Download social media industry reports to shape your strategy in
2023
Social media industry reports for TikTok, Instagram,
Facebook, Twitter
2023 social media industry trends
Within a social media industry report, you’ll find social media data performance covering metrics such as the average engagement rate, the number of posts per week, content diversity KPIs, and more.
Based on the research conducted for the below-presented free social media reports, here are a couple of insights about how the digital landscape looks today:
2023 social media industry reports
Our free social media industry reports unveil the most important metrics to look at when analyzing your performance on TikTok, Instagram, Facebook and Twitter every quarter.
Photos appear to be the most shared type of content in all industries across all platforms. Instagram Reels remain the most engaging sort of media.
Overall engagement data shows that brands from all industries have established a more significant niche on TikTok. On the other hand, all industries-related posts have been shared the most on Twitter.
72.4%
increase in median post interactions on TikTok for the first quarter of 2023 compared to Q4 2022’s values
Median posts interactions for TikTok, Instagram, Facebook and Twitter
Throught the entire time period, median posts interactions have varied more for TikTok and Instagram, while the values for Facebook and Twitter were slightly changed.
Engagement rate for
TikTok, Instagram, Facebook and Twitter
Here you can see the values of the average engagement rate per post for every social media platform for Q1 2023.
Post performance on Instagram, Facebook and Twitter
Posts performance highlight what type of organic posts have a higher engagement rate.
Post performance on Instagram
The posts that have the highest performance on Instagram are Reels, with a whooping average of 1.03%.
Post performance on Facebook
On Facebook, the highest organic post performance is registered by Reels, indicating 0.27%.
Post performance on Twitter
The posts with an increased post performance on Twitter are videos, with an average 0.1%.
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Airlines
Worldwide Q1 2023
Arts & Crafts
Worldwide Q1 2023
Automotive
Worldwide Q1 2023
Alcohol
Worldwide Q1 2023
Beauty
Worldwide Q1 2023
Beverages
Worldwide Q1 2023
Ecommerce
Worldwide Q1 2023
Education
Worldwide Q1 2023
Fashion
Worldwide Q1 2023
Fashion - Star
Worldwide Q1 2023
FMCG Food
Worldwide Q1 2023
Home-living
Worldwide Q1 2023
Jewelry
Worldwide Q1 2023
Magazines & journals
Worldwide Q1 2023
Media House
Worldwide Q1 2023
NGOs
Worldwide Q1 2023
Restaurants & Cafes
Worldwide Q1 2023
Retail
Worldwide Q1 2023
Telecom
Worldwide Q1 2023
Travel
Worldwide Q1 2023
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