 4.8 out of 5
8. Determ
Determ is an AI media monitoring and analytics software designed for PR and marketing professionals. This app is ideal for brand monitoring, gaining insights into any topic, crisis communication, competitor analysis, campaign tracking with sentiment analysis, and social media monitoring.
With Determ, you can focus your communication efforts, detect potential issues, and capitalize on positive publicity.
Determ helps track brand mentions, measure reach, and create PR reports - all in one place. It offers media monitoring, analytics and reporting, sentiment analysis reports, and AI Synthia for smart insights to identify potential opportunities or threats relevant to your interests.
Pricing: disclosed on demand
Free trial: 7 days
G2 rating: 4.8 out of 5
9. Hootsuite
Hootsuite provides tools for scheduling, analyzing, listening, and managing social media.
It's easy to see which social media platforms, days of the week, and posts generate the most revenue with Hootsuite's social media analytics dashboard.
Additionally, it provides advanced analytics for social media that shows the paid, organic, and web metrics side by side.
Hootsuite streamlines various tasks for social media managers.
From scheduling posts to organizing content and measuring ROI, it offers a range of features that simplify the management of your social media accounts.
Pricing: starting from $99 per month
Free trial: 30 days
G2 rating: 4.1 out of 5
10. Iconosquare
Over time, Iconosquare has evolved into a robust analytics, reporting, publishing, and monitoring platform catering to the needs of small businesses, enterprises, and agencies.
Iconosquare provides essential analytics, content scheduling, and brand monitoring features, enabling you to manage your social media presence effectively.
Pricing: options ranging from €49 to €139 per month
Free trial: 14 days
G2 rating: 4.5 out of 5
11. Keyhole
Keyhole is a social media analytics software that instantly lets you analyze multiple profiles, brand mentions, campaigns, and influencers. It provides social media listening, campaign tracking, profile analytics, and influencer tracking tools.
Pricing: options ranging from $79 to $479 per month
Free trial: 14 days
G2 rating: 4.3 out of 5
12. Quintly
quintly, recently acquired by Facelift, provides social media analytics and competitor analysis tools.
You can easily track, benchmark, and analyze your social media activity, and create and automate reports for the most important platforms.
quintly is a social media analytics software brands and agencies use to make data-driven decisions.
You can utilize this tool for in-depth analytics and reporting, gain insights about your competitors, and customize reports.
Pricing: $315 per month for all features, including 3 profiles and one user. Additional charges apply to extra profiles and users. Taxes not included.
Free trial: book demo on demand
G2 rating: 4.7 out of 5
13. Rival IQ
Rival IQ, recently acquired by Quid, is a social media analytics and benchmarking tool. Rival IQ looks at your social media metrics and offers real-time insights that help you make quick decisions.
Rival IQ offers competitive analysis, social posts analysis, social media audits, and social listening. You can access detailed analytics for each channel and include competitive context in your social media reports.
Pricing: options ranging from $239 to $559 per month
Free trial: 14 days
G2 rating: 4.6 out of 5
14. Semrush
Semrush's social media analytics tools help you track and analyze any brand's social strategy.
You can keep track of the top social media accounts in your niche, stay ahead of trends, create and schedule engaging content across all social profiles, and receive social media reports directly to your inbox.
Pricing: $19.75/month
Free trial: 7 days
G2 rating: 4.5 out of 5
15. SocialPilot
SocialPilot is a comprehensive social media analytics tool that offers a range of powerful capabilities.
It provides comprehensive analytics for all posts, regardless of the publishing platform.
SocialPilot caters to a diverse range of businesses, including small businesses, marketing agencies, multi-location brands, and enterprises.
With features like content performance analysis, audience insights, identification of top fans, optimal posting times, and shareable PDF reports, SocialPilot empowers you to understand your audience, enhance engagement strategies, and effectively track and share your social media performance.
Pricing: options ranging from $30 to $200 per month
Free trial: 14 days
G2 rating: 4.5 out of 5
16. Sotrender
Sotrender is a social media analytics and benchmarking dashboard for digital agencies. Automate your monthly reporting or generate white-labeled social media reports with ease using this tool.
