Get ready to improve your Instagram engagement rates with new video formats!
Whether we’re talking about Instagram stories, IGTV or Reels, we must admit that video content is part of a new era of marketing that will determine who will survive and thrive and who will just survive.
Gone are the days in which Instagram was nothing more than a platform for sharing photos and ideas, nowadays being an extremely powerful marketing tool businesses should not neglect.
So, today we are going to look at some useful Instagram tools that can help in making the platform more beneficial for you.
We’ve focused on different needs and put together a list of tools to help you every step of the way to make your Instagram account stand out.
From planning to editing tools, wherever the struggle is, these tools are here to make your life as a marketer easier and your posts more lovable.
So, here they are 👇
3. Instagram tools for creating and editing pictures
4. Instagram tools for editing and designing videos, GIF’s and stories
1. Instagram planning tools
Planoly
With Planoly, you can simply sign up for free and use the various features to plan and schedule your feeds with no difficulty at all. A major advantage of this Instagram posting tool is that is has also a free plan in addition to the paid one.
With an easy-to-use drag-and-drop feature, this tool is simple and user-friendly.
You can also schedule uploads and feeds in advance by not only days or weeks, but also in months. So, what else can you want more from this Instagram visual planner?
Give it a look and you’ll see all the great ways in which this tool can help you organize your Instagram accounts for maximum benefit.
Later
This Instagram tool allows you to synchronize all your visual content from photos to videos in one place so that you are able to manage them efficiently.
This will help you plan and schedule all uploads so that they can appear as and when you want them to.
It is a great Instagram feed planner since it lets you get a pretty accurate idea of how your Instagram feed will look like by having all the visuals in one place. So, if you've long searched for an Instagram feed organizer, here it it.
You can also optimize your efforts and workflow by synchronizing your Instagram account with various media storages using Later.
2. Instagram analytics tool
Socialinsider
When you want to create an Instagram post that will blow your audiences' minds, you must turn to those Instagram marketing tools that will reveal as much information as possible about what your community loves and shows interest in.
In translation, this means analytics. With Socialinsider, you can monitor the actions and activities of your competitors on Instagram and other social media platforms in a matter of minutes.
This tool will also help you compare your progress with that of your competitors so that you can plan your campaigns accordingly. Not to mention, it is a great instagram hashtag app.
Because after all, we cannot talk about Instagram without also talking about Instagram hashtags.
Being one of the best Instagram analytics tools available, this one can certainly help you progress by leaps and bounds through accurate analysis.
3. Instagram tools for creating and editing pictures
Canva
Now, since Instagram is a majorly visual platform, we know that you need some apps that will make your pictures for the Instagram feed look fabulous.
So here's a list of the top Instagram apps that you can count on to create amazing Instagram visuals with.
If you are looking to create and design unique, amazing and eye-grabbing stories on Instagram, Canva is the app for you.
The tool offers you a library of templates for Instagram stories that you can use to tell exquisite and attractive stories to your followers.
All you need to do is download that app and use the many predefined templates with pictures and photos of your own to share your stories with all.
VSCO
An incredible Instagram tool that allows you to click and edit pictures, VSCO is one of the most popular and commonly-used photo-editing apps.
There are numerous filters that allow you to customize your pictures so that you can appeal to your followers in ways you desire.
There are several other features in this tool that will help you create the ideal photos, which will do much more than just please the eye.
Snapseed
Regardless of whether you wish to edit your photos while on-the-move or in your comfortable office, Snapseed is the app for you.
This tool is fairly simple and easy to use, and allows you a number of useful features to make your pictures appear more beautiful.
A Color Story
One of the best and most popular photo editing apps among Instagram users, A Color Story features more than 100 filters, over 40 different effects and numerous other photo-editing tools.
This is perfect for you to edit your pictures and make them more appealing before you can upload them.
The app also allows you to save your customizations as new filters that can be used in future pictures when needed.
Afterlight
If you are looking for an app that will help you edit your pictures quickly and without much fuss, Afterlight is the one you need.
This tool comprises numerous helpful features that include 15 unique adjustment tools, 79 different filters, 78 textures, 128 simplistic frames and a host of other tools for cropping and transforming your photos.
These features will help you edit your photos and get the desired effects in seconds.
Facetune
With Facetune at your disposal, you can now create and edit your pictures to perfection.
This app allows you to enhance your photos through the use of numerous filters, textures, frames and many other such tools to make them look appealing and attractive.
The app is also fairly easy to use, making it possible for you to create supreme quality photos without needing you to have the skill sets of professional photographers, making it one of the best Instagram photo editing tools.
