Selling On Stories: How To Prepare For The Instagram Shoppable Story Stickers


| Instagram Analytics | Michael Burke

Online shoppers and lovers of Instagram can finally rejoice.

Why? Well, shopping your favorite products while simultaneously browsing through Instagram Stories might just be about to get a whole lot easier.

Businesses selling physical goods online are constantly met with the challenge of trying to decide “where is the best place to acquire new customers?”.

For a long time, Instagram has been labeled as the social media platform that was great for building a brand, but it always seemed like a challenge to turn those followers into loyal customers.

With more than 400 million people now using Instagram Stories every single day, it was only a matter of time before Instagram built tools that made the process of going from your feed, to an external website to make a purchase, more streamlined and user friendly.

Last month, Instagram rolled out and expanded to businesses in 46 countries the shoppable stickers in Stories.

Now the e-commerce brands have the ability to tag products in Instagram Stories and with just 3 taps, their followers will be able to go from their Story, to the add to cart section on their website.

When watching a story, your followers will be able to tap on each sticker to get more information about that product, if they want to find out more, they can tap the sticker again, and it will direct that user to a product page.

To get your business ready, below is everything you need to know about shoppable Instagram Stories stickers.

Let's dive in!

Shopping Made Easy with the New Shoppable Instagram Stories Stickers


What's in this article:
👉 What exactly are Shoppable Instagram Stories Stickers?
👉 Who has access to the shoppable stickers on Instagram Stories?
👉 What can small businesses do to prepare?
👉 How do I make my Instagram shoppable?


Shopping Made Easy with the New Shoppable Instagram Stories Stickers


Shopping through Instagram Stories isn’t an entirely new concept, before shoppable stickers was released, many brands had already turned their stories into lead gen machines by adding product URL’s and “shop now” CTAs in their stories, the only problem with this was, you needed to have 10,000 followers or more to avail of the feature. The release of story stickers will now democratise this and make it available to all businesses on the platform.

Instagram shoppable stickers

So what exactly are Shoppable Instagram Stories Stickers?


We’ve all seen regular shoppable posts that allow businesses to tag products on their main feed, well, this new feature is basically the Stories version of that.

Businesses are able to tag physical products from inventory or their e-commerce platform. When you click on an item in Instagram, you’re able to view the item name, price, and description.

Shoppable stickers can be placed on both images and videos, and there are 4 different types of stickers: a shopping bag icon, a sticker with the product name in rainbow or grey, and translucent text.

Instagram rolled out globally the Instagram Shoppable stickers

Who has access to the shoppable stickers on Instagram Stories?


As we mentioned above, right now, this Story feature is available in 46 countries such as: United States, United Kingdom, Australia, Canada, France, Germany, Italy, Spain, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, Belize, Korea and Japan.

All the approved businesses in these countries can access the shoppable stickers.

What can small businesses do to prepare?


The answer to that is simple, if you haven’t already optimized your main feed for shoppable posts, we suggest to do so right away. It is not confirmed, but making your feed shoppable right now, will more than likely give you automatic access to shoppable story stickers as soon as the feature is released.

Prepare your business profile for the shoppable stickers

Ok great, so how do I make my Instagram shoppable?


Another great question! There are a few boxes to tick in order for your business to be eligible for shoppable posts.

We’ve listed them below:

  • You have to have the latest version of the Instagram app
  • You have to make sure you have a business profile on Instagram
  • You have to be an admin on a page or Facebook business Manager account
  • You must have a product catalog associated with a shop on Facebook
  • You must sell physical goods and must comply with Instagram's merchant agreement and commerce policies

Instagram has provided a number of useful resources on how to make your posts shoppable and start making money through the platform today.

Here are a few to help you get started:

  1. How do I get approved for shopping on Instagram
  2. How do I connect a Facebook catalog with my Instagram business profile
  3. How do I tag products on Instagram

Given Instagram Stories success, and that more than 300 million people use the feature everyday, this release is huge news for brands looking to generate more leads, and drive more sales directly through the platform.

Instagram Stories has become an indispensable tool for businesses trying to reach their target audience, and it is about to become much easier.

Let us know your thoughts on Shoppable Stickers, and if you plan to use them for your business.

📷 by @yogidan2012

Michael Burke

Michael Burke

As Brand Manager at SelfMade: www.selfmade.co, one of New York City's fastest growing social startups, Michael Burke helps e-commerce companies create a powerful and cohesive brand on Instagram.

Read More