Sotrender offers a range of key features designed to enhance your social media management. Covering popular platforms like Facebook, Instagram, Twitter, and YouTube, Sotrender streamlines your monthly reporting, provides competitor insights, and simplifies online conversations with its Social Inbox feature.
Pricing: options ranging from $59 to $331 per month for annual plans
Free trial: 14 days
G2 rating: 4.7 out of 5
17. Sendible
Sendible is a tool for managing social media content, scheduling posts, and monitoring social media performance and trends, specifically designed for marketing agencies.
Using Sendible's social media analytics tools you can gain in-depth insights from your social media data and quickly generate reports for Facebook, Instagram, LinkedIn, and more.
Pricing: options ranging from $29 to $750 per month
Free trial: 14 days
G2 rating: 4.5 out of 5
18. Sprinklr
Sprinklr Insights offers access to user-friendly social media analytics dashbord, advanced social listening metrics, media monitoring, competitive benchmarking, audience insights and more.
Sprinklr is a unified-CXM platform used by thousands of the world's largest enterprises for marketing, advertising, research, customer care, and engagement.
The platform offers comprehensive capabilities across various areas, including publishing, engagement, listening, analytics, employee advocacy, and commerce.
For those seeking dedicated social media insights, Sprinklr Insights is the perfect solution. The price, however, is disclosed on demand.
Pricing: $249 per seat/month, billed annually.
Free trial: 90 days
G2 rating: 4.0 out of 5
19. Sprout Social
Sprout Social is one of the most popular social media reporting tools primarly meant for larger agencies and teams.
From managing social media publishing to engaging with your audience and analyzing your performance, Sprout Social provides a centralized solution for your marketing needs.
Sprout's social media analytics tool allows you to select the metrics that align with your business goals and show data impact in social media reporting.
Sprout's social media analytics dashboard provides a comprehensive view of your social performance. It allows you to create custom reports, and filter based on tags, content, and message type. This helps to highlight the most important metrics for different pieces of content.
Pricing: starting from $249 per month
Free trial: 30 days
G2 rating: 4.3 out of 5
20. Zoho Social
Zoho Social is a tool that helps businesses and agencies manage, expand, and report on their social media presence.
Additionally, it has a social listening feature that gathers data from various channels.
Using Zoho Social, you can see individual metrics for each post, like reach and engagement.
One of the best things about this social media analytics tool is that it can help you create a comprehensive report including data about your demographics.
You can also see how your audience engages with your content, while also being able to compare how your fans and other users interact with your posts.
Price: The starting price is $15 per month for one brand and one user
G2 rating: 4.4 out of 5
21. Emplifi
Emplifi is an enterprise marketing platform that enables you to track all the necessary social media metrics required for success.
With Emplifi, you get to check sentiment analysis, develop a competitors analysis and get a predictive analysis that helps you adjust your strategy.
Price: The starting price for Emplifi is $240 per month.
G2 rating: 4.4 out of 5
22. Tailwind
Tailwind's app for brands and small businesses helps you optimize your social media performance and provides detailed reports.
For Pinterest, you get metrics like the number of pins, the number of followers for your boards, but also the potential number of impressions.
When it comes to Instagram, Tailwind provides basic metrics, such as engagement, reach, followers, comments, likes and shares.
For a low-price analytics tool, this one provides you with quite a few metrics.
With this social media analytics tool, you can find the best hashtags on Instagram using the Hashtag Finder, and you can upload more images at the same time, using a drag-and-drop calendar.
Price: For this social media analytics tool, the price starts at $19.99 per month for annual plans.
G2 rating: 4.3 out of 5
23. Cyfe
Cyfe provides a comprehensive social media analytics dashboard to monitor all of your essential performance metrics, visualize your KPIs, and share them with your team.
With Cyfe, you can add all your social media platforms and then pull reports for a specific account.
You can set up SMS and email alerts for this social media analytics tool to notify you about different thresholds. By using its Twitter search widget, you can easily track your competitors’ performance and brand mentions.
Price: For this app, you only have to pay $19 per month.
G2 rating: 4.3 out of 5
24. Followerwonk
Followerwonk provides tools for Twitter analytics, offering in-depth data about your followers.
