A digital marketing agency is often just a handful of talented and hard-working people that wear a lot of hats.
Paradoxically, a small agency like the one we both imagine now needs a whole lot of social media agency tools that serve a lot of purposes.
People working in an agency have a special ability. I wouldn’t call it multitasking because I don’t believe in perfectly doing two things at once.
I like to call it juggling. People in digital marketing do that a lot with tasks and clients, trying to catch everyone’s burning wish mid-air, with a smile on their face.
This list of social media agency tools is meant to help you put down the tasks you’re juggling with, take a deep breath and sync with the rest of your team. Ready when you are.
Social Media Agency Tools
- Social media analytics tools
- Social media scheduling tools
- Social media listening tools
- Social media audit tools
- Social media design tools
1. Types of social media tools for agencies
Social media tools are as varied as bird species. Almost.
And some of them look so much like each other that you can’t stop wondering why on Earth there are two names for the same thing. Yep, I’m still talking about social media tools for agencies.
I’m here to help you make a clear distinction between “breeds” of agency tools to understand why you need at least one of each.
Social media analytics tools
Social media analytics tools offer you extra insights about your social media accounts’ performance.
Besides the metrics and data you get with your social media in-built analytics, you can always find complementary infos that can help you adjust your marketing strategy.
You can use the numbers to develop your quarterly report to keep count of your brand’s growth.
Agencies use social media analytics tools to look at their clients’ metrics and see exactly what changes to implement to boost engagement.
Social media scheduling tools
When you’ve got so much to do and you’re afraid you’re gonna miss posting something for your clients, it’s clear that you need a social media scheduling tool.
This way, you will calm the chaos that triggers your anxiety to rise. A social media scheduling tool can help you keep count of all the posts you prepare for all the clients.
You can order your posts, scheduling them for every platform at a time. Otherwise, it would be harder for you to post more tweets at once for several clients, depending on their best time to post.
A scheduling tool is meant to take away some of the burden of too many tasks and clear your schedule to make room for other social media tasks.
Social media listening tools
Do you like gossip? Well, we don’t either. I was just curious if you are also interested in what other people say about the brands you work for.
With the help of a social media listening tool, you will be able to track every mention of your clients’ brands.
This way, you will find out what people say about those brands, if they are happy with the products and services or not.
By having access to this type of in-depth data, you will be able to offer support and help all the users who have something to say about a brand.
A listening tool can record every mention of a brand, showing you whether the mention has been used in a positive or negative context.
This could help you improve your customer service or the overall marketing strategy based on the feedback you get from customers.
Social media audit tools
When handling a lot of social media networks for many brands, you need to ensure their evolution on every platform.
To do so, after implementing a strategy or a new campaign, you have to perform a social media audit to register the evolution of the brand.
A social media audit tool can help you develop a report where you can easily complete the values of the most important metrics and see how the brand grows from one quarter to another.
You can develop audit reports after every social media campaign, quarterly, monthly or yearly, depending on the requests of your clients.
A social media audit tool could automate the process of collecting data about the social media performance of every brand.
Social media design tools
This type of tools stand proof for the earlier idea when I said that social media managers working in agencies wear a lot of hats.
Yep, you may not be a graphic designer, but you should still have some basic skills to quickly make a mock-up in Canva for the designer you collaborate with.
Also you should consider developing basic graphic designer skills to make a banner or a cover photo.
2. Features to look for in agency tools
Choosing the social media agency tools to work with is like choosing a new friend. You want to make sure that you and your new friend share something, maybe some skills or interests.
These are the features you have to look for when trying to find some social media agency tools to ease your work and be more efficient.
When your client asks you specific questions about a certain campaign that ended ages ago, you can quickly send them the report with all the data.
That’s the benefit of using a social media agency tool that is focused on analytics and reporting.
Reporting is a feature digital marketers look for in a social media agency tool since this can save them a lot of time.
The social media agency tools you choose to facilitate your processes should also help you develop a fruitful collaboration, with both clients and co-workers.
When you communicate and collaborate with ease, chances are that the projects you are working on will be successful.
