Download social media industry reports to shape your strategy in 2023

Industry social media benchmarks for TikTok, Instagram, Facebook, Twitter.
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Comprehensive social media industry reports that will help you skyrocket your social performance.

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Insightful industry benchmark data worldwide for the top 20 industries.

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Easy to download quarterly social media reports to improve your social media reporting process.

Free social media industry reports 2023

Our free social media industry reports unveil the most important metrics to look at when analyzing your performance on TikTok, Instagram, Facebook and Twitter every quarter.

Photos appear to be the most shared type of content in all industries across all platforms. Instagram Reels remain the most engaging sort of media.

Overall engagement data shows that brands from all industries have established a more significant niche on TikTok. On the other hand, all industries-related posts have been shared the most on Twitter.

67.01%

a decrease in median post interactions on TikTok for Q4 2022

Median posts interactions for TikTok, Instagram, Facebook and Twitter

Throught the entire time period, median posts interactions have varied more for TikTok and Instagram, while the values for Facebook and Twitter were slightly changed.

Image not found

Engagement rate for
TikTok, Instagram, Facebook and Twitter

Here you can see the values  of the average engagement rate per post for every social media platform for the entire year of 2022.

4.06%

TikTok

0.88%

Instagram

0.16%

Facebook

0.03%

Twitter

Post performance on Instagram, Facebook and Twitter

Posts performance highlight what type of organic posts have a higher engagement rate.

Post performance on Instagram

Image

0.71%

Carousel

1.00%

Reel

1.44%

Video

0.65%

Post performance on Facebook

Link

0.07%

Photo

0.24%

Video

0.23%

Album

0.21%

Status

0.26%

Music

0.06%

Event

0.01%

Post performance on Twitter

Status

0.02%

Link

0.01%

Photo

0.08%

Video

0.1%

Download your social media industry report ⤵️

Airlines

Worldwide Q4 2022

Engagement Rate per Post

0.19%

0.94%

0.03%

Image not found
Arts & Crafts

Worldwide Q4 2022

Engagement Rate per Post

2.90%

0.20%

0.79%

0.12%

Image not found
Automotive

Worldwide Q4 2022

Engagement Rate per Post

0.23%

0.78%

0.04%

4.50%

Image not found
Alcohol

Worldwide Q4 2022

Engagement Rate per Post

0.36%

0.90%

0.10%

Image not found
Beauty

Worldwide Q4 2022

Engagement Rate per Post

0.13%

0.43%

0.02%

3.34%

Image not found
Beverages

Worldwide Q4 2022

Engagement Rate per Post

0.35%

0.88%

0.07%%

7.03%

Image not found
Ecommerce

Worldwide Q4 2022

Engagement Rate per Post

0.08%

0.53%

0.01%

Image not found
Education

Worldwide Q4 2022

Engagement Rate per Post

0.12%

1.35%

0.04%

Image not found
Fashion

Worldwide Q4 2022

Engagement Rate per Post

0.08%

0.37%

0.05%

2.47%

Image not found
Fashion - Influencers

Worldwide Q4 2022

Engagement Rate per Post

0.24%

0.79%

0.11%

Image not found
FMCG Food

Worldwide Q4 2022

Engagement Rate per Post

0.34%

0.98%

0.08%

6.60%

Image not found
Home-living

Worldwide Q4 2022

Engagement Rate per Post

0.53%

0.16%

0.08%

4.32%

Image not found
Jewelry

Worldwide Q4 2022

Engagement Rate per Post

0.14%

0.41%

0.12%

4.55%

Image not found
Magazines & journals

Worldwide Q4 2022

Engagement Rate per Post

0.08%

0.64%

0.008%

4.59%

Image not found
Media House

Worldwide Q4 2022

Engagement Rate per Post

0.08%

0.61%

0.01%

2.92%

Image not found
NGOs

Worldwide Q4 2022

Engagement Rate per Post

0.19%

1.001%

0.04%

5.56%

Image not found
Restaurants & Cafes

Worldwide Q4 2022

Engagement Rate per Post

0.23%

0.96%

0.05%

Image not found
Retail

Worldwide Q4 2022

Engagement Rate per Post

0.14%

0.51%

0.02%

Image not found
Telecom

Worldwide Q4 2022

Engagement Rate per Post

0.14%

0.79%

0.003%

Image not found
Travel

Worldwide Q4 2022

Engagement Rate per Post

0.22%

0.99%

0.03%

5.44%

Image not found

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