The app provides a lot of demographics data, splitting your followers into categories.
The cool thing about this social media analytics tool is that you can search followers by their names and keywords in their bio.
Moreover, you can categorise them based on their activity and influence.
You can use the app’s visual graph to benchmark yourself against your competitors.
Price: The starting price for this app is $29 per month.
G2 rating: 4.3 out of 5
25. Audiense
Audiences offers audience intelligence inisghts, and it's extremely useful when it comes to measuring Twitter performance.
You can gather in-depth data about your audience due to the app’s advanced use of machine learning. All the data obtained helps you learn more about your target audience.
With Audiense, you can use chatbots to engage with your Twitter audience in DMs. By providing you with all the necessary data on your audience, you can easily build a more engaged community.
Moreover, you get to analyze historical conversations on Twitter.
Price: For this app, the starting price is $39 per month.
G2 rating: 4.4 out of 5
26. Talkwalker
Talkwalker is a reporting software for social media platforms that allows free unlimited searches for hashtags and keywords. Through this app you gain access to hashtag and keyword searches across all social media platforms, news websites, forums and blogs.
You get to see distribution of conversations, mentions, top posts and sentiment analysis, helping you learn what works and what doesn’t work for your audience.
With Talkwalker, you can also compare your brand’s performance to your competitors.
With the help of its monitoring feature, you can find out what customers say about your brand, services and products.
Talkwalker also offers you demographics data which helps you adjust your content.
Price: For this app, you will have to contact their team to express your needs and establish a price according to what you’re looking for.
G2 rating: 4.3 out of 5
27. Social Status
Social Status is a tool for social media analytics, designed for agencies and digital marketers to report on multiple channels, customize their reports, and white-label them for different clients.
You can even download the social media reports in different formats.
The great thing about this social tool is that you can also perform a competitive analysis, track influencer campaigns and check your organic performance.
Price: For this app, the starting price for the smallest package is $9 per month.
G2 rating: 4.6 out of 5
28. Meltwater
With Meltwater, you get a combo of several features, including analytics, social listening and social monitoring.
You can track your brand’s mentions, social media coverage and obtain insights about your content from other media sources.
This social media analytics tool collects data from several forums, blogs, news websites and social platforms.
Through this, you learn more about the latest industry trends, being able to keep up with them.
Above all that, Meltwater also provides sentiment analysis, competitive analysis and trend analysis to help you craft a better marketing strategy.
Price: To see the pricing, you have to fill in a form where you specify your needs and someone from their team will give more details in a demo.
G2 rating: 3.9 out of 5
29. BuzzSumo
BuzzSumo is a complex social media analytics tool that also features content creation tools.
Providing you with the best content creation topics and a thorough analysis, you can easily develop targeted content for your audience.
With this tool, you can also check your social media engagement, helping you find out on which type of content you can rely more.
Key features: For BuzzSumo, the feature that makes a difference is the Content Analyzer one, but also the possibility to see the latest trends.
Price: The starting price for their plan is $199 per month.
G2 rating: 4.5 out of 5
Social media analytics within social media platforms
Most social media networks provide integrated analytics tools that offer insights into your activity and track content performance.
If you are looking to monitor your social media metrics and check the effectiveness of content on a platform using a free social media analytics tool, native analytics may be a useful solution.
Here is how to track social media analytics using the platform's native dashboard and get the needed data.
Facebook Analytics
In Meta Business Suite, you can find the social media reporting tool for Facebook and Instagram. Within the professional dashboard, you can find basic analytics about your content performance and audience demographics over a selected period of time.
The metrics available are reach, engagement, followers, and link clicks.
How to use it:
After you log into Facebook, click on your profile picture on the top right - Select your Facebook Page - Click on Meta Business Suite - Click on Insights on the bottom left.
You can customize the dashboard only to have data for Facebook and start to analyze your performance for maximum success.
Instagram Analytics
There are two ways of tracking social media analytics for Instagram:
- Native analytics within the Instagram app
- Meta Business Suite
If you have a Business or Creator profile, you can access Instagram analytics within Instagram app or web. It provides metrics like reach, engagement for content types, and your profile visits.
