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How To Use LinkedIn Hashtags To Engage With Your Audience

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How To Use LinkedIn Hashtags To Engage With Your Audience

Using hashtags you will increase your content reach, expand your brand awareness, target your business, and get your content in front of more people.

Made popular by social media platforms such as Twitter, Facebook, or Instagram, hashtags are now a thing on LinkedIn as well. Properly used, hashtags will make your content more visible and grow your connections.

97% of B2B marketers use LinkedIn as a content distribution channel.

In this article, I'm going to guide you on how to properly include hashtags in your LinkedIn marketing strategy to increase the engagement of your page, and get your content discovered by more people.

LinkedIn hashtags strategy


Incorporate hashtags in your LinkedIn marketing strategy


  1. Add hashtags when you create a post or article
  2. Use LinkedIn suggested hashtags
  3. Follow hashtags on LinkedIn
  4. Create a branded hashtag
  5. Don’t use too many hashtags
  6. Include hashtags in your message
  7. Identify your most successful posts

1. Add hashtags when you create a post or article


Want your text or videos to be seen and to become a topic of conversation among other peers or even companies?

Start using hashtags when you create a post!

Like on other social media networks, using hashtags on LinkedIn, you will increase the visibility of your posts, and the engagement of your page. Also, you will reach more connections who are interested in the topics you share.

There are two places where LinkedIn allows you to add hashtags: the first one is when you write or share a post, and the second one is when you write an article.

Here's how you can add hashtags on LinkedIn ⇣

⇢ Add hashtags on your posts


  1. Click on the "Share an article, photo, video or idea section.
  2. Add your hashtags using the #simbol like in the picture below.

Here's how you can add hashtags to a post


⇢ Add hashtags when you write an article


  1. Click "Write an article" from your homepage.
  2. When you finish writing the article, click "Publish".
  3. A window will appear. In the "Tell your network what your article is about" you can write a description including relevant hashtags.

How to add hashtags to your article


Remember! Choose your hashtags wisely because once you’ve clicked the "Publish" button there is no way back. You won’t be able to edit, remove or even add more of them. Yet, you can make other edits to you article.

2. Use LinkedIn suggested hashtags


Made popular by social media platforms such as Twitter, Facebook, or Instagram, hashtags are now a thing on LinkedIn as well.

When you upload something on the platform (photo or video), LinkedIn will suggest some hashtags according to the topic you're sharing. If they look like a good fit, insert them.

You have the option to use those, or you can write your own using the # symbol.

LinkedIn will suggest hashtags according to the topic you are writing about


3. Follow hashtags to discover more ideas


LinkedIn allows you to discover and follow hashtags on the topics you're interested in. From a marketing perspective, this a breakthrough because the content can break a small bubble and be available to a broader, worldwide audience.

Through hashtags you can discover interesting and useful topics that might help you shape your content calendar in the future.

Great, right? 🎉

Here’s how to discover suitable hashtags for your brand and also how to follow them:

  • In the "Search bar", enter the subject you are interested in - using the # symbol.
    Ex: #socialmedia - you will get a list with related hashtags.

Here you'll see the list with related hashtags

  • Click the hashtag you'd like to follow.
  • Click the ‘Follow’ button at the top of the page.

Click the 'Follow button'

  • You will find a list with all the hashtags you follow on the left sidebar of your page.

A list with the hashtags you follow

  • Click on any hashtag, and you will see posts related to that hashtag.

Follow the hashtags that are relevant for your niche, and you’ll see in your LinkedIn feed only useful posts for your business.

4. Create a branded hashtag


Branded hashtags are a great way to find content about your brand, created by others, and even a more useful way to spread the word about your company.

If you want to brand your posts or to make them more tailored to your needs, create your own dedicated hashtags.

If you already have a branded hashtag that you're using on other social networks, it would be a good idea to use it on LinkedIn as well.

TIP! Customize your hashtags. A good reason to do this is that would be easier for you to track shares of your posts.

“Searching for my own hashtags means I can see when people share my posts. Shares aren’t always easy to see, especially on LinkedIn desktop, so this is a good way to track them.” - John Espirian.

If you don't have a branded hashtag, here are some useful tips to consider before creating one:

  • Keep them simple - they’ll be easy to remember.
  • Be creative and original -  don’t copy others’ idea, no matter how perfect it seems for your brand - take time and create something unique.
  • Test them first - use your hashtag for a week, or two and see how your followers are reacting. At the end they are the ones who decide if a hashtag is branded or it's just a regular one.

Keep in mind that hashtags can be an important part of your LinkedIn marketing strategy that will help you achieve your goals, so do a little research first.

5. Don't use too many hashtags


There’s no limit on how many hashtags you can use with your posts, however, adding too many is not a good idea.

Best practices recommend using up to 5 hashtags per post, so avoid making it look spammy or shallow. Also, try to keep it as less promotional as possible. LinkedIn’s algorithms appreciates high-quality content.

Like on Facebook and Instagram, the LinkedIn algorithm prioritizes content from the people you interact with. If you want to see the posts of certain people, make sure you give them likes or at least a comment.

"When you create a post, LinkedIn uses the first 3 hashtags that you use in that post as part of the URL of the post itself" - Dr. Natalia Wiechowski - Personal Brands on LinkedIn

6. Include hashtags in your message


When you upload a post, try to incorporate in your message a relevant hashtag.

This trick will make your content more visible, and the chances to gain new connections will increase.

Include hashtags in your LinkedIn message


7. Identify your most successful posts


Knowing what’s working the best allows you to better engage with your audience and to create not only a quality piece of content but a tailored one. Make sure you know what your strengths are and use them to your advantage.

Take a look at your top posts and see what hashtags you included. If a particular hashtag is generally found in those posts, that one may be a keeper.

To save time and energy, you can use an analytics tool like Socialinsider. With this feature you can better see impressions, reach, post engagement, followers growth, and more. This video will guide you.

Final thought


If you’ve never considered using hashtags, it’s time to change your strategy!

Here's a quick recap of how you can incorporate hashtags in your LinkedIn marketing strategy:

  • Add hashtags when you create a post or article
  • Use LinkedIn suggested hashtags
  • Follow hashtags on LinkedIn
  • Create a branded hashtag
  • Don’t use too many hashtags
  • Include hashtags in your message
  • Identify your most successful posts

Use them wisely if you want to increase your business visibility and to establish tenability among your niche.

Remember: pick only those who suit you the best and don’t be afraid to use suggested hashtags.


Related articles

  1. How To Create An Effective LinkedIn Marketing Strategy
  2. 12 Steps To Boost Instagram Engagement In 2019
  3. How To Create More Engaging Instagram Video Stories



Maria Ganta

Maria Ganta

Marketing Coordinator @ Socialinsider

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

How To Use LinkedIn Hashtags To Engage With Your Audience
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