CUSTOMER STORY

How to save $16k+ each year and get premium analytics

With Mohamed El-Daly, Social Media Director at Create Media

Create Media
Company

Create Media is a leading digital communications agency across the UAE & Saudi Arabia, powered by a team of 80+ relentless innovators who constantly push boundaries.

Headquarter

Dubai, UAE

Results
  • Save up more then $16k per year
  • Clients are happier with the level of detail in reports
  • It has boosted team productivity
Key Features Used
  • Benchmarking
  • Search for popular content trends
  • Social media reporting
  • Social media analytics

Everyone who’s ever ran native reports in the social media apps knows that the struggle is real. Getting the right numbers, and then actually learning useful insights from all the stats, that can be the basis of new client strategies, takes a lot of effort and precious time.

There’s usually a team effort involved in reporting, analysing, presenting the results to the clients, and then crafting the digital strategy accordingly. But when a single tool can do that, then the savings add up. Not to mention that the creative minds working in the agencies have time to do what they’re best at: new and improved digital and content tactics.

Create Media is the leading digital communications agency across the UAE & Saudi Arabia. Their team consists of over 80 relentless innovators who constantly push boundaries. They build communities across the GCC through apps, websites and social channels with client partners including Dubai Tourism, The Public Investment Fund, Nespresso, Audi, Emirates Airline and Expo 2020.

From social media to e-commerce solutions, Create Media delivers across verticals, all underpinned by a full in-house production team that specialises in TVC quality content for mobile consumption.

Challenge

  • Less detailed reports
  • Native analytics are unintuitive
  • Not getting actionable insights

Working with companies from such diverse industries does have a common denominator. And that is the great results that Create Media are committed to achieve through their social media and e-commerce work.

That’s why it is essential that they have access to and offer their clients a complete overview of their accounts performance, along with data driven growth strategies based on the trends and competition.

However, the standard reports of the social media platforms are often unintuitive and much less detailed than needed, meaning that the Create Media team had to spend time to pick the relevant data, put all the information together, and come up with conclusions and action plans.

It didn’t take long for the agency to realise that they couldn’t rely on the native analytics to do the job. They needed more in depth information, that is easier to understand and, most importantly, actionable.

“Reports were much more topline and less detailed and complete. Native social analytics tend to be unintuitive and do not present the most relevant data right away.”

Mina Ionescu

Mohamed El-Daly, Social Media Director at Create Media

The competitive advantages with Socialinsider

  • Search for popular content trends
  • Create competitive benchmarks
  • Fantastic customer service

To achieve all these goals, the agency started using Socialinsider for its analytics and reporting needs. They immediately found the tool easy to use, extremely comprehensive, and with a great value for money, especially when compared to similar tools.

The ability to add and monitor competitor pages and to search for popular content trends are two of the features that the customer-focused creators at Create Media love most in Socialinsider.

Also, they appreciate the fast and responsive customer support.

“The customer service is fantastic, quick to reply and sensitive to user needs.”

Mina Ionescu

Mohamed El-Daly, Social Media Director at Create Media

Now, the team at Create Media uses Socialinsider several times in the first two weeks of the month for the monthly client reports and they also check the competitor analyses every two months.

Results

  • Save up more then $16k per year
  • Clients are happier with the level of detail in reports
  • It has boosted team productivity

As the reporting process has been streamlined, Create Media has been able to generate more accurate and pertinent insights that have impacted their content strategy and truly see what is and isn't working.

“Considering the average cost of other similar platforms we’ve used in the past, Socialinsider has saved us more than $16k per year.”

Mina Ionescu

Mohamed El-Daly, Social Media Director at Create Media

All in all, Socialinsider now helps Create Media save several days every month due to its data presentation and the way it streamlines the reporting process. This means increased productivity within the team, who is now able to focus on multiple projects at the same time.

“It has boosted productivity, enabling us to save time on monthly reports and complex long-term analyses and allowing us to tackle several projects at once. Clients are happier with the level of detail and insight going into our reports.”

Mina Ionescu

Mohamed El-Daly, Social Media Director at Create Media

Create Media Group now relies on Socialinsider to deliver a premium service that is greatly enhanced by the quality of the reporting.

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