By efficiently collaborating with your co-workers, when having access to the same social agency tools, you manage to synchronise your efforts to finish all the materials for a client’s campaign.
At the same time, by using social media agency tools, you also manage to show your clients the status of their campaign and what progress has registered in terms of engagement, views and other important metrics.
The social media agency tools you will implement into your workflow need to have the permission feature.
This way, you make sure that the right people have access to the right social media data, being able to schedule posts or make edits to content, in case this is needed.
Granting permission to more people from your team you will be able to split the responsibilities and better manage the tasks.
3. 30 best social media agency tools
Now we reached the part that made you land here in the first place. Here is our list of the best social media agency tools that promise to put the "e" in both “eureka” and “efficient”.
Socialinsider is one of the best analytics tools for agencies that should not miss from your list.
This social media tool helps you get an in-depth analysis of all the metrics for each social media platform.
You can get custom data based on the social media campaign you select or the timespan you choose.
Moreover, you can download the social media reports with all the data you gather for a particular time period.
Isn’t that amazing? This can help you automate a lot of your work.
Price: The starting price for this tool is $99/ month.
Brandwatch is a social media agency tool that has many features, like analytics, publishing, advertising and listening.
This social media tool helps marketers get a deeper sense of data, making use of metrics in their favour and adjusting marketing campaigns.
Brandwatch helps you find out what others say about your brand and how much they like your products and services.
Price: For this social media agency tool, the starting price is $108 per month.
Awario is a great social media agency tool that is famous for its social listening feature. This tool can help marketers monitor what users say about their clients’ brands.
This could be a great way to find out what people think about brands’ products and services to learn exactly what to change.
Awario can also offer you data about reach over time and mention growth. You can use this social media agency tool to develop competitive analyses and perform sentiment analysis.
Price: The starting price for Awario is $24 per month.
Another useful social media agency tool is Sendible. This app was specifically designed for agencies to help social media managers get a sense of an organised schedule.
This social media tool helps you develop an inbox where you can easily communicate with all your clients.
Sendible wears many hats, offering you social media publishing, analytics and monitoring.
Price: This social media tool has a starting plan of $29 per month.
Buffer is one of the most famous social media agency tools, featuring Analyze and Publish. Depending on your needs, you can purchase only one of them.
The Analyze feature is perfect for evaluating your clients’ social media performance, seeing all the important metrics and developing reports with campaigns’ evolution.
The Publishing feature allows you to develop content while also asking your team for feedback.
Price: The starting price for Buffer is $5 per month.
AgoraPulse is yet another social media agency tool that can ease the work of a social media manager in an agency.
This is a tool used for social media monitoring, publishing and reporting, being used by marketers to develop reports for every social media platform.
AgoraPulse is also useful for efficiently collaborating with your co-workers, planning and delegating tasks.
Price: For AgoraPulse, the starting price for the basic plan is $49 per month.
To be one step ahead everyone, you need a social media agency tool like RivalIQ. This analytics tool helps agencies get detailed data about their clients’ social media platforms.
This social app also offers social media managers the chance to make content discoveries, like top-performing hashtags.
In this way, you will be able to adjust your clients’ marketing strategy, helping them be more successful than their competitors.
Price: This app offers a free trial, but if you decide for the starting plan, the price is $239 per month.
Another helpful social media agency tool is Planable. Like the name itself suggests, this social tool incorporates numerous useful features.
You can use it for the social media calendar that you can accurately plan or for the scheduling feature.
The fact that you can plan all your tasks for all your clients in the same place is bliss. You will find it easier to coordinate your tasks.
Moreover, you can share permission with your team to make sure you all work for the same project, for the same client.
Price: This social media agency tool has a basic free plan, but it offers limited access. The starting price is $22/ month.
This is a very popular social media listening tool that offers agencies insights about users’ feedback about brands and their products.
Mention helps social media managers better understand the conversations of users on social media about their customers’ brands.
This way, they can help their clients accustom their marketing agency to the taste of the users who have tried the products or services.
A social media agency tool like Mention helps social media managers build posts to increase brand awareness and brand reputation for their clients.
Price: For Mention, the starting price is $29 per month.