4. Instagram tools for editing and designing videos, GIF’s and stories
FilmoraGo
Storyheap
Promo
Anchor Video
Hyperlapse
Horizon
Funimate
Lapse it
Apple Clips
Quick
Fastsory
FilmoraGo
Filmora, a mainstay in low-cost, high-quality video editing, has the subdivision called FilmoraGo, an application for both iOS and Android devices.
This free video editor comes jam-packed with features such as live filters for videos, the ability to seamlessly add text to your photo or video.
And if you decide to switch to the PC or Mac version, switching your photos over is simple, taking the stress out of editing videos.
Storyheap
If you need to organize and manage your Instagram Story like the pros, such as DJ Khaled and many others, Storyheap is here to help!
It makes adding, removing, or changing anything on your Instagram Story a breeze, and it even offers analytics, so you’ll know how your story is performing.
It even has an Autopilot function, publishing to all of your story platforms automatically!
Promo
If you’re looking for a program dedicated to making beautiful personalized Instagram video ads, look no further than Promo!
With its affordable pricing, you can promote literally anything: your hometown grocery store, a local basement show, or something a whole lot larger; and you’ll still be well within your budget.
Try it today and be amazed by what you can do!
Anchor Video
From Anchor, the easiest way to create a podcast, comes Anchor Video, an easy way to display transcribed audio in a video.
With its simple user interface and excellent customer service, Anchor Video from Anchor.fm is perfect for those who need something simple, yet effective for advertising on platforms like Instagram.
Hyperlapse
Adding one more to the list, here comes Hyperlapse, an incredibly useful tool in online advertising, excellent for marketing specialists that need something simple and incredibly effective.
With up to 12x speed, Hyperlapse is easily one of the best time lapse applications out there, with an incredibly simple user interface, making navigation a piece of cake.
Horizon
Capturing high-quality, horizontal and vertical video has never been simpler than with Horizon!
With several awards, including a Webby award, under its belt, this amazing piece of software, complete with up to 120FPS capture for those slow-motion videos, is here to help!
With a price scale based on only what you need, cutting out bloatware and useless features, this product is what it comes to mind when you say affordable and useful!
Funimate
If you’re looking for something simple with many features (and even more with the Pro version), then Funimate is perfect for you!
You can draw on, add shapes, or even add text to videos easily!
The Pro version is around $12 monthly, but if you believe this is the best video editing app for you, then the price is well worth it.
Lapse it
Another amazing time lapse application, Lapse it is very simple to use. With this you can make amazing time lapse videos right from any Android or iOS device.
It can even capture video in as high as 1080p in the Pro version, giving you a nice, clean, and crisp video for your advertisement.
Apple Clips
Apple Clips is an iOS application used to add text, icons, and other effects to videos. While the primary function of Clips for iOS is to share fun videos with friends, this can most certainly also be used for advertising on platforms like Instagram.
Coming from another tech giant, the almighty Apple, Clips is easy to use, and, best of all, free! Try it today and see how much fun you’ll have creating videos for any purpose.
Quick
If you plan on taking advertisement videos on Instagram with a GoPro (useful for travel and adventure-related companies), then Quik is the best application for you!
With applications on both the iOS App and Google Play Stores, Quik is both accessible and easy to use, making video editing little more than a breeze!
It’s even got formats specifically for Instagram, helping you even further!
Fastory
Last but not least is Fastory! With tons of people using stories every single day, you know you’re going to need to bring your brand to life; this is where Fastory comes in.
With a seamless video editor, publisher, and provided analytics, this program is perfect for large businesses that want to reach new heights with their Instagram Stories
5. Instagram quote apps
Word swag
If you want to insert quotes and place stylish text on your photos, Word Swag is among the best apps that can help you do so.
The app features 48 varying fonts with tons of graphic designs and backgrounds for you to create the perfect quotes.
You can easily use these layouts with your own photos to create the ideal blend of beautiful photos and attractive text messages.
Over
The use of inspirational or even stylish quotes can often make your pictures appealing to your followers, and the Over app allows you to do just that.
This Instagram app is not only creative, but also extremely easy to use. It also allows you to choose from numerous graphics and a set of 18 varying fonts along with color and size adjustments to create and customize your quotes.
Final thought
And there you have it, a lot of interesting, fun and helpful Instagram tools to make your posts and profile more instagrammable than ever. Whether you want to try first with a Reel, Story or even IGTV, start exploring them and discover which ones are best fitted for your needs.
There is no end to what Instagram can achieve for your marketing campaigns as long as you put your creativity to work, especially when you throw some strategic steps in the mix.
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