Download social media industry reports to shape your strategy in 2023

Social media industry reports for TikTok, Instagram, Facebook, Twitter

2023 social media industry reports

Our free social media industry reports unveil the most important metrics to look at when analyzing your performance on TikTok, Instagram, Facebook and Twitter every quarter.

Photos appear to be the most shared type of content in all industries across all platforms. Instagram Reels remain the most engaging sort of media.

Overall engagement data shows that brands from all industries have established a more significant niche on TikTok. On the other hand, all industries-related posts have been shared the most on Twitter.

72.4%

increase in median post interactions on TikTok for the first quarter of 2023 compared to Q4 2022’s values

Median posts interactions for TikTok, Instagram, Facebook and Twitter

Throught the entire time period, median posts interactions have varied more for TikTok and Instagram, while the values for Facebook and Twitter were slightly changed.

Image not found

Engagement rate for
TikTok, Instagram, Facebook and Twitter

Here you can see the values of the average engagement rate per post for every social media platform for Q1 2023.

Image not found

Post performance on Instagram, Facebook and Twitter

Posts performance highlight what type of organic posts have a higher engagement rate.

Post performance on Instagram

The posts that have the highest performance on Instagram are Reels, with a whooping average of 1.03%.
Image not found

Post performance on Facebook

On Facebook, the highest organic post performance is registered by Reels, indicating 0.27%.
Image not found

Post performance on Twitter

The posts with an increased post performance on Twitter are videos, with an average 0.1%.
Image not found

Download your social media industry report ⤵️

Airlines

Worldwide Q1 2023

Engagement Rate per Post

0.27%

1.15%

0.03%

Image not found
Arts & Crafts

Worldwide Q1 2023

Engagement Rate per Post

0.30%

0.75%

0.05%

4.75%

Image not found
Automotive

Worldwide Q1 2023

Engagement Rate per Post

0.29%

0.70%

0.04%

3.58%

Image not found
Alcohol

Worldwide Q1 2023

Engagement Rate per Post

0.36%

0.82%

0.10%

Image not found
Beauty

Worldwide Q1 2023

Engagement Rate per Post

0.12%

0.36%

0.03%

1.85%

Image not found
Beverages

Worldwide Q1 2023

Engagement Rate per Post

0.36%

0.83%

0.05%

5.12%

Image not found
Ecommerce

Worldwide Q1 2023

Engagement Rate per Post

0.08%

0.46%

0.01%

Image not found
Education

Worldwide Q1 2023

Engagement Rate per Post

0.12%

1.44%

0.05%

Image not found
Fashion

Worldwide Q1 2023

Engagement Rate per Post

0.08%

0.29%

0.16%

1.96%

Image not found
Fashion - Star

Worldwide Q1 2023

Engagement Rate per Post

0.23%

0.71%

0.09%

Image not found
FMCG Food

Worldwide Q1 2023

Engagement Rate per Post

0.35%

0.79%

0.06%

5.27%

Image not found
Home-living

Worldwide Q1 2023

Engagement Rate per Post

0.19%

0.48%

0.08%

2.10%

Image not found
Jewelry

Worldwide Q1 2023

Engagement Rate per Post

0.14%

0.30%

0.12%

9.66%

Image not found
Magazines & journals

Worldwide Q1 2023

Engagement Rate per Post

0.09%

0.60%

0.06%

3.24%

Image not found
Media House

Worldwide Q1 2023

Engagement Rate per Post

0.09%

0.52%

0.009%

3.10%

Image not found
NGOs

Worldwide Q1 2023

Engagement Rate per Post

0.19%

1.08%

0.03%

0%

Image not found
Restaurants & Cafes

Worldwide Q1 2023

Engagement Rate per Post

0.26%

0.86%

0.05%

Image not found
Retail

Worldwide Q1 2023

Engagement Rate per Post

0.13%

0.47%

0.02%

Image not found
Telecom

Worldwide Q1 2023

Engagement Rate per Post

0.12%

0.51%

0.07%

Image not found
Travel

Worldwide Q1 2023

Engagement Rate per Post

0.27%

0.90%

0.02%

11.36%

Image not found

Improve your social media strategy with Socialinsider!

Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy.

Start a Trial
  • High performer
  • High performer
  • High performer
  • High performer
  • High performer
  • High performer

Leader in Social Media Analytics Category

High Performer social media analytics tool for brands and businesses.

G2 Crowd
  • Users Love Us

Users Loves US Award

 

G2 Crowd
  • Captera

Capterra Reviews

 

Capterra