Instagram Insights is a thorough audience analytics tool that allows you to find your audience's most active time spent and optimize your posting schedule.
How to use it:
On the app: Click on Profile Picture - Click on Menu (three horizontal lines on the top right) - Click on Insights.
On the Web: Go to Instagram in your browser - Tap on your profile and click View Insights under your bio.
X (Twitter) Analytics
Looking for basic social media analytics and reporting for X, formerly Twitter?
Twitter provides a social media analytics dashboard where you can track your content progress and export data as CSV by tweet or by day.
Moreover, with Twitter Analytics, you can select a custom time period, which makes it easy to verify the performance of your posts for a campaign.
On each Twitter report, you can see:
- engagement
- link clicks
- retweets
- likes
- replies
- video views
How to use it:
Go to your Twitter account - Go to Twitter account analytics- Click Access your Post Analytics
LinkedIn Analytics
LinkedIn provides social media analytics and reporting where you can get data for your page, such as:
- content analytics
- visitor demographics
- followers growth
- analytics for newsletters
- basic competitive data
- employee advocacy metrics
On each section, you can dive in and get in-depth metrics such as:
- impressions
- clicks
- reactions
- comments
- reposts
- engagement rate
- video views
You can also customize the time range and export the data set as an XLS file.
How to access:
Click on your profile image in the upper right corner - select your Company Page from the drop-down menu - Analytics.
TikTok Analytics
On TikTok Analytics, you can monitor your video's performance with key metrics, such as profile/video views, impressions, likes, and shares.
This social media analytics tool offers followers insights regarding demographics and time usage. So, you’ll get to know where and who your target audience is and when they are spending more time on your content.
You can access up to 60 days of historical data and easily see the gaps or improvement opportunities in your TikTok marketing strategy.
How to access:
In the app: Go to your profile - Click on the three horizontal lines on the top right on the menu- Click on Creator Tools - Click on Analytics.
On the web: Log in to your TikTok account - Click on your Profile Picture - Select View Analytics
Youtube Analytics
YouTube Studio Analytics is the go-to option for brands and creators who want to manage their YouTube channels, analyze and optimize content performance
This is probably the most comprehensive analytics tool for social media, offering in-depth insights into your videos, Shorts, and channels from your first uploaded video to the last.
In the dashboard, you can find metrics like average view duration, reach and impressions, engagement, and audience insights (for new and returning viewers).
How to access:
Sign in to YouTube - Click on your Profile - Select YouTube Studio
Final thoughts
This list includes more than 20 social media analytics tools, but it’s very important to choose a tool that can help you achieve your ultimate goal.
Consult your team and your budget, and don’t forget that almost every tool has a free trial. So, try it out and find a perfect match for your brand.
Hopefully, this list comes in handy!
FAQs about social media analytics tools
#1. Why is social media analytics important?
Social media analytics provides data and context for any business or individual looking to establish a strong social media presence and make informed decisions based on data.
#2. What are the benefits of social media analytics?
By analyzing social media data, you can gain valuable insights into your audience and their behaviors. This information can help you create more targeted and effective marketing campaigns, leading to increased engagement, higher conversion rates, and ultimately, more sales.
Social media analytics tools help you make informed decisions and stay ahead of the competition.
#3. What is social media analytics used for?
Social media analytics is used for getting insights about:
- your social media performance
- your competitors and their performance on social
- brand evolution over time
- how people perceive your brand values on social
- sentiment analysis on a brand level
- influencers and campaigns
#4. Which is the best social media analytics tool?
Socialinsider is one of the best social media analytics tools out there. You can track and monitor social media metrics such as engagement rate, reach, impressions, video views, top-performing content, and sentiment analysis for Instagram hashtags. You can compare your performance against competitors, get social media benchmarks and industry trends, and conduct research.
#5. How do you get social media analytics for free?
Most social media platforms provide free analytics through built-in dashboards. However, there are some limitations when it comes to native analytics apps such as: history data, exportable charts and metrics.
#6. Is there any alternative to Sprout Social for analytics and reporting?
Socialinsider offers additional features such as competitor analysis, AI Instagram listening, and content analysis, making it a cost-effective alternative to Sprout Social's analytics and reporting tools.
