As a business person, you need to take your time to tell your story. You’re responsible for your narrative because it determines how people perceive your business.
When customers are hooked on your brand’s narrative, they’re bound to keep coming back.
The marketplace is quite competitive, and you’ve got to use social media to get the attention of your ideal audience.
There are rival businesses who’re striving to attract the same customers you are. Your brand story should set you aside from the crowd because customers need a valid reason to choose you over your competition.
Social media is excellent for telling your brand story because you have a ready audience. All you have to work on is a winning social media brand strategy.
Ensure you work with a suitable and flexible social media strategy template that you can easily tweak.
It gives you time to work on your brand story. Here’s how you do it⇣
Telling your brand’s story on social media
1. Use your current brand positioning
2. Your brand story should uphold your core values
3. Find a purpose
4. Know your audience
5. Make your story shareable
6. Make your customers part of your brand story
7. Leverage video
8. Be authentic
9. Be consistent
This is for individuals with an established business and has been in the industry for a while. Since customers already view your business a certain way, you can only tweak the image.
Use social media analysis to determine people’s perception of your business and what shapes their perspective.
When it comes to telling your brand story, you need to make informed decisions all the way. One simple error can mess up your plan to use social media for brand awareness.
Unlike in showbiz, where negative publicity is still publicity, taking this approach as a business person will cost you.
Even though your brand identity should not be the same throughout the years, people need to relate to how your business transitions.
Find an expert team of social media marketers to help you adapt your voice as your business expands.
If you’re a student running an online business, you need to find a balance between business and your school life. You always have the option of working with online writing services like Pay My Essay Writer to ensure you always submit a custom paper.
Also, when you penetrate new markets, your voice should accommodate your new-found customers. Understanding where you stand now as a brand, allows you to figure out your next steps.
Social media brand monitoring is one way to help you stay on course. This is not to say you should work with a rigid business model. Nothing is cast on stone, and the business world is quite spontaneous.
When prospective customers bring you business, it's because they can relate to what your business stands for.
Every business needs to establish its core values because customers want to know what they can expect from you.
This is where you need to express transparency and honesty.
Core values are quite hard to fake, so if you put up a front but fail to deliver, you'll lose customers.
What was your driving force for starting the business? Most of the time, it's usually to fill a gap within the market. It could also be because you're passionate about service delivery, and you want customers to have access to quality.
Whatever your driving force is, make sure your brand story expresses it. Use the marketing material at your disposal to show that your brand offers value.
Social media content should always be in line with your core values.
To make it as a business person, you’ve got to have a reason for every decision you’re making.
Coining a brand story for your social media pages just because other businesses are doing it is not a sustainable purpose.
Even though you’re always in competition with rival business, ensure you define your purpose as a single entity.
A business that tells their brand story to reinforce their position in the minds of loyal customers cannot use the same social media strategy example as another business that’s aiming to capture the attention of prospective customers.
For example, Adidas inspires their audience the create their own opportunities in life, with a clear message that is completely different from its competitors.
Loyal customers and prospective customers are not on the same path in their customer journey.
While the former is already buying your products, the latter is still figuring out if they should transact with you.
The big advantage of social media marketing is that there’s already an audience. However, it’s up to you to determine who you’re targeting with your content.
Unlike traditional methods of marketing where you had to use the money for your story to be told, here, all you have to do is build the right following.
Before you come up with your social media strategy plan, you have to take your time to know your audience.
Understanding demographics and your customers’ preferences help you shape your content to suit your audience. For example, your audience will also decide how playful your tone of voice should be.
Social media is an equalizer in the business sphere because all you need is to use content to get the attention of your ideal customers.
Even though all these points are important, this one requires a particular emphasis because if your story is not shareable, it means your customers do not connect with it.
Even if you're a non-profit organization on social media, you need a nonprofit social media strategy to ensure you connect with your ideal audience.
If your intention is to impact people's lives positively, you want your message to reach as many people as possible.
Put yourself in your customer's shoes and see if you can relate to your brand story.
Ask yourself if the narrative you’re putting out will make your audience interested in your products and services. Objectively writing a brand story is what gets you the results you’re aiming for.
When building a social media strategy, you depend on the community around your business to get the word out.
Your customers play a huge role in driving your narrative, and you cannot take their effort for granted.
You need to make your customers part of your brand story because, without them, your business would not grow.
Including customers in your brand story also boosts shareability, which increases the effectiveness of your social media strategy online.
You need to talk more about the customers and give them a sense of belonging.
Even though people want to know you more, there is a limit to how much you can talk about yourself. After all, this is your social media page, not your personal account.
When prospective customers see that you’re positively impacting the lives of your customers, they’re encouraged to transact with you.
Make sure you leverage user-generated content to penetrate new market segments. The followers of your customers will see these posts and check you out.
When developing a social media strategy, you cannot afford to leave out visual media.
Video marketing has been trending for a couple of years now, and from the looks of things, it's a trend that's here to stay.
If a picture is worth a thousand words, imagine how much more a video is worth. You should especially leverage live videos as they allow you to humanize the brand.
People understand that there are other people behind each brand and they'd like to interact with them.
Making time to interact with your customers in real-time helps you build a relationship of trust.
Make your videos engaging and informative to encourage people to watch them to the end.
Use these videos as opportunities to ask customers what they'd like you to change your service delivery. Receive complaints with an open mind and be intentional about improving your customer service.
Authenticity plays a huge role in the success of any business. To build a relationship of trust with your customers, you have to grow to a point where they can take your word for it.
Since you’re telling a brand story, people can easily pick up on generic lines and lose interest.
Storylines that have been tampered with are quite unnatural. No matter how good your products, customers will choose other businesses if you use your brand story to propagate lies.
Controlling the narrative does not mean using social media to come off as something you’re not.
Being honest, genuine and helpful is the winning strategy on the long term.
Nothing that's worth having comes easy.
You cannot achieve the brand image you envision overnight. You have to be consistent and patient when it comes to online marketing.
People easily pick up on a business's effort, and you'll see the results in the long run.
If you are consistent in your messages and posting frequency, people will ultimately seek you out and tune in to find out your opinion.
This helps create loyal customers more than any other marketing effort.
All of these steps are essential elements that define your brand story on social media. Bt taking everything into account, you ensure you’ll create an engaged audience that empathizes with who your business is.
You need to figure out what your core values are before you can come up with a brand story for your social media pages.
To better understand what makes your audience react, conduct a social media analysis to determine which route works best.