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Industry social media benchmarks for Facebook, Instagram, and Twitter.
In-depth social media reports by industries to skyrocket performance.
Insightful industry benchmark data worldwide for top 12 industries.
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Airlines
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.16%
Instagram Engagement Rate per Post
1.17%
Twitter Engagement Rate per Post
0.05%
Automotive
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.26%
Instagram Engagement Rate per Post
0.99%
Twitter Engagement Rate per Post
0.13%
Alcohol
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.37%
Instagram Engagement Rate per Post
1.33%
Twitter Engagement Rate per Post
0.24%
Fashion - Influencers
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.28%
Instagram Engagement Rate per Post
1.25%
Twitter Engagement Rate per Post
0.14%
Ecommerce
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.08%
Instagram Engagement Rate per Post
0.56%
Twitter Engagement Rate per Post
0.07%
NGOs
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.22%
Instagram Engagement Rate per Post
1.32%
Twitter Engagement Rate per Post
0.05%
Retail
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.16%
Instagram Engagement Rate per Post
0.66%
Twitter Engagement Rate per Post
0.07%
FMCG Food
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.35%
Instagram Engagement Rate per Post
1.07%
Twitter Engagement Rate per Post
0.36%
Magazines & journals
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.08%
Instagram Engagement Rate per Post
0.76%
Twitter Engagement Rate per Post
0.01%
Beauty
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.15%
Instagram Engagement Rate per Post
0.51%
Twitter Engagement Rate per Post
0.10%
Home-living
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.19%
Instagram Engagement Rate per Post
0.69%
Twitter Engagement Rate per Post
0.14%
Beverages
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.29%
Instagram Engagement Rate per Post
1.00%
Twitter Engagement Rate per Post
0.35%
Travel
Worldwide Q1 2022
Facebook Engagement Rate per Post
0.27%
Instagram Engagement Rate per Post
1.35%
Twitter Engagement Rate per Post
0.08%