Visme is another social media agency tool that can help you with the creation of visuals.
This tool can help social media managers in agencies create reports, charts and infographics.
You can use these for studies or statistics you develop for your clients to promote on social media platforms.
By easily developing eye-candy visuals for your clients’ brands, you manage to improve their content and social media strategy.
Price: The starting price for this social media agency tool is $12.25 per month.
CoSchedule is a useful social media agency tool for scheduling your clients’ posts on social media.
This marketing tool is agencies’ favourite when it comes to offering access to more members of the same team to coordinate posts on social media.
With this tool, you can better organise your workflow and communicate efficiently with your co-workers.
This tool makes it easier for agencies to track the evolution of their clients’ social campaigns.
Price: For CoSchedule, the starting price starts at $29 per month.
You don’t have to be an artist or graphic designer to use Canva. This social media agency tool really makes life easier for social media managers.
If you are a small agency that does not yet afford a graphic designer, this design tool is really helpful.
You have plenty of design ideas for every banner, poster or post you need to make on social media.
All those templates will help you design photos and carousels for your clients’ social media posts.
Price: Even if Canva offers a free trial month, you need to know that the yearly plan starts at $119.40 per year.
Animoto is an inspiring social media agency tool that works similarly to Lumen5. You can create videos for your clients, using amazing templates and effects.
You can easily drag and drop photos and videos directly from your computer. Isn’t that cool?
However, compared to Lumen5, this app is more limited when it comes to styles, themes and layout.
Price: For Animoto, you have to pay a starting price of $39/ month.
A useful marketing tool is Reputation. This social media agency tool is a customer experience platform that features traits like reporting, publishing, planning content and social listening.
Yep, it is a more-in-one-type of social tool, to help agencies cater for their clients’ taste.
Moreover, the marketing tool allows you to grant permission to several co-workers and coordinate the whole team to finalise campaigns for clients.
Price: For this marketing tool, the starting price is not available on their website, being custom-made depending on your needs.
Iconosquare is another social media agency tool that offers social media managers a lot of opportunities to report and look at data.
The reporting feature is one of the reasons that this tool is so popular. By implementing the use of this social analytics app, agencies can track the evolution of social campaigns for many brands.
This social media agency tool is not only useful for measuring metrics, but also for scheduling, social listening and hashtag tracking.
Price: The starting price for Iconosquare is $59 per month.
MavSocial is a social media management tool that can save you a lot of time. This social media agency tool helps agencies better synchronise their teams.
The tool helps you easily schedule and curate your clients’ social media platforms. In a single place, you’ll be able to control approval flows, offer permission to co-workers, edit your posts, schedule or even add hashtag groups.
MavSocial is a complete tool with a lot of incorporated features that could ease your agency job.
Price: For this social media agency tool, the starting price is $19/ month.
Sprout Social is yet another social media agency tool you could use to check social analytics and develop reports for your clients.
However, this tool is more than that. With Sprout Social you can also take advantage of features like social listening, social scheduling as well as tracking campaigns’ evolution.
You can efficiently optimise your tasks and time to cater the needs of your customers.
Price: Even if the social tool offers a free trial, for the starting plan you’ll have to pay $89 per month.
Brand24 is one of the most popular social media agency tools, offering many features.
Beside from helping clients grow their brand awareness, Brand24 is perfect for competitive analysis.
This way, when learning what your clients’ competitors are doing, you will know how to adjust their marketing strategy to top their game.
This social media agency tool has the listening feature, allowing you to find out about unsatisfied customers and quickly cater for their needs.
Price: The starting price for this social media agency tool is $59.
BuzzSumo is the perfect social media agency tool if you are responsible for developing content for your clients’ brands.
This marketing tool offers you a lot of content ideas, like keywords and trends to implement them into your clients’ social media posts.
Moreover, the app has a feature that allows you to perform social listening, by setting alerts for mentions that include your brands.
Price: The starting price for BuzzSumo is $99/ month.
TweetDeck is a social media agency tool that can help you look at multiple Twitter accounts at the same time, in the same place.
