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Industry social media benchmarks for Facebook, Instagram, and Twitter.
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In-depth social media reports by industries to skyrocket performance.

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Insightful industry benchmark data worldwide for top 12 industries.

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Easy to download quarterly social media reports to analyze your performance.

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Airlines

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.20%

Instagram Engagement Rate per Post

0.91%

Twitter Engagement Rate per Post

0.002%

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Automotive

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.23%

Instagram Engagement Rate per Post

0.88%

Twitter Engagement Rate per Post

0.047%

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Alcohol

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.32%

Instagram Engagement Rate per Post

0.98%

Twitter Engagement Rate per Post

0.087%

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Beauty

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.12%

Instagram Engagement Rate per Post

0.47%

Twitter Engagement Rate per Post

0.03%

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Beverages

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.26%

Instagram Engagement Rate per Post

0.94%

Twitter Engagement Rate per Post

0.08%

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Ecommerce

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.08%

Instagram Engagement Rate per Post

0.51%

Twitter Engagement Rate per Post

0.02%

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Education

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.12%

Instagram Engagement Rate per Post

1.35%

Twitter Engagement Rate per Post

0.05%

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Fashion - Influencers

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.23%

Instagram Engagement Rate per Post

0.85%

Twitter Engagement Rate per Post

0.12%

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FMCG Food

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.32%

Instagram Engagement Rate per Post

1.06%

Twitter Engagement Rate per Post

0.09%

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Home-living

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.16%

Instagram Engagement Rate per Post

0.55%

Twitter Engagement Rate per Post

0.08%

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Magazines & journals

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.08%

Instagram Engagement Rate per Post

0.66%

Twitter Engagement Rate per Post

0.008%

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NGOs

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.20%

Instagram Engagement Rate per Post

1.03%

Twitter Engagement Rate per Post

0.04%

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Restaurants & Cafes

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.24%

Instagram Engagement Rate per Post

1.01%

Twitter Engagement Rate per Post

0.07%

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Retail

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.14%

Instagram Engagement Rate per Post

0.52%

Twitter Engagement Rate per Post

0.02%

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Telecom

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.15%

Instagram Engagement Rate per Post

0.74%

Twitter Engagement Rate per Post

0.003%

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Travel

Worldwide Q2 2022

Facebook Engagement Rate per Post

0.23%

Instagram Engagement Rate per Post

1.07%

Twitter Engagement Rate per Post

0.036%

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