With TweetDeck, you can easily coordinate your clients’ Twitter accounts. The app allows you to schedule tweets, easily reply to direct messages and track hashtags.
And the great part about this social media tool is that it is free.
Upfluence is a helpful social media agency tool that provides you with influencer marketing data.
This social app provides you with the right influencer that could promote your clients’ products and services, while also tracking influencers’ campaigns and their performance.
Due to the tool’s multiple filters, you can easily find influencers depending on your niche, location, and language.
Price: Upfluence has a starting price of $795 per month.
Invideo is a great social media design app that can save you a lot of trouble if you lack a graphic designer.
This video development tool for social media offers you a lot of templates and ideas of how to integrate your content.
This social media agency tool features three different video techniques. Its stock library is very wide, providing social media managers in agencies with a lot of great ideas.
Price: For Invideo, the starting price for a basic plan is $30/ month.
e-Cincher is a social media agency tool worth trying. This social management tool is really useful for agencies when it comes to planning and team coordination.
The tool allows agencies to smoothly communicate and plan clients’ social media campaigns, efficiently synchronising their efforts.
You can use e-Clicher to visualise, edit and schedule content. Moreover, you can also check top metrics like growth and engagement.
Price: The starting price for this social media agency tool is $59.
Another impactful social media agency tool is Hootsuite. This social tool offers you numerous content ideas that could inspire your future posts for clients.
Hootsuite provides you with a wide range of keywords, hashtags and many more ideas.
The great part is that you can use the content library just like a storage closet where you can place all your videos, posts and images.
Price: You can have limited access with a free plan, but if you need extensive use of the features, the starting price for the basic plan is $49 per month.
Loomly is a social media agency tool that can ease your work with its calendar feature. This social tool helps with planning, social management and content discovery.
This way, you are provided with great content ideas for your future social media posts, depending on the holiday that approaches.
For a while now, Loomly also included the scheduling and publishing features. With this tool, you also get best content practices and you find out about the latest trends.
Price: For Loomly the starting price is $73/ month.
Another smart social media agency tool you should try is Curata. This amazing tool has a Content Curation Software to improve your content developing experience.
Through this tool, you can also get content ideas or you can get editing suggestions from your co-workers.
With its scheduling feature, when using Curata, you will be able to adjust your content before publishing or scheduling it.
Price: Curata has a starting price of $499 per month.
Keyhole is yet another social media agency tool focused on social listening. This social media tool is also in charge of keyword and hashtag tracking.
The analytics feature of Keyhole offers in-depth data about your clients’ social media posts. Moreover, you can easily develop downloadable reports.
With Keyhole, you can also find out who are the most famous influencers in your industry and try to collaborate with them to increase your clients’ brand awareness.
Price: For this social media analytics tool, the starting price is $199.
Lumen5 is yet another social media agency tool that offers social media managers with a bunch of video templates and ideas.
Here you can easily develop short videos where you can add text and convert them depending on your needs.
Lumen5 also features a wide library of music, GIFs, photos and videos that you can use to develop fresh new content for your clients.
Price: Lumen5 has a starting price for a basic plan of $199 per month.
HypeAuditor is a well-known social media agency tool that works as an influencer platform where you can find the right people to collaborate with.
Besides using this tool to find influencers, you can also use the analytics feature, sentiment analysis and competitive analysis.
Now you can help your clients increase brand awareness for their brands with the help of the suitable influencers.
The tool promises to filter all the fake influencers, providing you with accurate lists of reliable influencers.
Price: The starting price for HypeAuditor is $399/ month.
Another amazing social media agency tool is Fotor. This app is a photo editing one, helping you get eye-candy visuals for your clients’ brands.
Moreover, this app has incorporated a designing feature as well. With this social media agency tool, you can easily develop ads and posts specifically designed for your clients’ audiences.
The tool provides you with a wide list of filters, collage ideas and effects that could make your visuals look stunning.
Price: The starting price for this editing app is $8.99.
Social media agency tools are here to boost your team’s performance, a better and more efficient workflow and also effective communication with your clients and co-workers.
Hopefully this list of social media agency tools help you establish your priorities and better plan your time and resources in your agency team.